Over the decades, I have helped people and companies with small and large projects. I will list some ways you can work with me and make it more like play.
Although I offer a range of packages and retainers, I am experimenting with a Gratitude Offering approach where you pay what you are inspired to pay for any insights, assistance, or opportunities I provide.
I am gifting you access to The Greg Dixon Gold Vault, a Digital Experience Edition with my growing collection of books, courses, recordings, stories, and adventures that represent my professional and creative life.
Bonnie and I are setting off on a cross-Canada driving adventure, open to a new future.
Continue reading for details.
How I Can Help You
Much of what I offer for publishing and marketing is in my book, Publish Your Book Everywhere: Build Your Golden Publishing Sales Machine.
Comprehensive marketing to boost your authority and presence.
Streamed interviews and discussions on the Shared Visions Unlimited Show.
Collaboration on your projects.
Assistance with recording video and audio.
Audio for audiobook production.
Audio and video editing.
Capturing, preserving, and publishing family stories.
Coaching and cheerleading for life and business.
Music production and performance.
Video capture of concerts and events. I can do that remotely through StreamYard Studio.
Help with your art career.
Help with Kartra and GoHighLevel. I am one of the top experts in the world for Kartra (websites, email campaigns, video, memberships, surveys, quizzes, landing pages, sales funnels, promotions, webinars, and other fun stuff.
Almost anything you can think of.
What would you like help with?
Gratitude Offerings
In a recent 21-Hats business podcast, a restaurant owner said they eliminated pricing on their menus, and customers can pay what they want.
While some pay nothing or very little for their meals, overall they are making more money than with set pricing.
I have also attended events where entrance was by donation.
So I am going to try that with the assistance I offer others.
I created links for making a Gratitude Offering in American or Canadian Dollars.
If something I have written, said, or done has helped or entertained you in any way, a Gratitude Offering would be gracefully accepted
One of the most rewarding things I have done is create the Rocket Norton Vault, a Digital Experience Edition containing most of Rocket Norton’s creative output in his lifetime, including recordings, videos, books, courses, photos, and interviews.
I am doing the same for myself.
The Greg Dixon Gold Vault already has a lot in it and will grow to include my books, recordings, videos, stories, and connections to much I have done so far and future adventures.
Bonnie and I are setting off to drive across Canada. My son and his family in Montreal recently welcomed their third boy.
We continue on through Quebec to New Brunswick, Nova Scotia, Prince Edward Island, and possibly Newfoundland.
We will take the northernish highways going east (there are thousands of miles of Canada further north), and southern roads on the way back to British Columbia.
Bonnie is going to see a lot of Canada that is new to her.
We are calling it the Quirky Diner Tour of Canada, à la Guy Fieri’s Diners, Drive-Ins and Dives.
We will also check out parks, art galleries, and local events along the way.
I am bringing a guitar, keyboard, and small sound system so I can put on mini performances for family, friends, and possibly seniors’ centres and open mics if opportunities manifest themselves.
We will also meet up with people we have met over the years through networking groups, LifeWave, and Life.
Connect on LinkedIn if you want to meetup somewhere.
The first question is, why would you want to write and publish a book?
As Marie Forleo says:
“The world needs that special gift that only you have.”
Many say that a book can open doors and attract customers and clients.
And I say writing and publishing bring the Joy of Creation to you and share your visions with the world.
Homer, Sophocles. William Shakespeare, Charles Dickens, Jane Austen, Benjamin Franklin, William Wordsworth, Walt Whitman, Napoleon Hill, Dale Carnegie, Carl Sagan,Ian Fleming, Frank Herbert, Gene Roddenberry, Mother Teresa, Stephen Covey, George Lucas, Stan Lee, Julia Cameron, and millions of others over the millennia have written things that still entertain, enlighten, and inspire us today.
You are joining a long-lived and esteemed club of writers.
Where Are You On Your Journey?
Do you have a finished manuscript that needs a structural review and editing?
Editors and beta readers can help. This is a good point for me to help with suggestions and editing.
Is your manuscript ready for formatting for submission to Amazon and other platforms?
In my experience, further editing refinements come at this stage, with a flipbook being a good way to review the text and formatting before finalizing.
I use Atticus for formatting and update a flipbook for review. I am still using this process to improve my books, including Publish Your Book Everywhere That Pays and Build Your Golden Publishing Sales Machine.
Are you working on recording the audiobook?
One of the best ways to spot awkward passages and the need for transitions is reading it aloud.
