Copywriting ~ Marketing ~ Story Productions ~ Publishing

Author: Greg Dixon (Page 1 of 8)

What Is Your Next Step On Your Book Publishing Journey?

Greg Dixon ~ What Is Your Next Step On Your Publishing Journey

The first question is, why would you want to write and publish a book?

As Marie Forleo says:

“The world needs that special gift that only you have.”

Many say that a book can open doors and attract customers and clients.

And I say writing and publishing bring the Joy of Creation to you and share your visions with the world.

Homer, Sophocles. William Shakespeare, Charles Dickens, Jane Austen, Benjamin Franklin, William Wordsworth, Walt Whitman, Napoleon Hill, Dale Carnegie, Carl Sagan, Ian Fleming, Frank Herbert, Gene Roddenberry, Mother Teresa, Stephen Covey, George Lucas, Stan Lee, Julia Cameron, and millions of others over the millennia have written things that still entertain, enlighten, and inspire us today.

You are joining a long-lived and esteemed club of writers.

Where Are You On Your Journey?

Do you have a finished manuscript that needs a structural review and editing?

Editors and beta readers can help. This is a good point for me to help with suggestions and editing.

Is your manuscript ready for formatting for submission to Amazon and other platforms?

In my experience, further editing refinements come at this stage, with a flipbook being a good way to review the text and formatting before finalizing.

I use Atticus for formatting and update a flipbook for review. I am still using this process to improve my books, including Publish Your Book Everywhere That Pays and Build Your Golden Publishing Sales Machine.

Are you working on recording the audiobook?

One of the best ways to spot awkward passages and the need for transitions is reading it aloud.

Recording the audio while finalizing the formatting will make the book read better, and you can release the print book, eBook, and audiobook at the same time and include them in a Digital Experience Edition you sell directly.

I can help with the recording process and use the recording to promote your book, too.

Do you have front and back covers that meet the formatting guidelines of Amazon and other platforms?

Amazon will generate a cover template based on trim size, paper quality, and colour choices. The spine width will vary based on your choices.

Amazon has a cover generator, there are book cover services, and I have created and adjusted many covers over the years.

Are you interested in creating a course or membership program related to your book?

A multimedia Digital Experience Edition with supporting media plus a membership program can be a Golden Ticket for you.

This is my specialty and the heart of the Golden Publishing Sales Machine.

Do you have a collection of previously published books and courses that are not performing well?

Bundling into a Digital Experience Edition can breathe new sales life into your Golden Content.

I can create and market a Digital Experience Edition of your Golden Content with you on retainer or as a Joint Venture collaboration.

I am releasing The Greg Dixon Gold Vault of my books, videos, courses, recordings, and other content

Do you have a marketing plan before, during, and after publishing?

Early, ongoing marketing will establish your authority and attract people to your books and offers.

How I Can Help.

I have experience, tools, and strategies to help you with all of the steps or just one or two.

For example, you may be at the final stage of editing, formatting, and submitting your book.

I can help with that with an affordable one-time retainer.

Or perhaps you want guidance and help with this book and more in the future.

My superpower is specialized experience and a creative approach across many areas, including writing, publishing, marketing, and story production.

The best way to work with me is through a modest monthly retainer, where we discuss and implement the best steps together.

For bigger projects, I will provide a proposal with pricing options.

Let’s start with discussing your publishing and marketing goals.

When you book the meeting, you will receive access to my Build Your Golden Sales Machine Digital Experience Edition, with a wealth of golden content.

Greg Dixon, Chief Enabler
Shared Visions Unlimited
Multimedia Publishing, Marketing, and Story Productions

Serial Audiobook Production and Posting with StreamYard Studio

My new book, 𝗛𝗼𝘄 𝗧𝗼 𝗣𝘂𝗯𝗹𝗶𝘀𝗵 𝗬𝗼𝘂𝗿 𝗕𝗼𝗼𝗸 𝗘𝘃𝗲𝗿𝘆𝘄𝗵𝗲𝗿𝗲 𝗧𝗵𝗮𝘁 𝗣𝗮𝘆𝘀, is now available on Amazon.

The Kindle version is free for Prime members.

Next Step: the Audiobook

I am working on a creative way to record and publish an audio version. 

I’ll release the readings serially on my podcast, then compile the recordings into a full audiobook.

