Copywriting ~ Marketing ~ Story Productions ~ Publishing

Category: Business Growth

How Is Your Customer Marketing Journey? Free Assessment Report

Stone steps climbing a snow covered mountain.

Is your digital marketing attracting good clients and customers to your offers?

Are there some bumps or gaps in your customer journey?

Are your landing pages converting?

Are your online profiles up-to-date and effective?

Are you doing enough content marketing?

A few improvements on your digital marketing customer journey can make a big difference in your revenue stream.

I am offering to conduct a comprehensive review of your customer journey and provide an assessment report with actionable recommendations that you can implement independently or with my assistance.

Customer Journey Self-Assessment

I encourage you to see your online assets through the eyes of a potential customer.

This online tool can help you through the process.

Comprehensive Assessment Report

The next step is to make an appointment with me to discuss your Marketing Objectives in detail.

I will generate a comprehensive assessment report with recommendations for expanding your digital marketing and reducing the friction points that are causing an inadequate stream of qualified prospects from embracing your offers.

Areas Where I Can Help

I have been helping people achieve their dreams across many domains, starting in the last millennium.

I have acquired extensive experience, training, and tools to support your success.

Here are some of the things that I can do to round out your digital marketing:

  • Copywriting: Websites, blog posts, social media, white papers, email campaigns, video scripts, training materials, reviews, and more.
  • Video: Broadcasts, testimonies, instructional, promotional, stories, webinars, speaker sizzle-reels, …
  • Audio: Concerts, presentations, audiobooks, radio ads, stories, and more.
  • Courses: Multimedia courses you can sell or use to boost your authority.
  • Books: Print, digital, and multimedia books you can sell or give away as lead magnets. Books build authority and can open doors for speaking engagements.
  • Business Systems: Kartra, HighLevel, and others are powerful tools for connecting various marketing components, including landing pages, opt-in forms, sales processing, email, video, surveys, and more, to create both simple and complex marketing funnels.

Let’s start with a review of your current situation to identify areas where you need to fill in the gaps.

Let’s talk!

Greg Dixon, Your Chief Customer Journey Enabler
Shared Visions Unlimited Publishing and Marketing

Greg Dixon Available for Copywriting and Marketing for Your Success

Greg Dixon offers Copywriting and Marketing Services for Your Success.

I am a compulsive writer and marketer with thousands of articles, posts, landing pages, and marketing campaigns created over the last decades.

Also, an American Writer and Artist Institute (AWAI) Infinity Member, and I will attend my third AWAI Copywriting Bootcamp this year.

I also learned copywriting and marketing from Ray Edwards, Marie Forleo, Kim Walsh Philips, Rich Shefren, Dan Kennedy, Russell Brunsen, Dave Dee, and more.

Business Platforms

At some point, I became intrigued by online marketing systems like Kartra and HighLevel. I have helped clients with other platforms, but these are the ones I would recommend.

I was a beta tester for Kartra, and it still forms the base of the marketing I do for myself and clients. In addition to the marketing features, Kartra has excellent membership and website capabilities.

Video Everywhere

Video is an important part of marketing, as well as family story productions. I have thousands of hours of video production available on my YouTube channel.

I use StreamYard for various purposes, including interviews, training, and broadcasting.

Power Posting Strategy

Here is an example of a comprehensive power posting strategy that I use for clients.

Here is my process:

  1. Create a compelling landing page with a Call to Action, such as a purchase or a calendar appointment.
  2. Optimize the page for Search Engine Optimization (SEO).
  3. Submit the page to Google Search Console for indexing.
  4. Compose and publish a text and image post to Facebook assets, Instagram, Pinterest, LinkedIn, and more, all with a link to the landing page.
  5. Stream a video about the offer to YouTube, LinkedIn, Facebook, and other platforms.
  6. Publish the audio as a podcast to Buzzsprout, Amazon, Apple Podcasts, Spotify, iHeartRadio, and more.
  7. Visit and add comments and links to all of the destinations.
  8. Modify the post and send to your email list.

The next step is to boost one or more of the posts with paid advertising. Facebook is quite cost-effective for this.

This strategy can help you get well-listed in searches and drive traffic in just a few hours.

This will lead to sales if your offer is something people will pay for.

Repeat three times a week and watch miracles happen!

Webinars and Presentations

Have you ever bought something after attending a webinar or live presentation?

Do you have something you could sell that way?

I can help with all aspects of preparing, marketing, and presenting your speak-to-sell offers.

Online Presence Tuning

One of the most significant problems affecting online businesses, including those reliant on network marketing, is an ineffective online presence.

