One of my superpowers is that I have decades of experience with a wide range of publishing and marketing systems. I have the tools to make a lot of things happen.
Your Complete End-To-End Marketing Solution could include some or all of the following implemented over time:
Books and Courses for sale or use as lead magnets.
Website, Social Media, and YouTube presence.
Blog, post, and video campaigns.
Email strategies and campaigns.
Speaking and podcasting (video and audio).
Online and in-person presentations and webinars.
Summits and Challenges.
Writing and Copywriting.
Publicity campaigns.
Print assets.
I can also assist you with business software, including Kartra, HighLevel, and StreamYard.
Share your audacious dream goals with me, and I’ll create a roadmap to help you achieve them.
I will then work with you to implement some or all of it on a done-with-you or done-for-you basis.
And can also be your chief cheerleader and advisor if you want to implement it yourself.
Over the decades, I have helped many people and companies achieve their project goals.
Often, it started with a request for help doing something I may not have done before. Many of the tools and skills I have now came from figuring out how to help people.
Past Adventures
Here are some of the adventures that came from saying yes.
Selling How to Coach Baseball to Kids VHS tapes and CDs.
Cancer Benefit Concerts.
Many websites across niches, including botanical gardens, choirs, concerts, theatre productions, bands, real estate investors, natural health companies, and dozens of my own projects.
Project Management stints during the Smoke and Mirrors Venture Capital boom of the last millennium. One took me to Hong Kong with a company that wanted to do online trading.
Some Technical Writing gigs.
Software development for a large consulting company and my own clients.
A singer in a band I was in was a PhD candidate for Applied Psychology. A request to help compile a BASIC program led to over twenty years of developing and supporting psychometric assessment systems for hiring and development. At one time, every person who applied to work at TELUS took a Values In Action assessment we designed for them. Ka Ching! Our most comprehensive system was a Management Assessment for senior managers and CEO candidates. The owners aged out and resisted succession, or we would still be running the service today.
Some quirky music videos with musicians I played with.
Videos for concerts, theatre productions, food recovery, urban farming, botanical gardens, family events, weddings, and much much more.
Sizzle reels for speakers.
Promotional and training videos on many topics.
Many online interviews with people who have interesting stories and offers.
A wide range of personal and family story productions.
Video interviews with pioneers of the Natural Health industry.
Comprehensive marketing, including landing pages, social media, blogging, and email.
Formatting and publishing books in print and other formats.
Online courses.
Live events such as concerts and coffeehouses.
At one choir concert, I engineered the sound, used three video cameras, and sang in the choir. I could control the mixer with my phone and popped out from time to time to check the balance.
Do you and your family members have interesting stories to share?
Did your parents or grandparents have some adventures that few know about?
Want to capture the stories while you still can?
Create a Family Anthology
A Family Anthology is a collection of biographical information, life journeys, and interesting stories from and about your family members.
Family events such as family reunions, weddings, anniversaries, and holiday gatherings provide opportunities to capture information and stories.
A notebook and smartphone are all you need. Zoom and StreamYard are great for conducting interviews and conducting stories.
I can help you with all of that.
Publishing a Family Anthology
I can produce the Family Anthology and publish it in various formats, including a family website, print book, Kindle eBook, flipbook, video, audiobook, and a secure Life Vault.
Choose the formats that work best for your family.
You can start with just one family member and add more later.
Want to Capture and Publish Family Stories Yourself?
The Capture Your Family Stories While You Still Can! book provides a comprehensive guide to why capturing stories is important, many examples of stories we have captured, strategies for collecting the stories, and ways to share with family and friends.
The digital book is included in the Golden Publishing Kit, along with many videos and tutorials for a wide range publishing projects.
The multimedia portal also includes a comprehensive course on building a Golden Publishing Sales Machine.
Want to Create a Financial Legacy for Your Family Too?
Would you like to enable your family members to receive thousands of dollars in two years to help them get an education, buy a home, retire, travel, or live a good life?
I have started gifting Crypto Staking Contracts as birthday presents.
Here are the basic steps of working with Greg Dixon.
Preliminary discussion to determine what the family wants to capture and share.
