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Greg Dixon ~ Your Power Podcasting Practice

Are you using live streams or podcasts to get your message out and attract people to your products and services?

You can leverage the differences between live videos and podcasts to multiply your audience and influence.

I use the Power Podcasting Practice to get my message out to LinkedIn, Facebook, YouTube, Apple Podcasts, iHeartRADIO, Spotify, Amazon Music, and more.

The whole process takes around 1 hour.

Listen to the Podcast

Watch on LinkedIn

I have been using this to put out information about my Writing For Fun Adventure I started from scratch just over a week ago.

You can see the results by searching for ‘Greg Dixon writing‘ on Google Search. I am not the only Greg Dixon and there are other Greg Dixons who are writers, yet the first two pages of search listings are mostly mine.

How do you show up in searches?

The Power Podcasting Practice

Here are the tools and practices that I use.

Create a splash image like the one at the top of this page.
I use screen captures and PhotoShop. Canva and other programs can create images for your branding and messaging.
Set up a LinkedIn Live Event.
- Upload the splash image.
- Provide a compelling title.
- Write show notes with a link to the next steps for the audience.
- List guest speakers
- Set the time.
- Submit.
- Invite guest speakers through LinkedIn.
Set up StreamYard Studio Live Broadcast. Restream would work too.
- Choose the destinations for the live stream. I use LinkedIn, YouTube, Facebook Profile, Facebook Pages, and sometimes Instagram and X.
Do the Broadcast.
Export the audio from the completed broadcast,
Upload the audio to your Podcast platform. I use buzzsprout.
See https://gregdixon.buzzsprout.com.
Create a Blog Post (Recommended).
- Use the splash image and show notes to create an SEO optimized post.
- Add buttons that link to the LinkedIn Event and the Podcast Episode.
- Submit to Google Search Console.

Miracles Happen

That probably sounds like a lot. I developed the strategy over the years.

However, I now do the whole process from beginning to end in about one hour plus the actual broadcast time.

Greg Dixon Available to Help

You can do it too.

I am available to help set this practice up for you.

Discuss with Greg Dixon

This article is for you if you have an existing online course that is not selling or you are considering launching an online course or membership program.

It has become tougher to sell more complex courses without offering some form of live engagement such as workshops and Question and Answer sessions (Office Hours).

I am a member of Dave Dee’s Inner Sanctum Masterclass. He recently said that he no longer sells courses, so I asked him about that in the live Q&A meeting.

Here is what Dave Dee advised doing instead:

Drip out one module a week by email on Mondays.
Have a live Q&A session on Thursday or Friday for people to engage with you.
Sell the ongoing modules and Q & A sessions as a membership. ($20 – $99 per month).
You can present the full course modules available as a gift for those who want to work ahead. (Sold separately for $XX)
You can continue to sell the course separately for $XX.

Many of the courses he sold before are in the Inner Sanctum membership portal.

This is consistent with my Golden Publishing Sales Machine.

Let’s talk about breathing new life into the sales of your existing courses or launching something new.

Explore Sales With Greg Dixon

See Greg’s Presentation on LinkedIn