Shared Visions Unlimited

Copywriting ~ Marketing ~ Story Productions ~ Publishing

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Seven Easy Steps to Writing and Publishing Your Book

Seven Easy Steps to Writing and Publishing Your Book

Do you have a book taking up real estate in your head?

It’s time to get it out of your head and out to the world as a book.

It is not hard. If you have a good idea of what you want to share, the writing and publishing can be done comfortably in a month for most books.

Here are the basic steps:

  1. Choose a topic and a working title.
  2. Create a chapter outline
  3. Write the chapters
  4. Do a few rounds of editing
  5. Format the document for submission
  6. Create a cover
  7. Submit for publishing

The next actions expand on the steps.

You can do it all yourself or have Greg Dixon help you work through the steps.

1. Choose a Topic and a Working Title

In this step, you determine the topic of your book and choose a working title that represents it.

Don’t worry too much about the title. After writing the chapters, you can refine the title, subtitle, and book description to represent your writing.

2. Create a Chapter Outline

The outline creates the overall structure and content organization for your book.

You can write your outline or chapter headlines in Microsoft Word, Google Docs, Atticus, or a writing tool of your choice.

Once you have the outline, the rest is filling in the space with content.

3. Write the Chapters

You can write the chapters with content to support the title of the chapter.

The content can be as simple or complex as you want to communicate the subject.

4. Do a Few Rounds of Editing

Read through and edit your manuscript a few times on your own until you are happy with it.

You then have others or a professional editor look through to make suggestions and adjustments for improvement.

I recommend a few rounds of reading and editing.

5. Formatting the Document for Publishing

Amazon and other publishers have specific formatting requirements for submitting your book.

The formatting will change according the trim size, such as 6 x 9 or 5 x 8. 6 x 9 inches is a good size for most books. You can find the details on the Amazon Kindle Direct Publishing pages.

This is where I typically jump in the process for our book clients. I use Atticus to format the book for print and eBook.

6. Create a Cover

Creating a cover that meets the print publishing specifications is the trickiest part.

Amazon will generate a cover template based on trim size, page count, and paper type for use designing a cover.

Amazon also has a decent book design feature when you are uploading the book.

This is another area where I can help with the cover design or tweaking an existing cover to meet the specifications.

7. Submitting the Book

We generally submit to Amazon Kindle Direct Publishing and to IngramSpark for people who want to get their books into bookstores and libraries.

The process is mostly completing forms and uploading files.

Amazon will then provided an online preview and conduct a quality review when you submit.

We usually do this for our clients using their Amazon and IngramSpark accounts.

Your Fun Publishing Journey Retainer

For a modest monthly retainer, I can help you with all parts of your publishing journey, from writing to publishing to marketing.

Writing, Formatting, and Proofing Your Books with Atticus and Heyzine

The main service I provide for our book publishing is formatting the manuscript for print book and eBook publishing with Amazon Kindle Direct Publishing and IngramSpark.

The tool I use for that is Atticus at atticus.io.

Formatting

Atticus supports all popular book trim sizes like 6 x 9 inches.

It includes many book themes that can be customized in many ways.

The platform provides good previews of the formatting of the eBook on various devices and the print format.

Writing

Usually, the manuscripts from our clients come in Microsoft Word format that is imported into Atticus for formatting.

Atticus provides a great writing platform for writing and editing books.

Each book section and chapter is treated as a separate block, which makes restructuring your book a matter of dragging the section up or down on the list on the left panel.

The formatting within each section or chapter is highly style-driven in the sense that all headings and all paragraph styles will be the same across the entire book.

This is a good practice that will frustrate style hackers who want to vary fonts, styles, and colors paragraph by paragraph.

I use Grammarly for writing style and correctness. Other writing tools could work for you within Atticus.

Proofing

Atticus outputs a PDF file optimized for uploading for printing. This file represents the book formatting with high accuracy.

We have been sending the PDF to authors and editors for feedback. Adobe does support review comments, though it is awkward.

My current practice is to use the PDF to create a flipbook with Heyzine at https://heyzine.com/.

The flipbook provides a great presentation of the formatting and can be the preferred way to share books where your intention is to share rather than make sales of the book. Like a lead magnet:-)

There are dozens of flipbook creators. Heyzine is easy to use, offers a lot with the free plan, and the paid plans are inexpensive. Heyzine can also publish multimedia magazines.

Want help with your publishing journey? Let’s chat!

Greg Dixon is Speaking at the Grand Connection Business Growth Buffet

Business Growth Buffet

The best networking group I belong to is The Grand Connection.

