Category: Podcast

Your Power Podcasting Practice to Boost Your Online Presence

January 16, 2025 / Greg Dixon

Greg Dixon ~ Your Power Podcasting Practice

Are you using live streams or podcasts to get your message out and attract people to your products and services?

You can leverage the differences between live videos and podcasts to multiply your audience and influence.

I use the Power Podcasting Practice to get my message out to LinkedIn, Facebook, YouTube, Apple Podcasts, iHeartRADIO, Spotify, Amazon Music, and more.

The whole process takes around 1 hour.

Listen to the Podcast

Watch on LinkedIn

I have been using this to put out information about my Writing For Fun Adventure I started from scratch just over a week ago.

You can see the results by searching for ‘Greg Dixon writing‘ on Google Search. I am not the only Greg Dixon and there are other Greg Dixons who are writers, yet the first two pages of search listings are mostly mine.

How do you show up in searches?

The Power Podcasting Practice

Here are the tools and practices that I use.

Create a splash image like the one at the top of this page.
I use screen captures and PhotoShop. Canva and other programs can create images for your branding and messaging.
Set up a LinkedIn Live Event.
- Upload the splash image.
- Provide a compelling title.
- Write show notes with a link to the next steps for the audience.
- List guest speakers
- Set the time.
- Submit.
- Invite guest speakers through LinkedIn.
Set up StreamYard Studio Live Broadcast. Restream would work too.
- Choose the destinations for the live stream. I use LinkedIn, YouTube, Facebook Profile, Facebook Pages, and sometimes Instagram and X.
Do the Broadcast.
Export the audio from the completed broadcast,
Upload the audio to your Podcast platform. I use buzzsprout.
See https://gregdixon.buzzsprout.com.
Create a Blog Post (Recommended).
- Use the splash image and show notes to create an SEO optimized post.
- Add buttons that link to the LinkedIn Event and the Podcast Episode.
- Submit to Google Search Console.

Miracles Happen

That probably sounds like a lot. I developed the strategy over the years.

However, I now do the whole process from beginning to end in about one hour plus the actual broadcast time.

Greg Dixon Available to Help

You can do it too.

I am available to help set this practice up for you.

Discuss with Greg Dixon

How to Fix Your Online Presence and Attract Clients ~ Broadcast with Dr. Barnsley Brown

April 14, 2024 / Greg Dixon

Dr. Barnsley Brown, Bold, Badass Business Maven, invited me on her Bold Badass Business Show to talk about “Why Your Online Presence Sucks and How to Fix That”.

Watch On YouTube

While your online presence may not completely suck, there is likely room for improvement.

Here is an exercise to do a self-assessment.

Review Your Online Presence As Though You Were A Potential Client

Put on your visitor hat and look honestly at your online presence.

Here are some things to look for:

Do you appear in Searches when you search for your name?
Do you appear in searches for the type of products and services that you offer now?
Do the services appearing in searches reflect what you are doing now?
Would you click on the link?
Do your LinkedIn and other social media profiles present you and what you do magnetically.
Are your profiles up to date with what you are doing now?
Is your website up to date?
Is the messaging across the platforms coherent?
Do you clarify what you offer and how to purchase your goods and services?

I create a free online assessment for Total Traffic and Conversion.

Try Free Effectiveness Self-Review

Your Customer Journey?

Do all of the steps presented online make it easy for people to make an appointment with you, learn about your offers, sign up for your mailing list, purchase your offers, or otherwise become part of your sales process?

Walk through all of the steps on the customer journey and note all the missing parts and potholes along the way that are costing you credibility and customers.

I am offering a free personal review.

Discuss with Greg Dixon

How to Improve Your Online Presence

Seeing that you have a problem is the first step.

Here are the broad strokes:

Make sure you have clarity for your ideal client and what you offer.
Have coherent messaging across all of your online assets, including social media profiles, websites, YouTube channels, email, and marketing.
Make your customer journey smooth.
Do more content marketing with an offer link in every piece of content.
Design marketing strategies and implementations.

