One of my superpowers is that I have decades of experience with a wide range of publishing and marketing systems. I have the tools to make a lot of things happen.
Your Complete End-To-End Marketing Solution could include some or all of the following implemented over time:
Books and Courses for sale or use as lead magnets.
Website, Social Media, and YouTube presence.
Blog, post, and video campaigns.
Email strategies and campaigns.
Speaking and podcasting (video and audio).
Online and in-person presentations and webinars.
Summits and Challenges.
Writing and Copywriting.
Publicity campaigns.
Print assets.
I can also assist you with business software, including Kartra, HighLevel, and StreamYard.
Share your audacious dream goals with me, and I’ll create a roadmap to help you achieve them.
I will then work with you to implement some or all of it on a done-with-you or done-for-you basis.
And can also be your chief cheerleader and advisor if you want to implement it yourself.
Over the decades, I have helped many people and companies achieve their project goals.
Often, it started with a request for help doing something I may not have done before. Many of the tools and skills I have now came from figuring out how to help people.
Past Adventures
Here are some of the adventures that came from saying yes.
Selling How to Coach Baseball to Kids VHS tapes and CDs.
Cancer Benefit Concerts.
Many websites across niches, including botanical gardens, choirs, concerts, theatre productions, bands, real estate investors, natural health companies, and dozens of my own projects.
Project Management stints during the Smoke and Mirrors Venture Capital boom of the last millennium. One took me to Hong Kong with a company that wanted to do online trading.
Some Technical Writing gigs.
Software development for a large consulting company and my own clients.
A singer in a band I was in was a PhD candidate for Applied Psychology. A request to help compile a BASIC program led to over twenty years of developing and supporting psychometric assessment systems for hiring and development. At one time, every person who applied to work at TELUS took a Values In Action assessment we designed for them. Ka Ching! Our most comprehensive system was a Management Assessment for senior managers and CEO candidates. The owners aged out and resisted succession, or we would still be running the service today.
Some quirky music videos with musicians I played with.
Videos for concerts, theatre productions, food recovery, urban farming, botanical gardens, family events, weddings, and much much more.
Sizzle reels for speakers.
Promotional and training videos on many topics.
Many online interviews with people who have interesting stories and offers.
A wide range of personal and family story productions.
Video interviews with pioneers of the Natural Health industry.
Comprehensive marketing, including landing pages, social media, blogging, and email.
Formatting and publishing books in print and other formats.
Online courses.
Live events such as concerts and coffeehouses.
At one choir concert, I engineered the sound, used three video cameras, and sang in the choir. I could control the mixer with my phone and popped out from time to time to check the balance.
I implement a Power Posting Strategy that drives traffic to a landing page and enhances your online presence in search results and social media.
Have an offer that converts? Power Posting can boost your sales.
The special offer here allows you to see the results for yourself and experience working with me.
Your Unique Selling Proposition
I will spend time getting to know what you offer, your Unique Selling Proposition, and your current online presence.
The Power Posting Strategy
The first step is composing a short article or post about your product of service.
This could be an overview, case study, client testimonial, special offer, or any other content that creates awareness and attracts potential clients to you and your offerings.
I create the blog post with attention to Search Engine Optimization (SEO )and submit it to Google Search Console.
Then, I create variations for posting on social media platforms, such as LinkedIn, Facebook, Instagram, and other relevant sites.
The posts can be the whole article or a shortened version with links to the blog post.
Then, we send a variation of the post out by email to your mailing list.
Building an email list and creating email campaigns remains one of the most effective marketing strategies for achieving long-term success.
Benefits Of Power Posting
Here are the main benefits of Power Posting:
Expand your online presence for your offer.
Create awareness of you and your offers.
Appear in searches.
Lead people to your offers.
Keep engaged with current clients and customers.
Persistence Pays
Regularly posting helps build your online presence and attract followers over time.
If possible, plan to post at least three times a week.
The Power Posting Trial Offer
I offer to create three different posts and apply over three days.
Success is measured in increased engagement, traffic, and acceptance of your offer.
Is your digital marketing attracting good clients and customers to your offers?
Are there some bumps or gaps in your customer journey?
Are your landing pages converting?
Are your online profiles up-to-date and effective?
Are you doing enough content marketing?
A few improvements on your digital marketing customer journey can make a big difference in your revenue stream.
