Over the decades, I have helped many people and companies achieve their project goals.
Often, it started with a request for help doing something I may not have done before. Many of the tools and skills I have now came from figuring out how to help people.
Past Adventures
Here are some of the adventures that came from saying yes.
Selling How to Coach Baseball to Kids VHS tapes and CDs.
Cancer Benefit Concerts.
Many websites across niches, including botanical gardens, choirs, concerts, theatre productions, bands, real estate investors, natural health companies, and dozens of my own projects.
Project Management stints during the Smoke and Mirrors Venture Capital boom of the last millennium. One took me to Hong Kong with a company that wanted to do online trading.
Some Technical Writing gigs.
Software development for a large consulting company and my own clients.
A singer in a band I was in was a PhD candidate for Applied Psychology. A request to help compile a BASIC program led to over twenty years of developing and supporting psychometric assessment systems for hiring and development. At one time, every person who applied to work at TELUS took a Values In Action assessment we designed for them. Ka Ching! Our most comprehensive system was a Management Assessment for senior managers and CEO candidates. The owners aged out and resisted succession, or we would still be running the service today.
Some quirky music videos with musicians I played with.
Videos for concerts, theatre productions, food recovery, urban farming, botanical gardens, family events, weddings, and much much more.
Sizzle reels for speakers.
Promotional and training videos on many topics.
Many online interviews with people who have interesting stories and offers.
A wide range of personal and family story productions.
Video interviews with pioneers of the Natural Health industry.
Comprehensive marketing, including landing pages, social media, blogging, and email.
Formatting and publishing books in print and other formats.
Online courses.
Live events such as concerts and coffeehouses.
At one choir concert, I engineered the sound, used three video cameras, and sang in the choir. I could control the mixer with my phone and popped out from time to time to check the balance.
Is your digital marketing attracting good clients and customers to your offers?
Are there some bumps or gaps in your customer journey?
Are your landing pages converting?
Are your online profiles up-to-date and effective?
Are you doing enough content marketing?
A few improvements on your digital marketing customer journey can make a big difference in your revenue stream.
I am offering to conduct a comprehensive review of your customer journey and provide an assessment report with actionable recommendations that you can implement independently or with my assistance.
Customer Journey Self-Assessment
I encourage you to see your online assets through the eyes of a potential customer.
This online tool can help you through the process.
The next step is to make an appointment with me to discuss your Marketing Objectives in detail.
I will generate a comprehensive assessment report with recommendations for expanding your digital marketing and reducing the friction points that are causing an inadequate stream of qualified prospects from embracing your offers.
Areas Where I Can Help
I have been helping people achieve their dreams across many domains, starting in the last millennium.
I have acquired extensive experience, training, and tools to support your success.
Here are some of the things that I can do to round out your digital marketing:
Copywriting: Websites, blog posts, social media, white papers, email campaigns, video scripts, training materials, reviews, and more.
Audio: Concerts, presentations, audiobooks, radio ads, stories, and more.
Courses: Multimedia courses you can sell or use to boost your authority.
Books: Print, digital, and multimedia books you can sell or give away as lead magnets. Books build authority and can open doors for speaking engagements.
Business Systems: Kartra, HighLevel, and others are powerful tools for connecting various marketing components, including landing pages, opt-in forms, sales processing, email, video, surveys, and more, to create both simple and complex marketing funnels.
Let’s start with a review of your current situation to identify areas where you need to fill in the gaps.
Russ Hennebery, author of Digital Marketing for Dummies with Ryan Deiss, presented an excellent view of the Customer Journey at the recent AWAI Copywriting Bootcamp.
The Customer Journey image and essential Marketing Objectives neatly summarized the process and objectives. I have been providing most of the Customer Journey for my clients for decades, but have struggled to present it concisely.
For you, as someone selling products and services, understanding Your Customer Journey and Marketing Objectives can help your bottom line.
I will connect the Customer Journey with Marketing Objectives, incorporating copywriting and marketing steps that you can implement on your own or with my assistance.
Let’s start with the first element of Russ Henneberry’s marketing funnel.
This is the most important part to get right.
What problem are you solving for your clients and customers?
What is your solution?
What does your brand represent?
How are you positioned to provide the best results for your niche?
Without these elements clearly understood, your marketing efforts will be like dancing in the dark.
I can help you get clarity for your Unique Selling Proposition.
This is Step O1 in the Marketing Objectives: Increase the number of prospective customers who are aware of the business.
Lead Acquisition
The next step for most businesses is to engage potential customers and get them into your database.
Some of your best clients may take months or years to make a buying decision. Your mission is to keep them attracted and engaged with you and your offers.
Here are some things to try:
Subscription to a free newsletter.
Lead magnets such as eBooks, reports, presentations, mini-courses, challenges, free sessions, and more.
Test drive what you offer.
I can help you implement lead magnets and lead funnels with Kartra, HighLevel, or the business platforms you are currently using.
Sales
The next step in the Customer Journey is to convert interested people into clients and customers.
This can be very easy if you offer something that people want.
You want to make it easy for people to buy using clear landing pages and shaping carts.
For example, concert and theatre tickets are an easy sell to people looking to buy.
Kartra has such a great and flexible payment system that I joke that ‘Kartra’ refers to an exotic goddess of commerce:-)
I have created many sales pages for myself and clients.
Customer Retention and Ascension
Are your customers feeling valued and served?
There is a phrase I first heard from Dan Kennedy, which is that ‘a buyer is a buyer is a buyer.’
The idea is that your customers are the most likely prospects to be repeat buyers or buy more things from your company.
Often, it is much easier to upsell a current client than to attract new clients.
How can you expand your assistance to your clients?
What are you doing to encourage your clients to refer you to others? Affiliate programs, testimonials, and asking for introductions can help.
