Copywriting ~ Marketing ~ Story Productions ~ Publishing

Author: Greg Dixon (Page 1 of 6)

The Main Business Reasons to Publish Everywhere

Greg Dixon, Shared Visions Unlimited. The Main Business Reasons to Publish Everywhere.

People have many reasons for creating books, courses, music, art, and other things. Not all are motivated by business.

For some authors, it is the Joy of Creation or something they need to write to get out of their heads.

Publishing is a checkbox achievement, and they move on to promoting the book or doing anything else with it.

For others, it is business.

We will look at the main business reasons for publishing.

Publishing a Book for Book Sales

Since the dawn of commercial book publishing, the goal for the vast majority has been to sell books.

Success is having your book on display in bookstores, airports, and everywhere books are sold.

Also, online bookstores.

Promote the books and start working on the next one. The Harry Potter series by J. K. Rowling comes to mind.

It is a relatively new notion to consider books as lead magnets for your offers, such as membership and coaching programs.

While I recommend this as part of the Golden Publishing Sales Machine, I also recommend that you aim for the books to have a sales life of their own.

That means making the book self-contained and promoting it so that the book’s sales are a win.

Not easy, but possible. Unlikely if you do not try to market the books for success.

Where to Publish

For some of you, the best route is to create a book proposal to land a book agent and seek a traditional book publishing deal.

Very few books are accepted and published in this way.

The vast majority of you will engage in some form of self-publishing. Most of the major book publishers have self-publishing divisions.

I have also interviewed several small publishing companies that handle the entire writing, editing, publishing, and marketing processes.

I have been uploading edited and formatted books for print and eBook to Amazon Kindle Direct Publishing and IngramSpark. Amazon is the biggest bookseller, and IngramSpark gets you into wholesale catalogues for booksellers and libraries.

I will start creating audiobooks and am looking at aggregator platforms like PublishDrive to print, eBook, and audiobooks out to everywhere that pays.

By the way, ‘everywhere that pays’ is an option for CD Baby. They deserve credit for the phrase. And why I would look at Book Baby too.

Publishing to Attract Clients to Your Golden Offer

There is a marketing perspective of books that makes the primary purpose to build authority and attract people to your Golden Offers.

Golden Offers could be Membership Programs, Coaching Programs, Products, or Services.

What is your Golden Offer?

My recommendation and specialty are to create a Membership Program that teaches the content of your books.

Combining Both Business Reasons to Publish

I strongly recommend that you publish and promote your books so they sell on their own and build in hooks to promote your Golden Offers.

The Foreword can have a QR code and a link to a landing page where people can sign up for the companion Golden Offers.

You can also put a More Resources section at the end of the book to drive traffic.

Publishing is Marketing Too

My broad definition of Publishing is any media that humans can consume.

Publishing blog posts, podcast appearances, print media, radio, and other media formats are also forms of marketing.

Putting your books out everywhere is marketing for you, even if that’s all you offer.

Your Golden Publishing Sales Machine

My encouragement to you is to Build Your Golden Publishing Machine with the main business goals of both selling your books AND selling your Golden Offers.

A book and Membership Program will be available soon.

And I am available to help you with all of the creation, publishing, and marketing steps now.

My 90-Day Launch Offer

Let’s do a 90-day sprint to Build Your Golden Publishing Sales Machine:

  • Multimedia Digital Experience Edition of your book, which can serve as a Multimedia Membership Program for content with a training aspect.
  • Publishing the book for distribution everywhere, including print, eBook, and audiobook platforms.
  • Multimedia Marketing for the book and Membership Program.

$330 per month for three months.

Includes a subscription to the Golden Publishing Sales Machine Kit.

What do you want to achieve with publishing?

Greg Dixon, Chief Enabler
Shared Visions Unlimited
Multimedia Publishing and Marketing

90-Day Launch for Your Golden Publishing Sales Machine

Golden sphere. book image, Your Golden Publishing Sales Machine 90-Day Launch.

The 90-Day Golden Publishing Sales Machine Launch strategy will work for you if you have book and course ideas, or have already published books and courses.

The strategy is something you can do on your own or with Greg Dixon.

Benefits for You

Here are some of the benefits from getting Your Golden Content in front of the people who would learn from it:

  • Help many people get what they want or need.
  • Boost your authority.
  • Sell your books and courses.
  • Land speaking gigs.
  • Make money from your speaking engagements.

Repositions What You Already Have

Have books or courses already? We can bundle those into a multimedia membership program and give it new life.

