One of my superpowers is that I have decades of experience with a wide range of publishing and marketing systems. I have the tools to make a lot of things happen.
Your Complete End-To-End Marketing Solution could include some or all of the following implemented over time:
Books and Courses for sale or use as lead magnets.
Website, Social Media, and YouTube presence.
Blog, post, and video campaigns.
Email strategies and campaigns.
Speaking and podcasting (video and audio).
Online and in-person presentations and webinars.
Summits and Challenges.
Writing and Copywriting.
Publicity campaigns.
Print assets.
I can also assist you with business software, including Kartra, HighLevel, and StreamYard.
Share your audacious dream goals with me, and I’ll create a roadmap to help you achieve them.
I will then work with you to implement some or all of it on a done-with-you or done-for-you basis.
And can also be your chief cheerleader and advisor if you want to implement it yourself.
Is your digital marketing attracting good clients and customers to your offers?
Are there some bumps or gaps in your customer journey?
Are your landing pages converting?
Are your online profiles up-to-date and effective?
Are you doing enough content marketing?
A few improvements on your digital marketing customer journey can make a big difference in your revenue stream.
I am offering to conduct a comprehensive review of your customer journey and provide an assessment report with actionable recommendations that you can implement independently or with my assistance.
Customer Journey Self-Assessment
I encourage you to see your online assets through the eyes of a potential customer.
This online tool can help you through the process.
The next step is to make an appointment with me to discuss your Marketing Objectives in detail.
I will generate a comprehensive assessment report with recommendations for expanding your digital marketing and reducing the friction points that are causing an inadequate stream of qualified prospects from embracing your offers.
Areas Where I Can Help
I have been helping people achieve their dreams across many domains, starting in the last millennium.
I have acquired extensive experience, training, and tools to support your success.
Here are some of the things that I can do to round out your digital marketing:
Copywriting: Websites, blog posts, social media, white papers, email campaigns, video scripts, training materials, reviews, and more.
Audio: Concerts, presentations, audiobooks, radio ads, stories, and more.
Courses: Multimedia courses you can sell or use to boost your authority.
Books: Print, digital, and multimedia books you can sell or give away as lead magnets. Books build authority and can open doors for speaking engagements.
Business Systems: Kartra, HighLevel, and others are powerful tools for connecting various marketing components, including landing pages, opt-in forms, sales processing, email, video, surveys, and more, to create both simple and complex marketing funnels.
Let’s start with a review of your current situation to identify areas where you need to fill in the gaps.
How is the journey for a customer to learn about you and what you offer to become a client or customer?
Is it effective?
Are there gaps?
I can help as an experienced copywriting and marketing professional.
We begin with a complimentary Customer Journey Discovery Call, during which we discuss what you offer, your ideal customer, and your Marketing Objectives.
I will provide a comprehensive Customer Journey Assessment Report with recommendations and actionable steps that you can implement yourself or with assistance.
Then, you can choose from several simple copywriting projects to get started on improving your customer journey, ultimately leading to increased sales.
Landing Page Review and Tuneup
Most marketing campaigns lead to a landing page where the prospect can take an action such as:
Make an appointment.
Sign up for a newsletter.
Download a lead magnet such as a book, course, checklist, or report.
Purchase something.
Register for a presentation or event.
Get a free trial of something.
…
Is the page effective?
Driving traffic to a page is a waste of time and money of the page does not convert.
Don’t have a landing page? I can build one for you.
Social Media Profile Review and Tuneup
For many networkers and businesses, LinkedIn is the primary platform for establishing business connections.
People who meet you in a networking meeting will often check out your LinkedIn profile to learn about you and what you offer.
Is your profile up to date?
Does it reflect what you do?
Could it be better?
Let’s see what we can tweak and add to improve its ability to attract clients.
We can look at your other profiles, such as Facebook and YouTube.
Social Media Posts
Regular social media posts can bring attention to you and what you offer.
Let’s start with creating three as a trial copywriting project
Blogs Posts
Blogging about your products and services can increase awareness and provide information for buying decisions.
Testimonial and Case Studies can boost your reputation.
Attention to Search Engine Optimization and submitting to search engines will improve your search traffic.
Let’s start with three blog posts as a trial project.
