My YouTube channel has hundreds of videos on a wide range of topics, including training, marketing, projects, events, and music. It is an archive of what I have done since 2007!
My encouragement to everyone is to preserve family members’ personal stories while you still can.
I offer planning and resources to capture stories and related media, assembling them into montages, websites, Life Vaults, and books to preserve and share legacy.
In simple terms, I have a deep set of experiences, tools, and strategies to help people publish and market many things.
If you have something you want to share as an author, speaker, or course creator, I can help you.
Want to share personal and family stories? I can help you with that.
Have a vision for the world to share? I’m your man.
Want to sell tickets to shows and events? I’ve had a lot of success with that.
Do you have products and services to sell? Let’s get the word out and create the systems to make the sales.
I have an affordable and sustainable retainer to work with you to achieve your publishing and marketing goals.
The retainer is $388 for the first month and $88/month until cancelled.
The idea is to launch your project, keep it available online, and build over time. Examples include landing pages, sales funnels, blogging websites for stories and marketing, and more.
Your project may be much bigger than that. We can discuss that as we get the first steps done.
Here are some sample projects for the Golden Publishing Retainer.
Personal and Family Story Productions
One of the things I love to do is capture, preserve, and share family stories. This is why I bought my first still and video cameras.
Over the years, I have created everything from photo montages to books to multimedia collections and websites to share personal and family stories.
I am running a Family Story Challenge: Capture family stories while you can.
I teach people how to plan, collect, assemble, and publish one or more family stories.
Working with me for a story production includes:
Planning the stories to capture.
Creating a set of Google Drive folders for you and your family to upload and organize photos, documents, and other media to have a safe place for it and for use in story productions.
Assembling one or more story productions.
Creating some or all of the following to share the information and stories:
Blogging website for multimedia content that can grow over time.
Print books.
Audiobooks.
Video presentations.
Secure multimedia repository.
In many ways, a website that I provide is the best place to share stories over time.
Earlier this year, I ran a Writing For Fun challenge, encouraging people to write simply for the sheer joy of it.
There are also many reasons why you may want to publish books, including:
Leave a legacy.
Share information to make the world better for people or businesses.
To be entertaining.
Englighten the world.
Build your world presence, influence, and authority.
Attract clients and customers to your offers.
Get speaking gigs.
Why do you want to publish your books?
Whatever the reason, here is how I help authors publish and market books:
Help with the planning and assembly.
Copyediting. I can recommend some developmental editors and ghostwriters.
Preparing the manuscript for submission.
Preparing covers for the print and eBook versions.
Submit to Amazon Kindle Direct Publishing and IngramSpark as appropriate. Part of the discussion is whether you want to self-publish or submit to a traditional publishing house. I can help with those decisions and support promotion either way.
Help with query letters and social media campaigns to promote the book before, during, and after the launch.
One thing to consider is creating an author website right away to publish excerpts and promote the book before it is published.
Video has been a huge part of what I have done for the last thirty years and continues to be a large part of the publishing and marketing I do today.
My YouTube channel at https://www.youtube.com/gregdixon2007 gets around 1.8K views a month organically across hundreds of videos published since 2007.
The channel is something of an archeological dig of everything I have been interested in along with many interviews and client projects.
Many more video projects are not public on the channel.
Video is key to story productions, marketing, training, fun interviews, and more.
I have recently been extracting the audio for a podcast.
Video using in-person and online tools can be part of your Golden Publishing Retainer.
Leverage Your Golden Content With Courses and Membership Programs
If you have book content that teaches helpful things for people and businesses, I encourage you to create an online course and membership program to make a difference in lives and make money.
Maybe you already have a book that would be good for that?
Going the other way, perhaps you have online courses and training programs that would make good books.
Publish Everywhere!
Here are the main elements of my Golden Publishing Sales Machine.
Publish a Book
Publish a related Online Course and Membership Program
Cross-market
Use the content for promotion, including webinars.
The main reason I subscribed to Kartra was to create and sell online courses.
I have all of the tools, experience, and strategies to implement a Golden Publishing Sales Machine for you.
Kartra is also great for sales landing pages, email marketing, webinar funnels, payments, and other resources for your success.
If you are an author, coach, speaker, or entrepreneur, your growing success is built through consistent actions.
This post presents a number of action steps that you can take yourself or with my help.
Some of the actions are daily and weekly practices, and some are small projects. Start with the one with the most impact today and add others over time.
Here are some actions to consider.
Blog Posts
One of the most effective ways to share your ideas and offers is to publish a blog post regularly.
You can register the posts with Google Search Console to get listed in searches quickly,
You can leverage these posts through repurposing:
Publish as a LinkedIn article
Publish on Substack
Publish as Social Media Posts
Use in Online Courses and Membership Programs
Include in your books.
I can help you with the writing and publishing.
Social Media Posts
Regular posts on social media can keep you in mind for potential collaborators, clients, and customers.
Building a tribe can also help you get speaking gigs and podcast invitations.
The posts also contribute to your online presence through searches. Be the go-to authority who seems to be everywhere!
Many of the people you meet networking will check out your online presence by searching.
I can help you with that.