I am among many speakers for their free online Business Growth Buffet on June 20th and June 21st, 2024. Lots of networking and free gifts too!

Day 1: Mindset, Inspiration & Action

  • Rose Jane ~ Mind the Gap: How To Ace Your Formal Business Presentation
  • Wendy Sterling ~ Take Intuitive Ownership of Your Unicorn-ONENESS
  • Krista Giannak ~ 3 Lessons From a Blind Skier And Writer
  • Dr. Ulwyn Pierre ~ Beyond the Surface: Understanding Root Cause Solutions
  • Angela Irwin ~ Silencing The Inner Critic: Unleashing Confidence And Joy
  • Summer Diya Selva ~ From Funk and Flop to Focus and Flow: Strategies to Up Your Productivity Game
  • Cynthia Klein ~ How to Avoid 3 Common Responses That Block Expression
  • Debi Voris ~ Mindset Magic – Anything is Possible!
  • Dorina Lantella ~ Reclaim the Family – Get Back to The Table!
  • Melissa Deally ~ From Thought to Action: Decoding The Pathway of Behaviour
  • Minesh Baxi ~ One Key Lesson From My Friend Who is Worth $100M
  • Sue Pats ~ Plan for Your First Million
  • Jill Lublin ~ Action for your PR Success
  • Alma Tarelli ~ Money – It is Not About Money
  • Robert A Butwin ~ Art of Making Meaningful Connections in The Virtual World
  • Lona Fink ~ From The Shadows to TEDx Coach Within a Year

Day 2: Marketing, Sales, Systems & Finance

  • Kimberley Day ~ Recipe for Revenue: 3 Key Ingredients to Fill Your Calendar With High-Ticket Buyers And Consistent Income!
  • Macy Baxi ~ How I Attracted 17 Clients for My First Course as a 20 y/o With No Background in Marketing
  • Jennifer B. Flewelling ~ Mastering Multi-Generational Marketing
  • Elisa Boogaerts ~ Fast Track Way to Launch Your Program
  • Andrew Darlow ~ Don’t Lose What’s Important! Two Simple And Affordable Ways to Protect Your Equipment And Digital Files
  • Cathy Baillargeon ~ The Not-So-Subtle Art of Delegation
  • Matthew Maginley ~ AI Business Literacy in 8 Steps for Solopreneurs
  • Talon MacTavish ~ Why Blockchain Matters for You and Your Business
  • Jackie Lapin ~ Writing Your Awe-Inspiriting Speaker Biography
  • Sharon Love, M.Ed. (Psychology) ~ Become a 7-Figure Speaker with the $7,000,000 Secret
  • Greg Dixon ~ Implement a Publishing Sales Machine for Your Book, Course, or Membership
  • Val Low ~ Map Your Strategy For Success
  • Eric Zuley ~ Creating Cash From Community
  • Estie Starr ~ Social Media Magic

See you there!

Kartra and Cloudways for Your Complete Content and Marketing Success

The Kartra All-In-One business platform combined with WordPress sites hosted on the Cloudways cloud hosting program.

This article explains why I use this combination for many of our publishing and marketing clients and why you would consider these platforms for your projects.

What Kartra Brings to the Table

I was part of the Kartra Beta Test program and customer since 2018.

It was good from the start and keeps getting better.

Similar programs that I have looked at include ClickFunnels, Keap (InfusionSoft), New Zenler, SamCart, Kajabi, and others. Each has its strengths, though my clients who try them usually come back to Kartra.

I can help clients who use other platforms, though I will always recommend Kartra first. I am likely one of the top Kartra experts in the world and call myself The Kartra Whisperer.

While Kartra is relatively easy to manage for individual steps, it is like a cargo container load of Lego parts that can be combined in many ways.

Kartra also has a rich set of design options for a tremendous range of branding possibilities.

Typical Uses For Kartra

Here are the things I use Kartra for:

