The Kartra All-In-One business platform combined with WordPress sites hosted on the Cloudways cloud hosting program.
This article explains why I use this combination for many of our publishing and marketing clients and why you would consider these platforms for your projects.
What Kartra Brings to the Table
I was part of the Kartra Beta Test program and customer since 2018.
It was good from the start and keeps getting better.
Similar programs that I have looked at include ClickFunnels, Keap (InfusionSoft), New Zenler, SamCart, Kajabi, and others. Each has its strengths, though my clients who try them usually come back to Kartra.
I can help clients who use other platforms, though I will always recommend Kartra first. I am likely one of the top Kartra experts in the world and call myself The Kartra Whisperer.
While Kartra is relatively easy to manage for individual steps, it is like a cargo container load of Lego parts that can be combined in many ways.
Kartra also has a rich set of design options for a tremendous range of branding possibilities.
Typical Uses For Kartra
Here are the things I use Kartra for:
- Sales Pages. A simple sales page with some text, image, video or audio, and a buy button is all that is needed for things like concert tickets, theatre tickets, or goods and services people want.
- Payments. I joke that ‘Kartra’ is an exotic Asian goddess of commerce. There are tons of options for flexible and creative payment options and also self-management for your clients.
- Funnel Campaigns. The simplest funnel is a landing page with an opt-in form, thank-you page that subscribes the person to one or more email.
- Marketing Automation. Kartra can chain together a lot of things to happen automatically to generate sales, including evergreen webinars.
- Email Marketing. Send broadcasts or sequences to people selected by lists, tags, or behaviours.
- Video and Other Media. Video, audio, images, and files can be used in Kartra assets or shared on their own.
- Membership Sites. One of the reasons I chose Kartra in the first place was to host courses and memberships in a multimedia portal that can contain almost anything and connect with other Kartra tools. This is the Digital Experience Edition included with my Golden Publishing Sales Machine.
- Calendar. Kartra provides a good and very sophisticated Calendar system.
- Quizzes and Surveys. The quiz and survey tool took years to release and was worth the wait. Good for marketing and courses.
- Integrations. Kartra has native implementations for many services like payment processors, SMS, Google Calendar, and more. It also integrates with Zapier, which can connect Kartra to almost anything.
- Affiliate Program. Much of marketing success is based on referrals and affiliate promotions.
Kartra provides embed codes to use on websites and other places for flexibility.
What Cloudways Provides
I am a prolific writer and something of a Zen Master for getting things in searches.
WordPress is by far the best platform for writing and blogging a lot of content.
Also easy to have the clients and team members collaborate on creating and publishing content.
While WordPress can integrate almost anything through plugins and use different themes for different looks, I stick to the fast and attractive Hemingway theme with a lot of emphasis on blogging.
Most of the many hosting platforms I have used in the past were good until they were not anymore. And many were slow and expensive.
Cloudways allows me to register a name in Namecheap and have a fast, secure, and managed WordPress website up in a few hours.
I have not needed to call customer support yet.
As an Agency, Cloadways allows me to add new sites for little more than the cost of registering the domain.
Namecheap has enough options for domain management and email formatting to provide the necessary services.
I am only hosting WordPress sites on Cloudways at the moment. The platform also supports:
- Laraval
- Magneto
- WooCommerce
- PHP
- DataOcean
- Linode
- Vultr
- AWS
- Google Compute Engine
Why Combine Them
WordPress provides the fastest and easiest way to get an online presence with fabulous support for blogging and Search Engine Optimization (SEO).
Embedding landing pages and other Kartra assets on the WordPress website takes advantage of all Kartra has to offer from the client’s Kartra account or from my Kartra account.
It is an unbeatable combination.