Why to Develop the Membership Program First

Haven’t collected your Golden Content into a book or course yet?

Lets outline the content and develop as modules in a multimedia membership program first:

Here is why:

  • You can complete one module at a time.
  • Easy to revise and expand.
  • You can grant beta testers early access to get feed back on the viability and quality of the content presentation.
  • You can start start selling early in the launch.
  • The content from the membership program will be fairly easy to edit for book publication.

The Importance of Weekly Presentations

The difference between someone paying $10 for a book and paying thousands of dollars to work with you is you.

Weekly video and audio podcasts accomplish the following:

  • Provide helpful insights to your audience.
  • Help people know, like, and trust you.
  • Attract people to your membership and coaching offers.

Multimedia Book Publishing

I am a believer is getting Your Golden Content out on as many media formats as possible, including:

  • Multimedia Digital Experience Editions.
    I bundle and sell books and courses in a multimedia portal. I use Kartra. GoHighLevel, Skool, and others could work for you.
  • Print Books and eBooks.
    I have a lot of experience with publishing books through Amazon KIndle Direct Publishing and IngramSpark. I am looking at some of the aggregator services to get the books out far and wide.
    Everywhere that pays:-)
  • Audio Books.
    Another way people can enjoy Your Golden Content.
  • Flipbooks.
    A flipbook is a link or embedded player that presents a formatted book on screen. Perfect for sharing and embedding in a Membership Program.

Launch Roadmap

Here is an overview of the Golden Publishing Sales Machine launch steps:

  1. Plan the content for the multimedia membership program.
  2. Implement the content in the multimedia portal. I use Kartra Memberships for what I call a Digital Experience Edition.
  3. Create a Sales Landing Page where people can subscribe to Membership Program or make an appointment for person coaching if offered.
  4. Promote using blog posts, social media posts, live streaming, podcasts, event appearances, email, and publicity anouncements.
    Paid online, print and radio ads could be effective in some cases.
  5. Create lead magnets such as videos, flipbooks, and PDFs to build authority.
  6. Provide a premium offer, such as group or one-on-one coaching. Mastermind groups are sometimes more valued than coaching.
  7. Publish the content as print books, eBooks, and audio books to reach a paying audience everywhere.

Rinse and Repeat

Run the launch sequence for 90 days.

Add books and programs over time and continue expanding your authority and influence.

Special Offers

I can help you with all of the above.

A set rate is a bargain at $388 plus $188 per month for as long as you want to keep the Golden Publishing Cash Machine rolling.

In some cases, a revenue sharing agreement could benefit both parties.

And I am trying something new. If you want to do most of the work yourself and share in the success that comes from my approach, you can make a Gratitude Offering as some multiple of $88.

Greg Dixon, Chief Enabler
Shared Visions Unlimited
Multimedia Publishing and Marketing

What is Your Golden Offer for the Hub of Your Golden Publishing Sales Machine?

Do you want to build authority, leave a legacy, and attract people to your Golden Offers with the Golden Publishing Sales Machine? 

Greg Dixon with a golden mandala. What if the Hub of Your Golden Publishing Sales Machine?

The main idea of the Golden Publishing Sales Machine is to use a wide range of media publishing to attract customers and clients to Your Golden Offer.

One way to visualize this is as a wheel or sphere, with Your Golden Offer as the Hub in the center.

Published content, such as your book, could be the Golden Offer in itself or a lead magnet for your Golden Offer.

What Is Your Golden Offer?

Every person has a different goal for publishing and a different focus for their marketing.

For most authors, the book itself is often their Golden Offer. The book is not a lead magnet for anything else, as they are busy writing the next book.

The book itself would be at the center of their Golden Publishing Sales Machine.

For a Course Creator, the course or membership program would be the Golden Offer at the hub of their Golden Publishing Sales Machine.

For you, it could be customers and clients.

The Golden Offer for concerts and theatre productions is a ticket to the event.

What is the goal of your marketing?

How the Golden Publishing Sales Machine Works

Start by visualizing a marketing wheel with your Golden Offer as the centre Hub. Here are some ways of attracting people to the offer:

  • Blog Posts with Search Engine and AI Search Optimization
  • Social Media Posts
  • Video and Audio Podcasts
  • Publicity and/or Advertising on print, radio, online, and television media outlets.
  • Links from books and other media. QR Codes work in print media and live presentations.
  • Networking
  • Email

The Power Posting Strategy

Here is a Power Posting Strategy I routinely use for my own offers and for clients. Here is how it would work for you:

The first step is to compose a short article or post about your product or service.