Update Your Online Presence
Do your website, social media profiles, and YouTube channels present what you offer in a magnetic way?
Or are they out of date and ineffective?
I offer a free review with suggestions for improvement. My partner Bonnie is fun to work with to tweak your profiles.
Using More Video
Video is one of the best ways to get people’s attention to what you have to offer.
Video is also a fabulous tool for sharing your insights or simply entertaining.
Videos can be simple live streams from your phone, full productions, or anything in between.
I use StreamYard Studio to stream interviews, commentary, offers, and training to a wide audience.
I will also use the audio from the to create a podcast to reach a broad audience through audio platforms like Apple Podcasts, Spotify, Amazon, and iHeartRadio.
Need help to set up and sustain our video strategies?
Connecting With Email
The best thing you can do for your long-term success is to build a mailing list and send regular emails to your tribe.
Often the first action step for your potential collaborators and clients will be to sign up for your mailing list.
Here are some actions with your mailing list:
Email at least once a week with information to engage people with you and what you offer.
Mail invitations to events and workshops.
Deliver a series of emails on a specific topic or training as an automated sequence.
I use Kartra to capture leads and send emails. There are many other platforms.
I can set you up and help with your email content and strategies.
Presentations and Workshops
A live presentation where people can engage with you and ask questions can help you attract and convert people to your offers.
I can provide many examples of people who generate thousands of dollars of revenue through presentations and workshops.
I can help you implement full workshop funnels.
Book and Course Publishing
Nothing moves you from being a one-to-one service provider to having a scalable business than having books and courses.
Books can also be your lead magnet and calling card for getting publicity and invitations to speaking opportunities.
A book and course combination can be your golden ticket to success.
The good news is that courses and books can often be built using content from your posts, videos, and presentations.
I can help you with all of the book, course, and multimedia publishing steps.
What Are Your Goals?
Let’s discuss your goals and how to implement some or all of the action steps.
I offer you a free suggestion report for the actions that would help you the most, sorted by priority, including links to some resources to help you implement them yourself.
Greg Dixon set up a website at https://allmyrelationsbook.com/ for writing and publishing the content for the book as part of his publishing adventure.
I register a domain name and create a WordPress website on Cloudways.
The home page will introduce the book and provide a working table of contents.
Writing and Publishing Chapters
Over time, I will write the chapters in Google Drive and publish as blog posts on the website.
More steps coming as the project progresses.
Do You Want to Join the Adventure?
You are welcome to follow along with what I am doing online with your own book project.
If you want my help with creating the Google Drive folders, setting up a website, and cheering you through the process, sign up for my most affordable retainer at $88 per month. I provide everything you need.
Emphasizing the Unlimited part of Shared Visions Unlimited Publishing, I encourage and help you to publish your book in multiple formats on multiple platforms, including:
Printed Book and eBook through Amazon and IngramSpark Put your book out far and wide forever and possibly make some money.
FlipBook Easy distribution and support for multimedia elements. Help people, build authority, and increase influence.
Digital Experience Edition Secure multimedia portal for your book content and support material. Great potential for direct sales.
Audiobook A market for those who prefer to listen.
Video Versions Illustrated readings, training, …
Today, I suggest adding a blogging website to the mix and possibly starting by writing and publishing your book on a blogging website.
Why You Would Consider Publishing Your Book As A Website
This is for you if your reasons to write and publish a book are along these lines:
You have joy in the creating and writing process itself.
You have insights or stories you want to share with the world.
You want to increase your authority and influence.
You may want to use a book as a lead magnet for your products and services.
You want to engage your readers with your content and get feedback to improve the print book.
You collaborate with an editor or writing coach.
This is not for you if you are a perfectionist who wants everything perfect before sharing.
I build high-performing and search-engine-optimized WordPress sites for marketing and various other purposes. Here is why this approach can work for your book and why I am going to use this approach for my own books:
WordPress provides a great platform for writing and collaborating on posts and articles.
Attention to Search Engine Optimization and submitting to Google Search Console can boost your search presence.
The pages can have rich multimedia content and links to related resources.
WordPress provides a good search function for the site itself. This is fabulously useful.
The Google Translate plugin can translate the site instantly. I still think this isamazing! Check out the language selector at the bottom-right of this window.
You can invite feedback and comments for your content as you go.
Sharing to social media platforms is easy.
Linking back from social media platforms and YouTube is easy.
Writing Live and Testing Content
I have a few books in mind: The First Book of Lazy, All My Relations, Adventures in Moving, and The Golden Publishing Sales Machine.
I will create a website and start writing at least one of those books live soon.
Here is the plan:
Register a domain name with the working book title.
Create a website with key plugins, including Yoast SEO, Google Site Kit, and Ultimate Blocks.
Create a home page with a book description and a working outline of topics.
Write the first chapter.
Submit the site to Google Search Console for indexing.
Write a chapter regularly. I will aim for at least three a week.
Post a link to each chapter on social media.
Consider doing a broadcast for each chapter.
I use Grammarly to keep my writing somewhat under control!
If I get readers and interest, I will combine and publish in some or all formats such as a print book, eBook, flipbook, audiobook, and Digital Experience Edition.
At the very least, I will have fun writing and publishing the chapters:-)
