I implement a Power Posting Strategy that drives traffic to a landing page and enhances your online presence in search results and social media.
Have an offer that converts? Power Posting can boost your sales.
The special offer here allows you to see the results for yourself and experience working with me.
Your Unique Selling Proposition
I will spend time getting to know what you offer, your Unique Selling Proposition, and your current online presence.
The Power Posting Strategy
The first step is composing a short article or post about your product of service.
This could be an overview, case study, client testimonial, special offer, or any other content that creates awareness and attracts potential clients to you and your offerings.
I create the blog post with attention to Search Engine Optimization (SEO )and submit it to Google Search Console.
Then, I create variations for posting on social media platforms, such as LinkedIn, Facebook, Instagram, and other relevant sites.
The posts can be the whole article or a shortened version with links to the blog post.
Then, we send a variation of the post out by email to your mailing list.
Building an email list and creating email campaigns remains one of the most effective marketing strategies for achieving long-term success.
Benefits Of Power Posting
Here are the main benefits of Power Posting:
Expand your online presence for your offer.
Create awareness of you and your offers.
Appear in searches.
Lead people to your offers.
Keep engaged with current clients and customers.
Persistence Pays
Regularly posting helps build your online presence and attract followers over time.
If possible, plan to post at least three times a week.
The Power Posting Trial Offer
I offer to create three different posts and apply over three days.
Success is measured in increased engagement, traffic, and acceptance of your offer.
I am a compulsive writer and marketer with thousands of articles, posts, landing pages, and marketing campaigns created over the last decades.
Also, an American Writer and Artist Institute (AWAI) Infinity Member, and I will attend my third AWAI Copywriting Bootcamp this year.
I also learned copywriting and marketing from Ray Edwards, Marie Forleo, Kim Walsh Philips, Rich Shefren, Dan Kennedy, Russell Brunsen, Dave Dee, and more.
Business Platforms
At some point, I became intrigued by online marketing systems like Kartra and HighLevel. I have helped clients with other platforms, but these are the ones I would recommend.
I was a beta tester for Kartra, and it still forms the base of the marketing I do for myself and clients. In addition to the marketing features, Kartra has excellent membership and website capabilities.
Video Everywhere
Video is an important part of marketing, as well as family story productions. I have thousands of hours of video production available on my YouTube channel.
I use StreamYard for various purposes, including interviews, training, and broadcasting.
Power Posting Strategy
Here is an example of a comprehensive power posting strategy that I use for clients.
Here is my process:
Create a compelling landing page with a Call to Action, such as a purchase or a calendar appointment.
Optimize the page for Search Engine Optimization (SEO).
Submit the page to Google Search Console for indexing.
Compose and publish a text and image post to Facebook assets, Instagram, Pinterest, LinkedIn, and more, all with a link to the landing page.
Stream a video about the offer to YouTube, LinkedIn, Facebook, and other platforms.
Publish the audio as a podcast to Buzzsprout, Amazon, Apple Podcasts, Spotify, iHeartRadio, and more.
Visit and add comments and links to all of the destinations.
Modify the post and send to your email list.
The next step is to boost one or more of the posts with paid advertising. Facebook is quite cost-effective for this.
This strategy can help you get well-listed in searches and drive traffic in just a few hours.
This will lead to sales if your offer is something people will pay for.
Repeat three times a week and watch miracles happen!
Webinars and Presentations
Have you ever bought something after attending a webinar or live presentation?
Do you have something you could sell that way?
I can help with all aspects of preparing, marketing, and presenting your speak-to-sell offers.
Online Presence Tuning
One of the most significant problems affecting online businesses, including those reliant on network marketing, is an ineffective online presence.
I can help you optimize your website, social media profiles, video and text posts, and other online resources to present your brand and drive traffic to your golden offers.
Your Golden Publishing Sales Machine
An interest in Course Creation was what brought me to Kartra in the first place. Since then, I have helped many people publish many books.
The Golden Publishing Sales Machine combines books and courses with copywriting and marketing strategies to secure speaking gigs and drive sales.
Base Plus Commissions Offers
Do you have a marketable service or product and little money to develope and promote?
I am open to discussing a modest base rate plus a percentage of sales to create a win-win situation.
My base retainer is $388 per month. Some projects could require 20 times more than that for project deliverables.
A retainer plus commission arrangement can make that sustainable.
Diverse Copywriting and Marketing Services Supported by AWAI
Over the last decades, I have acquired a lot of skills and experiences in many areas online and offline. I have worked in many industries and travelled extensively in North America, Europe, and Asia.
My Affinity Membership at AWAI provides access to courses and experts in areas where I currently lack experience.
The ALL-NEW Accelerated Program for Seven-Figure Copywriting
“Accelerated Program” Companion Series
The Masters Vault: Billion-Dollar Secrets from the Legends of Copywriting
Secrets of Writing for the Health Market
Secrets of Writing Blockbuster Financial Market Controls
Secrets of Writing for the Self-Improvement Market
How to Make Money and Find Meaning Writing for Nonprofits
Copywriting for a Cause: How to Profit as a Writer and Make a Difference in the World
Writing Case Studies: How to Make a Great Living Helping Clients Tell Their Stories
How to Write for Professional Service Providers
How to Write High-Impact Emails
How to Write High-Value UX Copy
The Digital Copywriter’s Handbook
How to Become a Go-To SEO Content Writer: Get Paid to Write Discoverable Online Content
Site Content Audits Made Simple
Kickstart Your B2B Writing Career — with Steve Slaunwhite
B2B Quick Start Guide
Modern B2B Copywriting
Email Copywriting for B2B Companies
How to Become a Professional White Paper Writer
Become a Lead-Gen Specialist: Earn Top Fees Writing B2B Emails, Landing Pages, and Ads That Sell
B2B Websites: Developing Content That Builds Authority and Generates Leads, Too
Key Message Copy Platforms: A Unique High-Income Service That Can Skyrocket Your B2B Copywriting Success
How to Write Online Video Scripts for B2B Companies
How to Write Video Scripts
Blog Writing Pro Master Class
How to Write Engaging E-Newsletters
The Ultimate E-Newsletter Cheat Sheet Library
Ryan Deiss’ 6-Hour CVO Expert Training
Email Copy Made Easy: Write More Persuasive Emails That Get Opened, Get Read, and Get Click-Throughs
How to Use the Power of AI to Become a Better, Faster, and Higher-Paid Writer
What Do You Need For Your Success?
Some of what you need for copywriting and marketing will be specific to you.
Let’s discuss and what you want to achieve and I will put together a proposal and recommendations that will work for you.
My monthly retainer starts at $388 per month and can be adjusted at any time as we gain clarity in what is working for you.
As mentioned earlier, a base plus commission arrangement could work for both of us.
It is simply not possible to drive on I-90 through South Dakota and miss Wall Drugs. There are billboards all along the highway, with photos of people around the world holding up signs like “Only 3,950 miles to wall drugs”. I tell the story in the broadcast.
Here are some digital billboards, big and small.
Splash Images
I create a splash image for every blog post, video clip, and social media clip I publish.
You can see these by searching for greg dixon marketing or greg dixon writing.
It is these mini-billboards that attract people to watch videos and read posts and articles.
Business Cards, Post Cards, and Posters
Small and large print assets like business cards, postcards, and posters.
A post card is a good size for cost-effective print mailing and for posting on bulletin boards in public spaces.
Digital Billboards
More and more large billboards, both inside and outside, are digital, allowing for motion and rotating messages.
Scaling
Your splash image can be scaled and adapted from a business card to a gigantic billboard.
Greg Dixon set up a website at https://allmyrelationsbook.com/ for writing and publishing the content for the book as part of his publishing adventure.
Over the years people have asked me to help them sell a lot of different things, in concerts, theatre productions, products, services, books, courses, memberships, and events.
I have acquired many skills, strategies, and tools for promotions and sales and combine them for your benefit.
I will explore some of the many elements and strategies for success.
By the way, I am available to review where you at and make recommendations.
I can also help you implement everything suggested in this article.
What I mean by this is you need to offer something that people want in a way that makes it easy for you to purchase from you.
This could be an effective website, landing page, or ticket purchase page.
Without a great offer and a smooth sales system, your marketing strategies will not be as effective as they could be.
Comprehensive Marketing Framework
Whether you are a brick-and-mortar operation or sell products and services online, here are the fundamental components for your online effectiveness:
A fast, search engine-friendly (SEO) website focused on selling your products and services.
A blogging component to feature your services and create an online presence in searches.
Mailing List. A mailing list is by far your best marketing tool and a concerted effort to build and use your list will pay dividends.
Google and Apple business profiles for physical stores to appear on maps with features of your business.
A social media presence with LinkedIn, Facebook, Instagram, Pinterest, TicToc, and others. Pick the ones where your ideal clients hang out.
Create a LinkedIn Newsletter.
YouTube Channel. Video is a great tool for building expertise and selling products. Videos are posted to your YouTube channel, blog posts, and social media channels.
Coherent Messaging
Things change. We evolve. Our business focus changes.
Clarify your messaging for what you are offering today and make sure that your website, social media platforms, blog posts, and YouTube channel all effectively communicate a consistent and coherent message.
Make sure all of your oars are rowing in the same direction.
Content Marketing
Now it is time to leverage your marketing framework.
Here is an approach that is very effective at establishing your authority and boosting your online presence for searches and people connected with you.
Create a piece of content such as this blog post.
Optimize for searches with an effective splash image, title, and meta description so that your post is compelling on search listings and when posted on social media.
Submit the post for indexing to Google Search Console.
Consider posting the entire article for your LinkedIn Newsletter.
Use the splash image to post out a description and link to the post on your social media channels. Meet Edgar and Hootsuite are good for this.
Create a video for your YouTube channel and social media platforms. StreamYard is fabulous for this.
Publicity and Networking
Book launches, course launches, product launches, and the like are all great for getting publicity.
Press releases to all local and appropriate media outlets can be a very cost-effective way of getting the word out.
I can help you write a press release and find places to send it. There are also soon good paid press release services if you have things for a wide audience.
Other places to spread the word are networking groups, podcasts, and speaking engagements.
Landing Page and Sales Funnels
This can be as simple as creating an effective landing page and driving traffic to the page with your content marketing.
Or it could involve webinars, a series of videos, an email sequence, and other sales strategies.
For some, it is booking an appointment for a sales call.
Betty Withrow always asks early in the process with a client ~ what do you want to get out of this.
The same applies to a posting plan. What do you want to achieve?
Appointments?
Sales?
Awareness?
Training?
… ?
The more clarity you have around the purpose, the more intentional your posting campaign will be.
There Will Always Be An Offer
This is a Dan Kennedy mantra from a Direct Response Marketing perspective ~ There Will Always Be an Offer.
Otherwise, why are you doing it?
Kim Walsh Philips makes people say the following oath ~ If It’s Not Going To Pay, I’m Not Going to Do It.
A Destination For A Call To Action
You want to audience to do something and you will need to send them to a specific destination.
The could be an appointment link, a sales landing page, or a blog post.
A Blog Post Landing Page
We suggest treating every blog post as a mini-landing page, with an offer on the page.
There will at least be a link to book an appointment or join a mailing list.
A recommended strategy is to have social media posts and email broadcasts send people to a dedicated landing page or a blog post functioning as a landing page.
Post The Topic On Multiple Destinations
We use StreamYard and tools like MeetEdgar to stream and send to many destinations, including:
LinkedIn
Facebook
Instagram
Pinterest
YouTube
TicToc
Twitter
Email
The LinkedIn Event Maneuver
Here is a strategy we employ to get to be found on Google Search almost instantly:
Write a blog post for a broadcast topic with attention to SEO keywords, title, description, and splash image.
Submit the blog post for indexing by Google Search.
Schedule a LinkedIn Live event for the topic with a link to the blog post in the show notes.
Setup the broadcast in StreamYard to many destinations (including YouTube).
Put a link in the blog post going to the scheduled LinkedIn event.
Do the broadcast with a Call to Action at the end of the broadcast.
Put links to the blog post in the comments for each generation.
Like your posts.
A search on Google a few hours later will often show the blog page, the YouTube video, and one or more social media posts.
Not too shabby!
Our Power Posting Package
We can implement the posting strategy for you, including the following actions each week:
1 Blog Post
3 Image and Text Social Media Posts.
1 Video Post using the LinkedIn Event Maneuver.
1 Email broadcast.
We repeat the posting each week with new content.
Try for a month and track results. Cancel at any time.
