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Creation ~ Marketing ~ Publishing

Category: Marketing (Page 1 of 3)

Publishing and Marketing for Course Creators ~ A Proposal

May 28, 2025 /
Publishing and marketing for course creators. Young woman and blackboard.

Are you a course creator or have a book that could become a course?

Here is a comprehensive publishing and marketing proposal to consider.

Executive Summary

This course creation and marketing approach is the Publishing Sales Machine starting with an online course or membership program.

The ideal subject for instruction is something you have good experience and you know that people are asking for insights you can provide.

Do you have a good idea of who the audience is?

Who is your ideal student? Your Ideal Client Avatar?

What are the most important things for them to know?

What problem does your program solve?

Design your course modules to create success for your students, and your course will have an audience—pure gold.

Often, less is more. Let’s focus on the essentials first and expand over time.

Publishing and Marketing Design Goals

  • Create something that provides transformation or success for people or businesses.
  • Begin the marketing and sales process early.
  • Leverage posting, video, and presentations to get the word out and attract sales.
  • Leverage the content with book and audio versions. A print book can have a link and a discount coupon for your multimedia course.

Online Course or Membership?

Is your course material something simple that can be done without any interaction with you or your team. Then a one-time payment or installments would work for the course.

Is the content something that could grow over time?

If your teaching includes a live component, such as teaching and discussion sessions, a membership model may work better for you and your students.

You would charge a monthly subscription and build out the course over time. Start with at least module one complete and in place.

A program with a live group coaching component will be perceived as being more valuable than a self-paced course alone.

One approach is to teach the content live and put the recordings and supporting materials in the membership portal.

Even modest monthly subscriptions can seem more affordable to students and generate more revenue over time than one-time payments.

Sales Landing Page

This will be the main place for people to learn about your program and sign up.

All marketing efforts will provide a link to this page.

The main comments of the sales page include:

  • An overview of the program.
  • An introductory video.
  • The transformation and benefits if the course.
  • An introduction to you and why you are the best person to teach the program.
  • Testimonials.
  • A description of how the program will be delivered once they join.
  • A button to join the program.
  • A button to download a free guide on the topic and join a mailing list (for people not ready to join yet).
  • (optional) A button to discuss with you.

I use a hybrid of WordPress and Kartra to create the landing page with email and sales elements.

Online Profiles

It is essential that your website and all of your online profiles describe what you do attractively, with links to your sales landing page.

Bonnie Dixon is very good at tuning your online presence and will help if you work with me.

Leveraging Your Content for Magnetic Marketing

Everything you teach could be the subject for posts. You can teach something from your course in share everywhere to make you the dominant presence when people search for your topic.

Here are some places to consider:

  • LinkedIn
  • LinkedIn Newsletter articles
  • Substack
  • Facebook
  • Instagram
  • Pinterest
  • Alignable
  • YouTube
  • TicToc
  • Syndicated podcasts for Apple, Amazon, iHeartRadio, Spotify, etc.
  • …

Posts can be text only, text and splash images, video, and video with text.

Note: It is the text people find when searching, so please include appropriate phrases your ideal client could be searching for.

Tools like MeetEdgar can help put out to many channels at once.

We can help you with that.

Speak to Sell Presentation

A sales presentation you can use in person or online can be pure gold.

I will help you craft a presentation that you can use to get on podcasts, present at events, present to organizations, use in webinars, and more.

A concise version of your talk could be the main selling feature on your landing page.

Video for Training and Marketing

YouTube, especially, is a place where people search to learn how to do stuff.

Some of the video that you create for your course can go on YouTube. LinkedIn, and other platforms to give people a sample of how you can help them.

Each video post will include a call to dive deeper with you and a link to your landing page.

I use StreamYard to create training modules with an option to stream to YouTube and social media destinations.

The Book Connection

If you come to me with a non-fiction book, I will ask if the content could be taught in a program.

Your course content can also be published as a book.

Here are some reasons to create a companion book for your program.

  • Help more people have success.
  • Reach a different audience.
  • Use as a lead magnet.
  • Open doors to be a guest on podcasts and events.
  • Another reason to do publicity and marketing campaigns.
  • More sales revenue.
  • The book can promote the program with a link to the sales page with a discount coupon.

My Special Offer

My publishing and marketing retainer includes:

  • A Project Folder for content and planning assets.
  • A platform for landing pages and blogging. I use a hybrid of WordPress and Kartra.
  • Help with planning and creating the course content.
  • Craft video introductions and course content.
  • Help create a one-to-many presentation designed to make sales.
  • Creating the program with all of the sales components.
  • A marketing campaign, including copywriting and image assets.
  • Help create a companion book and lead magnets.
  • Ongoing marketing support.