  • Sales Pages. A simple sales page with some text, image, video or audio, and a buy button is all that is needed for things like concert tickets, theatre tickets, or goods and services people want.
  • Payments. I joke that ‘Kartra’ is an exotic Asian goddess of commerce. There are tons of options for flexible and creative payment options and also self-management for your clients.
  • Funnel Campaigns. The simplest funnel is a landing page with an opt-in form, thank-you page that subscribes the person to one or more email.
  • Marketing Automation. Kartra can chain together a lot of things to happen automatically to generate sales, including evergreen webinars.
  • Email Marketing. Send broadcasts or sequences to people selected by lists, tags, or behaviours.
  • Video and Other Media. Video, audio, images, and files can be used in Kartra assets or shared on their own.
  • Membership Sites. One of the reasons I chose Kartra in the first place was to host courses and memberships in a multimedia portal that can contain almost anything and connect with other Kartra tools. This is the Digital Experience Edition included with my Golden Publishing Sales Machine.
  • Calendar. Kartra provides a good and very sophisticated Calendar system.
  • Quizzes and Surveys. The quiz and survey tool took years to release and was worth the wait. Good for marketing and courses.
  • Integrations. Kartra has native implementations for many services like payment processors, SMS, Google Calendar, and more. It also integrates with Zapier, which can connect Kartra to almost anything.
  • Affiliate Program. Much of marketing success is based on referrals and affiliate promotions.

Kartra provides embed codes to use on websites and other places for flexibility.

Kartra Swiss Army Knife

What Cloudways Provides

I am a prolific writer and something of a Zen Master for getting things in searches.

WordPress is by far the best platform for writing and blogging a lot of content.

Also easy to have the clients and team members collaborate on creating and publishing content.

While WordPress can integrate almost anything through plugins and use different themes for different looks, I stick to the fast and attractive Hemingway theme with a lot of emphasis on blogging.

Most of the many hosting platforms I have used in the past were good until they were not anymore. And many were slow and expensive.

Cloudways allows me to register a name in Namecheap and have a fast, secure, and managed WordPress website up in a few hours.

I have not needed to call customer support yet.

As an Agency, Cloadways allows me to add new sites for little more than the cost of registering the domain.

Namecheap has enough options for domain management and email formatting to provide the necessary services.

I am only hosting WordPress sites on Cloudways at the moment. The platform also supports:

  • Laraval
  • Magneto
  • WooCommerce
  • PHP
  • DataOcean
  • Linode
  • Vultr
  • AWS
  • Google Compute Engine

Why Combine Them

WordPress provides the fastest and easiest way to get an online presence with fabulous support for blogging and Search Engine Optimization (SEO).

Embedding landing pages and other Kartra assets on the WordPress website takes advantage of all Kartra has to offer from the client’s Kartra account or from my Kartra account.

It is an unbeatable combination.

Let’s Discuss Your Project

Greg Dixon, Chief Enabler for Your Dream Projects

Greg Dixon, Chief Enabler

There is a reason why the word “Unlimited” is in the company name Shared Visions Unlimited Publishing.

There are a only few things I haven’t experienced or done in this lifetime, like giving birth. Including past lives, then not much at all.

That is reflected in the range of projects I have done over the decades.

My business card most accurately could say,

Does Stuff

Most of what I have done is on my YouTube Channel.

Chief Enabler

Puddle Splashing

I have a lot of skills and tools to enable implementation many different things.

I also can be an enabler of both good and bad habits:-)

As the driver for a group of students, I probably should of been telling the girls to not run through the big puddle.

Instead, I am in the puddle too!

Not growing up any time soon.

Shared Visions Unlimited Publishing

My main company focuses on helping people publish and market books, online courses, memberships, and story productions, often collaborating with Betty Withrow.

Betty is a writer, writing coach, and ghostwriter in Monterey County, California.

Sometime it seems like we are publishing a book a week. We encourage authors to consider creating courses and multimedia programs related to their books.

I teach and offer an approach to publishing called The Golden Publishing Sales Machine.

Total Traffic and Conversion

Betty Withrow and I collaborate with Roy Dickan, John Waller, and others to provide comprehensive marketing for businesses and entrepreneurs.

Our current clients include the dental practice and real estate investing niches, though we can help most businesses.

Some Past Projects

Almost all of the following projects started with someone, asking :

‘I want to do X, can you help?’

Many times I was able to help.

  • “How to Coach Baseball to Kids” video course for Rocket Norton.
  • Websites for various promotions and companies (hundreds). Many of those I inherited from people who stopped returning calls to my client or never completed the project.
  • Online assessment systems for Human Resources (decades, millions of dollars).
  • Driver for Rocket Norton’s Town Car Service. I am now once removed from every major actor from the last forty years).
  • Also once removed from most top musicians, copywriters, and marketers in the world.
  • Many theatre and concert promotions.
  • Cancer benefit concerts.
  • Art in the Garden and other arts events in North Vancouver.
  • Urban Farming projects.
  • Food Rescue projects, including video productions.
  • Capturing and publishing personal stories.
  • Video capture of events and keynote presentations.
  • Many online courses and membership programs.
  • Quirky music videos done for fun with zero budgets.
  • Doing video interviews of pioneers in the Natural Health Industry.
  • Helping authors publish their books. Rocket Norton’s Lost In Space was the first one decades ago. Sometimes it seems like Betty Withrow and I and I are submitting a book a week for print and electronic publishing.
  • Online Summits.
  • Music concerts where I helped organize, provided sound, did multi-track audio recordings, and recorded with multiple video cameras.
    Much of that is on my YouTube channel.
  • Hundreds of hours of video of Unity services, including Unity of Vancouver and Unity of Nashville.
  • A video documentary for Lynn Valley United Church.
  • Travel articles, photography, and videos.
  • Technical documentation.
  • Software design and engineering.
  • Organized and showed in Art Exhibitions.
  • Drove through the Grand Canyon in a snowstorm (there is a story there!)

