Category: Live Presentations

What Is Your Dream Project?

October 11, 2025 / Greg Dixon

Over the decades, I have helped many people and companies achieve their project goals.

Often, it started with a request for help doing something I may not have done before. Many of the tools and skills I have now came from figuring out how to help people.

Past Adventures

Here are some of the adventures that came from saying yes.

Selling How to Coach Baseball to Kids VHS tapes and CDs.
Cancer Benefit Concerts.
Many websites across niches, including botanical gardens, choirs, concerts, theatre productions, bands, real estate investors, natural health companies, and dozens of my own projects.
Project Management stints during the Smoke and Mirrors Venture Capital boom of the last millennium. One took me to Hong Kong with a company that wanted to do online trading.
Some Technical Writing gigs.
Software development for a large consulting company and my own clients.
A singer in a band I was in was a PhD candidate for Applied Psychology. A request to help compile a BASIC program led to over twenty years of developing and supporting psychometric assessment systems for hiring and development. At one time, every person who applied to work at TELUS took a Values In Action assessment we designed for them. Ka Ching! Our most comprehensive system was a Management Assessment for senior managers and CEO candidates. The owners aged out and resisted succession, or we would still be running the service today.
Some quirky music videos with musicians I played with.
Videos for concerts, theatre productions, food recovery, urban farming, botanical gardens, family events, weddings, and much much more.
Sizzle reels for speakers.
Promotional and training videos on many topics.
Many online interviews with people who have interesting stories and offers.
A wide range of personal and family story productions.
Video interviews with pioneers of the Natural Health industry.
Comprehensive marketing, including landing pages, social media, blogging, and email.
Formatting and publishing books in print and other formats.
Online courses.
Live events such as concerts and coffeehouses.
At one choir concert, I engineered the sound, used three video cameras, and sang in the choir. I could control the mixer with my phone and popped out from time to time to check the balance.
Recording and producing songs.
More …

What Is Your Dream Project

What do you want to do for fun and profit?

Do you need help with any of the steps?

Let’s start with a chat about your goals.

Discuss With Greg Dixon

Is Your Customer Journey Attracting And Retaining Enough Customers?

September 29, 2025 / Greg Dixon

Russ Hennebery, author of Digital Marketing for Dummies with Ryan Deiss, presented an excellent view of the Customer Journey at the recent AWAI Copywriting Bootcamp.

The Customer Journey image and essential Marketing Objectives neatly summarized the process and objectives. I have been providing most of the Customer Journey for my clients for decades, but have struggled to present it concisely.

For you, as someone selling products and services, understanding Your Customer Journey and Marketing Objectives can help your bottom line.

I will connect the Customer Journey with Marketing Objectives, incorporating copywriting and marketing steps that you can implement on your own or with my assistance.

Watch Presentation on LinkedIn

Your Customer Journey

Let’s start with the first element of Russ Henneberry’s marketing funnel.

This is the most important part to get right.

What problem are you solving for your clients and customers?

What is your solution?

What does your brand represent?

How are you positioned to provide the best results for your niche?

Without these elements clearly understood, your marketing efforts will be like dancing in the dark.

I can help you get clarity for your Unique Selling Proposition.

This is Step O1 in the Marketing Objectives: Increase the number of prospective customers who are aware of the business.

Lead Acquisition

The next step for most businesses is to engage potential customers and get them into your database.

Some of your best clients may take months or years to make a buying decision. Your mission is to keep them attracted and engaged with you and your offers.

Here are some things to try:

Subscription to a free newsletter.
Lead magnets such as eBooks, reports, presentations, mini-courses, challenges, free sessions, and more.
Test drive what you offer.

I can help you implement lead magnets and lead funnels with Kartra, HighLevel, or the business platforms you are currently using.

Sales

The next step in the Customer Journey is to convert interested people into clients and customers.

This can be very easy if you offer something that people want.

You want to make it easy for people to buy using clear landing pages and shaping carts.

For example, concert and theatre tickets are an easy sell to people looking to buy.

Kartra has such a great and flexible payment system that I joke that ‘Kartra’ refers to an exotic goddess of commerce:-)

I have created many sales pages for myself and clients.