Email Sequences
Email is still a strong marketing tool and a great way to stay engaged with current clients and people who have expressed interest in you and your offers.
A three-email sequence could include a case study, testimonials, and the benefits of your current offer.
Let’s see if we can move the needle on your sales with a trial sequence.
Customer Journey Assessment
I have created an online assessment tool to self-assess.
I combine my comprehensive marketing strategies with Conversion Alchemy by my Total Traffic and Conversion collaborator, Roy Dickan.
Conversion Alchemy is an AI tool that actively acquires qualified leads from searches and site visitors.
We add them to a mailing list in Kartra and subscribe them to an email sequence. It works very well.
You can use the leads for future email campaigns.
The Golden Marketing Sales Machine combines landing pages, blogging, social media, and YouTube to dominate your online presence and attract people to you and your offers.
Dominate Your Niche!
Who Is The Golden Sales Machine For?
This comprehensive marketing approach will work for any person, entrepreneur, or company that offers something that people will pay for, including:
Authors
High-End Coaches
Entrepreneurs
Professional Practices, like Dentists and Therapists
Real Estate Investors
Course Creators
Artists
Musicians
Network Marketers
What you do:-)
The Main Components
Here is the basic approach:
Create a Compelling Offer
Create a Compelling Landing Page or website with buttons to make an appointment or purchase, as appropriate for your offers.
Create an Email Sequence.
Create Conversion Alchemy Campaigns to acquire leads and subscribe to the email sequence.
Create an Opt-In for the landing page that subscribes the person to the email sequence.
Create blog posts based on the email sequence, optimize them for Search Engine Optimization (SEO), and submit them to the Google Search Console. Each blog post will have a call to action.
Create Social Media and YouTube posts based on the blog posts with links to the blog post or landing page.
Boost posts with paid advertising.
This approach will bring traffic in days for your success.
I am working on a book and training program if you want to implement it yourself.
Or we can work with you or implement it for you.
Busy professional practices will want us to implement and run the Golden Marketing Sales Machine with Conversion Alchemy for them.
What Does Done-For-You Cost?
I am offering an Introductory retainer of $388 per month that includes all the moving parts and a modest budget for Conversion Alchemy leads and Facebook post boosts.
We can review the results near the end of the month to make adjustments for next month if needed.
Are you using live streams or podcasts to get your message out and attract people to your products and services?
You can leverage the differences between live videos and podcasts to multiply your audience and influence.
I use the Power Podcasting Practice to get my message out to LinkedIn, Facebook, YouTube, Apple Podcasts, iHeartRADIO, Spotify, Amazon Music, and more.
I have been using this to put out information about my Writing For Fun Adventure I started from scratch just over a week ago.
You can see the results by searching for ‘Greg Dixon writing‘ on Google Search. I am not the only Greg Dixon and there are other Greg Dixons who are writers, yet the first two pages of search listings are mostly mine.
How do you show up in searches?
The Power Podcasting Practice
Here are the tools and practices that I use.
Create a splash image like the one at the top of this page. I use screen captures and PhotoShop. Canva and other programs can create images for your branding and messaging.
Set up a LinkedIn Live Event.
Upload the splash image.
Provide a compelling title.
Write show notes with a link to the next steps for the audience.
List guest speakers
Set the time.
Submit.
Invite guest speakers through LinkedIn.
Set up StreamYard Studio Live Broadcast. Restream would work too.
Choose the destinations for the live stream. I use LinkedIn, YouTube, Facebook Profile, Facebook Pages, and sometimes Instagram and X.
Over the years people have asked me to help them sell a lot of different things, in concerts, theatre productions, products, services, books, courses, memberships, and events.
I have acquired many skills, strategies, and tools for promotions and sales and combine them for your benefit.
I will explore some of the many elements and strategies for success.
By the way, I am available to review where you at and make recommendations.
I can also help you implement everything suggested in this article.
What I mean by this is you need to offer something that people want in a way that makes it easy for you to purchase from you.
This could be an effective website, landing page, or ticket purchase page.
Without a great offer and a smooth sales system, your marketing strategies will not be as effective as they could be.
Comprehensive Marketing Framework
Whether you are a brick-and-mortar operation or sell products and services online, here are the fundamental components for your online effectiveness:
A fast, search engine-friendly (SEO) website focused on selling your products and services.