Atticus now has a built-in preview with page flipping.

This is perfect for reading the chapters.

Why the StreamYard Approach?

Although I have Apple Logic Pro and professional microphones, I will record the chapters in StreamYard Studio with video, then extract and edit the audio files for my podcast and upload them to Amazon ACX.

I saw a celebrity author in an online interview say something like:

‘I sell someone a book for $9.99, then they pay me $100,000 to read it to them.’

You may not be at the $100K level yet, though the popularity of audiobooks and masterclasses could work for you.

Whether you published your book as a lead magnet or want to get attention on the book itself, the following approach will generate traffic and make your book better:

  • Video readings distributed across multiple platforms will attract people to your books and offers.
  • The audio podcasts will reach a wider audience.
  • Reading your book aloud is a good way to uncover awkward phrasing or the need for transitions or more information,

You’ll also have the audio files to publish your audiobook.

I started an Amazon ACX account and created an accepted audio file. The approach will work.

Why Amazon ACX?

For the same reasons Amazon Kindle Direct Publishing (KDP) is a priority for virtually all publishers for print and eBooks, Amazon ACX is a priority for audiobooks.

Amazon ACX distributes your audiobooks to Audible, Amazon, and Apple Books. That represents about 64% of the total audiobook market.

And the audiobook market, according to Gemini, is “expected to hyper-accelerate. Industry analysts project a global compound annual growth rate (CAGR) of 22.7% to 25.7% over the next decade, with expectations that the global market will scale past $39 billion by the early 2030s.”

Everywhere Else That Pays

In the spirit of Publish Your Book Everywhere That Pays, I will submit the print and eBook to IngramSpark.

IngramSpark has 45,000 outlets for your book, including bookstores, retailers, libraries, and universities. Bookselling websites could pick up your book and go viral.

Draft2Digital could work for your books if the interior does not have colour. Amazon and IngramSpark support colour interiors.

I can publish the audiobook through Voices to reach dozens of audio platforms beyond the ones supported by Amazon ACX.

Available to Help With Your Publishing Adventure

I am available to help with your publishing and marketing adventures, including producing audio for your audiobooks.

Let’s start by reviewing your publishing and marketing goals.

Greg Dixon, Creative Chief Enabler
Shared Visions Unlimited
Multimedia Publishing, Marketing, and Story Productions

Power Posting and Podcast Promotion with Greg Dixon and Terry Palma


Promote your Golden Offers with a blitz of email messages, blog posts,  social media, livestreamed interviews, and podcasts.

Greg Dixon and Terry Palma offer a comprehensive marketing campaign to accomplish the following:

  • Boost your online presence.
  • Improve your listings on search engines.
  • Drive traffic to your Golden Offers.
  • Attract customers and clients.

Greg Dixon is the Chief Enabler of Shared Visions Unlimited Multimedia Publishing and Marketing. This offer is part of his Golden Publishing Sales Machine.

Terry Palma’s AI Podcasting is a specialized marketing and authority-building solution that automates and simplifies the podcast creation process for businesses and authors.

Power Posting and Podcast Promotion

Each week, Greg Dixon crafts three marketing messages for use on the following platforms:

  • Email Messages. 
    Still the best-converting marketing medium
  • Blog Posts
    SEO optimized and submitted to Google Search Console to show in searches.
  • Social Media
    LinkedIn, Facebook, and others.

Each week, Greg Dixon facilitates a live-streamed interview or webinar presentation on the following platforms to promote your Golden Offer:

  • LinkedIn Event 
    You can invite your connections in advance.
    YouTube
    The second-largest search engine and easy to share
  • Other Social Media
    Facebook, Instagram, and your favourite platforms.
  • Podcast Destinations
    Apple Podcasts and Spotify for Terry Palma’s AI Podcasts.
    Greg Dixon can put the audio from the livestreams out to most podcast platforms.

You will also receive the video, audio, splash image, show notes, and transcript for use on your website, destinations, and courses. 

Each week, Terry Palma creates and broadcasts a professional AI Podcast to promote your Golden Offer:

Your Golden Offer could be anything that you sell, including products, services, books, courses, membership programs, or coaching. The marketing campaign will send traffic to a landing page with a Call to Action.