Everything is Figureoutable

Although I have done and learned a tremendous amount of things, I would make a LOT of money if I got paid for what I did not know.

I have joked that the name for that is Consulting.

My main superpower is that I am a Zen Master of search and can read and understand things quickly.

As Marie Forleo’s mother liked to say, Everything Is Figureoutable.

The book is good. Check it out on Amazon.

What is Your Dream Project?

What do you want to manifest into the world?

I may be able to help or point you in the right direction.

Let’s talk about your dream projects.

Let’s Start With Publishing Your Book

Book images ~ Start With A Book

Do you have ideas for one or more books or books under construction?

I can help you through the book journey from idea to publishing to marketing.

Let’s Get Your Book Published!

What kind of book do you want to publish:

  • Biography
  • Memoirs
  • Short Stories
  • Novels
  • How-To Books
  • Books for Lead Magnets
  • Travel
  • Children’s Books

Let’s get started!

No matter where you are in your book journey, we can help including:

  • Clarifying the Book Focus
  • Organizing Content
  • Developmental Editing
  • Copy Editing
  • Manuscript Preparation
  • Book Formatting
  • Book Cover Design
  • Book Submission
  • Marketing

My Golden Offer for this is $388 per month until done.

If your book is nearly ready to publish in one month, a one-month retainer could get the job done.

Or we can add other components of the Golden Publishing Sales Machine.

Or start the next book.

Your choice.

You can book a meeting with us on the pricing page.

When JOY Is All The WHY You Need

Old Road

Two roads diverged in a wood, and I—
I took the one less traveled by,
And that has made all the difference.

Robert Frost

The Road Not Taken

The Road Not Taken is something of a lament about what that road might have brought rather the road taken.

I am currently reflecting that for myself and perhaps you are too.

Do you love what you are doing now?

Are you having success?

Was there something else you wanted to do?

The word ‘Why’ can be a double-edged sword.

While it can provide clarity, it can also be used by well-intentioned friends, parents, teachers, counsellors, life coaches, and people with selfish agendas that steer you in the wrong direction for you.

Usually, it is not their fault and it is not your fault. Often your inclinations are still forming and not ready to withstand questions from you and others.

Questions like:

  • Why do you want to do that?
  • Are you qualified?
  • Is that a responsible decision?
  • That won’t work!
  • Have you thought this through?

Especially for pursuits such as art and music, the road to success is not as clear as it seems with more ‘practical’ choices such as getting a regular job, learning a trade, becoming qualified to do something that pays.

No matter your choice, you will do better if you are sincerely interested enough that your interest and love will carry you through the tough times.

And often the thing that is hard to rationalize is the special gift you have that will bring you joy and abundance.

Marie Forleo

Stay on your game and keep going for your dreams. 
The world needs that special gift that only you have.

Marie Forleo

The Case for Joy

Joseph Campbell

Follow your bliss.
If you do follow your bliss,
you put yourself on a kind of track
that has been there all the while waiting for you,
and the life you ought to be living
is the one you are living.
When you can see that,
you begin to meet people
who are in the field of your bliss,
and they open the doors to you.
I say, follow your bliss and don’t be afraid,
and doors will open
where you didn’t know they were going to be.
If you follow your bliss,
doors will open for you that wouldn’t have opened for anyone else.

Joseph Campbell

Abraham Hicks also teaches that our main mission as humans is to align with the vibrations of joy to unlock unlimited abundance. There are hundreds of video clips on YouTube like this one:

The main approach is to pay attention to what makes you feel good and be grateful.

Daily Gratitude Brings Joy

What Gives Me Joy

Here are the things I have enjoyed for decades.