Your Marketing Objectives
Here is the excellent infographic by Russ Henneberry again:
Your primary Marketing Objectives are Awareness, Lead Generation, Sales, and Retention.
Marketing Components Greg Dixon Can Implement
Where do you need help?
Where are the gaps in the implementation of Your Customer Journey?
I can help you fill in some of the gaps, including:
Clarifying your offers and Unique Selling Proposition.
Creating effective landing pages to convert prospects to customers.
Content marketing such as websites, blog posts, social media posts, and email sequences and broadcasts to inform and engage your audience.
Creation of lead magnets such as books, reports, and presentations.
Boosting your online presence through multiple channels with text, image, and video campaigns.
Book and course publishing.
Help with speak-to-sell campaigns.
What do you need help with?
Free Customer Journey Assessment
I have created an online assessment tool to self-assess as a start of the review process.
I am offering to review everything mentioned in this article and provide a free recommendation report with steps you can implement to improve Your Customer Journey.
You implement the recommendations yourself, have your team do it, or retain me to fill in the gaps and create an effective sales attraction and retention system.
In simple terms, I have a deep set of experiences, tools, and strategies to help people publish and market many things.
If you have something you want to share as an author, speaker, or course creator, I can help you.
Want to share personal and family stories? I can help you with that.
Have a vision for the world to share? I’m your man.
Want to sell tickets to shows and events? I’ve had a lot of success with that.
Do you have products and services to sell? Let’s get the word out and create the systems to make the sales.
I have an affordable and sustainable retainer to work with you to achieve your publishing and marketing goals.
The retainer is $388 for the first month and $88/month until cancelled.
The idea is to launch your project, keep it available online, and build over time. Examples include landing pages, sales funnels, blogging websites for stories and marketing, and more.
Your project may be much bigger than that. We can discuss that as we get the first steps done.
Here are some sample projects for the Golden Publishing Retainer.
Personal and Family Story Productions
One of the things I love to do is capture, preserve, and share family stories. This is why I bought my first still and video cameras.
Over the years, I have created everything from photo montages to books to multimedia collections and websites to share personal and family stories.
I am running a Family Story Challenge: Capture family stories while you can.
I teach people how to plan, collect, assemble, and publish one or more family stories.
Working with me for a story production includes:
Planning the stories to capture.
Creating a set of Google Drive folders for you and your family to upload and organize photos, documents, and other media to have a safe place for it and for use in story productions.
Assembling one or more story productions.
Creating some or all of the following to share the information and stories:
Blogging website for multimedia content that can grow over time.
Print books.
Audiobooks.
Video presentations.
Secure multimedia repository.
In many ways, a website that I provide is the best place to share stories over time.
Earlier this year, I ran a Writing For Fun challenge, encouraging people to write simply for the sheer joy of it.
There are also many reasons why you may want to publish books, including:
Leave a legacy.
Share information to make the world better for people or businesses.
To be entertaining.
Englighten the world.
Build your world presence, influence, and authority.
Attract clients and customers to your offers.
Get speaking gigs.
Why do you want to publish your books?
Whatever the reason, here is how I help authors publish and market books:
Help with the planning and assembly.
Copyediting. I can recommend some developmental editors and ghostwriters.
Preparing the manuscript for submission.
Preparing covers for the print and eBook versions.
Submit to Amazon Kindle Direct Publishing and IngramSpark as appropriate. Part of the discussion is whether you want to self-publish or submit to a traditional publishing house. I can help with those decisions and support promotion either way.
Help with query letters and social media campaigns to promote the book before, during, and after the launch.
One thing to consider is creating an author website right away to publish excerpts and promote the book before it is published.
Video has been a huge part of what I have done for the last thirty years and continues to be a large part of the publishing and marketing I do today.
My YouTube channel at https://www.youtube.com/gregdixon2007 gets around 1.8K views a month organically across hundreds of videos published since 2007.
The channel is something of an archeological dig of everything I have been interested in along with many interviews and client projects.
Many more video projects are not public on the channel.
Video is key to story productions, marketing, training, fun interviews, and more.
I have recently been extracting the audio for a podcast.
Video using in-person and online tools can be part of your Golden Publishing Retainer.
Leverage Your Golden Content With Courses and Membership Programs
If you have book content that teaches helpful things for people and businesses, I encourage you to create an online course and membership program to make a difference in lives and make money.
Maybe you already have a book that would be good for that?
Going the other way, perhaps you have online courses and training programs that would make good books.
Publish Everywhere!
Here are the main elements of my Golden Publishing Sales Machine.
Publish a Book
Publish a related Online Course and Membership Program
Cross-market
Use the content for promotion, including webinars.
The main reason I subscribed to Kartra was to create and sell online courses.
I have all of the tools, experience, and strategies to implement a Golden Publishing Sales Machine for you.
Kartra is also great for sales landing pages, email marketing, webinar funnels, payments, and other resources for your success.
Dr. Barnsley Brown, Bold, Badass Business Maven, invited me on her Bold Badass Business Show to talk about “Why Your Online Presence Sucks and How to Fix That”.
Do all of the steps presented online make it easy for people to make an appointment with you, learn about your offers, sign up for your mailing list, purchase your offers, or otherwise become part of your sales process?
Walk through all of the steps on the customer journey and note all the missing parts and potholes along the way that are costing you credibility and customers.
As a presenter, coach, and President of Spirited Solutions™, Dr. Barnsley gives you wings to soar, personally and professionally.
She’s a member of numerous organizations including the National Speakers Association and the American Society of Training and Development.
She holds the highest level of training in the Reiki Method of Natural Stress Relief and has taught this system to thousands of people across the globe. Her poems, articles, and work have been featured in many newspapers, journals, and other publications and she is a frequent radio guest.