I am offering to conduct a comprehensive review of your customer journey and provide an assessment report with actionable recommendations that you can implement independently or with my assistance.
Customer Journey Self-Assessment
I encourage you to see your online assets through the eyes of a potential customer.
This online tool can help you through the process.
The next step is to make an appointment with me to discuss your Marketing Objectives in detail.
I will generate a comprehensive assessment report with recommendations for expanding your digital marketing and reducing the friction points that are causing an inadequate stream of qualified prospects from embracing your offers.
Areas Where I Can Help
I have been helping people achieve their dreams across many domains, starting in the last millennium.
I have acquired extensive experience, training, and tools to support your success.
Here are some of the things that I can do to round out your digital marketing:
Copywriting: Websites, blog posts, social media, white papers, email campaigns, video scripts, training materials, reviews, and more.
Audio: Concerts, presentations, audiobooks, radio ads, stories, and more.
Courses: Multimedia courses you can sell or use to boost your authority.
Books: Print, digital, and multimedia books you can sell or give away as lead magnets. Books build authority and can open doors for speaking engagements.
Business Systems: Kartra, HighLevel, and others are powerful tools for connecting various marketing components, including landing pages, opt-in forms, sales processing, email, video, surveys, and more, to create both simple and complex marketing funnels.
Let’s start with a review of your current situation to identify areas where you need to fill in the gaps.
How is the journey for a customer to learn about you and what you offer to become a client or customer?
Is it effective?
Are there gaps?
I can help as an experienced copywriting and marketing professional.
We begin with a complimentary Customer Journey Discovery Call, during which we discuss what you offer, your ideal customer, and your Marketing Objectives.
I will provide a comprehensive Customer Journey Assessment Report with recommendations and actionable steps that you can implement yourself or with assistance.
Then, you can choose from several simple copywriting projects to get started on improving your customer journey, ultimately leading to increased sales.
Landing Page Review and Tuneup
Most marketing campaigns lead to a landing page where the prospect can take an action such as:
Make an appointment.
Sign up for a newsletter.
Download a lead magnet such as a book, course, checklist, or report.
Purchase something.
Register for a presentation or event.
Get a free trial of something.
…
Is the page effective?
Driving traffic to a page is a waste of time and money of the page does not convert.
Don’t have a landing page? I can build one for you.
Social Media Profile Review and Tuneup
For many networkers and businesses, LinkedIn is the primary platform for establishing business connections.
People who meet you in a networking meeting will often check out your LinkedIn profile to learn about you and what you offer.
Is your profile up to date?
Does it reflect what you do?
Could it be better?
Let’s see what we can tweak and add to improve its ability to attract clients.
We can look at your other profiles, such as Facebook and YouTube.
Social Media Posts
Regular social media posts can bring attention to you and what you offer.
Let’s start with creating three as a trial copywriting project
Blogs Posts
Blogging about your products and services can increase awareness and provide information for buying decisions.
Testimonial and Case Studies can boost your reputation.
Attention to Search Engine Optimization and submitting to search engines will improve your search traffic.
Let’s start with three blog posts as a trial project.
Email Sequences
Email is still a strong marketing tool and a great way to stay engaged with current clients and people who have expressed interest in you and your offers.
A three-email sequence could include a case study, testimonials, and the benefits of your current offer.
Let’s see if we can move the needle on your sales with a trial sequence.
Customer Journey Assessment
I have created an online assessment tool to self-assess.
Russ Hennebery, author of Digital Marketing for Dummies with Ryan Deiss, presented an excellent view of the Customer Journey at the recent AWAI Copywriting Bootcamp.
The Customer Journey image and essential Marketing Objectives neatly summarized the process and objectives. I have been providing most of the Customer Journey for my clients for decades, but have struggled to present it concisely.
For you, as someone selling products and services, understanding Your Customer Journey and Marketing Objectives can help your bottom line.
I will connect the Customer Journey with Marketing Objectives, incorporating copywriting and marketing steps that you can implement on your own or with my assistance.
Let’s start with the first element of Russ Henneberry’s marketing funnel.
This is the most important part to get right.
What problem are you solving for your clients and customers?
What is your solution?
What does your brand represent?
How are you positioned to provide the best results for your niche?
Without these elements clearly understood, your marketing efforts will be like dancing in the dark.