The post could be an overview, a case study, a client testimonial, a special offer, or any other content that builds awareness and attracts potential clients to you and your offers.

I create the blog post with Search Engine Optimization (SEO) in mind and submit it to Google Search Console.

Then I create variations for posting on social media platforms, including LinkedIn, Facebook, Instagram, and other relevant sites.

The posts can be the whole article or a shortened version with links to the blog post.

Then we send a variation of the post to your mailing list via email.

Building an email list and creating email campaigns remain one of the most effective marketing strategies for achieving long-term success.

A variation of this is to use StreamYard and a social media poster to publish a Video Podcast on LinkedIn, YouTube, Facebook, and Instagram.

If appropriate, I will use Buzzsprout to syndicate the audio to podcast platforms such as Apple Podcasts, Spotify, iHeartRadio, Amazon Music, and more.

Audio Podcasts will reach a different audience than Video Streams.

The Golden Offer will appear in searches within hours. We can measure traffic to the Golden Offer.

Sales are the main measure of effectiveness.

Putting the Multi in Multimedia Publishing

Whether your book is the Golden Offer, part of the Golden Offer, or a Lead Magnet for Your Golden Offer, publishing in multiple formats will increase your audience.

Here are the many ways I publish books and courses for myself and clients:

  • Printed Books and eBooks
    I currently use Amazon Kindle Direct Publishing and IngramSpark. I am looking at other options as well.
  • Flipbooks
    Fabulous for giving away as Lead Magnets.
  • Downloadable PDFs
    Perfect for Lead Magnets.
  • Multimedia Experience Editions
    I use Kartra Memberships to collect audio, video, images, text, and more for books, courses, media collections, and family stories. GoHighLevel would work for this as well.
  • Audio Books
    I am listening to audiobooks and will release an audiobook of my next book across many audiobook platforms.
  • Blogging Website
    My All My Relations website at allmyrelationsbook.com is an experiment in releasing a book as a website.

    A blogging website is perfect if your goal is to have your content available to as many people as possible.
  • Serial Publication by Email
    You could send out a chapter a day.

I can help you publish your content on some or all of these platforms and implement landing pages and sales funnels.

The Webinar Offer Hub

For some of you, presenting your Golden Offer in a webinar could be the most effective way to convert people into clients, customers, or collaborators.

There is a reason Tony RobbinsKim Walsh PhillipsDan KennedyDave Dee, and many others present offers at live events and presentations.

Your marketing mission then becomes attracting people to register for a webinar. Live is best, but evergreen webinars convert too.

I can help you prepare and host webinars and other presentations.

My Golden Publishing Sales Machine Offer

Whether you are starting with little more than an idea or have a book or course completed, I can help you through your entire publishing and marketing journey.

Get started for $388, plus $188 a month until cancelled.

Do You Have Questions?

Let’s talk about your goals and Golden Offers.

Greg Dixon, Chief Enabler
Shared Visions Unlimited
Multimedia Publishing, Marketing, and Story Productions

Here are questions that AI likes:

What is the best way to boost my online presence?

How can I establish myself as an authority in my field?

What are the best ways to publish my books?

Can I combine books and courses to generate sales?

What is the most affordable way to publish books and courses?

Where can I market my services?

Are webinars a good way to make sales?

The Golden Publishing Sales Machine offers an affirmative answer to these questions.

Audiobooks and Jazz with Vaughn Fahie

Vaughn Fahie offers a service to create audiobooks for your books and distribute them through more than fifty audiobook platforms to get your books out far and wide.

You record reading your book in the comfort of your own studio with help from the team. Vaughn will recommend software and gear and send you a professional microphone if needed.

The audio recordings are edited and optimized for distribution by the team.

You receive the sales royalties.

All That Jazz

Vaughn also plays Jazz saxophone for events on his own or with a small group.

Greg Dixon and Vaughn Fahie share many musical interests.

Golden Video Podcast and Webinar Marketing Sales Machine

Greg Dixon with mountain background. Golden Vidoe and Webinar Marketing.

The goal of the Golden Video Podcast and Webinar Marketing program is to increase your presence online and establish you as the go-to expert in your niche.

This offer is for you if you want to attract clients and customers to your golden offers. That includes some or all of the following:

  • Your Services
  • Book
  • Course
  • Membership Program
  • Product

If you have something people want, I can use comprehensive publishing strategies to get people to see your offers.

I use the word ‘publishing’ to mean any way that humans can experience something: Books, articles, podcasts, images, and more.