Recording the audio while finalizing the formatting will make the book read better, and you can release the print book, eBook, and audiobook at the same time and include them in a Digital Experience Edition you sell directly.
I can help with the recording process and use the recording to promote your book, too.
Do you have front and back covers that meet the formatting guidelines of Amazon and other platforms?
Amazon will generate a cover template based on trim size, paper quality, and colour choices. The spine width will vary based on your choices.
Amazon has a cover generator, there are book cover services, and I have created and adjusted many covers over the years.
Are you interested in creating a course or membership program related to your book?
A multimedia Digital ExperienceEdition with supporting media plus a membership program can be a Golden Ticket for you.
This is my specialty and the heart of the Golden Publishing Sales Machine.
Do you have a collection of previously published books and courses that are not performing well?
Bundling into a Digital Experience Edition can breathe new sales life into your Golden Content.
I can create and market a Digital Experience Edition of your Golden Content with you on retainer or as a Joint Venture collaboration.
I am releasing The Greg Dixon Gold Vault of my books, videos, courses, recordings, and other content
Do you have a marketing plan before, during, and after publishing?
Early, ongoing marketing will establish your authority and attract people to your books and offers.
How I Can Help.
I have experience, tools, and strategies to help you with all of the steps or just one or two.
For example, you may be at the final stage of editing, formatting, and submitting your book.
I can help with that with an affordable one-time retainer.
Or perhaps you want guidance and help with this book and more in the future.
My superpower is specialized experience and a creative approach across many areas, including writing, publishing, marketing, and story production.
The best way to work with me is through a modest monthly retainer, where we discuss and implement the best steps together.
For bigger projects, I will provide a proposal with pricing options.
Let’s start with discussing your publishing and marketing goals.
I am working on a creative way to record and publish an audio version.
I’ll release the readings serially on my podcast, then compile the recordings into a full audiobook.
Atticus now has a built-in preview with page flipping.
This is perfect for reading the chapters.
Why the StreamYard Approach?
Although I have Apple Logic Pro and professional microphones, I will record the chapters in StreamYard Studio with video, then extract and edit the audio files for my podcast and upload them to Amazon ACX.
I saw a celebrity author in an online interview say something like:
‘I sell someone a book for $9.99, then they pay me $100,000 to read it to them.’
You may not be at the $100K level yet, though the popularity of audiobooks and masterclasses could work for you.
Whether you published your book as a lead magnet or want to get attention on the book itself, the following approach will generate traffic and make your book better:
Video readings distributed across multiple platforms will attract people to your books and offers.
The audio podcasts will reach a wider audience.
Reading your book aloud is a good way to uncover awkward phrasing or the need for transitions or more information,
You’ll also have the audio files to publish your audiobook.
I started an Amazon ACX account and created an accepted audio file. The approach will work.
Why Amazon ACX?
For the same reasons Amazon Kindle Direct Publishing (KDP) is a priority for virtually all publishers for print and eBooks, Amazon ACX is a priority for audiobooks.
Amazon ACX distributes your audiobooks to Audible, Amazon, and Apple Books. That represents about 64% of the total audiobook market.
And the audiobook market, according to Gemini, is “expected to hyper-accelerate. Industry analysts project a global compound annual growth rate (CAGR) of 22.7% to 25.7% over the next decade, with expectations that the global market will scale past $39 billion by the early 2030s.”
Everywhere Else That Pays
In the spirit of Publish Your Book Everywhere That Pays, I will submit the print and eBook to IngramSpark.
IngramSpark has 45,000 outlets for your book, including bookstores, retailers, libraries, and universities. Bookselling websites could pick up your book and go viral.
Draft2Digital could work for your books if the interior does not have colour. Amazon and IngramSpark support colour interiors.
I can publish the audiobook through Voices to reach dozens of audio platforms beyond the ones supported by Amazon ACX.
Available to Help With Your Publishing Adventure
I am available to help with your publishing and marketing adventures, including producing audio for your audiobooks.
Let’s start by reviewing your publishing and marketing goals.
Promote your Golden Offers with a blitz of email messages, blog posts, social media, livestreamed interviews, and podcasts.
Greg Dixon and Terry Palma offer a comprehensive marketing campaign to accomplish the following:
Boost your online presence.
Improve your listings on search engines.
Drive traffic to your Golden Offers.
Attract customers and clients.
Greg Dixon is the Chief Enabler of Shared Visions Unlimited Multimedia Publishing and Marketing. This offer is part of his Golden Publishing Sales Machine.