How Greg Dixon and Shared Visions Unlimited Can Help

Here are ways Greg Dixon can help:

Help clarify your mission and goals.

Review your business goals and make recommendations for improving your online presence to achieve your goals.

Create a Success Plan customized for you.

Help improve your online presence.

Create videos, articles, posts, books, courses, and other assets.

Design and build marketing funnels to create an amazing customer journey for your clients.

Discuss with Greg Dixon

How Dr. Barnsley Brown Can Help

As a presenter, coach, and President of Spirited Solutions™, Dr. Barnsley gives you wings to soar, personally and professionally.

She’s a member of numerous organizations including the National Speakers Association and the American Society of Training and Development.

She holds the highest level of training in the Reiki Method of Natural Stress Relief and has taught this system to thousands of people across the globe. Her poems, articles, and work have been featured in many newspapers, journals, and other publications and she is a frequent radio guest.

Check out her Badass Business Coaching

Visit Spirited-Solutions.com

Think Different about Publishing, Marketing, and Story Productions

February 13, 2024 / Greg Dixon

Consider how book publishing, course creation, stories, and marketing can all fit together holistically for you to share your stories and help people.

As humans, we tend to approach things in silos: write a book ~ create a course ~ sell a service ~ tell my story ~ do a broadcast ~ try marketing here ~ and write some stuff.

Me too.

Over the years I have tried a lot of boxes: writer ~ artist ~ musician ~ course creator ~ publisher ~ video creator ~ marketer ~ software engineer ~ driver ~ logger ~ fisher ~ minor ~ literature ~ philosophy ~ traveller …

Sometimes I think my most accurate job description is Chief Enabler to Do Stuff.

The list a variety of projects is vast and diverse!

View Disccussion On LinkedIn

Shared Visions Unlimited aims to integrate all of that to provide encouragement and services for Publishing, Course Creation, Story Production, and Marketing.

The essential idea is that we are all creative beings constantly exploring life and sharing things like stories, insights, products, and services to grow lives and businesses.

As Marie Forlio says, “The world needs that special gift that only you have.”

The main principle here is that there are many ways to get your message out into the world.

I will explore expanding and integrating media and strategies in the next sections.

Publish Your Book In Multiple Formats

I have helped people publish their books over the decades because they asked for my help. I recently recast Shared Visions Unlimited to include writing, publishing, and marketing services.

Betty Withrow and I have helped many authors complete their books and formatted and submitted the books to Amazon Kindle Direct Publishing and IngramSpark to get the printed and eBook versions out through the usual channels.

Here is an expanded list of where the content from your book could go:

We offer all of these versions.

Printed Book.
eBook (Kindle, Amazon Books, …)
Audio Books
Podcasts and Broadcasts (serial readings like Charles Dickens, Fyodor Dostoyevsky, and others used to publish their books).
Print Publications
Video
Flipbooks
Print Magazines
Digital Magazines
Digital Experience Editions

Courses and Membership Programs

If you come to me with a book you want published, I will likely suggest that you consider creating a related course or membership program to leverage your content and benefit more people.

If you talk to me with a course in mind, I will suggest you consider creating and publishing companion books as well.

And a comprehensive plan to develop and market the books, courses, and related stuff all at the same time using my Publishing Sales Machine.

Digital Experience Editions

I use the Kartra Membership platform to create a multimedia repository for books, audio, video, downloadable resources, exercises, and more to create a rich digital version of your book and any related course creation elements.

I marry a course creation platform with multimedia publishing.

Here are some examples:

The Rocket Norton Vault
The Paul Levine Collection ~ thebibleofrealestate.info
On The Journey to Success by Michael Valenzuela
Tales from the Turkey Table by Bill Allman

Marketing Differently

We often say the time to start marketing your book course or product is when you have the main idea and a working title.

Further than that, you can develop the content as part of your marketing campaign.

Let’s say you have an outline for a course and book. You can present each topic on your outline in live sessions and posts, all leading back to a landing page with an opt-in for a mailing list and a membership that grows over time.

You can start selling access right away, build engagement, and get feedback on your content.

Here are some related articles: