Greg Dixon set up a website at https://allmyrelationsbook.com/ for writing and publishing the content for the book as part of his publishing adventure.
I register a domain name and create a WordPress website on Cloudways.
The home page will introduce the book and provide a working table of contents.
Writing and Publishing Chapters
Over time, I will write the chapters in Google Drive and publish as blog posts on the website.
More steps coming as the project progresses.
Do You Want to Join the Adventure?
You are welcome to follow along with what I am doing online with your own book project.
If you want my help with creating the Google Drive folders, setting up a website, and cheering you through the process, sign up for my most affordable retainer at $88 per month. I provide everything you need.
Emphasizing the Unlimited part of Shared Visions Unlimited Publishing, I encourage and help you to publish your book in multiple formats on multiple platforms, including:
Printed Book and eBook through Amazon and IngramSpark Put your book out far and wide forever and possibly make some money.
FlipBook Easy distribution and support for multimedia elements. Help people, build authority, and increase influence.
Digital Experience Edition Secure multimedia portal for your book content and support material. Great potential for direct sales.
Audiobook A market for those who prefer to listen.
Video Versions Illustrated readings, training, …
Today, I suggest adding a blogging website to the mix and possibly starting by writing and publishing your book on a blogging website.
Why You Would Consider Publishing Your Book As A Website
This is for you if your reasons to write and publish a book are along these lines:
You have joy in the creating and writing process itself.
You have insights or stories you want to share with the world.
You want to increase your authority and influence.
You may want to use a book as a lead magnet for your products and services.
You want to engage your readers with your content and get feedback to improve the print book.
You collaborate with an editor or writing coach.
This is not for you if you are a perfectionist who wants everything perfect before sharing.
I build high-performing and search-engine-optimized WordPress sites for marketing and various other purposes. Here is why this approach can work for your book and why I am going to use this approach for my own books:
WordPress provides a great platform for writing and collaborating on posts and articles.
Attention to Search Engine Optimization and submitting to Google Search Console can boost your search presence.
The pages can have rich multimedia content and links to related resources.
WordPress provides a good search function for the site itself. This is fabulously useful.
The Google Translate plugin can translate the site instantly. I still think this isamazing! Check out the language selector at the bottom-right of this window.
You can invite feedback and comments for your content as you go.
Sharing to social media platforms is easy.
Linking back from social media platforms and YouTube is easy.
Writing Live and Testing Content
I have a few books in mind: The First Book of Lazy, All My Relations, Adventures in Moving, and The Golden Publishing Sales Machine.
I will create a website and start writing at least one of those books live soon.
Here is the plan:
Register a domain name with the working book title.
Create a website with key plugins, including Yoast SEO, Google Site Kit, and Ultimate Blocks.
Create a home page with a book description and a working outline of topics.
Write the first chapter.
Submit the site to Google Search Console for indexing.
Write a chapter regularly. I will aim for at least three a week.
Post a link to each chapter on social media.
Consider doing a broadcast for each chapter.
I use Grammarly to keep my writing somewhat under control!
If I get readers and interest, I will combine and publish in some or all formats such as a print book, eBook, flipbook, audiobook, and Digital Experience Edition.
At the very least, I will have fun writing and publishing the chapters:-)
My Golden Publishing Sales Machine encourages authors to create an online course or digital experience edition along with a print book. This post explains the benefits of the multimedia approach to publishing your book.
It will also work the other way for coaches with a coaching practice, online courses, or a membership program.
A print book plus a Digital Experience Edition can vastly expand your audience and lead people to your high-level offers.
What a Print Book Can Do For You
Here are some of the benefits of publishing a book:
Share your special gifts and knowledge with an infinite number of people.
Establish your authority and influence.
Can open doors as a speaker and expert.
Generate sales income.
The process of writing and creation can be rewarding in itself.
What is a Digital Experience Edition?
I use Kartra Memberships to create a Digital Experience Edition of books. The platform provides a secure multimedia portal that can include the book’s content, audio, video, images, exercises, downloads, and more. Other course platforms would work.
Benefits include:
The multimedia enhances the content of the book.
The Digital Experience Edition can grow and be edited as a living product.
You can use the Digital Experience Edition to get feedback that can make the print book better.
Readers get instant access while waiting for the printed book.
Why Publish a Print Book AND a Digital Experience Edition
Serve the audience with rich content.
Give instant access to the content.
Get feedback during final editing stages to create a better book for your audience.
Make sales early.
Make direct sales. You can receive the money immediately and use author pricing to send the print book from Amazon Kindle Direct Publishing.
Collaboration and Validation
You can include your audience in the refinement process by having them access a presale version of the Digital Experience Edition. That will validate that your content is of value to your tribe, and the printed book will be better for the feedback.
Presale and Marketing Strategy
As soon as you have a working title for your book, you can create a landing page with an opt-in form for people to receive launch notices.
With a presale and access to an early version of the book in a Digital Experience Edition, you can start marketing and making sales very early in the development process. You can also ask for feedback through comments within the portal.
You can also grant free access to anyone you want to review the content and provide editing suggestions.
The main reason to do this is to create a buzz about your book launch and build your list.
Posting and Publicity Strategy
Once you have a landing page that at least collects contact information from interested people, you can use the chapter content to drive traffic to the landing page.
Here are some places to promote:
Blog Posts
Social Media Posts
YouTube Clips
Broadcasts and Podcasts
Interviews
Press Releases
…
Publishing Sales Machine
My Publishing Sales Machine combines book and multimedia publishing with marketing at an affordable rate.
