Read tracking suggests that the flipbook is starting to go viral.
I was puzzled that most traffic to sharedvisions.com came to the Story Production pages, even though I was promoting the Golden Publishing Sales Machine.
It seems that a flipbook called The Four Steps For Publishing Family Stories: Preserve Family Stories While You Still Can! has gone viral.
I decided that the chapter in the Build Your Golden Publishing Sales Machine book on Publishing Everywhere That Pays could be a standalone book to use as a lead magnet.
So I put together Publish Your Book Everywhere That Pays as a Flipbook with an embedded video presentation.
One of the reasons I chose to feature Publishing Everywhere is that my colleague Kimberley Day is running her GET YOUR BOOK DONE Summer Camp this month. Have a lot of fun and get your book done!
I will present Publish Your Book Everywhere That Pays on the day as a next step for people when they finish their books.
The Flipbook Publishing Steps
The steps I use for publishing the Flipbook include the steps used for publishing printbooks, eBooks, and audiobooks.
Here are the steps:
Wrote and edited the manuscript in a Google Doc.
Used Gamma to generate a slide presentation based on the manuscript.
Recorded myself reading the manuscript with Logic Pro. I could have used my SmartPhone or StreamYard.
Formatted the book in Atticus.
Uploaded the formatted PDF from Atticus to Heyzine to create a Flipbook.
Created a cover for the flipbook using AI and Photoshop.
Added the video with audio to the multimedia Flipbook.
I now have an informative Flipbook that I can send as a link or embed on pages.
By the way, a multimedia Flipbook is a great way to share Personal and Family Story Productions.
The most challenging part was my reading for the audio. In the future, I will read each section three times and choose the best version.
Reading your writing is a great way to smooth out some awkward parts.
Next Steps ~ Publish Everywhere
I will expand the book, improve the audio recordings, and follow my own advice to Publish Everywhere that pays, starting with Amazon and the other aggregators.
My Special Offer
I can help you publish and market everywhere that pays with my Golden Publishing Sales Machine 90-Day Launch Retainer.
This is the Golden Age for publishing books in multiple formats everywhere that pays. That includes print books, ebooks, audiobooks, and Digital Experience Editions.
This approach is for authors who want to publish themselves. Many of the reputable hybrid publishing houses will do this for you.
This article maps the process of publishing everywhere that pays if you want to do it yourself or with me.
This approach can also breathe new life into books and courses that you published yourself or with a publisher.
My Manuscript Process
My Content Creation Process includes drafting the book in Google Docs, implementing it as a Multimedia Digital Experience Edition during writing, and recording audio of each chapter when ready.
I format the book in Atticus for print and eBook publishing. Formatting can also be done in Microsoft Word, Adobe InDesign, and other formatting tools.
The audio recordings are collected as an audiobook.
The following chapters will detail the publishing process for each format.
Publishing Everywhere That Pays
Now that your book manuscript is finished and edited, here are the steps I use to publish everywhere that pays.
The traditional publishing formats are print books, eBooks, and audiobooks.
Here is how to get these formats published everywhere.
Book Formatting with Atticus
Options for book formatting include Microsoft Word, Adobe InDesign, Atticus, and Vellum.
I use Atticus for both print and eBooks.
Atticus has customizable book styles and chapter orientation, producing professional book design accepted for uploading.
It is a good writing platform too, though I prefer to write the manuscript in Google Docs, where editing and collaboration are easier.
Atticus exports as a formatted PDF for uploading print books, and ePub for eBooks.
Amazon and other platforms accept these formats.
Book Cover Design
A good book cover is essential for your book’s visibility.
Amazon and other platforms offer book cover creation, and Photoshop and Canva can produce good book designs.
You may also hire a book cover designer to create one for you.
I use Photoshop with images from Pixabay.
Getting all of the dimensions correct for the front, spine, and back cover is the most challenging part of book submission.
Amazon will generate a cover template and precise specifications based on the selected trim size, page count, and paper selection.
Uploading the Books to Amazon Kindle Direct Publishing
Amazon is by far the biggest market for books, and there are many reasons to open your own Kindle Direct Publishing account and upload there first.
