Copywriting ~ Marketing ~ Story Productions ~ Publishing

Author: Greg Dixon (Page 1 of 7)

Turn Your Books, Courses, and Special Visions Into Gold with the Golden Publishing Sales Machine

Image of a Golden Publishing Sales Machine. Turn your books, courses, and special visions into gold.

The Golden Publishing Sales Machine is perfect for you if the following apply:

  • You have published books or courses.
  • You have books and courses nearly ready to publish.
  • You have Special Visions and Golden Content that could be transformed into books and courses.
  • The sales for your current books, courses, and offers could be better.

Our main mission is to review what you have, what it has done for your business, and identify opportunities for improvement and expansion.

Are You Published Everywhere That Pays?

Are your books available in print, eBook, and audiobook formats?

Are they distributed everywhere that pays?

Do you have companion books such as workbooks available?

Do you have courses?

Are there companion books to the courses?

You can add the missing components to leverage what you offer.

Would Digital Experience Edition Add Value?

You can add great value to the people you help by collecting your books, courses, and multimedia support assets into a Digital Experience Edition that also adds another product to sell.

I use Kartra Memberships to build multimedia Digital Experience Editions. GoHighLevel would also work.

Here are some of the things that can go into a Digital Experience Edition.

  • Text and image versions of your books.
  • Flipbook versions of the published books.
  • Audiobooks.
  • Downloadable assets such as workbooks.
  • Video and audio resources.
  • Quizzes and surveys.
  • Multiple courses.
  • Recordings from interviews, workshops, and presentations.
  • Links to articles and videos that supplement the content in the Digital Experience Edition.

Do You Offer a Membership Program with Live Group Sessions?

People will pay premium prices to have you teach the content from your Digital Experience Edition in live sessions and answer questions.

I use StreamYard to do presentations for small groups, followed by a discussion.

The sessions can also go out to LinkedIn, Facebook, and YouTube to attract people to your offers.

Is Your Marketing Driving Sales?

Many authors and course creators do not do enough to promote their offers before and after publication.

Is that you?

The Golden Publishing Sales Machine offers a comprehensive approach to marketing your creations far and wide.

Do You Want a Free Review and Roadmap

Book a review call with Greg Dixon to identify areas to expand and improve your Golden Sales Machine.

As a bonus for booking a review, you will receive access to the Golden Publishing Sales Machine Kit, an example of a Digital Experience Edition.

Greg Dixon will provide a custom roadmap identifying what to add to your publishing and marketing mix for more sales.

Following the free review, you can retain Greg Dixon to help you implement the golden components and launch your Golden Publishing Sales Machine in 90-Days.

Your Golden Publishing Sales Machine
90-Day Launch

Greg Dixon can help with all of the steps and technology platforms to launch.

$380 per month for 3 months.

Greg Dixon, Chief Enabler
Shared Visions Unlimited
Multimedia Publishing and Marketing

The Four Pillars of the Golden Publishing Sales Machine

The Golden Publishing Sales Machine turns your books and courses into Gold.

Here are the four pillars of the Golden Publishing Sales Machine.

  1. Publish Everywhere That Pays.
    Publish your books in multiple formats, including Print Books, eBooks, and Audiobooks.
  2. Digital Experience Bundle
    Combine books, courses, and multimedia content in a Digital Experience Edition.
  3. Membership Program
    Create a membership program with the Digital Experience and member engagement.
  4. Market Everywhere.
    Market across many media platforms, including: Blog Posts, Social Media, Publicity, Speaking Engagements, and Networking.

“The world needs that special gift that only you have.” 
— Marie Forleo

The Golden Publishing Sales Machine will make your special gift available and known everywhere.

Leverage existing books and courses. Create new ones. Boost your online presence and authority. Help people. Make sales.

Benefits for You

Here are some of the benefits of getting Your Golden Content in front of the people who would learn from it:

  • Help many people get what they want or need.
  • Boost your authority.
  • Sell your books and courses.
  • Land speaking gigs.
  • Make money from your speaking engagements.

Reposition What You Already Have

Have books or courses already? We can bundle those into a multimedia membership program and give it new life.

Greg Dixon, Chief Enabler
Shared Visions Unlimited
Multimedia Publishing and Marketing
Story Productions Too!

How I Provide Value For Your Stories, Publishing, and Marketing

Greg Dixon ! How I Provide Value For Your Stories, Publishing, and Marketing

The bottom line is, I have a lot of experience and tools for Multimedia Publishing and Marketing.

I have also helped people capture and publish their Personal, Business, and Family Stories.