Terry Palma’sAI Podcasting is a specialized marketing and authority-building solution that automates and simplifies the podcast creation process for businesses and authors.
Power Posting and Podcast Promotion
Each week, Greg Dixon crafts three marketing messages for use on the following platforms:
Email Messages. Still the best-converting marketing medium
Blog Posts SEO optimized and submitted to Google Search Console to show in searches.
Social Media LinkedIn, Facebook, and others.
Each week, Greg Dixon facilitates a live-streamed interview or webinar presentation on the following platforms to promote your Golden Offer:
LinkedIn Event You can invite your connections in advance. YouTube The second-largest search engine and easy to share
Other Social Media Facebook, Instagram, and your favourite platforms.
Podcast Destinations Apple Podcasts and Spotify for Terry Palma’s AI Podcasts. Greg Dixon can put the audio from the livestreams out to most podcast platforms.
You will also receive the video, audio, splash image, show notes, and transcript for use on your website, destinations, and courses.
Each week, Terry Palma creates and broadcasts a professional AI Podcast to promote your Golden Offer:
Your Golden Offer could be anything that you sell, including products, services, books, courses, membership programs, or coaching. The marketing campaign will send traffic to a landing page with a Call to Action.
Success is Measured in Traffic and Conversion
Greg Dixonand Terry Palma offer a one-week run to see if your Golden Offer will convert.
The Power Posting and Podcast Promotion is a boutique collaborative marketing service that Greg Dixon and Terry Palma deliver personally and is limited to ten retainer clients.
Greg Dixon can do the postings for you or collaborate with you and your team.
Read tracking suggests that the flipbook is starting to go viral.
I was puzzled that most traffic to sharedvisions.com came to the Story Production pages, even though I was promoting the Golden Publishing Sales Machine.
It seems that a flipbook called The Four Steps For Publishing Family Stories: Preserve Family Stories While You Still Can! has gone viral.
I decided that the chapter in the Build Your Golden Publishing Sales Machine book on Publishing Everywhere That Pays could be a standalone book to use as a lead magnet.
So I put together Publish Your Book Everywhere That Pays as a Flipbook with an embedded video presentation.
One of the reasons I chose to feature Publishing Everywhere is that my colleague Kimberley Day is running her GET YOUR BOOK DONE Summer Camp this month. Have a lot of fun and get your book done!
I will present Publish Your Book Everywhere That Pays on the day as a next step for people when they finish their books.
The Flipbook Publishing Steps
The steps I use for publishing the Flipbook include the steps used for publishing printbooks, eBooks, and audiobooks.
Here are the steps:
Wrote and edited the manuscript in a Google Doc.
Used Gamma to generate a slide presentation based on the manuscript.
Recorded myself reading the manuscript with Logic Pro. I could have used my SmartPhone or StreamYard.
Formatted the book in Atticus.
Uploaded the formatted PDF from Atticus to Heyzine to create a Flipbook.
Created a cover for the flipbook using AI and Photoshop.
Added the video with audio to the multimedia Flipbook.
I now have an informative Flipbook that I can send as a link or embed on pages.
By the way, a multimedia Flipbook is a great way to share Personal and Family Story Productions.
The most challenging part was my reading for the audio. In the future, I will read each section three times and choose the best version.
Reading your writing is a great way to smooth out some awkward parts.
Next Steps ~ Publish Everywhere
I will expand the book, improve the audio recordings, and follow my own advice to Publish Everywhere that pays, starting with Amazon and the other aggregators.
My Special Offer
I can help you publish and market everywhere that pays with my Golden Publishing Sales Machine 90-Day Launch Retainer.
This is the Golden Age for publishing books in multiple formats everywhere that pays. That includes print books, ebooks, audiobooks, and Digital Experience Editions.
This approach is for authors who want to publish themselves. Many of the reputable hybrid publishing houses will do this for you.
This article maps the process of publishing everywhere that pays if you want to do it yourself or with me.
This approach can also breathe new life into books and courses that you published yourself or with a publisher.
My Manuscript Process
My Content Creation Process includes drafting the book in Google Docs, implementing it as a Multimedia Digital Experience Edition during writing, and recording audio of each chapter when ready.
I format the book in Atticus for print and eBook publishing. Formatting can also be done in Microsoft Word, Adobe InDesign, and other formatting tools.
The audio recordings are collected as an audiobook.
The following chapters will detail the publishing process for each format.
Publishing Everywhere That Pays
Now that your book manuscript is finished and edited, here are the steps I use to publish everywhere that pays.