There is an initial charge, plus a monthly retainer that can be cancelled at any time. The intention is to create, promote and sell your golden content continuously over time.

Visible Marketing for Books, Courses, and Other Stuff

May 16, 2025 /

The main problem with selling anything that people want is visibility.

How do people learn about you and your services?

How do they get information to make a buying decision?

Over the following sessions, I will outline some tools and strategies to help you be seen.

  • Landing Pages
  • Magnetic Marketing Strategies
  • Posting Campaigns
  • Group Presentations
  • Email campaigns
  • Lead magnets
  • Speaking to sell
  • Publicity
  • Paid Advertising
  • Networking
  • and more …

By the way, I can assist you with the above strategies and implementations, including managing technical tools such as Kartra or GoHighLevel.

How is your visibility?

Try the free Online Effectiveness Survey at https://www.gregdixon.net/effectivenessreview

Comprehensive Publishing and Marketing Special Offer

March 10, 2025 /
Greg Dixon's Golden Publishing Retainer

In simple terms, I have a deep set of experiences, tools, and strategies to help people publish and market many things.

If you have something you want to share as an author, speaker, or course creator, I can help you.

Want to share personal and family stories? I can help you with that.

Have a vision for the world to share? I’m your man.

Want to sell tickets to shows and events? I’ve had a lot of success with that.

Do you have products and services to sell? Let’s get the word out and create the systems to make the sales.

I have an affordable and sustainable retainer to work with you to achieve your publishing and marketing goals.

The retainer is $388 for the first month and $88/month until cancelled.

The idea is to launch your project, keep it available online, and build over time. Examples include landing pages, sales funnels, blogging websites for stories and marketing, and more.

Your project may be much bigger than that. We can discuss that as we get the first steps done.

Ready to get started today?

Here are some sample projects for the Golden Publishing Retainer.

Personal and Family Story Productions

One of the things I love to do is capture, preserve, and share family stories. This is why I bought my first still and video cameras.

Over the years, I have created everything from photo montages to books to multimedia collections and websites to share personal and family stories.

I am running a Family Story Challenge: Capture family stories while you can.

I teach people how to plan, collect, assemble, and publish one or more family stories.

Working with me for a story production includes:

  • Planning the stories to capture.
  • Creating a set of Google Drive folders for you and your family to upload and organize photos, documents, and other media to have a safe place for it and for use in story productions.
  • Assembling one or more story productions.
  • Creating some or all of the following to share the information and stories:
    • Blogging website for multimedia content that can grow over time.
    • Print books.
    • Audiobooks.
    • Video presentations.
    • Secure multimedia repository.

In many ways, a website that I provide is the best place to share stories over time.

Book Publishing For Authors and Speakers

Earlier this year, I ran a Writing For Fun challenge, encouraging people to write simply for the sheer joy of it.

There are also many reasons why you may want to publish books, including:

  • Leave a legacy.
  • Share information to make the world better for people or businesses.
  • To be entertaining.
  • Englighten the world.
  • Build your world presence, influence, and authority.
  • Attract clients and customers to your offers.
  • Get speaking gigs.

Why do you want to publish your books?

Whatever the reason, here is how I help authors publish and market books:

  • Help with the planning and assembly.
  • Copyediting. I can recommend some developmental editors and ghostwriters.
  • Preparing the manuscript for submission.
  • Preparing covers for the print and eBook versions.
  • Submit to Amazon Kindle Direct Publishing and IngramSpark as appropriate. Part of the discussion is whether you want to self-publish or submit to a traditional publishing house. I can help with those decisions and support promotion either way.
  • Help with query letters and social media campaigns to promote the book before, during, and after the launch.

One thing to consider is creating an author website right away to publish excerpts and promote the book before it is published.

Let’s discuss your book goals.

Video For All Occasions

Video has been a huge part of what I have done for the last thirty years and continues to be a large part of the publishing and marketing I do today.

My YouTube channel at https://www.youtube.com/gregdixon2007 gets around 1.8K views a month organically across hundreds of videos published since 2007.

The channel is something of an archeological dig of everything I have been interested in along with many interviews and client projects.

Many more video projects are not public on the channel.

Video is key to story productions, marketing, training, fun interviews, and more.

I have recently been extracting the audio for a podcast.

Video using in-person and online tools can be part of your Golden Publishing Retainer.

Leverage Your Golden Content With Courses and Membership Programs

If you have book content that teaches helpful things for people and businesses, I encourage you to create an online course and membership program to make a difference in lives and make money.

