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Greg Dixon is Speaking at the Grand Connection Business Growth Buffet

June 18, 2024 /
Business Growth Buffet

The best networking group I belong to is The Grand Connection.

I am among many speakers for their free online Business Growth Buffet on June 20th and June 21st, 2024. Lots of networking and free gifts too!

Day 1: Mindset, Inspiration & Action

  • Rose Jane ~ Mind the Gap: How To Ace Your Formal Business Presentation
  • Wendy Sterling ~ Take Intuitive Ownership of Your Unicorn-ONENESS
  • Krista Giannak ~ 3 Lessons From a Blind Skier And Writer
  • Dr. Ulwyn Pierre ~ Beyond the Surface: Understanding Root Cause Solutions
  • Angela Irwin ~ Silencing The Inner Critic: Unleashing Confidence And Joy
  • Summer Diya Selva ~ From Funk and Flop to Focus and Flow: Strategies to Up Your Productivity Game
  • Cynthia Klein ~ How to Avoid 3 Common Responses That Block Expression
  • Debi Voris ~ Mindset Magic – Anything is Possible!
  • Dorina Lantella ~ Reclaim the Family – Get Back to The Table!
  • Melissa Deally ~ From Thought to Action: Decoding The Pathway of Behaviour
  • Minesh Baxi ~ One Key Lesson From My Friend Who is Worth $100M
  • Sue Pats ~ Plan for Your First Million
  • Jill Lublin ~ Action for your PR Success
  • Alma Tarelli ~ Money – It is Not About Money
  • Robert A Butwin ~ Art of Making Meaningful Connections in The Virtual World
  • Lona Fink ~ From The Shadows to TEDx Coach Within a Year

Day 2: Marketing, Sales, Systems & Finance

  • Kimberley Day ~ Recipe for Revenue: 3 Key Ingredients to Fill Your Calendar With High-Ticket Buyers And Consistent Income!
  • Macy Baxi ~ How I Attracted 17 Clients for My First Course as a 20 y/o With No Background in Marketing
  • Jennifer B. Flewelling ~ Mastering Multi-Generational Marketing
  • Elisa Boogaerts ~ Fast Track Way to Launch Your Program
  • Andrew Darlow ~ Don’t Lose What’s Important! Two Simple And Affordable Ways to Protect Your Equipment And Digital Files
  • Cathy Baillargeon ~ The Not-So-Subtle Art of Delegation
  • Matthew Maginley ~ AI Business Literacy in 8 Steps for Solopreneurs
  • Talon MacTavish ~ Why Blockchain Matters for You and Your Business
  • Jackie Lapin ~ Writing Your Awe-Inspiriting Speaker Biography
  • Sharon Love, M.Ed. (Psychology) ~ Become a 7-Figure Speaker with the $7,000,000 Secret
  • Greg Dixon ~ Implement a Publishing Sales Machine for Your Book, Course, or Membership
  • Val Low ~ Map Your Strategy For Success
  • Eric Zuley ~ Creating Cash From Community
  • Estie Starr ~ Social Media Magic

See you there!

Kartra and Cloudways for Your Complete Content and Marketing Success

June 13, 2024 /

The Kartra All-In-One business platform combined with WordPress sites hosted on the Cloudways cloud hosting program.

This article explains why I use this combination for many of our publishing and marketing clients and why you would consider these platforms for your projects.

What Kartra Brings to the Table

I was part of the Kartra Beta Test program and customer since 2018.

It was good from the start and keeps getting better.

Similar programs that I have looked at include ClickFunnels, Keap (InfusionSoft), New Zenler, SamCart, Kajabi, and others. Each has its strengths, though my clients who try them usually come back to Kartra.

I can help clients who use other platforms, though I will always recommend Kartra first. I am likely one of the top Kartra experts in the world and call myself The Kartra Whisperer.

While Kartra is relatively easy to manage for individual steps, it is like a cargo container load of Lego parts that can be combined in many ways.

Kartra also has a rich set of design options for a tremendous range of branding possibilities.

Typical Uses For Kartra

Here are the things I use Kartra for:

  • Sales Pages. A simple sales page with some text, image, video or audio, and a buy button is all that is needed for things like concert tickets, theatre tickets, or goods and services people want.
  • Payments. I joke that ‘Kartra’ is an exotic Asian goddess of commerce. There are tons of options for flexible and creative payment options and also self-management for your clients.
  • Funnel Campaigns. The simplest funnel is a landing page with an opt-in form, thank-you page that subscribes the person to one or more email.
  • Marketing Automation. Kartra can chain together a lot of things to happen automatically to generate sales, including evergreen webinars.
  • Email Marketing. Send broadcasts or sequences to people selected by lists, tags, or behaviours.
  • Video and Other Media. Video, audio, images, and files can be used in Kartra assets or shared on their own.
  • Membership Sites. One of the reasons I chose Kartra in the first place was to host courses and memberships in a multimedia portal that can contain almost anything and connect with other Kartra tools. This is the Digital Experience Edition included with my Golden Publishing Sales Machine.
  • Calendar. Kartra provides a good and very sophisticated Calendar system.
  • Quizzes and Surveys. The quiz and survey tool took years to release and was worth the wait. Good for marketing and courses.
  • Integrations. Kartra has native implementations for many services like payment processors, SMS, Google Calendar, and more. It also integrates with Zapier, which can connect Kartra to almost anything.
  • Affiliate Program. Much of marketing success is based on referrals and affiliate promotions.

Kartra provides embed codes to use on websites and other places for flexibility.

What Cloudways Provides

I am a prolific writer and something of a Zen Master for getting things in searches.

WordPress is by far the best platform for writing and blogging a lot of content.

Also easy to have the clients and team members collaborate on creating and publishing content.

While WordPress can integrate almost anything through plugins and use different themes for different looks, I stick to the fast and attractive Hemingway theme with a lot of emphasis on blogging.

Most of the many hosting platforms I have used in the past were good until they were not anymore. And many were slow and expensive.

Cloudways allows me to register a name in Namecheap and have a fast, secure, and managed WordPress website up in a few hours.

I have not needed to call customer support yet.

As an Agency, Cloadways allows me to add new sites for little more than the cost of registering the domain.

Namecheap has enough options for domain management and email formatting to provide the necessary services.

I am only hosting WordPress sites on Cloudways at the moment. The platform also supports:

  • Laraval
  • Magneto
  • WooCommerce
  • PHP
  • DataOcean
  • Linode
  • Vultr
  • AWS
  • Google Compute Engine

Why Combine Them

WordPress provides the fastest and easiest way to get an online presence with fabulous support for blogging and Search Engine Optimization (SEO).

Embedding landing pages and other Kartra assets on the WordPress website takes advantage of all Kartra has to offer from the client’s Kartra account or from my Kartra account.

It is an unbeatable combination.

Let’s Discuss Your Project

Publishing, Marketing, and Membership Sales Machine ~ Great for Authors!

September 24, 2023 /

When clients ask us to help them write and publish a book, we suggest also creating a course and starting the marketing early on the journey.

If clients start with creating an online course or membership, we ask if they have considered writing a book.

And of course, we suggest starting the marketing right away!

We often suggest to clients who want pure marketing services that they consider writing a book and creating a course.

Leveraging Content Immediately

In most cases, the content that goes into a non-fiction book can also be used for an online course and in marketing campaigns to create buzz.

Group Workshops and Presentations ~ More Appealing than AI Content and Marketing

Your content can also be used for workshops and presentations, both to create interest and as part of a paid membership program.

We think it is important to do live presentations and workshops with time for group discussion and questions to stand out from the rising flood of AI content and marketing.

People will pay to engage with you.

Your Membership Continuity Program

There are many advantages to creating a monthly membership program rather than an online course:

  • A great way to test if there is interest in your subject matter.
    If people do not try the membership for something like $1 for the first month, there may not be an interest in the book or course as presented. Back to planning.
  • You can test the content and get valuable feedback. Weekly group training sessions are fabulous for this.
  • You can start generating revenue early to fund the development of the book and online.
  • The content presented weekly can be used for marketing.
  • More people will subscribe to a low-cost subscription than a higher-priced course. You can create stand-alone courses out of the membership content later.
  • Ongoing subscription revenue can grow considerably.
    $20 a month starts looking quite substantial when you grow to have thousands of subscribers. And your only subscription could be higher.
    $97 is quite common.

The Publishing, Marketing, and Membership Sales Machine

Here it is in a nutshell:

  • Create an outline for your content
  • Create a title, description, and first sections
  • Create a landing page for people to sign up for a mailing list.
  • Establish a membership area using a platform such as Kartra (we can provide those components).
  • Plan to create content for a section in your outline each week.
  • Present that content in an online workshop each week. You can offer the workshop for free, with supporting resources and recordings going into the paid membership area.
  • Offer the monthly subscription at a low trial rate for the first month.
  • Continue until the book and program are completed and published.
  • Start the next book and program.

Our Publishing Sales Machine Retainer

We also offer a monthly retainer to help you implement all the steps of your Publishing, Marketing, and Membership Sales Machine.

Our goal is to generate revenues as early as possible to pay for the retainer.

$540 per month until cancelled

Meanwhile, book an appointment with us to learn more.

Our Publishing Sales Machine Membership Program

Walking our talk, we will offer a membership and workshop series to teach you how to implement the Publishing, Marketing, and Membership Sales Machine yourself.

Publishing, Marketing, and Memberhip Cash Machine for Authors.

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