Success is Measured in Traffic and Conversion

Greg Dixon and Terry Palma offer a one-week run to see if your Golden Offer will convert.

$397 for a one-week marketing blitz.

Rinse and Repeat

Terry Palma and Greg Dixon will repeat the Power Posting and Podcast Promotion each week.

$997 billed Monthly


Continue as long as the promotion is converting.

Let’s start with a discussion of your Traffic and Conversion Goals.

The Power Posting and Podcast Promotion is a boutique collaborative marketing service that Greg Dixon and Terry Palma deliver personally and is limited to ten retainer clients.

Greg Dixon can do the postings for you or collaborate with you and your team.

Publish Everywhere and Market Everywhere with Peter Biadasz, Terry Palma, and Greg Dixon

Peter Biadash is an author and founder of Total Publishing and Media.

https://totalpublishingandmedia.com

Terry Palmer helps businesses build authority through AI Podcasting and Marketing.
palmapodcastproductions.com

Greg Dixon combines books and courses to create a Golden Publishing Sales Machine.

https://www.gregdixon.net/goldenpublishingsalesmachinelaunch

Today, they will discuss their different and complementary approaches to publishing and marketing.

Greg Dixon
Shared Visions Unlimited
Publishing and Marketing

The Golden Publishing Sales Machine Special Offer

Greg with Sales Machine

Here are the four pillars of the Golden Publishing Sales Machine.

  1. Publish Everywhere That Pays.
    Publish your books in multiple formats, including Print Books, eBooks, and Audiobooks.
  2. Digital Experience Bundle
    Combine books, courses, and multimedia content in a Digital Experience Edition.
  3. Membership Program
    Create a membership program with the Digital Experience and member engagement.
  4. Market Everywhere.
    Market across many media platforms, including: Blog Posts, Social Media, Publicity, Speaking Engagements, and Networking.

“The world needs that special gift that only you have.” 
— Marie Forleo

The Golden Publishing Sales Machine will make your special gifts available and known everywhere.

  • Leverage existing books and courses.
  • Create new ones.
  • Boost your online presence and authority.
  • Help people.
  • Make sales.

My Special Offer

I can help you publish and market everywhere that pays with my Golden Publishing Sales Machine 90-Day Launch Retainer.

$380 per month for three months.

Let’s discuss your publishing and marketing goals to see if the Golden Publishing Sales Machine is right for you.

Greg Dixon, Chief Enabler
Shared Visions Unlimited
Multimedia Publishing and Marketing

The Little Flipbook That Could Went Viral! A Great Lead Magnet

A Flipbook is a great way to share books and Story Productions. They can also contain audio and video, making them a capable multimedia platform.

Perfect for giving away Golden Content if you do not need to monetize the publication. Or as lead magnets if you do.

I put together the Publish Everywhere That Pays Flipbook to share my approach to publishing in presentations and with potential clients.

Read tracking suggests that the flipbook is starting to go viral.

I was puzzled that most traffic to sharedvisions.com came to the Story Production pages, even though I was promoting the Golden Publishing Sales Machine.

It seems that a flipbook called The Four Steps For Publishing Family Stories: Preserve Family Stories While You Still Can! has gone viral.

I can help you create flipbooks of your existing books to share and attract clients.

Here is a special offer for one of your existing books or one you have just finished writing.

I can create a flipbook for use as a Lead Magnet. Simply send the formatted file and cover files used to publish the book

For new books, I will format it and provide light editing and editing suggestions.

Here are some of the benefits of creating a flipbook early in the process:

  • Preview what the book will look like in print.
  • Use for editing reviews.
  • Send it to beta readers for feedback.
  • Use as a Lead Magnet.
  • Expand for Publishing Everywhere That Pays.

You can test-drive my services and get a flipbook to share your Golden Content and Offers for $88.

Let’s start with a call to review your publishing goals.

Ready to go now?

I also offer a Golden Publish Sales Machine Launch.

Greg Dixon, Chief Enabler
Shared Visions Unlimited

Multimedia Publishing and Marketing

The Making of the Publish Your Book Everywhere That Pays Flipbook

I decided that the chapter in the Build Your Golden Publishing Sales Machine book on Publishing Everywhere That Pays could be a standalone book to use as a lead magnet.

So I put together Publish Your Book Everywhere That Pays as a Flipbook with an embedded video presentation.

One of the reasons I chose to feature Publishing Everywhere is that my colleague Kimberley Day is running her GET YOUR BOOK DONE Summer Camp this month. Have a lot of fun and get your book done!

I can help with the publishing process once the writing is done.

Eric Lofholm is running a free Write a Book in a Day workshop on Thursday, August 20th.

I will present Publish Your Book Everywhere That Pays on the day as a next step for people when they finish their books.

The Flipbook Publishing Steps

The steps I use for publishing the Flipbook include the steps used for publishing printbooks, eBooks, and audiobooks.

Here are the steps:

  • Wrote and edited the manuscript in a Google Doc.
  • Used Gamma to generate a slide presentation based on the manuscript.
  • Recorded myself reading the manuscript with Logic Pro. I could have used my SmartPhone or StreamYard.
  • Formatted the book in Atticus.
  • Uploaded the formatted PDF from Atticus to Heyzine to create a Flipbook.
  • Created a cover for the flipbook using AI and Photoshop.
  • Added the video with audio to the multimedia Flipbook.

I now have an informative Flipbook that I can send as a link or embed on pages.

By the way, a multimedia Flipbook is a great way to share Personal and Family Story Productions.

The most challenging part was my reading for the audio. In the future, I will read each section three times and choose the best version.

Reading your writing is a great way to smooth out some awkward parts.

Next Steps ~ Publish Everywhere

I will expand the book, improve the audio recordings, and follow my own advice to Publish Everywhere that pays, starting with Amazon and the other aggregators.

My Special Offer

I can help you publish and market everywhere that pays with my Golden Publishing Sales Machine 90-Day Launch Retainer.

Learn About the 90-Day Launch Offer

Greg Dixon, Chief Enabler
Shared Visions Unlimited
Multimedia Publishing and Marketing

How To Publish Everywhere That Pays

Woman with book and places to publish everywhere that pays.

This is the Golden Age for publishing books in multiple formats everywhere that pays. That includes print books, ebooks, audiobooks, and Digital Experience Editions.

This approach is for authors who want to publish themselves. Many of the reputable hybrid publishing houses will do this for you.

This article maps the process of publishing everywhere that pays if you want to do it yourself or with me.

This approach can also breathe new life into books and courses that you published yourself or with a publisher.

My Manuscript Process

My Content Creation Process includes drafting the book in Google Docs, implementing it as a Multimedia Digital Experience Edition during writing, and recording audio of each chapter when ready.

I format the book in Atticus for print and eBook publishing. Formatting can also be done in Microsoft Word, Adobe InDesign, and other formatting tools. 

The audio recordings are collected as an audiobook.

The following chapters will detail the publishing process for each format.

Publishing Everywhere That Pays

Now that your book manuscript is finished and edited, here are the steps I use to publish everywhere that pays.

The traditional publishing formats are print books, eBooks, and audiobooks.

Here is how to get these formats published everywhere.

Book Formatting with Atticus

Options for book formatting include Microsoft Word, Adobe InDesign, Atticus, and Vellum.

I use Atticus for both print and eBooks.

Atticus has customizable book styles and chapter orientation, producing professional book design accepted for uploading.

It is a good writing platform too, though I prefer to write the manuscript in Google Docs, where editing and collaboration are easier.

Atticus exports as a formatted PDF for uploading print books, and ePub for eBooks.

Amazon and other platforms accept these formats.

Book Cover Design

A good book cover is essential for your book’s visibility.

Amazon and other platforms offer book cover creation, and Photoshop and Canva can produce good book designs.

You may also hire a book cover designer to create one for you.

I use Photoshop with images from Pixabay.

Getting all of the dimensions correct for the front, spine, and back cover is the most challenging part of book submission.

Amazon will generate a cover template and precise specifications based on the selected trim size, page count, and paper selection.

Uploading the Books to Amazon Kindle Direct Publishing

Amazon is by far the biggest market for books, and there are many reasons to open your own Kindle Direct Publishing account and upload there first.

It is fairly straightforward to follow the prompts and upload the files.

There are tools to preview the formatted book yourself, and Amazon does a manual review.

If accepted, you push the Publish button.

Congratulations! You are a published author.

That is just the start of the marketing process, which we will address later.