A blogging component to feature your services and create an online presence in searches.
Mailing List. A mailing list is by far your best marketing tool and a concerted effort to build and use your list will pay dividends.
Google and Apple business profiles for physical stores to appear on maps with features of your business.
A social media presence with LinkedIn, Facebook, Instagram, Pinterest, TicToc, and others. Pick the ones where your ideal clients hang out.
Create a LinkedIn Newsletter.
YouTube Channel. Video is a great tool for building expertise and selling products. Videos are posted to your YouTube channel, blog posts, and social media channels.
Coherent Messaging
Things change. We evolve. Our business focus changes.
Clarify your messaging for what you are offering today and make sure that your website, social media platforms, blog posts, and YouTube channel all effectively communicate a consistent and coherent message.
Make sure all of your oars are rowing in the same direction.
Content Marketing
Now it is time to leverage your marketing framework.
Here is an approach that is very effective at establishing your authority and boosting your online presence for searches and people connected with you.
Create a piece of content such as this blog post.
Optimize for searches with an effective splash image, title, and meta description so that your post is compelling on search listings and when posted on social media.
Submit the post for indexing to Google Search Console.
Consider posting the entire article for your LinkedIn Newsletter.
Use the splash image to post out a description and link to the post on your social media channels. Meet Edgar and Hootsuite are good for this.
Create a video for your YouTube channel and social media platforms. StreamYard is fabulous for this.
Publicity and Networking
Book launches, course launches, product launches, and the like are all great for getting publicity.
Press releases to all local and appropriate media outlets can be a very cost-effective way of getting the word out.
I can help you write a press release and find places to send it. There are also soon good paid press release services if you have things for a wide audience.
Other places to spread the word are networking groups, podcasts, and speaking engagements.
Landing Page and Sales Funnels
This can be as simple as creating an effective landing page and driving traffic to the page with your content marketing.
Or it could involve webinars, a series of videos, an email sequence, and other sales strategies.
For some, it is booking an appointment for a sales call.
Betty Withrow always asks early in the process with a client ~ what do you want to get out of this.
The same applies to a posting plan. What do you want to achieve?
Appointments?
Sales?
Awareness?
Training?
… ?
The more clarity you have around the purpose, the more intentional your posting campaign will be.
There Will Always Be An Offer
This is a Dan Kennedy mantra from a Direct Response Marketing perspective ~ There Will Always Be an Offer.
Otherwise, why are you doing it?
Kim Walsh Philips makes people say the following oath ~ If It’s Not Going To Pay, I’m Not Going to Do It.
A Destination For A Call To Action
You want to audience to do something and you will need to send them to a specific destination.
The could be an appointment link, a sales landing page, or a blog post.
A Blog Post Landing Page
We suggest treating every blog post as a mini-landing page, with an offer on the page.
There will at least be a link to book an appointment or join a mailing list.
A recommended strategy is to have social media posts and email broadcasts send people to a dedicated landing page or a blog post functioning as a landing page.
Post The Topic On Multiple Destinations
We use StreamYard and tools like MeetEdgar to stream and send to many destinations, including:
LinkedIn
Facebook
Instagram
Pinterest
YouTube
TicToc
Twitter
Email
The LinkedIn Event Maneuver
Here is a strategy we employ to get to be found on Google Search almost instantly:
Write a blog post for a broadcast topic with attention to SEO keywords, title, description, and splash image.
Submit the blog post for indexing by Google Search.
Schedule a LinkedIn Live event for the topic with a link to the blog post in the show notes.
Setup the broadcast in StreamYard to many destinations (including YouTube).
Put a link in the blog post going to the scheduled LinkedIn event.
Do the broadcast with a Call to Action at the end of the broadcast.
Put links to the blog post in the comments for each generation.
Like your posts.
A search on Google a few hours later will often show the blog page, the YouTube video, and one or more social media posts.
Not too shabby!
Our Power Posting Package
We can implement the posting strategy for you, including the following actions each week:
1 Blog Post
3 Image and Text Social Media Posts.
1 Video Post using the LinkedIn Event Maneuver.
1 Email broadcast.
We repeat the posting each week with new content.
Try for a month and track results. Cancel at any time.