Maybe you already have a book that would be good for that?

Going the other way, perhaps you have online courses and training programs that would make good books.

Publish Everywhere!

Here are the main elements of my Golden Publishing Sales Machine.

  • Publish a Book
  • Publish a related Online Course and Membership Program
  • Cross-market
  • Use the content for promotion, including webinars.

The main reason I subscribed to Kartra was to create and sell online courses.

I have all of the tools, experience, and strategies to implement a Golden Publishing Sales Machine for you.

Kartra is also great for sales landing pages, email marketing, webinar funnels, payments, and other resources for your success.

Golden Publishing Retainer Offer

Let’s get started for $388 for the first month and $188/month until cancelled.

Help Writing Coaches Publish and Market Client Books

March 5, 2025 /
Greg Dixon helps writing coaches and ghostwriters format, publish, and market client books.

Are you a writing coach and ghostwriter?

I can format and publish the edited manuscripts for your clients. That could include adjusting or creating covers for the print and eBook versions.

I can also help with marketing before and after the book is published.

Marketing strategies include blogging, getting on podcasts, and sending query letters to booksellers appropriate for the book niche.

I can also create author websites and landing pages to sell the books and get the author booked to speak and do book signings.

Affordable Rates

I can also refer book clients to you for coaching and editing,

Let’s chat to see how we can work together.

Marketing and Publishing Actions to Grow Your Business

February 27, 2025 /

If you are an author, coach, speaker, or entrepreneur, your growing success is built through consistent actions.

This post presents a number of action steps that you can take yourself or with my help.

Some of the actions are daily and weekly practices, and some are small projects. Start with the one with the most impact today and add others over time.

Here are some actions to consider.

Blog Posts

One of the most effective ways to share your ideas and offers is to publish a blog post regularly.

You can register the posts with Google Search Console to get listed in searches quickly,

You can leverage these posts through repurposing:

  • Publish as a LinkedIn article
  • Publish on Substack
  • Publish as Social Media Posts
  • Use in Online Courses and Membership Programs
  • Include in your books.

I can help you with the writing and publishing.

Social Media Posts

Regular posts on social media can keep you in mind for potential collaborators, clients, and customers.

Building a tribe can also help you get speaking gigs and podcast invitations.

The posts also contribute to your online presence through searches. Be the go-to authority who seems to be everywhere!

Many of the people you meet networking will check out your online presence by searching.

I can help you with that.

Update Your Online Presence

Do your website, social media profiles, and YouTube channels present what you offer in a magnetic way?

Or are they out of date and ineffective?

I offer a free review with suggestions for improvement.
My partner Bonnie is fun to work with to tweak your profiles.

Using More Video

Video is one of the best ways to get people’s attention to what you have to offer.

Video is also a fabulous tool for sharing your insights or simply entertaining.

Videos can be simple live streams from your phone, full productions, or anything in between.

I use StreamYard Studio to stream interviews, commentary, offers, and training to a wide audience.

I will also use the audio from the to create a podcast to reach a broad audience through audio platforms like Apple Podcasts, Spotify, Amazon, and iHeartRadio.

Need help to set up and sustain our video strategies?

Connecting With Email

The best thing you can do for your long-term success is to build a mailing list and send regular emails to your tribe.

Often the first action step for your potential collaborators and clients will be to sign up for your mailing list.

Here are some actions with your mailing list:

  • Email at least once a week with information to engage people with you and what you offer.
  • Mail invitations to events and workshops.
  • Deliver a series of emails on a specific topic or training as an automated sequence.

I use Kartra to capture leads and send emails. There are many other platforms.

I can set you up and help with your email content and strategies.

Presentations and Workshops

A live presentation where people can engage with you and ask questions can help you attract and convert people to your offers.

I can provide many examples of people who generate thousands of dollars of revenue through presentations and workshops.

I can help you implement full workshop funnels.

Book and Course Publishing

Nothing moves you from being a one-to-one service provider to having a scalable business than having books and courses.

Books can also be your lead magnet and calling card for getting publicity and invitations to speaking opportunities.

A book and course combination can be your golden ticket to success.

The good news is that courses and books can often be built using content from your posts, videos, and presentations.

I can help you with all of the book, course, and multimedia publishing steps.

What Are Your Goals?

Let’s discuss your goals and how to implement some or all of the action steps.

I offer you a free suggestion report for the actions that would help you the most, sorted by priority, including links to some resources to help you implement them yourself.

And I am available to help you implement.

Branded Billboards Build Business

February 22, 2025 /
Greg Dixon ~ Branded Billboards Build Business

You all know billboards. You see them on roads and buildings everywhere.

