Consider how book publishing, course creation, stories, and marketing can all fit together holistically for you to share your stories and help people.
As humans, we tend to approach things in silos: write a book ~ create a course ~ sell a service ~ tell my story ~ do a broadcast ~ try marketing here ~ and write some stuff.
Me too.
Over the years I have tried a lot of boxes: writer ~ artist ~ musician ~ course creator ~ publisher ~ video creator ~ marketer ~ software engineer ~ driver ~ logger ~ fisher ~ minor ~ literature ~ philosophy ~ traveller …
Sometimes I think my most accurate job description is Chief Enabler to Do Stuff.
The list a variety of projects is vast and diverse!
Shared Visions Unlimited aims to integrate all of that to provide encouragement and services for Publishing, Course Creation, Story Production, and Marketing.
The essential idea is that we are all creative beings constantly exploring life and sharing things like stories, insights, products, and services to grow lives and businesses.
As Marie Forlio says, “The world needs that special gift that only you have.”
The main principle here is that there are many ways to get your message out into the world.
I will explore expanding and integrating media and strategies in the next sections.
Publish Your Book In Multiple Formats
I have helped people publish their books over the decades because they asked for my help. I recently recast Shared Visions Unlimited to include writing, publishing, and marketing services.
Betty Withrow and I have helped many authors complete their books and formatted and submitted the books to Amazon Kindle Direct Publishing and IngramSpark to get the printed and eBook versions out through the usual channels.
Here is an expanded list of where the content from your book could go:
We offer all of these versions.
- Printed Book.
- eBook (Kindle, Amazon Books, …)
- Audio Books
- Podcasts and Broadcasts (serial readings like Charles Dickens, Fyodor Dostoyevsky, and others used to publish their books).
- Print Publications
- Video
- Flipbooks
- Print Magazines
- Digital Magazines
- Digital Experience Editions
Courses and Membership Programs
If you come to me with a book you want published, I will likely suggest that you consider creating a related course or membership program to leverage your content and benefit more people.
If you talk to me with a course in mind, I will suggest you consider creating and publishing companion books as well.
And a comprehensive plan to develop and market the books, courses, and related stuff all at the same time using my Publishing Sales Machine.
Digital Experience Editions
I use the Kartra Membership platform to create a multimedia repository for books, audio, video, downloadable resources, exercises, and more to create a rich digital version of your book and any related course creation elements.
I marry a course creation platform with multimedia publishing.
Here are some examples:
Marketing Differently
We often say the time to start marketing your book course or product is when you have the main idea and a working title.
Further than that, you can develop the content as part of your marketing campaign.
Let’s say you have an outline for a course and book. You can present each topic on your outline in live sessions and posts, all leading back to a landing page with an opt-in for a mailing list and a membership that grows over time.
You can start selling access right away, build engagement, and get feedback on your content.
Here are some related articles:
What Is Your Dream Project?
I can help implement the many components to take your books, courses, and story productions from concept to launch.
I can also help you repurpose the golden nuggets in your existing books, courses, and content. You likely have more resources than you think.
Or simply help you market existing products and services.
Let’s chat!
My Golden Offer
Let’s take a look at your publishing and marketing project and find a way to create a win for everyone.
One possibility is a modest retainer plus profit sharing for your offer.
I create the framework and marketing campaigns for success.
