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Category: Landing Page

7 Essential Elements For Sales Success

November 18, 2024 /
7 Essential Elements For Sales Success

Do you want better sales than what you are getting now?

Is there room to improve in these 7 elements of your marketing?

1) You Offer Something People Need Or Want

Are you presenting an offer that people will seek and buy?

It is much easier if your products and services solve a problem or fill a desire.

You may need to adjust or change your offer to appeal.

2) Compelling Offer Presentation

Do you have a landing page that presents your offer in a way that compels the visitor to say, ‘This is for me!’ and take action?

Make sure your offer page is effective before sending people there to buy.

3) Effective Online Profiles

Do your LinkedIn, Facebook, YouTube, and other profiles reflect you and your offers in a magnetic way?

Do you have easy links to your offers from your profile?

Small improvements can have a big impact.

4) Searchable Articles and Posts with Links to Your Offers

One of the keys to online sales success is to be well-listed in the search engines so that people can find your offers.

Posting often with topics related to your offer will build your authority and increase the likelihood that they will find your solution.

You will ALWAYS have links to your offer or next step in everything you post. Right?

Otherwise, as the Bruce Springsteen song goes, you are just dancing in the dark.

5) Capture Contact Information

One of the most effective marketing tools you can use is list building.

Some people will take months or years to decide to become your client or customer.

Entice them to join your mailing list when they visit your landing page so you can keep them engaged.

6) Engage Your Contacts Regularly

Send emails, publish posts, and create video clips regularly to keep your leads engaged.

You do not always need to be selling, though much of the content can be related to your offers with links for them to learn more and consider buying.

7) Expand Your Reach and Engagement

There are many ways to expand your reach to get in front of potential customers and clients such as:

  • Attending Networking Events
  • Being a Guest Speaker
  • Paid Advertising
  • Press Releases
  • Offering Webinars
  • Creating Challenges or Summits
  • Offer a Course
  • Publish a Book
  • Have a Podcast
  • …

Have fun exploring!

My Special Offer

I can help you improve your marketing presence in all of the areas described above within an affordable monthly retainer.

We review where you are now and add or improve the elements for your sales success.

Why to Combine a Printed Book with a Digital Experience Edition

October 24, 2024 /
Print book plus digital experience edition.

My Golden Publishing Sales Machine encourages authors to create an online course or digital experience edition along with a print book. This post explains the benefits of the multimedia approach to publishing your book.

It will also work the other way for coaches with a coaching practice, online courses, or a membership program.

A print book plus a Digital Experience Edition can vastly expand your audience and lead people to your high-level offers.

What a Print Book Can Do For You

Here are some of the benefits of publishing a book:

  • Share your special gifts and knowledge with an infinite number of people.
  • Establish your authority and influence.
  • Can open doors as a speaker and expert.
  • Generate sales income.
  • The process of writing and creation can be rewarding in itself.

What is a Digital Experience Edition?

I use Kartra Memberships to create a Digital Experience Edition of books. The platform provides a secure multimedia portal that can include the book’s content, audio, video, images, exercises, downloads, and more. Other course platforms would work.

Benefits include:

  • The multimedia enhances the content of the book.
  • The Digital Experience Edition can grow and be edited as a living product.
  • You can use the Digital Experience Edition to get feedback that can make the print book better.
  • Readers get instant access while waiting for the printed book.

Why Publish a Print Book AND a Digital Experience Edition

  1. Serve the audience with rich content.
  2. Give instant access to the content.
  3. Get feedback during final editing stages to create a better book for your audience.
  4. Make sales early.
  5. Make direct sales. You can receive the money immediately and use author pricing to send the print book from Amazon Kindle Direct Publishing.

Collaboration and Validation

You can include your audience in the refinement process by having them access a presale version of the Digital Experience Edition. That will validate that your content is of value to your tribe, and the printed book will be better for the feedback.

Presale and Marketing Strategy

As soon as you have a working title for your book, you can create a landing page with an opt-in form for people to receive launch notices.

With a presale and access to an early version of the book in a Digital Experience Edition, you can start marketing and making sales very early in the development process. You can also ask for feedback through comments within the portal.

You can also grant free access to anyone you want to review the content and provide editing suggestions.

The main reason to do this is to create a buzz about your book launch and build your list.

Posting and Publicity Strategy

Once you have a landing page that at least collects contact information from interested people, you can use the chapter content to drive traffic to the landing page.

