Do you want better sales than what you are getting now?
Is there room to improve in these 7 elements of your marketing?
1) You Offer Something People Need Or Want
Are you presenting an offer that people will seek and buy?
It is much easier if your products and services solve a problem or fill a desire.
You may need to adjust or change your offer to appeal.
2) Compelling Offer Presentation
Do you have a landing page that presents your offer in a way that compels the visitor to say, ‘This is for me!’ and take action?
Make sure your offer page is effective before sending people there to buy.
3) Effective Online Profiles
Do your LinkedIn, Facebook, YouTube, and other profiles reflect you and your offers in a magnetic way?
Do you have easy links to your offers from your profile?
Small improvements can have a big impact.
4) Searchable Articles and Posts with Links to Your Offers
One of the keys to online sales success is to be well-listed in the search engines so that people can find your offers.
Posting often with topics related to your offer will build your authority and increase the likelihood that they will find your solution.
You will ALWAYS have links to your offer or next step in everything you post. Right?
Otherwise, as the Bruce Springsteen song goes, you are just dancing in the dark.
5) Capture Contact Information
One of the most effective marketing tools you can use is list building.
Some people will take months or years to decide to become your client or customer.
Entice them to join your mailing list when they visit your landing page so you can keep them engaged.
6) Engage Your Contacts Regularly
Send emails, publish posts, and create video clips regularly to keep your leads engaged.
You do not always need to be selling, though much of the content can be related to your offers with links for them to learn more and consider buying.
7) Expand Your Reach and Engagement
There are many ways to expand your reach to get in front of potential customers and clients such as:
- Attending Networking Events
- Being a Guest Speaker
- Paid Advertising
- Press Releases
- Offering Webinars
- Creating Challenges or Summits
- Offer a Course
- Publish a Book
- Have a Podcast
- …
Have fun exploring!
My Special Offer
I can help you improve your marketing presence in all areas described above within an affordable monthly retainer.
We review where you are now and add or improve the elements for your sales success.
