Creation ~ Marketing ~ Publishing

Category: Copywriting

Marketing and Publishing Actions to Grow Your Business

If you are an author, coach, speaker, or entrepreneur, your growing success is built through consistent actions.

This post presents a number of action steps that you can take yourself or with my help.

Some of the actions are daily and weekly practices, and some are small projects. Start with the one with the most impact today and add others over time.

Here are some actions to consider.

Blog Posts

One of the most effective ways to share your ideas and offers is to publish a blog post regularly.

You can register the posts with Google Search Console to get listed in searches quickly,

You can leverage these posts through repurposing:

  • Publish as a LinkedIn article
  • Publish on Substack
  • Publish as Social Media Posts
  • Use in Online Courses and Membership Programs
  • Include in your books.

I can help you with the writing and publishing.

Social Media Posts

Regular posts on social media can keep you in mind for potential collaborators, clients, and customers.

Building a tribe can also help you get speaking gigs and podcast invitations.

The posts also contribute to your online presence through searches. Be the go-to authority who seems to be everywhere!

Many of the people you meet networking will check out your online presence by searching.

I can help you with that.

Update Your Online Presence

Do your website, social media profiles, and YouTube channels present what you offer in a magnetic way?

Or are they out of date and ineffective?

I offer a free review with suggestions for improvement.
My partner Bonnie is fun to work with to tweak your profiles.

Using More Video

Video is one of the best ways to get people’s attention to what you have to offer.

Video is also a fabulous tool for sharing your insights or simply entertaining.

Videos can be simple live streams from your phone, full productions, or anything in between.

I use StreamYard Studio to stream interviews, commentary, offers, and training to a wide audience.

I will also use the audio from the to create a podcast to reach a broad audience through audio platforms like Apple Podcasts, Spotify, Amazon, and iHeartRadio.

Need help to set up and sustain our video strategies?

Connecting With Email

The best thing you can do for your long-term success is to build a mailing list and send regular emails to your tribe.

Often the first action step for your potential collaborators and clients will be to sign up for your mailing list.

Here are some actions with your mailing list:

  • Email at least once a week with information to engage people with you and what you offer.
  • Mail invitations to events and workshops.
  • Deliver a series of emails on a specific topic or training as an automated sequence.

I use Kartra to capture leads and send emails. There are many other platforms.

I can set you up and help with your email content and strategies.

Presentations and Workshops

A live presentation where people can engage with you and ask questions can help you attract and convert people to your offers.

I can provide many examples of people who generate thousands of dollars of revenue through presentations and workshops.

I can help you implement full workshop funnels.

Book and Course Publishing

Nothing moves you from being a one-to-one service provider to having a scalable business than having books and courses.

Books can also be your lead magnet and calling card for getting publicity and invitations to speaking opportunities.

A book and course combination can be your golden ticket to success.

The good news is that courses and books can often be built using content from your posts, videos, and presentations.

I can help you with all of the book, course, and multimedia publishing steps.

What Are Your Goals?

Let’s discuss your goals and how to implement some or all of the action steps.

I offer you a free suggestion report for the actions that would help you the most, sorted by priority, including links to some resources to help you implement them yourself.

And I am available to help you implement.

Copywriting and Multimedia Marketing for Your Creative Abundance

Both Betty Withrow and Greg Dixon have done a lot of writing for an amazing range of projects. Whatever is needed to get the job done.

Betty’s niche of choice is helping writers create their books and longer-form writing projects.

Greg has a lot of experience with various kinds of copywriting for training and marketing.

Betty Withrow often says that the time to start marketing your book is when you decide to start writing it.

The same is true of courses, memberships, and other creations.

Copywriting

While almost everything humans create and communicate involves words (writing), the kinds of copywriting we do include:

  • Blog Posts
  • Emails
  • Newsletters
  • Social Media Posts
  • Presentations
  • Networking Introductions
  • Training
  • Demonstrations
  • Product Descriptions
  • Landing Pages
  • Video Scripts
  • Chat Scripts
  • Songs
  • Audio Books

Multimedia Components

With the exception of text-only emails, virtually all writing for marketing is combined with media such as an image, video, or audio.

Text and media work together for the greatest impact.

Even blog posts like this use an image to display when shared on social media.

Integrated Marketing

Betty Withrow and Greg Dixon include copywriting and multimedia with the projects we do for clients.

Greg Dixon offers two comprehensive retainers.

One is a monthly retainer to do whatever is needed for your success until cancelled. That could include the Golden Publishing Sales Machine.


The other is a one-and-done deal to implement something like the Publishing Cash Machine one time.