Uploading the Books to Other Places That Pay

Standard publishing on Amazon does not put your book into wholesale catalogues to make it available in bookstores, libraries, airports, and any places that sell books.

We have used IngramSpark for that. I am looking at Draft2Digital and PublishDrive as alternatives. Both platforms push your books out everywhere that pays and manages the sales revenue.

Like Amazon, you start an account and upload your files.

Preparing the Audiobook

Amazon ACX offers a service where a professional narrator reads your book in return for a fee or 50% of the sales revenue.

There are also AI services to create the audio files.

However, it may be more fun and profitable to read your book yourself.

I heard a famous inspirational coach with very high coaching fees joke that:

 “I sell someone an eBook for $9.99, and they pay me
$100,000 to read it to them”

That inspired my Digital Experience Edition + Membership approach and explains why audiobooks are now around half of book sales on Amazon.

Here are ways you can record the readings yourself:

  1. Use Voice Memo on a SmartPhone
    The new SmartPhones have excellent microphones and a bucketload of AI to reduce noise and make you sound good.
    Put the phone on a pillow in a quiet room with the microphone about 6 inches from your mouth.
  2. Recording on a Computer
    Use a good microphone on your computer and record with software that came with your computer or audio programs like Audacity, Logic Pro, or Adobe Audition.
  3. Recording Video
    Recording as video and extracting the audio is also possible.

You are not restricted to just narration. The Music Lesson by bassist Victor Wooton includes music, sound effects, and multiple voice actors.

I use Logic Pro to edit and master audio recordings, including files you record and send to me.

Uploading the Audiobook to Everywhere That Pays

I learned recently that there are many more audiobook platforms than Amazon Audible.

As with books, Amazon represents the majority of total audiobook sales. 

Publishing through Amazon ACX will get your audiobook to Audible, Amazon, and Apple Books.

An aggregator such as Voices (formerly Findaway Voices) will get your audiobook everywhere else that pays.

And the most money could come from including your audiobook in direct sales of your Digital Experience Edition.

Creating a Multimedia Digital Experience Edition

The Golden Publishing Sales Machine approach recommends bundling books, courses, videos, audio, and supporting materials in a Digital Experience Edition and selling directly. The Digital Experience Edition combined with group coaching can provide a Golden Resource for you and subscribers.

I use Kartra to create the membership portal, sales landing page, and email campaigns.

GoHighLevel would also work for this.

Lead Magnet Publishing

Sometimes the Gold is in giving things away.

The formatted books can be given away as downloadable PDFs or Flipbooks. I use Heyzine for Flipbooks.

The chapters of your audiobook can be syndicated as podcasts to platforms like Apple Podcasts, Spotify, iHeartRadio, Amazon, and more.

Putting content on a blog post can also be a Publishing Lead Magnet.

There Will Always Be An Offer

As Dan Kennedy says, “there will always be an offer”.

Your books in all formats will have recommendations and links to buy more or your books, join memberships, or retain your services.

All books can open doors and serve as a lead magnet.

My Special Offer

I can help you publish and market everywhere that pays with my Golden Publishing Sales Machine 90-Day Launch Retainer.

Greg Dixon, Chief Enabler
Shared Visions Unlimited
Multimedia Publishing and Marketing

Share Your Special Gifts with the Golden Publishing Sales Machine

Greg Dixon ~ Share Your Special Gifts with the Goldedn Publishing Sales Machine.

In the words of Marie Forleo, “The World Needs That Special Gift That Only You Have.”

That resonates with my mission for Shared Visions Unlimited.

The Gutenberg Press revolutionized publishing, and communication in 1440.

The World Wide Web further exploded online publishing in 1989. A huge lightbulb in my head lit up when I realized the power of hyperlinking around the world and beyond.

For someone like me with an English Literature degree and lots of training and experience in writing, music creation, video production, and more, the world is a wealth of Multimedia Publishing and Marketing Opportunities.

By the way, I leaned toward 19th-century novels by Fyodor Dostoyevsky, Leo Tolstoy, and Charles Dickens when in school because they document monumental changes in the world. Ben Franklin from an earlier time.

I came to appreciate Jane Austin much later.

Modern Publishing Power

The power to share your special gifts far and wide has never been stronger.

And all is possible for free or nearly free for those who have the time and the inclination.