And, to be honest, most people have asked me to help them get stuff done using technology they don’t want to learn. That includes:

  • Video production.
  • Websites.
  • Marketing tools like Kartra and GoHighLevel.
  • Audio production.
  • Live events like concerts.
  • Speaking.
  • Membership programs.
  • Book formatting.
  • Book covers.
  • Email and Social Media Marketing.
  • Desktop Publishing.
  • Copywriting and Editing.

The Golden Publishing Sales Machine book and membership program I am working on will cover all of that for people who want to do it themselves or have me manage the process for them.

Also on my list is a book or two on Family Story Productions.

Early drafts and some training are already in the Golden Publishing Sales Machine Launch Kit Membership.

90-Day Launch for Leveraging Your Golden Content

The best value I have for your projects is to leverage your stories, methods, and insights by publishing far and wide and creating a membership program around a Digital Experience Edition.

Have books and courses that need a reboot?

Have drafts and outlines for books and courses itching to launch?

Want to add more value to your readers and clients with a Membership Program?

I’m your man!

Greg Dixon, Chief Enabler
Shared Visions Unlimited
Multimedia Publishing and Marketing

The People the Golden Publishing Sales Machine Can Help the Fastest

People with connected hex boxes ~ Golden Publishing Sales Machine

The Build Your Golden Publishing Sales Machine is designed to help all authors and course creators publish everywhere that pays and also attract customers and clients to you and your Golden Offers.

The people who can benefit the fastest include:

  1. Authors who have books completed or nearly completed and still need to launch.
  2. People with books that could be the base for a membership program.
  3. People with books and courses that have not yet generated much in the way of sales or business attraction.

Is that you?

Here are the publishing and marketing approaches to boost your authority and sales.

  1. Publish your books in more formats and platforms than they are now, including print books, eBooks, audiobooks, and Digital Experience Editions.
  2. Create a Membership Program anchored with your books and trainings in a multimedia Digital Experience Edition.
  3. Have weekly sessions where you teach from your books and courses and have a group discussion. These sessions build engagement and provide valuable feedback on what you offer.
  4. Promote everywhere, including social media, publicity, networking, and speaking engagements.

Greg Dixon, Chief Enabler
Shared Visions Unlimited
Multimedia Publishing and Marketing

Golden Publishing Sales Machine Questions and Answers (Q&A)

Golden Publishing Sales Maching poster created by Polar AI.

Here are answers to frequently asked questions (FAQs):

Who is the Golden Publishing Sales Machine for?

The Golden Publishing Sales Machine is designed for people with ideas they want to share through books and courses to help or entertain as many as possible and make sales.

What if I already have published books and courses?

Great, we can breathe new life into your books and courses by combining them in a Digital Experience Edition and promoting them with multimedia and speaking engagements.

What if I am already working with a team through the writing and publishing process?

Good. We can look for ways to augment what they are already doing for you. Perhaps record audio for an audiobook and build a membership program to complement the book.

What do you mean by publishing everywhere that pays?

I recommend creating Print Books, eBooks, Audiobooks, and Digital Experience Editions.

We have used Amazon Kindle Direct Publishing and IngramSpark in the past. Here is what I am exploring with my own books:

  • Amazon Kindle Direct Publishing (KDP) for print and eBooks.
  • Audiobooks through Amazon’s Audiobook Creation Exchange (ACX).
  • Publishing everywhere else that pays through an aggregator such as Draft3Digital or PublishDrive.

Amazon is by far the biggest sales opportunity, which is why we start there first, then make the books available far and wide through other platforms.

Is Shared Visions Unlimited the publisher?

While Shared Visions Unlimited could be the publisher, the preference is to set you up with your own accounts on Amazon and others so that you have total control and receive all of the money from sales.

The Digital Experience Editions and Membership Programs are published as collaborations with Shared Visions Unlimited, if not on your own platforms. 

Kartra and GoHighLevel are recommended for these offerings.

You could also have arrangements with a traditional or hybrid publisher.

What is the Sales Machine part of the plan?

The approach is to start promoting and selling during the development process through a low-cost membership program and regular online presentations with question-and-answer sessions.

This helps fund development, engage ideal clients, and gather valuable feedback that will make the books and memberships better.

What if I don’t have much time to write and create content?

Greg Dixon offers a Golden Ghostwriter Publishing Retainer in which he collects information from you through books, articles, and interviews, identifies main themes, and uses outlines to work with AI tools to create the book, membership, and marketing assets. You review the draft content for revision and approval.

Is Three Months Enough Time?

For most projects, yes. Some could be longer or shorter.

Publishing four books a year is achievable for most non-fiction authors.

Do You Have More Questions?