Winning the Online Presence Game

If you search on Google for Greg Dixon Marketing, you will find hundreds of links to videos, articles, posts, and podcasts. Try Greg Dixon Writing or Greg Dixon Music for more fun.

AI will tell stories about me too:-)

People you meet when networking will search for you online and check out your LinkedIn Profile. What will they find?

How did I do that?

“80% of success is showing up” — Woody Allen

Here is what I will do for this post to have it show up:

  • Write the article with an emphasis on what people want for themselves or their business.
  • Have a descriptive, attractive splash image that appears when the post is shared or listed.
  • Write a compelling description for the post that will appear with the splash image.
  • Submit the post to Google Search Console.
  • Do a StreamYard Video Podcast about the post to LinkedIn, YouTube, Facebook, and other platforms. There will always be a link back to the page.
  • Use a Social Media poster to send the video to Instagram and other platforms not included in my StreamYard broadcast.
  • Copy and paste the article and publish on Substack, LinkedIn Newsletter, and Alignable.
  • Email to a targeted list.

Tip: I start the Video Broadcast as a LinkedIn Event, which lets me invite guests and specific LinkedIn connections to watch.

If I do this with something people want, like concert or theatre tickets, sales will start in hours.

What is your Golden Offer?

Podcast Interviews

Bonnie and I started doing live interviews on StreamYard almost a decade ago, inspired by Maria Forleo, and continue to cover various topics.

Most get hundreds of views on LinkedIn. Some thousands. Here are my LinkedIn Analytics for the last year:

LinkedIn Analytics. 68,190 impressions over 365 days.

The steep jump came from an interview with musician and producer Mick Dalla-Vee for Playing Music for Fun, which has 37,577 impressions and counting.

I am not quite sure why that interview got so many views, though Mick is well known in the Vancouver music scene and the show notes mentioned his association with Randy Bachman (The Guess Who, Bachman Turner Overdrive, Vinyl Tap, …), and music tribute show for The Beatles, Lennon and McCartney, Simon and Garfunkel, Elton John and Billy Joel.

It is not all about the numbers. Last week, someone booked an appointment with me to talk about real estate investing based on a broadcast I did with Maurice Thomas Jr two years ago.

I have not tracked how many clients people get from being on a show, but some do. Steve Brossman sent me a referral reward from an offer he made on the interview.

Do you see this working for you?

Presentations and Webinars

Ever notice that top marketers like Russell Brunson, Tony Robbins, Dean Graziosi, Kim Walsh Philips, Jeff Walker, and others do a lot of online presentations, webinars, summits, and challenges?

That is because they sell.

A lot.

Kim Walsh Phillips describes how she and Justin Guarini made 1.2 million dollars in an hour with their Celebrity Speaker funnel. There is a lot in this video that could apply to your marketing and what I am offering.

I am a member of their Elite Speakers Network.

Justin Guarini is on my wish list to be a guest on my Playing Music For Fun Show.

I can help you craft and practice your presentations.

I know a professional mortgage note investor who has got $500,000 in private lender funding from a single webinar with a small number of qualified investors.

He is likely doing that every week.

Group Coaching and Membership Programs

If you come to me with a non-fiction book, I will suggest creating a membership and coaching program to leverage revenues.

Come to me with a course, I will suggest creating a book and a membership program to create authority and publicity.

This is the heart of the
Golden Publishing Sales Machine.

My Special Offer

Assuming you offer something people want, this will work for you:

  • Optimize your landing page or create a new one.
  • Optimize your site for blogging or create a new one.
  • Optimize your YouTube channel or create a new one.
  • Create a funnel to get people to your offers.
  • Create email sequences to maintain long-term contact. Maybe they are not ready for your products and services yet.
  • Build your online presence and authority through regular video podcasts, presentations, interviews, and webinars.
  • Regular mailings to your targeted lists.
  • Help with creating books, membership programs, and lead magnets.

Here is my ridiculously low retainer offer.

$388 for the first month and $188 per month.
Cancel if not getting results.

If you generate good revenue from this campaign or from being a guest on one of my interviews, summits, or broadcasts in the past, you can volunteer a payment to my Tip Jar. You can choose multiples as appropriate.

If I help you make a lot of money, please share. Thank You!

Why is Greg Dixon the Best Person to Boost Marketing?