It is fairly straightforward to follow the prompts and upload the files.
There are tools to preview the formatted book yourself, and Amazon does a manual review.
If accepted, you push the Publish button.
Congratulations! You are a published author.
That is just the start of the marketing process, which we will address later.
Uploading the Books to Other Places That Pay
Standard publishing on Amazon does not put your book into wholesale catalogues to make it available in bookstores, libraries, airports, and any places that sell books.
We have used IngramSpark for that. I am looking at Draft2Digital and PublishDrive as alternatives. Both platforms push your books out everywhere that pays and manages the sales revenue.
Like Amazon, you start an account and upload your files.
Preparing the Audiobook
Amazon ACX offers a service where a professional narrator reads your book in return for a fee or 50% of the sales revenue.
There are also AI services to create the audio files.
However, it may be more fun and profitable to read your book yourself.
I heard a famous inspirational coach with very high coaching fees joke that:
“I sell someone an eBook for $9.99, and they pay me $100,000 to read it to them”
That inspired my Digital Experience Edition + Membership approach and explains why audiobooks are now around half of book sales on Amazon.
Here are ways you can record the readings yourself:
Use Voice Memo on a SmartPhone The new SmartPhones have excellent microphones and a bucketload of AI to reduce noise and make you sound good. Put the phone on a pillow in a quiet room with the microphone about 6 inches from your mouth.
Recording on a Computer Use a good microphone on your computer and record with software that came with your computer or audio programs like Audacity, Logic Pro, or Adobe Audition.
Recording Video Recording as video and extracting the audio is also possible.
You are not restricted to just narration. The Music Lesson by bassist Victor Wooton includes music, sound effects, and multiple voice actors.
I use Logic Pro to edit and master audio recordings, including files you record and send to me.
Uploading the Audiobook to Everywhere That Pays
I learned recently that there are many more audiobook platforms than Amazon Audible.
As with books, Amazon represents the majority of total audiobook sales.
Publishing through Amazon ACX will get your audiobook to Audible, Amazon, and Apple Books.
An aggregator such as Voices (formerly Findaway Voices) will get your audiobook everywhere else that pays.
And the most money could come from including your audiobook in direct sales of your Digital Experience Edition.
Creating a Multimedia Digital Experience Edition
The Golden Publishing Sales Machine approach recommends bundling books, courses, videos, audio, and supporting materials in a Digital Experience Edition and selling directly. The Digital Experience Edition combined with group coaching can provide a Golden Resource for you and subscribers.
I use Kartra to create the membership portal, sales landing page, and email campaigns.
GoHighLevel would also work for this.
Lead Magnet Publishing
Sometimes the Gold is in giving things away.
The formatted books can be given away as downloadable PDFs or Flipbooks. I use Heyzine for Flipbooks.
The chapters of your audiobook can be syndicated as podcasts to platforms like Apple Podcasts, Spotify, iHeartRadio, Amazon, and more.
Putting content on a blog post can also be a Publishing Lead Magnet.
There Will Always Be An Offer
As Dan Kennedy says, “there will always be an offer”.
Your books in all formats will have recommendations and links to buy more or your books, join memberships, or retain your services.
All books can open doors and serve as a lead magnet.
My Special Offer
I can help you publish and market everywhere that pays with my Golden Publishing Sales Machine 90-Day Launch Retainer.
In the words of Marie Forleo, “The World Needs That Special Gift That Only You Have.”
That resonates with my mission for Shared Visions Unlimited.
The Gutenberg Press revolutionized publishing, and communication in 1440.
The World Wide Web further exploded online publishing in 1989. A huge lightbulb in my head lit up when I realized the power of hyperlinking around the world and beyond.
For someone like me with an English Literature degree and lots of training and experience in writing, music creation, video production, and more, the world is a wealth of Multimedia Publishing and Marketing Opportunities.
By the way, I leaned toward 19th-century novels by Fyodor Dostoyevsky,Leo Tolstoy, and Charles Dickens when in school because they document monumental changes in the world. Ben Franklin from an earlier time.
I came to appreciate Jane Austin much later.
Modern Publishing Power
The power to share your special gifts far and wide has never been stronger.