Greg Dixon, Chief Enabler
Shared Visions Unlimited
Multimedia Publishing and Marketing

Introducing The Golden Publishing Sales Machine Launch Kit Membership Program

Golden sphere with a book sample. Your Golden Publishing Machine Launch Kit.

The Golden Publishing Sales Machine combines your multimedia books, membership courses, and comprehensive marketing strategies to help people and make money with your Golden Content.

The Golden Publishing Sales Machine Launch Kit combines a multimedia membership portal with weekly training and Q&A sessions to help you Build Your Publishing Sales Machine.

Build on your own or build with Greg Dixon. The membership portal already presents a wealth of insights and tools for your success and will grow weekly.

A book will be added soon!

Let’s get your Golden Publishing Sales Machine rolling!

Greg Dixon, Chief Enabler
Shared Visions Unlimited
Multimedia Publishing and Marketing

The Main Business Reasons to Publish Everywhere

Greg Dixon, Shared Visions Unlimited. The Main Business Reasons to Publish Everywhere.

People have many reasons for creating books, courses, music, art, and other things. Not all are motivated by business.

For some authors, it is the Joy of Creation or something they need to write to get out of their heads.

Publishing is a checkbox achievement, and they move on to promoting the book or doing anything else with it.

For others, it is business.

We will look at the main business reasons for publishing.

Publishing a Book for Book Sales

Since the dawn of commercial book publishing, the goal for the vast majority has been to sell books.

Success is having your book on display in bookstores, airports, and everywhere books are sold.

Also, online bookstores.

Promote the books and start working on the next one. The Harry Potter series by J. K. Rowling comes to mind.

It is a relatively new notion to consider books as lead magnets for your offers, such as membership and coaching programs.

While I recommend this as part of the Golden Publishing Sales Machine, I also recommend that you aim for the books to have a sales life of their own.

That means making the book self-contained and promoting it so that the book’s sales are a win.

Not easy, but possible. Unlikely if you do not try to market the books for success.

Where to Publish

For some of you, the best route is to create a book proposal to land a book agent and seek a traditional book publishing deal.

Very few books are accepted and published in this way.

The vast majority of you will engage in some form of self-publishing. Most of the major book publishers have self-publishing divisions.

I have also interviewed several small publishing companies that handle the entire writing, editing, publishing, and marketing processes.

I have been uploading edited and formatted books for print and eBook to Amazon Kindle Direct Publishing and IngramSpark. Amazon is the biggest bookseller, and IngramSpark gets you into wholesale catalogues for booksellers and libraries.

I will start creating audiobooks and am looking at aggregator platforms like PublishDrive to print, eBook, and audiobooks out to everywhere that pays.

By the way, ‘everywhere that pays’ is an option for CD Baby. They deserve credit for the phrase. And why I would look at Book Baby too.

Publishing to Attract Clients to Your Golden Offer

There is a marketing perspective of books that makes the primary purpose to build authority and attract people to your Golden Offers.

Golden Offers could be Membership Programs, Coaching Programs, Products, or Services.

What is your Golden Offer?

My recommendation and specialty are to create a Membership Program that teaches the content of your books.

Combining Both Business Reasons to Publish

I strongly recommend that you publish and promote your books so they sell on their own and build in hooks to promote your Golden Offers.

The Foreword can have a QR code and a link to a landing page where people can sign up for the companion Golden Offers.

You can also put a More Resources section at the end of the book to drive traffic.

Publishing is Marketing Too

My broad definition of Publishing is any media that humans can consume.

Publishing blog posts, podcast appearances, print media, radio, and other media formats are also forms of marketing.

Putting your books out everywhere is marketing for you, even if that’s all you offer.

Your Golden Publishing Sales Machine

My encouragement to you is to Build Your Golden Publishing Machine with the main business goals of both selling your books AND selling your Golden Offers.

A book and Membership Program will be available soon.

And I am available to help you with all of the creation, publishing, and marketing steps now.

My 90-Day Launch Offer

Let’s do a 90-day sprint to Build Your Golden Publishing Sales Machine:

  • Multimedia Digital Experience Edition of your book, which can serve as a Multimedia Membership Program for content with a training aspect.
  • Publishing the book for distribution everywhere, including print, eBook, and audiobook platforms.
  • Multimedia Marketing for the book and Membership Program.

$330 per month for three months.

Includes a subscription to the Golden Publishing Sales Machine Kit.

What do you want to achieve with publishing?

Greg Dixon, Chief Enabler
Shared Visions Unlimited
Multimedia Publishing and Marketing

90-Day Launch for Your Golden Publishing Sales Machine

Golden sphere. book image, Your Golden Publishing Sales Machine 90-Day Launch.