Here is what I bring to the table:

  • Decades of experience.
  • Training through Dave Dee, Kim Walsh Phillips, Dan Kennedy, every course from American Writers and Artists Institute (AWAI), Jeff Walker, Rich Sheffren, Russell Brunson, and more.
  • Thousands of dollars worth of tools, including professional video gear, FinalCut Pro, StreamYard, KartraGoHighLevel, all Adobe products, Buzzsprout Podcasting (Apple Podcasts, Amazon, iHeartRadio, Spotify, …), AI tools, and more.

In other words, I have a lot of ways to help you.

Greg Dixon, Chief Enabler
Shared Visions Unlimited
Publishing, Marketing, and Fun Projects

The Joy of Creation in a Creative Universe

Artistic flowers, trees, and butterflies in front of an ocean, sun, and cosmos.

We live in an amazing, beautiful universe, constantly in a state of creative expansion.

Many nature shows capture the diversity, splendour, and creative adaptation of plants and animals in the natural world. And natural miracles are happening in our own backyards.

A single square foot of land anywhere on Earth has more life diversity than we can explore in a lifetime.

The vastness and the activities of the universe are simply beyond human comprehension.

For example, the gold that we value and find in most places on Earth was formed in a supernova.

Diamonds we can create. Gold, we cannot.

However the universe came to be, it is worthy of awe and gratitude.

This post is a celebration of the natural world and human creative expression.

Human Creativity

Our ancestors survived and thrived through adaptation and creative solutions to challenges.

Fire, clothing, housing, farming, and adaptive innovation evolved to create many diverse cultures with common roots.

Creativity is evident in technical innovations, writing, art, dance, music, and other forms of expression.

We were born creative in every way.

Music Creativity

Our human music experience begins in the womb and continues throughout our lives.

We Were Born Musical

Music is arguably our premier human ability.

I explore music and encourage you to add more music to your life with Playing Music For Fun.

Writing Creativity

Next to musical ability, all humans have innate abilities in writing and language.

If you have ever written something down, you are a writer.

One of the things that attracted me to study literature is the gift of experiencing the thoughts, imagination, insights, and experiences of humans since the earliest days of writing things down.

Songs, poetry, novels, how-to books, memoirs, fantasy, family stories, and napkin plans are forms of writing.

If anyone ever reads something you wrote, you are a published author.

I started my Writing For Fun workshops and articles to encourage people to write and publish whatever is in their hearts to share with the world.

There are many articles and interviews on the site to help with your writing and publishing journey. I am also available to help you all along the way.

Art Creativity

Visual art is everywhere, enhancing our living experience.

My mother was creative with ceramics and fabric art.

I attended an art summer school before starting grade one and enjoyed classes until I had to choose between art and music in high school.

I still enjoy drawing and painting and find the process meditative.

Bonnie presents an art journaling class where people journal and illustrate their journals with mixed media.

I plan to do more art in the future.

Whatart do you like to create?

Embracing All Creativity in Film and Video

Film and Television programs bring writing, sound, and cinematography together to tell stories.

Many are visually stunning.

Try turning off the sound, and many movies lose their emotional impact when the music and background sound effects are removed.

What are your favourite movies for sound and visual impact?

The Olympic Sports and Closing Ceremony

The Milano Cortina Winter Olympic Games 2026, which were just completed, were a celebration of human achievement and artistic expression.

Ice Dancing combines athletic performance, music, and visual grace to provide audiences with a popular experience.

Many aerial skiing and snowboarding events combine tremendous athletic ability with visually stunning creative moves.

The closing ceremonies at the Verona Arena, built by the Romans in 30 AD, combined ancient and modern music, dance, and stunning visual presentations and stories.

William Shakespeare’s first play was The Two Gentlemen of Verona. Wolfgang Amadeus Mozart presented concerts in the amphitheatre.

Your Creative Mission Today

Here are some things you can do to appreciate the wonder of the world around you:

  • Go for a walk in nature.
  • Listen to your favourite music.
  • Watch a nature show.
  • Visit an art gallery in person or online.
  • Read something that gives you joy.
  • Write, paint, dance, or play some music for artistic expression.

What do you like to create?

Shared Visions Unlimited

I created Shared Visions Unlimited to celebrate and support a wide range of human expression, including supporting writing, publishing, and marketing.

Greg Dixon, Chief Cheerleader
Shared Vision Unlimited

What is your vision for the world?

Share Your Visions EVERYWHERE With Multimedia Publishing!

Continents floating in a quantum universe. Share Your Visions Everywhere!

Do you have a Vision or two you want to share with the world?

Something to help people or businesses have better experiences?

Or simply your own stories?

Marie Forleo

The world needs that special gift that only you have!

Marie Forleo

I am something like a Zen Master at getting information out to audiences worldwide across a wealth of platforms.

Here is what I do to spread the word of my own visions for the world. I can do the same for your visions.

Blog Posts

Most content launches start with a blog post like this one.

Often, I will write directly in WordPress or draft in Google Docs.

I’ve trained an AI system in AWAI Copyediting, Copywriting, and across many subject areas.

I use folders in Grok. Most AI systems will work great. I often ask for copyediting feedback and a revised draft. I use this approach for client projects as well as my own.

Splash Images

I use a variety of sources and Adobe Photoshop to create an image that conveys the message.

These images are essential for search listings, YouTube, and social media posts.

Google Search Console

I use Yaost in WordPress to optimize for search engines (SEO) and AI learning models.

Then I register with Google Search Console.

Registering with Google Search Console, combined with the steps outlined below, can help the page appear in search results within a few hours of launch.

Social Media

I use GoHighLevel to send messages across social media platforms, including LinkedIn profiles and pages, Facebook profiles and pages, Instagram, and more.

Sometimes I copy and paste the blog post, edit it, and send it. Or I will create an intro and a link.

Following Dan Kennedy’s guidance, there will always be a Call To Action with a link.

Video Streaming

I follow up the blog post with a related live stream using StreamYard Studio.

My streaming destinations are LinkedIn, YouTube, and many Facebook profiles and pages. More destinations are available through StreamYard.

The marketing tool in GoHighLevel can send the video to more destinations.

LinkedIn is my favourite connection platform.

Audio Podcasts

I can use the audio and transcript from StreamYard to syndicate an audio podcast through Buzzsprout.

Often, I paste and edit the blog post for use as the show notes. Adding the transcript can improve search results.

The word ‘podcast’ has come to describe a general ‘broadcast’, either video or audio. The usage is unhelpful as the platforms are quite different, with different distribution mechanisms and audiences.

Podcast destinations such as Apple Podcasts, Spotify, Amazon Music, Podcast Index, YouTube, iHeartRadio, and more.

The audio podcasts get to a different audience than the video broadcasts and social media.

And people can subscribe to your podcasts on most of these platforms.

Another bonus is that your episodes could also appear in search results.

Substack and LinkedIn Articles

Both Substack and LinkedIn articles show up online and in email to subscribers.

The blog post can be pasted in and edited, providing a quick way to reach another audience.

I connected my Substack account to my Buzzsprout podcast acount and Substack generated Substack posts from my podcasts.

Bonus!

Email

Email is still the best way to reach people who want to learn about your golden content and offers.

If not, they can simply unsubscribe.

Most content that would go into a blog post can also be sent via email for convenience to your audience.

I use Kartra for email, membership courses, video, surveys, landing pages, and more. I am one of the top experts worldwide on the platform and have helped many clients on the platform.

A three-month trial of Kartra is available now.

Book Publishing

There are many reasons for publishing a book, including leaving your insights and stories for posterity and opening doors for you and your business.

Putting a book on Amazon with Amazon KDP gives you a presence on the world’s largest book market.

Listing on IngramSpark enables book sales through bookstores and makes the book available for order in libraries and other outlets.

The content from blog posts can also be used in your books.

Shared Visions Unlimited and collaborators can help publish your books in multiple formats, including:

  • Print Book
  • eBook
  • PDF (great for lead magnets and printable resources)
  • Audiobooks
  • Digital Experience Editions (Kartra Memberships)
  • Flipbook.
  • Book Website.

Membership Courses

If you come to me with a book idea, I will also suggest developing a course.

The same goes for a course—could we publish a book on the topic?

My membership platform of choice is Kartra because it integrates text, video, audio, surveys, quizzes, payments, and more into a sophisticated multimedia membership course that performs better on smartphones than many dedicated apps.

GoHighLevel, Teachable, Kajabi, and other platforms are also worthy.

Media Articles

Sometimes your content would also find an audience through magazines, newsletters, radio, and television. Start with your local media outlets.

Publicity

The launch of a book, membership course, product, or service can attract significant attention through press releases.

Speaking

Speaking on podcasts, in broadcasts, at events, in networking meetings, and in front of interested groups can help bring your vision to the world.

Come be my guest on the Shared Visions Unlimited Show!

Across Multiple Dimensions

Werner Heisenberg

Not only is the universe stranger than we think, it is stranger than we can think.

Many people believe that humans are not limited by time and space and can communicate through practices such as prayer, meditation, and connections beyond conventional notions of the physical world.

Next Steps

Please consider using more of these platforms to share your vision with the world.

I can help you plan and implement many of them.

Greg Dixon
Your Chief Enabler
Shared Visions Unlimited

The Writer’s Journey from Writing to Publishing with Two Penny Publishing

📔 Greg Dixon talks with Thomas Goodlet, Sr., owner of Two Penney Publishing, about his journey from music to running a book publishing company. And what your publishing journey would look like with Two Penney Publishing. 📚

As a writer, you have a lot of different options for publishing your book, from learning how to publish for free or nearly free with Amazon Kindle Direct Publishing (KDP) and IngramSpark to Traditional Book Publishing.

The road to traditional publishing is long and nearly impossible for most authors. Most major publishers have self-publishing divisions. For example, Hay House Publishing has Balboa Press.

Two Penney Publishing provides an affordable middle option.

No matter which path you choose, the publishing journey includes a number of steps, including:

✅ Writing

✅ Editing

✅ Formating

✅ Illustrations

✅ Cover Design

✅ Marketing

✅ Submitting

✅ Audiobook Production

The Two Penny Publishing Roadmap to Publishing Your Book.

The team at Two Penny Publishing has specialists in each area to help you every step of the way, starting with writing and book development coaching.

Learn more at https://twopennypublishing.com/

Greg Dixon
Shared Visions Unlimited
Publishing | Marketing | Story Productions | Fun With Music

Greg Dixon’s Life Resume — Writing, Marketing, Music, Video, Education, Software, and Beyond

Greg Dixon meadow

I have a lifetime of diverse experiences, training, and adventures that have led people to ask me for help with their projects. Some of my best long-term projects came from people asking me to do things I had not done before.

My superpower is learning to do new things, combined with a wealth of knowledge and experience.

Typewriter, film rolls, book, and music notes.

Perhaps my job title could be Greg Dixon, Chief Enabler of Getting Stuff Done!

This is my Life Resume.

Education

  • In elementary school, I loved art and music.
  • I took a lot of science courses, such as Math, Physics, and Chemistry in High School. I was considering Chemical Engineering. History was one of my favourite classes.
  • At Capilano College, I deliberately took courses I did not take in high school, including English Literature, Biology, Philosophy, and Psychology. I also hung out in the Jazz Music program.
  • At the University of British Columbia, I considered majoring in Literature, Psychology, and Philosophy. I concluded that the best Psychology and the best Philosophy were found in great literature, so I pursued an Honours Degree in English Literature, with an emphasis on Russian novelists such as Leo Tolstoy and Fyodor Dostoyevsky. I considered pursuing a doctorate in Comparative Literature.
  • After our twins were born, Ann suggested I follow my interest in computers and software development with the Computer Systems program at the British Columbia Institute of Technology. I chose the Expert Systems specialty, including some of the early technologies leading to the dominance of search pattern matching and Artificial Intelligence (AI).
  • My natural interest in writing (and a recommendation by Dan Kennedy, the Godfather of Direct Marketing) led me to the American Writers and Artists Institute (AWAI). I have attended two copywriting bookcamps in Florida and one online. I have access to every course they ever offered and am working through them. That is a lot.
  • I also purchased many video and marketing programs from people like Andy Jenkins, Dan Kennedy, Dave Dee, Russell Brunson, Kim Walsh Philips, Eric Lofholm, and Marie Forleo.
  • Currently, I am loading much of the material into an AI system and using it for consulting and copyediting.

Between my training, experience, search mastery, and AI, I can figure things out very quickly.

Writing, Marketing, and Publishing

Setting aside audio and visual elements for now, virtually all publishing and marketing comes down to words — writing.

People find stuff primarily through the words used in titles, descriptions, and captions.

Despite never learning to type properly, I have written many millions of words over the decades, including:

  • Hundreds of essays.
  • Hundreds of websites.
  • Thousands of blog posts.
  • Many print magazine articles.
  • A corporate newsletter.
  • Thousands of social media posts, usually with a graphic.
  • Desktop publishing assets, including posters, business cards, and brochures.
  • Two books, with more in progress.
  • Roadmaps and planning documents.
  • Technical writing projects.
  • Poems and songs.
  • Story productions.
  • Video scripts.
  • Helped publish many books through Amazon KDP, IngramSpark, eBooks, Flipbooks, and multimedia Experience Editions. Also, video and audio projects.
  • Online courses and other training materials.
  • Search Engine Optimization (SEO). If you found this post through a search, it worked!