Here are some places to promote:

  • Blog Posts
  • Social Media Posts
  • YouTube Clips
  • Broadcasts and Podcasts
  • Interviews
  • Press Releases
  • …

Publishing Sales Machine

My Publishing Sales Machine combines book and multimedia publishing with marketing at an affordable rate.

Kartra and Cloudways for Your Complete Content and Marketing Success

June 13, 2024 /

The Kartra All-In-One business platform combined with WordPress sites hosted on the Cloudways cloud hosting program.

This article explains why I use this combination for many of our publishing and marketing clients and why you would consider these platforms for your projects.

What Kartra Brings to the Table

I was part of the Kartra Beta Test program and customer since 2018.

It was good from the start and keeps getting better.

Similar programs that I have looked at include ClickFunnels, Keap (InfusionSoft), New Zenler, SamCart, Kajabi, and others. Each has its strengths, though my clients who try them usually come back to Kartra.

I can help clients who use other platforms, though I will always recommend Kartra first. I am likely one of the top Kartra experts in the world and call myself The Kartra Whisperer.

While Kartra is relatively easy to manage for individual steps, it is like a cargo container load of Lego parts that can be combined in many ways.

Kartra also has a rich set of design options for a tremendous range of branding possibilities.

Typical Uses For Kartra

Here are the things I use Kartra for:

  • Sales Pages. A simple sales page with some text, image, video or audio, and a buy button is all that is needed for things like concert tickets, theatre tickets, or goods and services people want.
  • Payments. I joke that ‘Kartra’ is an exotic Asian goddess of commerce. There are tons of options for flexible and creative payment options and also self-management for your clients.
  • Funnel Campaigns. The simplest funnel is a landing page with an opt-in form, thank-you page that subscribes the person to one or more email.
  • Marketing Automation. Kartra can chain together a lot of things to happen automatically to generate sales, including evergreen webinars.
  • Email Marketing. Send broadcasts or sequences to people selected by lists, tags, or behaviours.
  • Video and Other Media. Video, audio, images, and files can be used in Kartra assets or shared on their own.
  • Membership Sites. One of the reasons I chose Kartra in the first place was to host courses and memberships in a multimedia portal that can contain almost anything and connect with other Kartra tools. This is the Digital Experience Edition included with my Golden Publishing Sales Machine.
  • Calendar. Kartra provides a good and very sophisticated Calendar system.
  • Quizzes and Surveys. The quiz and survey tool took years to release and was worth the wait. Good for marketing and courses.
  • Integrations. Kartra has native implementations for many services like payment processors, SMS, Google Calendar, and more. It also integrates with Zapier, which can connect Kartra to almost anything.
  • Affiliate Program. Much of marketing success is based on referrals and affiliate promotions.

Kartra provides embed codes to use on websites and other places for flexibility.

Kartra Swiss Army Knife

What Cloudways Provides

I am a prolific writer and something of a Zen Master for getting things in searches.

WordPress is by far the best platform for writing and blogging a lot of content.

Also easy to have the clients and team members collaborate on creating and publishing content.

While WordPress can integrate almost anything through plugins and use different themes for different looks, I stick to the fast and attractive Hemingway theme with a lot of emphasis on blogging.

Most of the many hosting platforms I have used in the past were good until they were not anymore. And many were slow and expensive.

Cloudways allows me to register a name in Namecheap and have a fast, secure, and managed WordPress website up in a few hours.

I have not needed to call customer support yet.

As an Agency, Cloadways allows me to add new sites for little more than the cost of registering the domain.

Namecheap has enough options for domain management and email formatting to provide the necessary services.

I am only hosting WordPress sites on Cloudways at the moment. The platform also supports:

  • Laraval
  • Magneto
  • WooCommerce
  • PHP
  • DataOcean
  • Linode
  • Vultr
  • AWS
  • Google Compute Engine

Why Combine Them

WordPress provides the fastest and easiest way to get an online presence with fabulous support for blogging and Search Engine Optimization (SEO).

Embedding landing pages and other Kartra assets on the WordPress website takes advantage of all Kartra has to offer from the client’s Kartra account or from my Kartra account.

It is an unbeatable combination.

Let’s Discuss Your Project

A Holistic Approach to Selling Darn Near Anything!