I can help you get clarity for your Unique Selling Proposition.
This is Step O1 in the Marketing Objectives: Increase the number of prospective customers who are aware of the business.
Lead Acquisition
The next step for most businesses is to engage potential customers and get them into your database.
Some of your best clients may take months or years to make a buying decision. Your mission is to keep them attracted and engaged with you and your offers.
Here are some things to try:
Subscription to a free newsletter.
Lead magnets such as eBooks, reports, presentations, mini-courses, challenges, free sessions, and more.
Test drive what you offer.
I can help you implement lead magnets and lead funnels with Kartra, HighLevel, or the business platforms you are currently using.
Sales
The next step in the Customer Journey is to convert interested people into clients and customers.
This can be very easy if you offer something that people want.
You want to make it easy for people to buy using clear landing pages and shaping carts.
For example, concert and theatre tickets are an easy sell to people looking to buy.
Kartra has such a great and flexible payment system that I joke that ‘Kartra’ refers to an exotic goddess of commerce:-)
I have created many sales pages for myself and clients.
Customer Retention and Ascension
Are your customers feeling valued and served?
There is a phrase I first heard from Dan Kennedy, which is that ‘a buyer is a buyer is a buyer.’
The idea is that your customers are the most likely prospects to be repeat buyers or buy more things from your company.
Often, it is much easier to upsell a current client than to attract new clients.
How can you expand your assistance to your clients?
What are you doing to encourage your clients to refer you to others? Affiliate programs, testimonials, and asking for introductions can help.
Your Marketing Objectives
Here is the excellent infographic by Russ Henneberry again:
Your primary Marketing Objectives are Awareness, Lead Generation, Sales, and Retention.
Marketing Components Greg Dixon Can Implement
Where do you need help?
Where are the gaps in the implementation of Your Customer Journey?
I can help you fill in some of the gaps, including:
Clarifying your offers and Unique Selling Proposition.
Creating effective landing pages to convert prospects to customers.
Content marketing such as websites, blog posts, social media posts, and email sequences and broadcasts to inform and engage your audience.
Creation of lead magnets such as books, reports, and presentations.
Boosting your online presence through multiple channels with text, image, and video campaigns.
Book and course publishing.
Help with speak-to-sell campaigns.
What do you need help with?
Free Customer Journey Assessment
I have created an online assessment tool to self-assess as a start of the review process.
I am offering to review everything mentioned in this article and provide a free recommendation report with steps you can implement to improve Your Customer Journey.
You implement the recommendations yourself, have your team do it, or retain me to fill in the gaps and create an effective sales attraction and retention system.
I am a compulsive writer and marketer with thousands of articles, posts, landing pages, and marketing campaigns created over the last decades.
Also, an American Writer and Artist Institute (AWAI) Infinity Member, and I will attend my third AWAI Copywriting Bootcamp this year.
I also learned copywriting and marketing from Ray Edwards, Marie Forleo, Kim Walsh Philips, Rich Shefren, Dan Kennedy, Russell Brunsen, Dave Dee, and more.
Business Platforms
At some point, I became intrigued by online marketing systems like Kartra and HighLevel. I have helped clients with other platforms, but these are the ones I would recommend.
I was a beta tester for Kartra, and it still forms the base of the marketing I do for myself and clients. In addition to the marketing features, Kartra has excellent membership and website capabilities.
Video Everywhere
Video is an important part of marketing, as well as family story productions. I have thousands of hours of video production available on my YouTube channel.
I use StreamYard for various purposes, including interviews, training, and broadcasting.
Power Posting Strategy
Here is an example of a comprehensive power posting strategy that I use for clients.
Here is my process:
Create a compelling landing page with a Call to Action, such as a purchase or a calendar appointment.
Optimize the page for Search Engine Optimization (SEO).
Submit the page to Google Search Console for indexing.
Compose and publish a text and image post to Facebook assets, Instagram, Pinterest, LinkedIn, and more, all with a link to the landing page.
Stream a video about the offer to YouTube, LinkedIn, Facebook, and other platforms.
Publish the audio as a podcast to Buzzsprout, Amazon, Apple Podcasts, Spotify, iHeartRadio, and more.
Visit and add comments and links to all of the destinations.
Modify the post and send to your email list.