Splash images, business cards, postcards, posters, and other displays are also billboards that promote your business.

Physical Billboards ~ The Wall Drugs Story

It is simply not possible to drive on I-90 through South Dakota and miss Wall Drugs. There are billboards all along the highway, with photos of people around the world holding up signs like “Only 3,950 miles to wall drugs”. I tell the story in the broadcast.

Here are some digital billboards, big and small.

Splash Images

I create a splash image for every blog post, video clip, and social media clip I publish.

You can see these by searching for greg dixon marketing or greg dixon writing.

It is these mini-billboards that attract people to watch videos and read posts and articles.

Business Cards, Post Cards, and Posters

Small and large print assets like business cards, postcards, and posters.

A post card is a good size for cost-effective print mailing and for posting on bulletin boards in public spaces.

Digital Billboards

More and more large billboards, both inside and outside, are digital, allowing for motion and rotating messages.

Scaling

Your splash image can be scaled and adapted from a business card to a gigantic billboard.

I can help you with all of that. Let’s Chat.

The Golden Marketing Sales Machine with Conversion Alchemy

January 24, 2025 /
The Golden Marketing Sales Machine with Conversion Alchemy with Greg Dixon and Roy Dickan

I combine my comprehensive marketing strategies with Conversion Alchemy by my Total Traffic and Conversion collaborator, Roy Dickan.

Conversion Alchemy is an AI tool that actively acquires qualified leads from searches and site visitors.

We add them to a mailing list in Kartra and subscribe them to an email sequence. It works very well.

You can use the leads for future email campaigns.

The Golden Marketing Sales Machine combines landing pages, blogging, social media, and YouTube to dominate your online presence and attract people to you and your offers.

Dominate Your Niche!

Who Is The Golden Sales Machine For?

This comprehensive marketing approach will work for any person, entrepreneur, or company that offers something that people will pay for, including:

  • Authors
  • High-End Coaches
  • Entrepreneurs
  • Professional Practices, like Dentists and Therapists
  • Real Estate Investors
  • Course Creators
  • Artists
  • Musicians
  • Network Marketers
  • What you do:-)

The Main Components

Here is the basic approach:

  • Create a Compelling Offer
  • Create a Compelling Landing Page or website with buttons to make an appointment or purchase, as appropriate for your offers.
  • Create an Email Sequence.
  • Create Conversion Alchemy Campaigns to acquire leads and subscribe to the email sequence.
  • Create an Opt-In for the landing page that subscribes the person to the email sequence.
  • Create blog posts based on the email sequence, optimize them for Search Engine Optimization (SEO), and submit them to the Google Search Console. Each blog post will have a call to action.
  • Create Social Media and YouTube posts based on the blog posts with links to the blog post or landing page.
  • Boost posts with paid advertising.

This approach will bring traffic in days for your success.

I am working on a book and training program if you want to implement it yourself.

Or we can work with you or implement it for you.

Busy professional practices will want us to implement and run the Golden Marketing Sales Machine with Conversion Alchemy for them.

What Does Done-For-You Cost?

I am offering an Introductory retainer of $388 per month that includes all the moving parts and a modest budget for Conversion Alchemy leads and Facebook post boosts.

We can review the results near the end of the month to make adjustments for next month if needed.

Ready to go?

Check Out Other Episodes

Is My Power Publishing and Marketing Process for You?

January 21, 2025 /
Greg Dixon ~ Is My Power Publishing and Marketing Process for You?

I am combining the best practices from my Publishing and Marketing experience into my Power Publishing and Marketing Process.

The goal is to build Authority, Influence, and Sales for you.

I am working on a book and membership program for those who want to implement themselves.

I am available now to implement the Power Publishing and Marketing Process with you.

Is this for you?

The Power Publishing and Marketing Process is for you if you want to publish a book, course, or almost anything else.

The Power Publishing and Marketing Process can revitalize your golden content if you have unproductive books and other creative assets.

If you want to be invited to speak on broadcasts and stages, the Power Publishing and Marketing Process is for you.

Want to expand your business?

The Power Publishing and Marketing Process will attract clients and customers to your products and services.

Does any of that resonate with you?

Please put your questions in the comments.

Let me know if you want to join the conversation.

Greg Dixon, Your Chief Enabler
Shared Visions Unlimited Publishing and Marketing

Let’s discuss your big, audacious Blue Sky goals.

Follow the Podcasts and YouTube Broadcasts

Your Power Podcasting Practice to Boost Your Online Presence

January 16, 2025 /
Greg Dixon ~ Your Power Podcasting Practice

Are you using live streams or podcasts to get your message out and attract people to your products and services?