Customer Retention and Ascension

Are your customers feeling valued and served?

There is a phrase I first heard from Dan Kennedy, which is that ‘a buyer is a buyer is a buyer.’

The idea is that your customers are the most likely prospects to be repeat buyers or buy more things from your company.

Often, it is much easier to upsell a current client than to attract new clients.

How can you expand your assistance to your clients?

What are you doing to encourage your clients to refer you to others? Affiliate programs, testimonials, and asking for introductions can help.

Your Marketing Objectives

Here is the excellent infographic by Russ Henneberry again:

Your primary Marketing Objectives are Awareness, Lead Generation, Sales, and Retention.

Marketing Components Greg Dixon Can Implement

Where do you need help?

Where are the gaps in the implementation of Your Customer Journey?

I can help you fill in some of the gaps, including:

Clarifying your offers and Unique Selling Proposition.
Creating effective landing pages to convert prospects to customers.
Content marketing such as websites, blog posts, social media posts, and email sequences and broadcasts to inform and engage your audience.
Creation of lead magnets such as books, reports, and presentations.
Boosting your online presence through multiple channels with text, image, and video campaigns.
Book and course publishing.
Help with speak-to-sell campaigns.

What do you need help with?

Free Customer Journey Assessment

I have created an online assessment tool to self-assess as a start of the review process.

Check Your Customer Marketing Journey

I am offering to review everything mentioned in this article and provide a free recommendation report with steps you can implement to improve Your Customer Journey.

You implement the recommendations yourself, have your team do it, or retain me to fill in the gaps and create an effective sales attraction and retention system.

Let’s start with a discussion.

Discuss with Greg Dixon

Also see:

Start Improving Your Customer Journey With A Simple Starter Copywriting Project

Marketing and Publishing Actions to Grow Your Business

February 27, 2025 / Greg Dixon

If you are an author, coach, speaker, or entrepreneur, your growing success is built through consistent actions.

This post presents a number of action steps that you can take yourself or with my help.

Some of the actions are daily and weekly practices, and some are small projects. Start with the one with the most impact today and add others over time.

Here are some actions to consider.

Blog Posts

One of the most effective ways to share your ideas and offers is to publish a blog post regularly.

You can register the posts with Google Search Console to get listed in searches quickly,

You can leverage these posts through repurposing:

Publish as a LinkedIn article
Publish on Substack
Publish as Social Media Posts
Use in Online Courses and Membership Programs
Include in your books.

I can help you with the writing and publishing.

Social Media Posts

Regular posts on social media can keep you in mind for potential collaborators, clients, and customers.

Building a tribe can also help you get speaking gigs and podcast invitations.

The posts also contribute to your online presence through searches. Be the go-to authority who seems to be everywhere!

Many of the people you meet networking will check out your online presence by searching.

I can help you with that.

Update Your Online Presence

Do your website, social media profiles, and YouTube channels present what you offer in a magnetic way?

Or are they out of date and ineffective?

I offer a free review with suggestions for improvement.
My partner Bonnie is fun to work with to tweak your profiles.

Using More Video

Video is one of the best ways to get people’s attention to what you have to offer.

Video is also a fabulous tool for sharing your insights or simply entertaining.

Videos can be simple live streams from your phone, full productions, or anything in between.

I use StreamYard Studio to stream interviews, commentary, offers, and training to a wide audience.

See Examples on YouTube

I will also use the audio from the to create a podcast to reach a broad audience through audio platforms like Apple Podcasts, Spotify, Amazon, and iHeartRadio.

Listen To Podcasts

Need help to set up and sustain our video strategies?

Connecting With Email

The best thing you can do for your long-term success is to build a mailing list and send regular emails to your tribe.

Often the first action step for your potential collaborators and clients will be to sign up for your mailing list.

Here are some actions with your mailing list:

Email at least once a week with information to engage people with you and what you offer.
Mail invitations to events and workshops.
Deliver a series of emails on a specific topic or training as an automated sequence.

I use Kartra to capture leads and send emails. There are many other platforms.

I can set you up and help with your email content and strategies.