And all is possible for free or nearly free for those who have the time and the inclination.
My Golden Publishing Sales Machine Kit is for those who want to do it themselves. I provide weekly presentation and discussion sessions to help with your publishing journey.
The Golden Publishing Sales Machine 90-Day Launch is for those who want to leverage their books, courses, and special gifts to reach as many people as possible and make sales.
The Four Pillars of the Golden Publishing Sales Machine
Here are the four pillars of the Golden Publishing Sales Machine:
Publish Everywhere That Pays. Publish your books in multiple formats, including Print Books, eBooks, and Audiobooks.
Digital Experience Bundle Combine books, courses, and multimedia content in a Digital Experience Edition.
Membership Program Create a membership program with the Digital Experience and member engagement.
Market Everywhere. Market across many media platforms, including: Blog Posts, Social Media, Publicity, Speaking Engagements, and Networking.
I am looking to work with authors and course creators who have made some progress with pillars 1 and 4 and are interested in exploring 3 and 4.
Let’s start with a free Golden Publishing Review session.
Book a review call with Greg Dixon to identify areas to expand and improve your publishing and marketing reach.
Greg Dixon will provide a custom roadmap identifying what to add to your publishing and marketing mix for more sales.
Following the free review, you can retain Greg Dixon to help you implement the golden components and launch your Golden Publishing Sales Machine in 90-Days.
Your Golden Publishing Sales Machine 90-Day Launch
Greg Dixon can help with all of the steps and technology platforms to launch.
The Golden Publishing Sales Machine is perfect for you if the following apply:
You have published books or courses.
You have books and courses nearly ready to publish.
You have Special Visions and Golden Content that could be transformed into books and courses.
The sales for your current books, courses, and offers could be better.
Our main mission is to review what you have, what it has done for your business, and identify opportunities for improvement and expansion.
Are You Published Everywhere That Pays?
Are your books available in print, eBook, and audiobook formats?
Are they distributed everywhere that pays?
Do you have companion books such as workbooks available?
Do you have courses?
Are there companion books to the courses?
You can add the missing components to leverage what you offer.
Add Value with a Digital Experience Edition
You can add great value to the people you help by collecting your books, courses, and multimedia support assets into a Digital Experience Edition that also adds another product to sell.
I use Kartra Membershipsto build multimedia Digital Experience Editions. GoHighLevel would also work.
Here are some of the things that can go into a Digital Experience Edition.
Text and image versions of your books.
Flipbook versions of the published books.
Audiobooks.
Downloadable assets such as workbooks.
Video and audio resources.
Quizzes and surveys.
Multiple courses.
Recordings from interviews, workshops, and presentations.
Links to articles and videos that supplement the content in the Digital Experience Edition.
Offer a Membership Program with Live Group Sessions?
People will pay premium prices to have you teach the content from your Digital Experience Edition in live sessions and answer questions.
I use StreamYard to do presentations for small groups, followed by a discussion.
The sessions can also go out to LinkedIn, Facebook, and YouTube to attract people to your offers.
Is Your Marketing Driving Sales?
Many authors and course creators do not do enough to promote their offers before and after publication.
Is that you?
The Golden Publishing Sales Machine offers a comprehensive approach to marketing your creations far and wide.
Do You Want a Free Review and Roadmap
Book a review call with Greg Dixon to identify areas to expand and improve your reach with a Golden Publishing Sales Machine.
Greg Dixon will provide a custom roadmap identifying what to add to your publishing and marketing mix for more sales.
Following the free review, you can retain Greg Dixon to help you implement the golden components and launch your Golden Publishing Sales Machine in 90-Days.
Your Golden Publishing Sales Machine 90-Day Launch
Greg Dixon can help with all of the steps and technology platforms to launch.
The bottom line is, I have a lot of experience and tools for Multimedia Publishing and Marketing.
I have also helped people capture and publish their Personal, Business, and Family Stories.
And, to be honest, most people have asked me to help them get stuff done using technology they don’t want to learn. That includes:
Video production.
Websites.
Marketing tools like Kartra and GoHighLevel.
Audio production.
Live events like concerts.
Speaking.
Membership programs.