  • Being in nature appreciating things like the quiet, moving water, wind, and the beauty of creation
  • Arts and Crafts
  • Travel
  • Visiting galleries, museums, and historical sites
  • Music of all genres
  • Writing
  • Video and Photography
  • Sharing Stories
  • Volunteering

As I read this, I am doing some of the things as part of my life and business, but not all.

I will make some adjustments.

Abraham Hicks says that everything you need is in front of you now, and that is true for me.

Doing everything on my Joy list can be done for very little money.

A motorhome or van with room for a bed, stove, cooler, laptop, and stuff to make art and music is all that is needed.

A little money for gas and food and a few other expenses and I’m golden.

That is one of the reasons I like having remote clients and am learning how to trade.

You may have much more ambitions goals for your life.

What would you love to be doing that you are not not doing now?

What changes can you make today to align with your Joy?

By the way, Abraham Hicks would say that JOY is ALWAYS the WHY you need:-)

Our Publishing Sales Machine for Authors and Course Creators ~ Publishing and Marketing

The Publishing Sales Machine is a great way for authors and course creators to leverage their golden content and make sales.

Greg Dixon can help forge your content into published books, multimedia courses, and membership programs. Includes marketing using blogging, social media, email, and video.

Publish Everywhere. Market Everywhere.

Greg Dixon has a special deal on the Publishing Sales Machine

How to Fix Your Online Presence and Attract Clients ~ Broadcast with Dr. Barnsley Brown

Dr. Barnsley Brown, Bold, Badass Business Maven, invited me on her Bold Badass Business Show to talk about “Why Your Online Presence Sucks and How to Fix That”.

Screen capture of YouTube video

While your online presence may not completely suck, there is likely room for improvement.

Here is an exercise to do a self-assessment.

Review Your Online Presence As Though You Were A Potential Client

Put on your visitor hat and look honestly at your online presence.

Here are some things to look for:

  • Do you appear in Searches when you search for your name?
  • Do you appear in searches for the type of products and services that you offer now?
  • Do the services appearing in searches reflect what you are doing now?
  • Would you click on the link?
  • Do your LinkedIn and other social media profiles present you and what you do magnetically.
  • Are your profiles up to date with what you are doing now?
  • Is your website up to date?
  • Is the messaging across the platforms coherent?
  • Do you clarify what you offer and how to purchase your goods and services?

I create a free online assessment for Total Traffic and Conversion.

Your Customer Journey?

Do all of the steps presented online make it easy for people to make an appointment with you, learn about your offers, sign up for your mailing list, purchase your offers, or otherwise become part of your sales process?

Walk through all of the steps on the customer journey and note all the missing parts and potholes along the way that are costing you credibility and customers.

I am offering a free personal review.

How to Improve Your Online Presence

Seeing that you have a problem is the first step.

Here are the broad strokes:

  • Make sure you have clarity for your ideal client and what you offer.
  • Have coherent messaging across all of your online assets, including social media profiles, websites, YouTube channels, email, and marketing.
  • Make your customer journey smooth.
  • Do more content marketing with an offer link in every piece of content.
  • Design marketing strategies and implementations.

How Greg Dixon and Shared Visions Unlimited Can Help

Here are ways Greg Dixon can help:

  • Help clarify your mission and goals.
  • Review your business goals and make recommendations for improving your online presence to achieve your goals.
  • Create a Success Plan customized for you.
  • Help improve your online presence.
  • Create videos, articles, posts, books, courses, and other assets.
  • Design and build marketing funnels to create an amazing customer journey for your clients.

How Dr. Barnsley Brown Can Help

As a presenter, coach, and President of Spirited Solutions™, Dr. Barnsley gives you wings to soar, personally and professionally.

She’s a member of numerous organizations including the National Speakers Association and the American Society of Training and Development.

She holds the highest level of training in the Reiki Method of Natural Stress Relief and has taught this system to thousands of people across the globe. Her poems, articles, and work have been featured in many newspapers, journals, and other publications and she is a frequent radio guest.

Check out her Badass Business Coaching

Special Offer on Video Clips for Marketing, Online Courses, or Story Productions

Computer image and various idea icons

Video can be immensely effective for marketing and communicating almost anything.

I often help clients create video clips for many purposes, including:

  • Personal introductions.
  • Business introductions.
  • Product and service introductions.
  • Evergreen webinars.
  • Training videos for online courses, memberships, or to build authority,
  • Personal and family stories.
  • Special offers.
  • Landing page and thank you page videos.
  • Much much more.

My special offer is to create five videos with you for $188.

We can use StreamYard recordings, create videos with your phone, or edit existing videos and presentations together to help with your messaging.

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