The main idea of the Publishing Sales Machine is to use a wide range of media publishing to attract customers and clients to Your Golden Offer.
One way to visualize this is as a wheel or sphere with Your Golden Offer as the center hub.
Either a piece of published content is the thing in itself, or something leading to the Golden Offer.
What Is Your Golden Offer?
Every person has a different goal for publishing and a different focus for their marketing.
For most authors, the book itself is often their Golden Offer. The book is not a lead magnet for anything else, as they are busy writing the next book.
The book itself would be at the center of their Publishing Sales Machine.
For a Course Creator, the course or membership program would be the Golden Offer at the hub of their Publishing Sales Machine.
For you, it could be customers and clients.
The Golden Offer for concerts and theatre productions is a ticket to the event.
What is the goal of your marketing?
The Multimedia Publishing Sales Machine
Visualizing a marketing wheel with your Golden Offer as the centre hub, here are some ways of attracting people to the offer:
- Blog Posts with Search Engine and AI Search Optimization
- Social Media Posts
- Video and Audio Podcasts
- Publicity and/or advertising on print, radio, online, and television media outlets.
- Links from books and other media.
- Networking
The Power Posting Strategy
Here is a Power Posting Strategy I routinely use for my own offers and for clients. Here is how it would work for you:
The first step is to compose a short article or post about your product or service.
The post could be an overview, a case study, a client testimonial, a special offer, or any other content that builds awareness and attracts potential clients to you and your offerings.
I create the blog post with attention to Search Engine Optimization (SEO )and submit it to Google Search Console.
Then I create variations for posting on social media platforms, including LinkedIn, Facebook, Instagram, and other relevant sites.
The posts can be the whole article or a shortened version with links to the blog post.
Then we send a variation of the post to your mailing list via email.
Building an email list and creating email campaigns remain one of the most effective marketing strategies for achieving long-term success.
A variation of this is to use StreamYard and a social media poster to publish a video podcast on LinkedIn, YouTube, Facebook, and Instagram.
If appropriate, I will use Buzzsprout to syndicate the audio to podcast platforms such as Apple Podcasts, Spotify, iHeartRadio, Amazon Music, and more.
Audio Podcasts will reach a different audience.
Note: if you have something people want to buy now, the best way to test-drive my marketing services is to have me do a power post for you.
Your Golden Offer will appear in searches within hours. We can measure traffic to the Golden Offer. Sales are the main measure of effectiveness.
Putting the Multi in Multimedia Publishing
Whether your book is the Golden Offer, part of the Golden Offer, or a Lead Magnet for Your Golden Offer, publishing in multiple formats will increase your audience.
Here are the many ways I publish books and courses for myself and clients:
- Printed Books and eBooks
Currently using Amazon Kindle Direct Publishing and IngramSpark. - Flipbooks
Fabulous for giving away as Lead Magnets. - Downloadable PDFs
Perfect for Lead Magnets. - Multimedia Experience Editions
I use Kartra Memberships to collect audio, video, images, text, and more for books, courses, media collections, and family stories.
- Audio Books
I am listening to audiobooks and will release an audiobook of my next book across many audiobook platforms. - Blogging Website
My All My Relations website at https://allmyrelationsbook.com/ is an experiment in releasing a book as a website. A blogging website is perfect if your goal is to have your content available to as many people as possible. - Serial Publication by Email
You could send out a chapter a day.
I can help you publish your content on some or all of these platforms.
The Webinar Offer Hub
For some of you, presenting your Golden Offer in a presentation could be the most effective way to convert people into clients, customers, or your Joint Venture Partner.
There is a reason Tony Robbins, Kim Walsh Phillips, Dan Kennedy, Dave Dee, and many others present offers at live events and presentations.
Your marketing mission then becomes attracting people to register for a webinar. Live is best, but evergreen webinars convert too.
My Golden Publishing Sales Machine Offer
Whether you are starting with little more than an idea or have a book or course completed, I can help you through your entire publishing and marketing journey.
Get started for $388, plus $188 a month until cancelled.
Do You Have These Questions?
What is the best way to boost my online presence?
How can I establish myself as an authority in my field?
What are the best ways to publish my books?
Can I combine books and courses to generate sales?
What is the most affordable way to publish books and courses?
Where can I market my services?
Are webinars a good way to make sales?
The Golden Publishing Sales Machine offers an affirmative answer to these questions.
Let’s talk about your goals and Golden Offers.