The traditional publishing formats are print books, eBooks, and audiobooks.
Here is how to get these formats published everywhere.
Book Formatting with Atticus
Options for book formatting include Microsoft Word, Adobe InDesign, Atticus, and Vellum.
I use Atticus for both print and eBooks.
Atticus has customizable book styles and chapter orientation, producing professional book design accepted for uploading.
It is a good writing platform too, though I prefer to write the manuscript in Google Docs, where editing and collaboration are easier.
Atticus exports as a formatted PDF for uploading print books, and ePub for eBooks.
Amazon and other platforms accept these formats.
Book Cover Design
A good book cover is essential for your book’s visibility.
Amazon and other platforms offer book cover creation, and Photoshop and Canva can produce good book designs.
You may also hire a book cover designer to create one for you.
I use Photoshop with images from Pixabay.
Getting all of the dimensions correct for the front, spine, and back cover is the most challenging part of book submission.
Amazon will generate a cover template and precise specifications based on the selected trim size, page count, and paper selection.
Uploading the Books to Amazon Kindle Direct Publishing
Amazon is by far the biggest market for books, and there are many reasons to open your own Kindle Direct Publishing account and upload there first.
It is fairly straightforward to follow the prompts and upload the files.
There are tools to preview the formatted book yourself, and Amazon does a manual review.
If accepted, you push the Publish button.
Congratulations! You are a published author.
That is just the start of the marketing process, which we will address later.
Uploading the Books to Other Places That Pay
Standard publishing on Amazon does not put your book into wholesale catalogues to make it available in bookstores, libraries, airports, and any places that sell books.
We have used IngramSpark for that. I am looking at Draft2Digital and PublishDrive as alternatives. Both platforms push your books out everywhere that pays and manages the sales revenue.
Like Amazon, you start an account and upload your files.
Preparing the Audiobook
Amazon ACX offers a service where a professional narrator reads your book in return for a fee or 50% of the sales revenue.
There are also AI services to create the audio files.
However, it may be more fun and profitable to read your book yourself.
I heard a famous inspirational coach with very high coaching fees joke that:
“I sell someone an eBook for $9.99, and they pay me $100,000 to read it to them”
That inspired my Digital Experience Edition + Membership approach and explains why audiobooks are now around half of book sales on Amazon.
Here are ways you can record the readings yourself:
Use Voice Memo on a SmartPhone The new SmartPhones have excellent microphones and a bucketload of AI to reduce noise and make you sound good. Put the phone on a pillow in a quiet room with the microphone about 6 inches from your mouth.
Recording on a Computer Use a good microphone on your computer and record with software that came with your computer or audio programs like Audacity, Logic Pro, or Adobe Audition.
Recording Video Recording as video and extracting the audio is also possible.
You are not restricted to just narration. The Music Lesson by bassist Victor Wooton includes music, sound effects, and multiple voice actors.
I use Logic Pro to edit and master audio recordings, including files you record and send to me.
Uploading the Audiobook to Everywhere That Pays
I learned recently that there are many more audiobook platforms than Amazon Audible.
As with books, Amazon represents the majority of total audiobook sales.
Publishing through Amazon ACX will get your audiobook to Audible, Amazon, and Apple Books.
An aggregator such as Voices (formerly Findaway Voices) will get your audiobook everywhere else that pays.
And the most money could come from including your audiobook in direct sales of your Digital Experience Edition.
Creating a Multimedia Digital Experience Edition
The Golden Publishing Sales Machine approach recommends bundling books, courses, videos, audio, and supporting materials in a Digital Experience Edition and selling directly. The Digital Experience Edition combined with group coaching can provide a Golden Resource for you and subscribers.
I use Kartra to create the membership portal, sales landing page, and email campaigns.
GoHighLevel would also work for this.
Lead Magnet Publishing
Sometimes the Gold is in giving things away.
The formatted books can be given away as downloadable PDFs or Flipbooks. I use Heyzine for Flipbooks.
The chapters of your audiobook can be syndicated as podcasts to platforms like Apple Podcasts, Spotify, iHeartRadio, Amazon, and more.
Putting content on a blog post can also be a Publishing Lead Magnet.
There Will Always Be An Offer
As Dan Kennedy says, “there will always be an offer”.
Your books in all formats will have recommendations and links to buy more or your books, join memberships, or retain your services.
All books can open doors and serve as a lead magnet.
My Special Offer
I can help you publish and market everywhere that pays with my Golden Publishing Sales Machine 90-Day Launch Retainer.