I am a natural fit for most copywriting, marketing, and publishing roles.

Audio and Video

An interest in capturing family stories and music events led me to buy a video camera. I have my 10,000 hours in with a wide range of video projects, including:

  • Family reunions and events such as weddings.
  • Music concerts.
  • Keynote presentations.
  • Church services.
  • Personal stories.
  • Training sessions.
  • Business introductions.
  • Landing page videos.
  • Livestream interviews and discussions.
  • Webinars and Funshops.
  • Food security and rescue projects.

Except for client videos, there are many clips on YouTube.

Even if distance makes it impractical for me to shoot live video, I am available for planning and editing.

Often, the audio from the video can be repurposed for podcasting.

I also like to offer text, audio, and video in online courses to match students’ preferences.

I will resume producing songs using Logic Pro and have plans for audiobooks.

Music

Music has always been a part of my life on and off.

That includes playing drums and bass in various pro and amateur bands, singing in choirs, recording and promoting musical acts, and recording songs.

Many of my decade-long business gigs have come through music connections.

My personal mission for this year is to inspire and educate people of all ages to explore music at all levels.

Software and Information Systems

My first job after learning Computer Systems was working for a large Systems Integration company called SHL Systemhouse, which was eventually absorbed into EDS.

I started as a programmer and grew into roles such as System Architect and Project Manager. I also managed the branch newsletter, writing most of the content. The company had an excellent internal training system that covered most aspects of systems development and support.

An introduction through a singer in The Strange Bedfellows led to decades of helping develop and market online psychometric systems for hiring and developing personnel at all levels.

The top system took many hundreds of data points from four hours of testing to create a multipage Management Assessment report. Our clients were mostly large communications clients.

If the owners had not aged out without a succession plan, we could still be running the company today.

How Can I Help You?

What are you passionate about?

Do you have projects to launch?

What do you need help with?

Let’s chat!

Why I Took AWAI’s Copyediting Course—and Why It’s a Game-Changer for My Business

Writing comes naturally to me, and my copy is usually strong. Grammarly even stopped tracking my word count after I hit around 3 million words!

But here’s the truth: My writing could always be better. I still miss errors that slip through—and the same goes for my marketing and publishing clients’ work.

That’s why I dove into AWAI’s Copyediting course, led by the fantastic Mindy McHorse. At the very least, it sharpens my own process.

Better yet?

It lets me offer professional copyediting as an add-on service to my copywriting and marketing clients.

The Copyediting Path: From Idea to Polished Publication

AWAI Copyediting pyramid with Idea Organization, Copy Creation (writing), Editing, Copyediting, Proofread, and Publish

AWAI’s infographic lays out the full publication path:

  • Idea Organization
  • Copy Creation
  • Editing
  • Copyediting
  • Proofreading

I’m a pro at Idea Creation and Organization—I can turn a spark into a detailed outline or mind map in minutes. From there, drafting copy flows fast.

Then? I used to skip straight to “Publish!”

What Mindy taught me changed everything: the distinct purpose and methods for each editing pass. Plus, smart ways to collaborate with clients using Track Changes and comments in Microsoft Word or Google Docs. (Word reigns supreme for precision, but Google Docs excels at real-time teamwork.)

My Revamped Writing and Editing Process

Now, for my projects, I draft in Google Docs instead of jumping straight into WordPress and hitting Publish.

I invite clients or collaborators to review and comment right in Google Drive.

My routine includes:

  • A Grammarly pass to catch errors and refine phrasing
  • Double-checking links and references

My Secret Weapon: An AI-Powered Copyeditor

I’ve uploaded all the course transcripts and PDFs into a dedicated AWAI folder in Grok (the AI tool from xAI).

I’m adding materials from other AWAI copywriting courses and bootcamps too.

Result? Grok becomes an exceptional copyeditor on demand.

I feed it my copy, ask for reviews and suggestions—and get polished rewrites with detailed, graceful explanations.

The best part? The feedback is kind and constructive—never harsh. Mindy emphasizes delivering suggestions without triggering resistance, and Grok nails that perfectly.

Final Thoughts: Level Up Your Writing (and Your Income)

This course has equipped me with tools and processes to elevate my own writing—and my clients’.

With Grok’s help, I can now confidently take on copyediting projects I might have passed off before.

What about you? Need a sharp eye on your copy, marketing materials, or publishing projects?

Let’s chat—I’m here to help!

Greg Dixon
Chief Enabler
Shared Visions Unlimited
Writing, Publishing, and Marketing Services

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