Discussion of possible formats.
Create Google Drive folders to store existing and future story assets, such as photos, videos, clippings, articles, and audio recordings.
Create a story roadmap for collecting and publishing.
Conduct interviews and collect data.
Assemble into story productions.
Review with family.
Publish in the desired formats.
Story Production Costs
The initial discovery process is free.
Most Story Productions will be served by a monthly retainer of $388 per month until completed.
Simple productions can be completed in a month. More elaborate productions can take many months.
Greg Dixon offers a low-cost retainer to maintain access to online story assets such as family websites and secure multimedia content portals.Book a meeting with Greg Dixon at https://www.gregdixon.net/calendar
In simple terms, I have a deep set of experiences, tools, and strategies to help people publish and market many things.
If you have something you want to share as an author, speaker, or course creator, I can help you.
Want to share personal and family stories? I can help you with that.
Have a vision for the world to share? I’m your man.
Want to sell tickets to shows and events? I’ve had a lot of success with that.
Do you have products and services to sell? Let’s get the word out and create the systems to make the sales.
I have an affordable and sustainable retainer to work with you to achieve your publishing and marketing goals.
The retainer is $388 for the first month and $88/month until cancelled.
The idea is to launch your project, keep it available online, and build over time. Examples include landing pages, sales funnels, blogging websites for stories and marketing, and more.
Your project may be much bigger than that. We can discuss that as we get the first steps done.
Here are some sample projects for the Golden Publishing Retainer.
Personal and Family Story Productions
One of the things I love to do is capture, preserve, and share family stories. This is why I bought my first still and video cameras.
Over the years, I have created everything from photo montages to books to multimedia collections and websites to share personal and family stories.
I am running a Family Story Challenge: Capture family stories while you can.
I teach people how to plan, collect, assemble, and publish one or more family stories.
Working with me for a story production includes:
Planning the stories to capture.
Creating a set of Google Drive folders for you and your family to upload and organize photos, documents, and other media to have a safe place for it and for use in story productions.
Assembling one or more story productions.
Creating some or all of the following to share the information and stories:
Blogging website for multimedia content that can grow over time.
Print books.
Audiobooks.
Video presentations.
Secure multimedia repository.
In many ways, a website that I provide is the best place to share stories over time.
Earlier this year, I ran a Writing For Fun challenge, encouraging people to write simply for the sheer joy of it.
There are also many reasons why you may want to publish books, including:
Leave a legacy.
Share information to make the world better for people or businesses.
To be entertaining.
Englighten the world.
Build your world presence, influence, and authority.
Attract clients and customers to your offers.
Get speaking gigs.
Why do you want to publish your books?
Whatever the reason, here is how I help authors publish and market books:
Help with the planning and assembly.
Copyediting. I can recommend some developmental editors and ghostwriters.
Preparing the manuscript for submission.
Preparing covers for the print and eBook versions.
Submit to Amazon Kindle Direct Publishing and IngramSpark as appropriate. Part of the discussion is whether you want to self-publish or submit to a traditional publishing house. I can help with those decisions and support promotion either way.
Help with query letters and social media campaigns to promote the book before, during, and after the launch.
One thing to consider is creating an author website right away to publish excerpts and promote the book before it is published.
Video has been a huge part of what I have done for the last thirty years and continues to be a large part of the publishing and marketing I do today.
My YouTube channel at https://www.youtube.com/gregdixon2007 gets around 1.8K views a month organically across hundreds of videos published since 2007.
The channel is something of an archeological dig of everything I have been interested in along with many interviews and client projects.
Many more video projects are not public on the channel.
Video is key to story productions, marketing, training, fun interviews, and more.
I have recently been extracting the audio for a podcast.
Video using in-person and online tools can be part of your Golden Publishing Retainer.
Leverage Your Golden Content With Courses and Membership Programs
If you have book content that teaches helpful things for people and businesses, I encourage you to create an online course and membership program to make a difference in lives and make money.
Maybe you already have a book that would be good for that?
Going the other way, perhaps you have online courses and training programs that would make good books.
Publish Everywhere!
Here are the main elements of my Golden Publishing Sales Machine.