Presentations and Workshops

A live presentation where people can engage with you and ask questions can help you attract and convert people to your offers.

I can provide many examples of people who generate thousands of dollars of revenue through presentations and workshops.

I can help you implement full workshop funnels.

Book and Course Publishing

Nothing moves you from being a one-to-one service provider to having a scalable business than having books and courses.

Books can also be your lead magnet and calling card for getting publicity and invitations to speaking opportunities.

A book and course combination can be your golden ticket to success.

The good news is that courses and books can often be built using content from your posts, videos, and presentations.

I can help you with all of the book, course, and multimedia publishing steps.

What Are Your Goals?

Let’s discuss your goals and how to implement some or all of the action steps.

I offer you a free suggestion report for the actions that would help you the most, sorted by priority, including links to some resources to help you implement them yourself.

And I am available to help you implement.

Discuss With Greg Dixon

Your Power Podcasting Practice to Boost Your Online Presence

January 16, 2025 / Greg Dixon

Greg Dixon ~ Your Power Podcasting Practice

Are you using live streams or podcasts to get your message out and attract people to your products and services?

You can leverage the differences between live videos and podcasts to multiply your audience and influence.

I use the Power Podcasting Practice to get my message out to LinkedIn, Facebook, YouTube, Apple Podcasts, iHeartRADIO, Spotify, Amazon Music, and more.

The whole process takes around 1 hour.

Listen to the Podcast

Watch on LinkedIn

I have been using this to put out information about my Writing For Fun Adventure I started from scratch just over a week ago.

You can see the results by searching for ‘Greg Dixon writing‘ on Google Search. I am not the only Greg Dixon and there are other Greg Dixons who are writers, yet the first two pages of search listings are mostly mine.

How do you show up in searches?

The Power Podcasting Practice

Here are the tools and practices that I use.

Create a splash image like the one at the top of this page.
I use screen captures and PhotoShop. Canva and other programs can create images for your branding and messaging.
Set up a LinkedIn Live Event.
- Upload the splash image.
- Provide a compelling title.
- Write show notes with a link to the next steps for the audience.
- List guest speakers
- Set the time.
- Submit.
- Invite guest speakers through LinkedIn.
Set up StreamYard Studio Live Broadcast. Restream would work too.
- Choose the destinations for the live stream. I use LinkedIn, YouTube, Facebook Profile, Facebook Pages, and sometimes Instagram and X.
Do the Broadcast.
Export the audio from the completed broadcast,
Upload the audio to your Podcast platform. I use buzzsprout.
See https://gregdixon.buzzsprout.com.
Create a Blog Post (Recommended).
- Use the splash image and show notes to create an SEO optimized post.
- Add buttons that link to the LinkedIn Event and the Podcast Episode.
- Submit to Google Search Console.

Miracles Happen

That probably sounds like a lot. I developed the strategy over the years.

However, I now do the whole process from beginning to end in about one hour plus the actual broadcast time.

Greg Dixon Available to Help

You can do it too.

I am available to help set this practice up for you.

Discuss with Greg Dixon

Is Your Great Course Not Selling? Try This Approach

February 22, 2024 / Greg Dixon

This article is for you if you have an existing online course that is not selling or you are considering launching an online course or membership program.

It has become tougher to sell more complex courses without offering some form of live engagement such as workshops and Question and Answer sessions (Office Hours).

I am a member of Dave Dee’s Inner Sanctum Masterclass. He recently said that he no longer sells courses, so I asked him about that in the live Q&A meeting.

Here is what Dave Dee advised doing instead:

Drip out one module a week by email on Mondays.
Have a live Q&A session on Thursday or Friday for people to engage with you.
Sell the ongoing modules and Q & A sessions as a membership. ($20 – $99 per month).
You can present the full course modules available as a gift for those who want to work ahead. (Sold separately for $XX)
You can continue to sell the course separately for $XX.

Many of the courses he sold before are in the Inner Sanctum membership portal.

This is consistent with my Golden Publishing Sales Machine.

Let’s talk about breathing new life into the sales of your existing courses or launching something new.

Explore Sales With Greg Dixon

See Greg’s Presentation on LinkedIn