The 90-Day Golden Publishing Sales Machine Launch strategy will work for you if you have book and course ideas, or have already published books and courses.

The strategy is something you can do on your own or with Greg Dixon.

Benefits for You

Here are some of the benefits of getting Your Golden Content in front of the people who would learn from it:

  • Help many people get what they want or need.
  • Boost your authority.
  • Sell your books and courses.
  • Land speaking gigs.
  • Make money from your speaking engagements.

Repositions What You Already Have

Have books or courses already? We can bundle those into a multimedia membership program and give it new life.

Why to Develop the Membership Program First

Haven’t collected your Golden Content into a book or course yet?

Lets outline the content and develop as modules in a multimedia membership program first:

Here is why:

  • You can complete one module at a time.
  • Easy to revise and expand.
  • You can grant beta testers early access to gather feedback on the content presentation’s viability and quality.
  • You can start selling early in the launch.
  • The content from the membership program will be fairly easy to edit for book publication.

The Importance of Weekly Presentations

The difference between someone paying $10 for a book and paying thousands of dollars to work with you is you.

Weekly video and audio podcasts accomplish the following:

  • Provide helpful insights to your audience.
  • Help people know, like, and trust you.
  • Attract people to your membership and coaching offers.

Multimedia Book Publishing

I am a believer is getting Your Golden Content out on as many media formats as possible, including:

  • Multimedia Digital Experience Editions.
    I bundle and sell books and courses in a multimedia portal. I use Kartra. GoHighLevel, Skool, and others could work for you.
  • Print Books and eBooks.
    I have extensive experience publishing books through Amazon Kindle Direct Publishing and IngramSpark. I am looking at some of the aggregator services to get the books out far and wide.
    Everywhere that pays:-)
  • Audio Books.
    Another way people can enjoy your Golden Content.
  • Flipbooks.
    A flipbook is a link or embedded player that presents a formatted book on screen. Perfect for sharing and embedding in a Membership Program.

Launch Roadmap

Here is an overview of the Golden Publishing Sales Machine launch steps:

  1. Plan the content for the multimedia membership program.
  2. Implement the content in the multimedia portal. I use Kartra Memberships for what I call a Digital Experience Edition.
  3. Create a Sales Landing Page where people can subscribe to the Membership Program or, if offered, make an appointment for personal coaching.
  4. Promote using blog posts, social media posts, live streaming, podcasts, event appearances, email, and publicity announcements.
    Paid online, print and radio ads could be effective in some cases.
  5. Create lead magnets such as videos, flipbooks, and PDFs to build authority.
  6. Provide a premium offer, such as group or one-on-one coaching. Mastermind groups are sometimes more valued than coaching.
  7. Publish the content as print books, eBooks, and audiobooks to reach a paying audience everywhere.

Rinse and Repeat

Run the launch sequence for 90 days.

Add books and programs over time and continue expanding your authority and influence.

Special Offers

I can help you with all of the above.

The 90-Day Launch Retainer is $388 per month for 3 months.

Want to learn how to Build Your Golden Publishing Sales Machine with my guidance?

Subscribe to the Build Your Golden Publishing Sales Machine Kit membership with weekly online presentations and growing multimedia content. Related books will be included in the membership when published.

$38 per month until cancelled.

And I am trying something new. If you want to do most of the work yourself and share in the success that comes from my approach, you can make a Gratitude Offering as some multiple of $88.

Greg Dixon, Chief Enabler
Shared Visions Unlimited
Multimedia Publishing and Marketing

What is Your Golden Offer for the Hub of Your Golden Publishing Sales Machine?

Do you want to build authority, leave a legacy, and attract people to your Golden Offers with the Golden Publishing Sales Machine? 

Greg Dixon with a golden mandala. What if the Hub of Your Golden Publishing Sales Machine?

The main idea of the Golden Publishing Sales Machine is to use a wide range of media publishing to attract customers and clients to Your Golden Offer.

One way to visualize this is as a wheel or sphere, with Your Golden Offer as the Hub in the center.

Published content, such as your book, could be the Golden Offer in itself or a lead magnet for your Golden Offer.

What Is Your Golden Offer?

Every person has a different goal for publishing and a different focus for their marketing.

For most authors, the book itself is often their Golden Offer. The book is not a lead magnet for anything else, as they are busy writing the next book.

The book itself would be at the center of their Golden Publishing Sales Machine.

For a Course Creator, the course or membership program would be the Golden Offer at the hub of their Golden Publishing Sales Machine.

For you, it could be customers and clients.

