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Tag: SEO Optimization

Your Power Podcasting Practice to Boost Your Online Presence

January 16, 2025 /
Greg Dixon ~ Your Power Podcasting Practice

Are you using live streams or podcasts to get your message out and attract people to your products and services?

You can leverage the differences between live videos and podcasts to multiply your audience and influence.

I use the Power Podcasting Practice to get my message out to LinkedIn, Facebook, YouTube, Apple Podcasts, iHeartRADIO, Spotify, Amazon Music, and more.

The whole process takes around 1 hour.

I have been using this to put out information about my Writing For Fun Adventure I started from scratch just over a week ago.

You can see the results by searching for ‘Greg Dixon writing‘ on Google Search. I am not the only Greg Dixon and there are other Greg Dixons who are writers, yet the first two pages of search listings are mostly mine.

How do you show up in searches?

The Power Podcasting Practice

Here are the tools and practices that I use.

  1. Create a splash image like the one at the top of this page.
    I use screen captures and PhotoShop. Canva and other programs can create images for your branding and messaging.
  2. Set up a LinkedIn Live Event.
    • Upload the splash image.
    • Provide a compelling title.
    • Write show notes with a link to the next steps for the audience.
    • List guest speakers
    • Set the time.
    • Submit.
    • Invite guest speakers through LinkedIn.
  3. Set up StreamYard Studio Live Broadcast. Restream would work too.
    • Choose the destinations for the live stream. I use LinkedIn, YouTube, Facebook Profile, Facebook Pages, and sometimes Instagram and X.
  4. Do the Broadcast.
  5. Export the audio from the completed broadcast,
  6. Upload the audio to your Podcast platform. I use buzzsprout.
    See https://gregdixon.buzzsprout.com.
  7. Create a Blog Post (Recommended).
    • Use the splash image and show notes to create an SEO optimized post.
    • Add buttons that link to the LinkedIn Event and the Podcast Episode.
    • Submit to Google Search Console.

Miracles Happen

That probably sounds like a lot. I developed the strategy over the years.

However, I now do the whole process from beginning to end in about one hour plus the actual broadcast time.

Greg Dixon Available to Help

You can do it too.

I am available to help set this practice up for you.

7 Essential Elements For Sales Success

November 18, 2024 /
7 Essential Elements For Sales Success

Do you want better sales than what you are getting now?

Is there room to improve in these 7 elements of your marketing?

1) You Offer Something People Need Or Want

Are you presenting an offer that people will seek and buy?

It is much easier if your products and services solve a problem or fill a desire.

You may need to adjust or change your offer to appeal.

2) Compelling Offer Presentation

Do you have a landing page that presents your offer in a way that compels the visitor to say, ‘This is for me!’ and take action?

Make sure your offer page is effective before sending people there to buy.

3) Effective Online Profiles

Do your LinkedIn, Facebook, YouTube, and other profiles reflect you and your offers in a magnetic way?

Do you have easy links to your offers from your profile?

Small improvements can have a big impact.

4) Searchable Articles and Posts with Links to Your Offers

One of the keys to online sales success is to be well-listed in the search engines so that people can find your offers.

Posting often with topics related to your offer will build your authority and increase the likelihood that they will find your solution.

You will ALWAYS have links to your offer or next step in everything you post. Right?

Otherwise, as the Bruce Springsteen song goes, you are just dancing in the dark.

5) Capture Contact Information

One of the most effective marketing tools you can use is list building.

Some people will take months or years to decide to become your client or customer.

Entice them to join your mailing list when they visit your landing page so you can keep them engaged.

6) Engage Your Contacts Regularly

Send emails, publish posts, and create video clips regularly to keep your leads engaged.

You do not always need to be selling, though much of the content can be related to your offers with links for them to learn more and consider buying.

7) Expand Your Reach and Engagement

There are many ways to expand your reach to get in front of potential customers and clients such as:

  • Attending Networking Events
  • Being a Guest Speaker
  • Paid Advertising
  • Press Releases
  • Offering Webinars
  • Creating Challenges or Summits
  • Offer a Course
  • Publish a Book
  • Have a Podcast
  • …

Have fun exploring!

My Special Offer

I can help you improve your marketing presence in all areas described above within an affordable monthly retainer.

We review where you are now and add or improve the elements for your sales success.

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