February 29, 2024 /
Greg Dixon Holistic Marketing

Over the years people have asked me to help them sell a lot of different things, in concerts, theatre productions, products, services, books, courses, memberships, and events.

I have acquired many skills, strategies, and tools for promotions and sales and combine them for your benefit.

I will explore some of the many elements and strategies for success.

By the way, I am available to review where you at and make recommendations.

I can also help you implement everything suggested in this article.

Be Ready to Receive

What I mean by this is you need to offer something that people want in a way that makes it easy for you to purchase from you.

This could be an effective website, landing page, or ticket purchase page.

Without a great offer and a smooth sales system, your marketing strategies will not be as effective as they could be.

Comprehensive Marketing Framework

Whether you are a brick-and-mortar operation or sell products and services online, here are the fundamental components for your online effectiveness:

  • A fast, search engine-friendly (SEO) website focused on selling your products and services.
  • A blogging component to feature your services and create an online presence in searches.
  • Mailing List. A mailing list is by far your best marketing tool and a concerted effort to build and use your list will pay dividends.
  • Google and Apple business profiles for physical stores to appear on maps with features of your business.
  • A social media presence with LinkedIn, Facebook, Instagram, Pinterest, TicToc, and others. Pick the ones where your ideal clients hang out.
  • Create a LinkedIn Newsletter.
  • YouTube Channel. Video is a great tool for building expertise and selling products. Videos are posted to your YouTube channel, blog posts, and social media channels.

Coherent Messaging

Things change. We evolve. Our business focus changes.

Clarify your messaging for what you are offering today and make sure that your website, social media platforms, blog posts, and YouTube channel all effectively communicate a consistent and coherent message.

Make sure all of your oars are rowing in the same direction.

Content Marketing

Now it is time to leverage your marketing framework.

Here is an approach that is very effective at establishing your authority and boosting your online presence for searches and people connected with you.

  1. Create a piece of content such as this blog post.
  2. Optimize for searches with an effective splash image, title, and meta description so that your post is compelling on search listings and when posted on social media.
  3. Submit the post for indexing to Google Search Console.
  4. Consider posting the entire article for your LinkedIn Newsletter.
  5. Use the splash image to post out a description and link to the post on your social media channels. Meet Edgar and Hootsuite are good for this.
  6. Create a video for your YouTube channel and social media platforms. StreamYard is fabulous for this.

Publicity and Networking

Book launches, course launches, product launches, and the like are all great for getting publicity.

Press releases to all local and appropriate media outlets can be a very cost-effective way of getting the word out.

I can help you write a press release and find places to send it. There are also soon good paid press release services if you have things for a wide audience.

Other places to spread the word are networking groups, podcasts, and speaking engagements.

Landing Page and Sales Funnels

This can be as simple as creating an effective landing page and driving traffic to the page with your content marketing.

Or it could involve webinars, a series of videos, an email sequence, and other sales strategies.

For some, it is booking an appointment for a sales call.

Books, Courses, and Memberships

If you are already an author or course creator, I would use the holistic approach above to sell your stuff with the Publishing Sales Machine.

If not, I suggest you consider publishing to increase you reach, build authority, and make sales.

We can take you from concept to publication.

My Comprehensive Services

In addition to creating a roadmap for your success, here is a list of comprehensive services I offer:

  • Optimize your website or create a new one for marketing.
  • Create landing pages, sales funnels, memberships, mailing campaigns, affiliate offers, surveys, and more with Kartra.
  • Create video content and stream to many platforms with StreamYard.
  • Repurpose or write content for comprehensive content marketing.
  • Write articles and press releases.
  • Create digital and print assets.
  • Help optimize your brick-and-mortar presence.
  • Help with podcasts and audiobooks.
  • Create, format, and publish books on Amazon, IngramSpark, flipbooks, and my own Digital Experience Editions.
  • Create professional videos.
  • Most things you think of asking for …

Want help with any or all of that?

Create a Simple Webinar Funnel to Generate Sales

January 5, 2024 /

An effective tool for the top sales masters is the sales webinar or information webinar with a call to action at the end.

Greg Dixon photo with webinar image

In many cases, the webinar is an online version of a speak-to-sell presentation that is delivered in person.

An effective sales webinar will also share features with a good long-form sales letter, where the goal is to make the offer attractive and answer all points of objection so that the person can make a buying decision on the spot.

The main difference is that the landing page for a webinar prompts the visitor to sign up for the webinar rather than go directly to a sale on the sales page.