My Golden Publishing Sales Machine Kit is for those who want to do it themselves. I provide weekly presentation and discussion sessions to help with your publishing journey.

The Golden Publishing Sales Machine 90-Day Launch is for those who want to leverage their books, courses, and special gifts to reach as many people as possible and make sales.

The Four Pillars of the Golden Publishing Sales Machine

Here are the four pillars of the Golden Publishing Sales Machine:

  1. Publish Everywhere That Pays.
    Publish your books in multiple formats, including Print Books, eBooks, and Audiobooks.
  2. Digital Experience Bundle
    Combine books, courses, and multimedia content in a Digital Experience Edition.
  3. Membership Program
    Create a membership program with the Digital Experience and member engagement.
  4. Market Everywhere.
    Market across many media platforms, including: Blog Posts, Social Media, Publicity, Speaking Engagements, and Networking.

I am looking to work with authors and course creators who have made some progress with pillars 1 and 4 and are interested in exploring 3 and 4.

Let’s start with a free Golden Publishing Review session.

Book a review call with Greg Dixon to identify areas to expand and improve your publishing and marketing reach.

Greg Dixon will provide a custom roadmap identifying what to add to your publishing and marketing mix for more sales.

Following the free review, you can retain Greg Dixon to help you implement the golden components and launch your Golden Publishing Sales Machine in 90-Days.

Your Golden Publishing Sales Machine
90-Day Launch

Greg Dixon can help with all of the steps and technology platforms to launch.

$380 per month for 3 months.

Greg Dixon, Chief Enabler
Shared Visions Unlimited
Multimedia Publishing and Marketing

Turn Your Books, Courses, and Special Visions Into Gold with the Golden Publishing Sales Machine

Image of a Golden Publishing Sales Machine. Turn your books, courses, and special visions into gold.

The Golden Publishing Sales Machine is perfect for you if the following apply:

  • You have published books or courses.
  • You have books and courses nearly ready to publish.
  • You have Special Visions and Golden Content that could be transformed into books and courses.
  • The sales for your current books, courses, and offers could be better.

Our main mission is to review what you have, what it has done for your business, and identify opportunities for improvement and expansion.

Are You Published Everywhere That Pays?

Are your books available in print, eBook, and audiobook formats?

Are they distributed everywhere that pays?

Do you have companion books such as workbooks available?

Do you have courses?

Are there companion books to the courses?

You can add the missing components to leverage what you offer.

Add Value with a Digital Experience Edition

You can add great value to the people you help by collecting your books, courses, and multimedia support assets into a Digital Experience Edition that also adds another product to sell.

I use Kartra Memberships to build multimedia Digital Experience Editions. GoHighLevel would also work.

Here are some of the things that can go into a Digital Experience Edition.

  • Text and image versions of your books.
  • Flipbook versions of the published books.
  • Audiobooks.
  • Downloadable assets such as workbooks.
  • Video and audio resources.
  • Quizzes and surveys.
  • Multiple courses.
  • Recordings from interviews, workshops, and presentations.
  • Links to articles and videos that supplement the content in the Digital Experience Edition.

Offer a Membership Program with Live Group Sessions?

People will pay premium prices to have you teach the content from your Digital Experience Edition in live sessions and answer questions.

I use StreamYard to do presentations for small groups, followed by a discussion.

The sessions can also go out to LinkedIn, Facebook, and YouTube to attract people to your offers.

Is Your Marketing Driving Sales?

Many authors and course creators do not do enough to promote their offers before and after publication.

Is that you?

The Golden Publishing Sales Machine offers a comprehensive approach to marketing your creations far and wide.

Do You Want a Free Review and Roadmap

Book a review call with Greg Dixon to identify areas to expand and improve your reach with a Golden Publishing Sales Machine.

Greg Dixon will provide a custom roadmap identifying what to add to your publishing and marketing mix for more sales.

Following the free review, you can retain Greg Dixon to help you implement the golden components and launch your Golden Publishing Sales Machine in 90-Days.

Your Golden Publishing Sales Machine
90-Day Launch

Greg Dixon can help with all of the steps and technology platforms to launch.

$380 per month for 3 months.

Greg Dixon, Chief Enabler
Shared Visions Unlimited
Multimedia Publishing and Marketing

« Older posts