You can leverage the differences between live videos and podcasts to multiply your audience and influence.

I use the Power Podcasting Practice to get my message out to LinkedIn, Facebook, YouTube, Apple Podcasts, iHeartRADIO, Spotify, Amazon Music, and more.

The whole process takes around 1 hour.

I have been using this to put out information about my Writing For Fun Adventure I started from scratch just over a week ago.

You can see the results by searching for ‘Greg Dixon writing‘ on Google Search. I am not the only Greg Dixon and there are other Greg Dixons who are writers, yet the first two pages of search listings are mostly mine.

How do you show up in searches?

The Power Podcasting Practice

Here are the tools and practices that I use.

  1. Create a splash image like the one at the top of this page.
    I use screen captures and PhotoShop. Canva and other programs can create images for your branding and messaging.
  2. Set up a LinkedIn Live Event.
    • Upload the splash image.
    • Provide a compelling title.
    • Write show notes with a link to the next steps for the audience.
    • List guest speakers
    • Set the time.
    • Submit.
    • Invite guest speakers through LinkedIn.
  3. Set up StreamYard Studio Live Broadcast. Restream would work too.
    • Choose the destinations for the live stream. I use LinkedIn, YouTube, Facebook Profile, Facebook Pages, and sometimes Instagram and X.
  4. Do the Broadcast.
  5. Export the audio from the completed broadcast,
  6. Upload the audio to your Podcast platform. I use buzzsprout.
    See https://gregdixon.buzzsprout.com.
  7. Create a Blog Post (Recommended).
    • Use the splash image and show notes to create an SEO optimized post.
    • Add buttons that link to the LinkedIn Event and the Podcast Episode.
    • Submit to Google Search Console.

Miracles Happen

That probably sounds like a lot. I developed the strategy over the years.

However, I now do the whole process from beginning to end in about one hour plus the actual broadcast time.

Greg Dixon Available to Help

You can do it too.

I am available to help set this practice up for you.

Your Tree of Success for Life and Marketing

December 5, 2024 /
Your Tree of Success for Marketinng and Sales

I came across a Tree of Life mediation video on YouTube and realized that the image provides a visual representation of my approach to marketing.

A real tree is a true miracle of creation and life that transcends human description, including poetry and sacred texts. The discussion here is limited to symbolic analogies.

First, let me share my appreciation for the Tree of Life symbol, such as this Celtic-inspired AI image provided by satheeshsankaran on Pixabay.

Tree of Life by satheeshsankaran on Pixabay

The Roots

The roots connect with Earth and all life on Earth.

Years ago I visited the Theosophical Society Headquarters in Adyar, India. The centre has many original manuscripts and artifacts from all religions and philosophies in the world.

The had a tree in the garden that was a sapling from the Bodhi tree where Siddhartha achieved Enlightenment.

I sensed that the tree was still connected to the original tree through the earth and through a spiritual connection.

The roots in all trees help the tree withstand the weather, provide a base, and provide nutrients.

Marketing Analogy

The roots can be the base that sustains your business, including your education, experience, and your network of connections.

Your mailing list, professional connections, business systems, and support network all support you like the roots of a tree.

Build Strong Roots To Thrive.

The Trunk

The trunk in the Tree of Life represents Strength and Unity.

Marketing Analogy

You can see the trunk as representing you and your business. Your strengths. Your processes. Your unique offers.

The Branches and Leaves

The branches and leaves of a living tree reach out to collect energy from the sun and perform many gas exchanges and chemical processes that enable the tree to thrive.

And without the oxygen created by trees and plants, we would not be here.

Symbolically, the leaves and branches could represent reaching out for knowledge and experiences.

The tree branches can also represent past and future family relations or our evolutionary tree.

Marketing Analogy

The branches and leaves of the tree can represent the connections of you and your business to other people and businesses.

Also your public face and active marketing campaigns.

The 7 Essential Elements of Sales Success come into play here:

  1. Your Golden Offer
  2. Compelling Offer Presentation
  3. Effective Online Profiles
  4. Searchable Articles and Posts
  5. Contact Capture
  6. Engagement
  7. Expansion

Networking, advertising, speaking, and public relations are all ways to expand your reach into the world, like the branches and leaves of a tree.

The Golden Circle

The golden Celtic circle that unifies and connects all of the components of the tree in a continuous strand.

Perfection ~ Unity ~ Connection ~ Divinity ~ Flow

The perfect model for your life and business.

Greg Dixon can help you implement your Tree of Success.

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