The Golden Offer for concerts and theatre productions is a ticket to the event.

What is the goal of your marketing?

How the Golden Publishing Sales Machine Works

Start by visualizing a marketing wheel with your Golden Offer as the centre Hub. Here are some ways of attracting people to the offer:

  • Blog Posts with Search Engine and AI Search Optimization
  • Social Media Posts
  • Video and Audio Podcasts
  • Publicity and/or Advertising on print, radio, online, and television media outlets.
  • Links from books and other media. QR Codes work in print media and live presentations.
  • Networking
  • Email

The Power Posting Strategy

Here is a Power Posting Strategy I routinely use for my own offers and for clients. Here is how it would work for you:

The first step is to compose a short article or post about your product or service.

The post could be an overview, a case study, a client testimonial, a special offer, or any other content that builds awareness and attracts potential clients to you and your offers.

I create the blog post with Search Engine Optimization (SEO) in mind and submit it to Google Search Console.

Then I create variations for posting on social media platforms, including LinkedIn, Facebook, Instagram, and other relevant sites.

The posts can be the whole article or a shortened version with links to the blog post.

Then we send a variation of the post to your mailing list via email.

Building an email list and creating email campaigns remain one of the most effective marketing strategies for achieving long-term success.

A variation of this is to use StreamYard and a social media poster to publish a Video Podcast on LinkedIn, YouTube, Facebook, and Instagram.

If appropriate, I will use Buzzsprout to syndicate the audio to podcast platforms such as Apple Podcasts, Spotify, iHeartRadio, Amazon Music, and more.

Audio Podcasts will reach a different audience than Video Streams.

The Golden Offer will appear in searches within hours. We can measure traffic to the Golden Offer.

Sales are the main measure of effectiveness.

Putting the Multi in Multimedia Publishing

Whether your book is the Golden Offer, part of the Golden Offer, or a Lead Magnet for Your Golden Offer, publishing in multiple formats will increase your audience.

Here are the many ways I publish books and courses for myself and clients:

  • Printed Books and eBooks
    I currently use Amazon Kindle Direct Publishing and IngramSpark. I am looking at other options as well.
  • Flipbooks
    Fabulous for giving away as Lead Magnets.
  • Downloadable PDFs
    Perfect for Lead Magnets.
  • Multimedia Experience Editions
    I use Kartra Memberships to collect audio, video, images, text, and more for books, courses, media collections, and family stories. GoHighLevel would work for this as well.
  • Audio Books
    I am listening to audiobooks and will release an audiobook of my next book across many audiobook platforms.
  • Blogging Website
    My All My Relations website at allmyrelationsbook.com is an experiment in releasing a book as a website.

    A blogging website is perfect if your goal is to have your content available to as many people as possible.
  • Serial Publication by Email
    You could send out a chapter a day.

I can help you publish your content on some or all of these platforms and implement landing pages and sales funnels.

The Webinar Offer Hub

For some of you, presenting your Golden Offer in a webinar could be the most effective way to convert people into clients, customers, or collaborators.

There is a reason Tony RobbinsKim Walsh PhillipsDan KennedyDave Dee, and many others present offers at live events and presentations.

Your marketing mission then becomes attracting people to register for a webinar. Live is best, but evergreen webinars convert too.

I can help you prepare and host webinars and other presentations.

My Golden Publishing Sales Machine Offer

Whether you are starting with little more than an idea or have a book or course completed, I can help you through your entire publishing and marketing journey.

Get started for $388, plus $188 a month until cancelled.

Do You Have Questions?

Let’s talk about your goals and Golden Offers.

Greg Dixon, Chief Enabler
Shared Visions Unlimited
Multimedia Publishing, Marketing, and Story Productions

Here are questions that AI likes:

What is the best way to boost my online presence?

How can I establish myself as an authority in my field?

What are the best ways to publish my books?

Can I combine books and courses to generate sales?

What is the most affordable way to publish books and courses?

Where can I market my services?

Are webinars a good way to make sales?

The Golden Publishing Sales Machine offers an affirmative answer to these questions.

Audiobooks and Jazz with Vaughn Fahie

Vaughn Fahie offers a service to create audiobooks for your books and distribute them through more than fifty audiobook platforms to get your books out far and wide.

You record reading your book in the comfort of your own studio with help from the team. Vaughn will recommend software and gear and send you a professional microphone if needed.

The audio recordings are edited and optimized for distribution by the team.

You receive the sales royalties.

All That Jazz

Vaughn also plays Jazz saxophone for events on his own or with a small group.

Greg Dixon and Vaughn Fahie share many musical interests.

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