Are you using live streams or podcasts to get your message out and attract people to your products and services?
You can leverage the differences between live videos and podcasts to multiply your audience and influence.
I use the Power Podcasting Practice to get my message out to LinkedIn, Facebook, YouTube, Apple Podcasts, iHeartRADIO, Spotify, Amazon Music, and more.
I have been using this to put out information about my Writing For Fun Adventure I started from scratch just over a week ago.
You can see the results by searching for ‘Greg Dixon writing‘ on Google Search. I am not the only Greg Dixon and there are other Greg Dixons who are writers, yet the first two pages of search listings are mostly mine.
How do you show up in searches?
The Power Podcasting Practice
Here are the tools and practices that I use.
Create a splash image like the one at the top of this page. I use screen captures and PhotoShop. Canva and other programs can create images for your branding and messaging.
Set up a LinkedIn Live Event.
Upload the splash image.
Provide a compelling title.
Write show notes with a link to the next steps for the audience.
List guest speakers
Set the time.
Submit.
Invite guest speakers through LinkedIn.
Set up StreamYard Studio Live Broadcast. Restream would work too.
Choose the destinations for the live stream. I use LinkedIn, YouTube, Facebook Profile, Facebook Pages, and sometimes Instagram and X.
Over the years people have asked me to help them sell a lot of different things, in concerts, theatre productions, products, services, books, courses, memberships, and events.
I have acquired many skills, strategies, and tools for promotions and sales and combine them for your benefit.
I will explore some of the many elements and strategies for success.
By the way, I am available to review where you at and make recommendations.
I can also help you implement everything suggested in this article.
What I mean by this is you need to offer something that people want in a way that makes it easy for you to purchase from you.
This could be an effective website, landing page, or ticket purchase page.
Without a great offer and a smooth sales system, your marketing strategies will not be as effective as they could be.
Comprehensive Marketing Framework
Whether you are a brick-and-mortar operation or sell products and services online, here are the fundamental components for your online effectiveness:
A fast, search engine-friendly (SEO) website focused on selling your products and services.
A blogging component to feature your services and create an online presence in searches.
Mailing List. A mailing list is by far your best marketing tool and a concerted effort to build and use your list will pay dividends.
Google and Apple business profiles for physical stores to appear on maps with features of your business.
A social media presence with LinkedIn, Facebook, Instagram, Pinterest, TicToc, and others. Pick the ones where your ideal clients hang out.
Create a LinkedIn Newsletter.
YouTube Channel. Video is a great tool for building expertise and selling products. Videos are posted to your YouTube channel, blog posts, and social media channels.
Coherent Messaging
Things change. We evolve. Our business focus changes.
Clarify your messaging for what you are offering today and make sure that your website, social media platforms, blog posts, and YouTube channel all effectively communicate a consistent and coherent message.
Make sure all of your oars are rowing in the same direction.
Content Marketing
Now it is time to leverage your marketing framework.
Here is an approach that is very effective at establishing your authority and boosting your online presence for searches and people connected with you.
Create a piece of content such as this blog post.
Optimize for searches with an effective splash image, title, and meta description so that your post is compelling on search listings and when posted on social media.
Submit the post for indexing to Google Search Console.
Consider posting the entire article for your LinkedIn Newsletter.
Use the splash image to post out a description and link to the post on your social media channels. Meet Edgar and Hootsuite are good for this.
Create a video for your YouTube channel and social media platforms. StreamYard is fabulous for this.
Publicity and Networking
Book launches, course launches, product launches, and the like are all great for getting publicity.
Press releases to all local and appropriate media outlets can be a very cost-effective way of getting the word out.
I can help you write a press release and find places to send it. There are also soon good paid press release services if you have things for a wide audience.
Other places to spread the word are networking groups, podcasts, and speaking engagements.
Landing Page and Sales Funnels
This can be as simple as creating an effective landing page and driving traffic to the page with your content marketing.
Or it could involve webinars, a series of videos, an email sequence, and other sales strategies.
For some, it is booking an appointment for a sales call.
Betty Withrow always asks early in the process with a client ~ what do you want to get out of this.
The same applies to a posting plan. What do you want to achieve?
Appointments?
Sales?
Awareness?
Training?
… ?
The more clarity you have around the purpose, the more intentional your posting campaign will be.
There Will Always Be An Offer
This is a Dan Kennedy mantra from a Direct Response Marketing perspective ~ There Will Always Be an Offer.
Otherwise, why are you doing it?
Kim Walsh Philips makes people say the following oath ~ If It’s Not Going To Pay, I’m Not Going to Do It.
A Destination For A Call To Action
You want to audience to do something and you will need to send them to a specific destination.
The could be an appointment link, a sales landing page, or a blog post.
A Blog Post Landing Page
We suggest treating every blog post as a mini-landing page, with an offer on the page.
There will at least be a link to book an appointment or join a mailing list.
A recommended strategy is to have social media posts and email broadcasts send people to a dedicated landing page or a blog post functioning as a landing page.
Post The Topic On Multiple Destinations
We use StreamYard and tools like MeetEdgar to stream and send to many destinations, including:
LinkedIn
Facebook
Instagram
Pinterest
YouTube
TicToc
Twitter
Email
The LinkedIn Event Maneuver
Here is a strategy we employ to get to be found on Google Search almost instantly:
Write a blog post for a broadcast topic with attention to SEO keywords, title, description, and splash image.
Submit the blog post for indexing by Google Search.
Schedule a LinkedIn Live event for the topic with a link to the blog post in the show notes.
Setup the broadcast in StreamYard to many destinations (including YouTube).
Put a link in the blog post going to the scheduled LinkedIn event.
Do the broadcast with a Call to Action at the end of the broadcast.
Put links to the blog post in the comments for each generation.
Like your posts.
A search on Google a few hours later will often show the blog page, the YouTube video, and one or more social media posts.
Not too shabby!
Our Power Posting Package
We can implement the posting strategy for you, including the following actions each week:
1 Blog Post
3 Image and Text Social Media Posts.
1 Video Post using the LinkedIn Event Maneuver.
1 Email broadcast.
We repeat the posting each week with new content.
Try for a month and track results. Cancel at any time.