Here are the main steps in creating a simple webinar funnel:

  1. Create a compelling landing page with a button to sign up for the webinar.
  2. Drive traffic to the landing page using every media at your disposal.
  3. Present the webinar (more on that below).
  4. Send a thanks for attending note.
  5. Send a link to a page with the replay, transcript, sales copy, and purchase button.
  6. Send a series of emails that provide more information or answer questions the person may have before making a purchase.
  7. Offer a call to discuss.

Greg Dixon is available to help you create and launch all the steps.

The Landing Page

The magic starts on the landing page.

This is where you present a compelling reason why the person wants to sign up for your presentation. Some of the reasons could include:

  • Learning a strategy they could employ themselves.
  • Learning more about your product and service to confirm the benefits to them.

I usually create a landing page with Kartra and sometimes register a domain on a service like Namecheap.com to have a simple link for people to use.

Driving Traffic

The next thing is to drive traffic to your landing page. Some of the ways to do that include:

  • Email
  • Social Media
  • Video
  • Networking
  • Paid Advertising
    • Online (Facebook, LinkedIn, Google, …)
    • Print
    • Radio
    • Television
    • Speaking (podcasts, broadcasts, events)
    • QR Codes (try https://www.qrcode-monkey.com/)
    • Business Cards

Whatever works for you and fits your budget. Most can be done for free,

Webinar Platform

I use StreamYard for webinars. Other options include Zoom, Kartra, Demio, and more.

You could also have your prerecorded webinar on the thank you page.

Your Webinar Presentation

My main influences for webinars are Dave Dee and Kim Walsh Phillips ~ both connected with Dan Kennedy.

This is Dave Dee’s slide outline from a post at https://www.linkedin.com/pulse/worlds-most-powerful-7-figure-webinar-template-dave-dee/

  • Slide 1: Hot title.
    You need to give your presentation a super-hot, compelling title.
  • Slide 2: Who this is right for?
    Let the audience know they are in the right place.
  • Slide 3: What you’ll discover. Tell them the three things they’re going to learn.
  • Slide 4: Future pace: Paint a picture of their outcome/transformation.
  • Slide 5: Future pace: Paint a picture of the ugliness if they don’t do what you tell them.
  • Slide 6: Your Story. The “before” part of your story.
  • Slide 7: Your Story: The turning point part of your story.
  • Slide 8: Your Story: The “after” part of your story.
  • Slide 9: Why you are teaching this stuff.
  • Slide 10: What the will discover. Reiterate what they’re about to learn.
  • Slide 11: Core content piece 1. (The “teaching” portion of your presentation.
  • Slide 12: Core content piece 2. (The “teaching” portion of your presentation.)
  • Slide 13: Core content piece 3. (The “teaching” portion of your presentation.)
  • Slide 14: Transition to close.
  • Slide 15: Recap what they’ve learned.
  • Slide 17: Introduce your solution. (The product or service you’re selling.)
  • Slide 18: Who this is not for. (Tell them who should not buy your product or service.)
  • Slide 19: Reasons why you built the system. (Needs to be more than “I want to sell it to you.”)
  • Slide 20: The outcome of using your product or service.
  • Slide 21- ?: The components of your product or service. (Be sure to focus on benefits and outcomes and not of features.)
  • Slide 22: Present the price. (Build value first, then reveal price.)
  • Slide 23: Guarantee.
  • Slide 24: Bonuses (Core bonuses that always come with the product.)
  • Slide 25: Bonuses (Fast action bonuses.)
  • Slide 26: Recap the major transformation the buyer will experience.
  • Slide 27: Call to action
  • Slide 28: Quick recap of the entire offer.
  • Slide 29: Final call to action.

I have collected a video series on Dave Dee’s Webinar Selling Machine at https://www.gregdixonwriting.com/webinar-selling-machine/

Follow-Up Gold

Depending on what you are selling and your presentation, many of your sales will be in the follow-up after the presentation.

The most important email is a thank-you note.

Here are things to include in an email sequence that goes out every few days or once a week.

  • Replay recording.
  • Questions and Answers or Frequently Asked Questions. Answer all questions and objections.
  • Case Studies
  • Success Stories
  • More information about the product or service.
  • Related offers.
  • Surveys
  • …

Be sure to include a link to the sales page and offer
a discovery call in every email!

Greg Dixon is available to help you create and launch all the steps.

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