The next step is to boost one or more of the posts with paid advertising. Facebook is quite cost-effective for this.
This strategy can help you get well-listed in searches and drive traffic in just a few hours.
This will lead to sales if your offer is something people will pay for.
Repeat three times a week and watch miracles happen!
Webinars and Presentations
Have you ever bought something after attending a webinar or live presentation?
Do you have something you could sell that way?
I can help with all aspects of preparing, marketing, and presenting your speak-to-sell offers.
Online Presence Tuning
One of the most significant problems affecting online businesses, including those reliant on network marketing, is an ineffective online presence.
I can help you optimize your website, social media profiles, video and text posts, and other online resources to present your brand and drive traffic to your golden offers.
Your Golden Publishing Sales Machine
An interest in Course Creation was what brought me to Kartra in the first place. Since then, I have helped many people publish many books.
The Golden Publishing Sales Machine combines books and courses with copywriting and marketing strategies to secure speaking gigs and drive sales.
Base Plus Commissions Offers
Do you have a marketable service or product and little money to develope and promote?
I am open to discussing a modest base rate plus a percentage of sales to create a win-win situation.
My base retainer is $388 per month. Some projects could require 20 times more than that for project deliverables.
A retainer plus commission arrangement can make that sustainable.
Diverse Copywriting and Marketing Services Supported by AWAI
Over the last decades, I have acquired a lot of skills and experiences in many areas online and offline. I have worked in many industries and travelled extensively in North America, Europe, and Asia.
My Affinity Membership at AWAI provides access to courses and experts in areas where I currently lack experience.
The ALL-NEW Accelerated Program for Seven-Figure Copywriting
“Accelerated Program” Companion Series
The Masters Vault: Billion-Dollar Secrets from the Legends of Copywriting
Secrets of Writing for the Health Market
Secrets of Writing Blockbuster Financial Market Controls
Secrets of Writing for the Self-Improvement Market
How to Make Money and Find Meaning Writing for Nonprofits
Copywriting for a Cause: How to Profit as a Writer and Make a Difference in the World
Writing Case Studies: How to Make a Great Living Helping Clients Tell Their Stories
How to Write for Professional Service Providers
How to Write High-Impact Emails
How to Write High-Value UX Copy
The Digital Copywriter’s Handbook
How to Become a Go-To SEO Content Writer: Get Paid to Write Discoverable Online Content
Site Content Audits Made Simple
Kickstart Your B2B Writing Career — with Steve Slaunwhite
B2B Quick Start Guide
Modern B2B Copywriting
Email Copywriting for B2B Companies
How to Become a Professional White Paper Writer
Become a Lead-Gen Specialist: Earn Top Fees Writing B2B Emails, Landing Pages, and Ads That Sell
B2B Websites: Developing Content That Builds Authority and Generates Leads, Too
Key Message Copy Platforms: A Unique High-Income Service That Can Skyrocket Your B2B Copywriting Success
How to Write Online Video Scripts for B2B Companies
How to Write Video Scripts
Blog Writing Pro Master Class
How to Write Engaging E-Newsletters
The Ultimate E-Newsletter Cheat Sheet Library
Ryan Deiss’ 6-Hour CVO Expert Training
Email Copy Made Easy: Write More Persuasive Emails That Get Opened, Get Read, and Get Click-Throughs
How to Use the Power of AI to Become a Better, Faster, and Higher-Paid Writer
What Do You Need For Your Success?
Some of what you need for copywriting and marketing will be specific to you.
Let’s discuss and what you want to achieve and I will put together a proposal and recommendations that will work for you.
My monthly retainer starts at $388 per month and can be adjusted at any time as we gain clarity in what is working for you.
As mentioned earlier, a base plus commission arrangement could work for both of us.
Bonnie and I have been members of Eric Lofholm’s Silver Protege program for many years. We also regularly attend his Daily Sales Boost Calls on weekday mornings.
Eric is the most successful and enthusiastic sales trainer in the world, offering a wide range of free and paid sales training programs.
He offers numerous mindset and actions for you to implement immediately for your success.
The upcoming Create Revenue Now Masterclass will offer a wealth of valuable advice and action steps. Friday, August 15th, starting at 11 am Pacific.
Are you a course creator or have a book that could become a course?
Here is a comprehensive publishing and marketing proposal to consider.