Publish a Book
Publish a related Online Course and Membership Program
Cross-market
Use the content for promotion, including webinars.
The main reason I subscribed to Kartra was to create and sell online courses.
I have all of the tools, experience, and strategies to implement a Golden Publishing Sales Machine for you.
Kartra is also great for sales landing pages, email marketing, webinar funnels, payments, and other resources for your success.
Linda Hollender commissioned us to capture her father’s life story. We usually shot videos, but Robert was reluctant to speak on camera.
Instead, we used a microphone and a smartphone to record his story, which we transcribed and assembled into a book with photos that he gave away to friends for his birthday party that year.
Last year, Linda gave away copies at his memorial service.
See tellyourstory.productions/robert-hollander/
The Rocket Norton Vault
I worked with Vancouver musician and author Rocket Norton for decades on many projects, including concert promotions, publishing his books, selling his How to Coach Baseball to Kids video course, and driving a Lincoln Town Car for his driving service.
Much of that I collected into a multimedia portal called The Rocket Norton Vault.
I also helped promote three cancer benefit concerts related to his battle with cancer. Rocket organized and performed at the first two concerts. The one this year served as a memorial.
I had the honour of creating a memorial video shown at the concert.
Preserve Your Personal and Family Stories
My encouragement is for you to capture the stories of your loved ones while they can still share. Our time on earth is fleeting.
You can start with taking photos, video, and audio with your SmartPhone at family gatherings. I have created videos on the process in the past and am working with new resources to help you.
I am also available to craft new and existing content into story productions.
Emphasizing the Unlimited part of Shared Visions Unlimited Publishing, I encourage and help you to publish your book in multiple formats on multiple platforms, including:
Printed Book and eBook through Amazon and IngramSpark Put your book out far and wide forever and possibly make some money.
FlipBook Easy distribution and support for multimedia elements. Help people, build authority, and increase influence.
Digital Experience Edition Secure multimedia portal for your book content and support material. Great potential for direct sales.
Audiobook A market for those who prefer to listen.
Video Versions Illustrated readings, training, …
Today, I suggest adding a blogging website to the mix and possibly starting by writing and publishing your book on a blogging website.
Why You Would Consider Publishing Your Book As A Website
This is for you if your reasons to write and publish a book are along these lines:
You have joy in the creating and writing process itself.
You have insights or stories you want to share with the world.
You want to increase your authority and influence.
You may want to use a book as a lead magnet for your products and services.
You want to engage your readers with your content and get feedback to improve the print book.
You collaborate with an editor or writing coach.
This is not for you if you are a perfectionist who wants everything perfect before sharing.
I build high-performing and search-engine-optimized WordPress sites for marketing and various other purposes. Here is why this approach can work for your book and why I am going to use this approach for my own books:
WordPress provides a great platform for writing and collaborating on posts and articles.
Attention to Search Engine Optimization and submitting to Google Search Console can boost your search presence.
The pages can have rich multimedia content and links to related resources.
WordPress provides a good search function for the site itself. This is fabulously useful.
The Google Translate plugin can translate the site instantly. I still think this isamazing! Check out the language selector at the bottom-right of this window.
You can invite feedback and comments for your content as you go.
Sharing to social media platforms is easy.
Linking back from social media platforms and YouTube is easy.
Writing Live and Testing Content
I have a few books in mind: The First Book of Lazy, All My Relations, Adventures in Moving, and The Golden Publishing Sales Machine.
I will create a website and start writing at least one of those books live soon.
Here is the plan:
Register a domain name with the working book title.
Create a website with key plugins, including Yoast SEO, Google Site Kit, and Ultimate Blocks.
Create a home page with a book description and a working outline of topics.
Write the first chapter.
Submit the site to Google Search Console for indexing.
Write a chapter regularly. I will aim for at least three a week.
Post a link to each chapter on social media.
Consider doing a broadcast for each chapter.
I use Grammarly to keep my writing somewhat under control!
If I get readers and interest, I will combine and publish in some or all formats such as a print book, eBook, flipbook, audiobook, and Digital Experience Edition.
At the very least, I will have fun writing and publishing the chapters:-)