I can help you optimize your website, social media profiles, video and text posts, and other online resources to present your brand and drive traffic to your golden offers.

Your Golden Publishing Sales Machine

An interest in Course Creation was what brought me to Kartra in the first place. Since then, I have helped many people publish many books.

The Golden Publishing Sales Machine combines books and courses with copywriting and marketing strategies to secure speaking gigs and drive sales.

Base Plus Commissions Offers

Do you have a marketable service or product and little money to develope and promote?

I am open to discussing a modest base rate plus a percentage of sales to create a win-win situation.

My base retainer is $388 per month. Some projects could require 20 times more than that for project deliverables.

A retainer plus commission arrangement can make that sustainable.

Diverse Copywriting and Marketing Services Supported by AWAI

Over the last decades, I have acquired a lot of skills and experiences in many areas online and offline. I have worked in many industries and travelled extensively in North America, Europe, and Asia.

My Affinity Membership at AWAI provides access to courses and experts in areas where I currently lack experience.

  • The ALL-NEW Accelerated Program for Seven-Figure Copywriting
  • “Accelerated Program” Companion Series
  • The Masters Vault: Billion-Dollar Secrets from the Legends of Copywriting
  • Secrets of Writing for the Health Market
  • Secrets of Writing Blockbuster Financial Market Controls
  • Secrets of Writing for the Self-Improvement Market
  • How to Make Money and Find Meaning Writing for Nonprofits
  • Copywriting for a Cause: How to Profit as a Writer and Make a Difference in the World
  • Writing Case Studies: How to Make a Great Living Helping Clients Tell Their Stories
  • How to Write for Professional Service Providers
  • How to Write High-Impact Emails
  • How to Write High-Value UX Copy
  • The Digital Copywriter’s Handbook
  • How to Become a Go-To SEO Content Writer: Get Paid to Write Discoverable Online Content
  • Site Content Audits Made Simple
  • Kickstart Your B2B Writing Career — with Steve Slaunwhite
  • B2B Quick Start Guide
  • Modern B2B Copywriting
  • Email Copywriting for B2B Companies
  • How to Become a Professional White Paper Writer
  • Become a Lead-Gen Specialist: Earn Top Fees Writing B2B Emails, Landing Pages, and Ads That Sell
  • B2B Websites: Developing Content That Builds Authority and Generates Leads, Too
  • Key Message Copy Platforms: A Unique High-Income Service That Can Skyrocket Your B2B Copywriting Success
  • How to Write Online Video Scripts for B2B Companies
  • How to Write Video Scripts
  • Blog Writing Pro Master Class
  • How to Write Engaging E-Newsletters
  • The Ultimate E-Newsletter Cheat Sheet Library
  • Ryan Deiss’ 6-Hour CVO Expert Training
  • Email Copy Made Easy: Write More Persuasive Emails That Get Opened, Get Read, and Get Click-Throughs
  • How to Use the Power of AI to Become a Better, Faster, and Higher-Paid Writer

What Do You Need For Your Success?

Some of what you need for copywriting and marketing will be specific to you.

Let’s discuss and what you want to achieve and I will put together a proposal and recommendations that will work for you.

My monthly retainer starts at $388 per month and can be adjusted at any time as we gain clarity in what is working for you.

As mentioned earlier, a base plus commission arrangement could work for both of us.

Marketing and Publishing Actions to Grow Your Business

If you are an author, coach, speaker, or entrepreneur, your growing success is built through consistent actions.

This post presents a number of action steps that you can take yourself or with my help.

Some of the actions are daily and weekly practices, and some are small projects. Start with the one with the most impact today and add others over time.

Here are some actions to consider.

Blog Posts

One of the most effective ways to share your ideas and offers is to publish a blog post regularly.

You can register the posts with Google Search Console to get listed in searches quickly,

You can leverage these posts through repurposing:

  • Publish as a LinkedIn article
  • Publish on Substack
  • Publish as Social Media Posts
  • Use in Online Courses and Membership Programs
  • Include in your books.

I can help you with the writing and publishing.

Social Media Posts

Regular posts on social media can keep you in mind for potential collaborators, clients, and customers.

Building a tribe can also help you get speaking gigs and podcast invitations.

The posts also contribute to your online presence through searches. Be the go-to authority who seems to be everywhere!

Many of the people you meet networking will check out your online presence by searching.

I can help you with that.

Update Your Online Presence

Do your website, social media profiles, and YouTube channels present what you offer in a magnetic way?

Or are they out of date and ineffective?

I offer a free review with suggestions for improvement.
My partner Bonnie is fun to work with to tweak your profiles.

Using More Video

Video is one of the best ways to get people’s attention to what you have to offer.

Video is also a fabulous tool for sharing your insights or simply entertaining.

Videos can be simple live streams from your phone, full productions, or anything in between.

I use StreamYard Studio to stream interviews, commentary, offers, and training to a wide audience.

I will also use the audio from the to create a podcast to reach a broad audience through audio platforms like Apple Podcasts, Spotify, Amazon, and iHeartRadio.

Need help to set up and sustain our video strategies?

Connecting With Email

The best thing you can do for your long-term success is to build a mailing list and send regular emails to your tribe.

Often the first action step for your potential collaborators and clients will be to sign up for your mailing list.

Here are some actions with your mailing list:

  • Email at least once a week with information to engage people with you and what you offer.
  • Mail invitations to events and workshops.
  • Deliver a series of emails on a specific topic or training as an automated sequence.

I use Kartra to capture leads and send emails. There are many other platforms.

I can set you up and help with your email content and strategies.

Presentations and Workshops

A live presentation where people can engage with you and ask questions can help you attract and convert people to your offers.

I can provide many examples of people who generate thousands of dollars of revenue through presentations and workshops.

I can help you implement full workshop funnels.

Book and Course Publishing

Nothing moves you from being a one-to-one service provider to having a scalable business than having books and courses.

Books can also be your lead magnet and calling card for getting publicity and invitations to speaking opportunities.

A book and course combination can be your golden ticket to success.

The good news is that courses and books can often be built using content from your posts, videos, and presentations.

I can help you with all of the book, course, and multimedia publishing steps.

What Are Your Goals?

Let’s discuss your goals and how to implement some or all of the action steps.

I offer you a free suggestion report for the actions that would help you the most, sorted by priority, including links to some resources to help you implement them yourself.

And I am available to help you implement.

Branded Billboards Build Business

Greg Dixon ~ Branded Billboards Build Business

You all know billboards. You see them on roads and buildings everywhere.

Splash images, business cards, postcards, posters, and other displays are also billboards that promote your business.

Physical Billboards ~ The Wall Drugs Story

It is simply not possible to drive on I-90 through South Dakota and miss Wall Drugs. There are billboards all along the highway, with photos of people around the world holding up signs like “Only 3,950 miles to wall drugs”. I tell the story in the broadcast.

Here are some digital billboards, big and small.

Splash Images

I create a splash image for every blog post, video clip, and social media clip I publish.

You can see these by searching for greg dixon marketing or greg dixon writing.

It is these mini-billboards that attract people to watch videos and read posts and articles.

Business Cards, Post Cards, and Posters

Small and large print assets like business cards, postcards, and posters.

A post card is a good size for cost-effective print mailing and for posting on bulletin boards in public spaces.

Digital Billboards

More and more large billboards, both inside and outside, are digital, allowing for motion and rotating messages.

Scaling

Your splash image can be scaled and adapted from a business card to a gigantic billboard.

I can help you with all of that. Let’s Chat.

Is My Power Publishing and Marketing Process for You?

Greg Dixon ~ Is My Power Publishing and Marketing Process for You?

I am combining the best practices from my Publishing and Marketing experience into my Power Publishing and Marketing Process.

The goal is to build Authority, Influence, and Sales for you.

I am working on a book and membership program for those who want to implement themselves.

I am available now to implement the Power Publishing and Marketing Process with you.

Is this for you?

The Power Publishing and Marketing Process is for you if you want to publish a book, course, or almost anything else.

The Power Publishing and Marketing Process can revitalize your golden content if you have unproductive books and other creative assets.

If you want to be invited to speak on broadcasts and stages, the Power Publishing and Marketing Process is for you.

Want to expand your business?

The Power Publishing and Marketing Process will attract clients and customers to your products and services.

Does any of that resonate with you?

Please put your questions in the comments.

Let me know if you want to join the conversation.

Greg Dixon, Your Chief Enabler
Shared Visions Unlimited Publishing and Marketing

Let’s discuss your big, audacious Blue Sky goals.

Follow the Podcasts and YouTube Broadcasts

7 Essential Elements For Sales Success

7 Essential Elements For  Sales Success

Do you want better sales than what you are getting now?

Is there room to improve in these 7 elements of your marketing?

1) You Offer Something People Need Or Want

Are you presenting an offer that people will seek and buy?

It is much easier if your products and services solve a problem or fill a desire.

You may need to adjust or change your offer to appeal.

2) Compelling Offer Presentation

Do you have a landing page that presents your offer in a way that compels the visitor to say, ‘This is for me!’ and take action?

Make sure your offer page is effective before sending people there to buy.

3) Effective Online Profiles

Do your LinkedIn, Facebook, YouTube, and other profiles reflect you and your offers in a magnetic way?

Do you have easy links to your offers from your profile?

Small improvements can have a big impact.

4) Searchable Articles and Posts with Links to Your Offers

One of the keys to online sales success is to be well-listed in the search engines so that people can find your offers.

Posting often with topics related to your offer will build your authority and increase the likelihood that they will find your solution.

You will ALWAYS have links to your offer or next step in everything you post. Right?

Otherwise, as the Bruce Springsteen song goes, you are just dancing in the dark.

5) Capture Contact Information

One of the most effective marketing tools you can use is list building.

Some people will take months or years to decide to become your client or customer.

Entice them to join your mailing list when they visit your landing page so you can keep them engaged.

6) Engage Your Contacts Regularly

Send emails, publish posts, and create video clips regularly to keep your leads engaged.

You do not always need to be selling, though much of the content can be related to your offers with links for them to learn more and consider buying.

7) Expand Your Reach and Engagement

There are many ways to expand your reach to get in front of potential customers and clients such as:

  • Attending Networking Events
  • Being a Guest Speaker
  • Paid Advertising
  • Press Releases
  • Offering Webinars
  • Creating Challenges or Summits
  • Offer a Course
  • Publish a Book
  • Have a Podcast

Have fun exploring!


My Special Offer

I can help you improve your marketing presence in all areas described above within an affordable monthly retainer.

We review where you are now and add or improve the elements for your sales success.

Greg Dixon is Speaking at the Grand Connection Business Growth Buffet

Business Growth Buffet

The best networking group I belong to is The Grand Connection.

I am among many speakers for their free online Business Growth Buffet on June 20th and June 21st, 2024. Lots of networking and free gifts too!

Day 1: Mindset, Inspiration & Action

  • Rose Jane ~ Mind the Gap: How To Ace Your Formal Business Presentation
  • Wendy Sterling ~ Take Intuitive Ownership of Your Unicorn-ONENESS
  • Krista Giannak ~ 3 Lessons From a Blind Skier And Writer
  • Dr. Ulwyn Pierre ~ Beyond the Surface: Understanding Root Cause Solutions
  • Angela Irwin ~ Silencing The Inner Critic: Unleashing Confidence And Joy
  • Summer Diya Selva ~ From Funk and Flop to Focus and Flow: Strategies to Up Your Productivity Game
  • Cynthia Klein ~ How to Avoid 3 Common Responses That Block Expression
  • Debi Voris ~ Mindset Magic – Anything is Possible!
  • Dorina Lantella ~ Reclaim the Family – Get Back to The Table!
  • Melissa Deally ~ From Thought to Action: Decoding The Pathway of Behaviour
  • Minesh Baxi ~ One Key Lesson From My Friend Who is Worth $100M
  • Sue Pats ~ Plan for Your First Million
  • Jill Lublin ~ Action for your PR Success
  • Alma Tarelli ~ Money – It is Not About Money
  • Robert A Butwin ~ Art of Making Meaningful Connections in The Virtual World
  • Lona Fink ~ From The Shadows to TEDx Coach Within a Year

Day 2: Marketing, Sales, Systems & Finance

  • Kimberley Day ~ Recipe for Revenue: 3 Key Ingredients to Fill Your Calendar With High-Ticket Buyers And Consistent Income!
  • Macy Baxi ~ How I Attracted 17 Clients for My First Course as a 20 y/o With No Background in Marketing
  • Jennifer B. Flewelling ~ Mastering Multi-Generational Marketing
  • Elisa Boogaerts ~ Fast Track Way to Launch Your Program
  • Andrew Darlow ~ Don’t Lose What’s Important! Two Simple And Affordable Ways to Protect Your Equipment And Digital Files
  • Cathy Baillargeon ~ The Not-So-Subtle Art of Delegation
  • Matthew Maginley ~ AI Business Literacy in 8 Steps for Solopreneurs
  • Talon MacTavish ~ Why Blockchain Matters for You and Your Business
  • Jackie Lapin ~ Writing Your Awe-Inspiriting Speaker Biography
  • Sharon Love, M.Ed. (Psychology) ~ Become a 7-Figure Speaker with the $7,000,000 Secret
  • Greg Dixon ~ Implement a Publishing Sales Machine for Your Book, Course, or Membership
  • Val Low ~ Map Your Strategy For Success
  • Eric Zuley ~ Creating Cash From Community
  • Estie Starr ~ Social Media Magic

See you there!