Executive Summary
This course creation and marketing approach is the Publishing Sales Machine starting with an online course or membership program.
The ideal subject for instruction is something you have good experience and you know that people are asking for insights you can provide.
Do you have a good idea of who the audience is?
Who is your ideal student? Your Ideal Client Avatar?
What are the most important things for them to know?
What problem does your program solve?
Design your course modules to create success for your students, and your course will have an audience—pure gold.
Often, less is more. Let’s focus on the essentials first and expand over time.
Publishing and Marketing Design Goals
Create something that provides transformation or success for people or businesses.
Begin the marketing and sales process early.
Leverage posting, video, and presentations to get the word out and attract sales.
Leverage the content with book and audio versions. A print book can have a link and a discount coupon for your multimedia course.
Online Course or Membership?
Is your course material something simple that can be done without any interaction with you or your team. Then a one-time payment or installments would work for the course.
Is the content something that could grow over time?
If your teaching includes a live component, such as teaching and discussion sessions, a membership model may work better for you and your students.
You would charge a monthly subscription and build out the course over time. Start with at least module one complete and in place.
A program with a live group coaching component will be perceived as being more valuable than a self-paced course alone.
One approach is to teach the content live and put the recordings and supporting materials in the membership portal.
Even modest monthly subscriptions can seem more affordable to students and generate more revenue over time than one-time payments.
Sales Landing Page
This will be the main place for people to learn about your program and sign up.
All marketing efforts will provide a link to this page.
The main comments of the sales page include:
An overview of the program.
An introductory video.
The transformation and benefits if the course.
An introduction to you and why you are the best person to teach the program.
Testimonials.
A description of how the program will be delivered once they join.
A button to join the program.
A button to download a free guide on the topic and join a mailing list (for people not ready to join yet).
(optional) A button to discuss with you.
I use a hybrid of WordPress and Kartra to create the landing page with email and sales elements.
Online Profiles
It is essential that your website and all of your online profiles describe what you do attractively, with links to your sales landing page.
Bonnie Dixon is very good at tuning your online presence and will help if you work with me.
Leveraging Your Content for Magnetic Marketing
Everything you teach could be the subject for posts. You can teach something from your course in share everywhere to make you the dominant presence when people search for your topic.
Here are some places to consider:
LinkedIn
LinkedIn Newsletter articles
Substack
Facebook
Instagram
Pinterest
Alignable
YouTube
TicToc
Syndicated podcasts for Apple, Amazon, iHeartRadio, Spotify, etc.
…
Posts can be text only, text and splash images, video, and video with text.
Note: It is the text people find when searching, so please include appropriate phrases your ideal client could be searching for.
Tools like MeetEdgar can help put out to many channels at once.
We can help you with that.
Speak to Sell Presentation
A sales presentation you can use in person or online can be pure gold.
I will help you craft a presentation that you can use to get on podcasts, present at events, present to organizations, use in webinars, and more.
A concise version of your talk could be the main selling feature on your landing page.
Video for Training and Marketing
YouTube, especially, is a place where people search to learn how to do stuff.
Some of the video that you create for your course can go on YouTube. LinkedIn, and other platforms to give people a sample of how you can help them.
Each video post will include a call to dive deeper with you and a link to your landing page.
I use StreamYard to create training modules with an option to stream to YouTube and social media destinations.
The Book Connection
If you come to me with a non-fiction book, I will ask if the content could be taught in a program.
Your course content can also be published as a book.
Here are some reasons to create a companion book for your program.
Help more people have success.
Reach a different audience.
Use as a lead magnet.
Open doors to be a guest on podcasts and events.
Another reason to do publicity and marketing campaigns.
More sales revenue.
The book can promote the program with a link to the sales page with a discount coupon.
My Special Offer
My publishing and marketing retainer includes:
A Project Folder for content and planning assets.
A platform for landing pages and blogging. I use a hybrid of WordPress and Kartra.
Help with planning and creating the course content.
Craft video introductions and course content.
Help create a one-to-many presentation designed to make sales.
Creating the program with all of the sales components.
A marketing campaign, including copywriting and image assets.
Help create a companion book and lead magnets.
Ongoing marketing support.
There is an initial charge, plus a monthly retainer that can be cancelled at any time. The intention is to create, promote and sell your golden content continuously over time.