Book formatting.
Book covers.
Email and Social Media Marketing.
Desktop Publishing.
Copywriting and Editing.
The Golden Publishing Sales Machine book and membership program I am working on will cover all of that for people who want to do it themselves or have me manage the process for them.
Also on my list is a book or two on Family Story Productions.
Early drafts and some training are already in the Golden Publishing Sales Machine Launch Kit Membership.
The best value I have for your projects is to leverage your stories, methods, and insights by publishing far and wide and creating a membership program around a Digital Experience Edition.
Have books and courses that need a reboot?
Have drafts and outlines for books and courses itching to launch?
Want to add more value to your readers and clients with a Membership Program?
The Build Your Golden Publishing Sales Machine is designed to help all authors and course creators publish everywhere that pays and also attract customers and clients to you and your Golden Offers.
The people who can benefit the fastest include:
Authors who have books completed or nearly completed and still need to launch.
People with books that could be the base for a membership program.
People with books and courses that have not yet generated much in the way of sales or business attraction.
Is that you?
Here are the publishing and marketing approaches to boost your authority and sales.
Publish your books in more formats and platforms than they are now, including print books, eBooks, audiobooks, and Digital Experience Editions.
Create a Membership Program anchored with your books and trainings in a multimedia Digital Experience Edition.
Have weekly sessions where you teach from your books and courses and have a group discussion. These sessions build engagement and provide valuable feedback on what you offer.
Promote everywhere, including social media, publicity, networking, and speaking engagements.
Here are answers to frequently asked questions (FAQs):
Who is the Golden Publishing Sales Machine for?
The Golden Publishing Sales Machine is designed for people with ideas they want to share through books and courses to help or entertain as many as possible and make sales.
What if I already have published books and courses?
Great, we can breathe new life into your books and courses by combining them in a Digital Experience Edition and promoting them with multimedia and speaking engagements.
What if I am already working with a team through the writing and publishing process?
Good. We can look for ways to augment what they are already doing for you. Perhaps record audio for an audiobook and build a membership program to complement the book.
What do you mean by publishing everywhere that pays?
I recommend creating Print Books, eBooks, Audiobooks, and Digital Experience Editions.
We have used Amazon Kindle Direct Publishing and IngramSpark in the past. Here is what I am exploring with my own books:
Amazon Kindle Direct Publishing(KDP) for print and eBooks.
Audiobooks through Amazon’s Audiobook Creation Exchange (ACX).
Publishing everywhere else that pays through an aggregator such as Draft3Digital or PublishDrive.
Amazon is by far the biggest sales opportunity, which is why we start there first, then make the books available far and wide through other platforms.
Is Shared Visions Unlimited the publisher?
While Shared Visions Unlimited could be the publisher, the preference is to set you up with your own accounts on Amazon and others so that you have total control and receive all of the money from sales.
The Digital Experience Editions and Membership Programs are published as collaborations with Shared Visions Unlimited, if not on your own platforms.
Kartra and GoHighLevel are recommended for these offerings.
You could also have arrangements with a traditional or hybrid publisher.
What is the Sales Machine part of the plan?
The approach is to start promoting and selling during the development process through a low-cost membership program and regular online presentations with question-and-answer sessions.
This helps fund development, engage ideal clients, and gather valuable feedback that will make the books and memberships better.
What if I don’t have much time to write and create content?
Greg Dixon offers a Golden Ghostwriter Publishing Retainer in which he collects information from you through books, articles, and interviews, identifies main themes, and uses outlines to work with AI tools to create the book, membership, and marketing assets. You review the draft content for revision and approval.
Is Three Months Enough Time?
For most projects, yes. Some could be longer or shorter.
Publishing four books a year is achievable for most non-fiction authors.
The Golden Publishing Sales Machine combines your multimedia books, membership courses, and comprehensive marketing strategies to help people and make money with your Golden Content.
The Golden Publishing Sales Machine Launch Kit combines a multimedia membership portal with weekly training and Q&A sessions to help you Build Your Publishing Sales Machine.
Build on your own or build with Greg Dixon. The membership portal already presents a wealth of insights and tools for your success and will grow weekly.
