Copywriting ~ Marketing ~ Story Productions ~ Publishing

Category: Author Website

What is Your Golden Offer for the Hub of Your Golden Publishing Sales Machine?

Do you want to build authority, leave a legacy, and attract people to your Golden Offers with the Golden Publishing Sales Machine? 

Greg Dixon with a golden mandala. What if the Hub of Your Golden Publishing Sales Machine?

The main idea of the Golden Publishing Sales Machine is to use a wide range of media publishing to attract customers and clients to Your Golden Offer.

One way to visualize this is as a wheel or sphere, with Your Golden Offer as the Hub in the center.

Published content, such as your book, could be the Golden Offer in itself or a lead magnet for your Golden Offer.

What Is Your Golden Offer?

Every person has a different goal for publishing and a different focus for their marketing.

For most authors, the book itself is often their Golden Offer. The book is not a lead magnet for anything else, as they are busy writing the next book.

The book itself would be at the center of their Golden Publishing Sales Machine.

For a Course Creator, the course or membership program would be the Golden Offer at the hub of their Golden Publishing Sales Machine.

For you, it could be customers and clients.

The Golden Offer for concerts and theatre productions is a ticket to the event.

What is the goal of your marketing?

How the Golden Publishing Sales Machine Works

Start by visualizing a marketing wheel with your Golden Offer as the centre Hub. Here are some ways of attracting people to the offer:

  • Blog Posts with Search Engine and AI Search Optimization
  • Social Media Posts
  • Video and Audio Podcasts
  • Publicity and/or Advertising on print, radio, online, and television media outlets.
  • Links from books and other media. QR Codes work in print media and live presentations.
  • Networking
  • Email

The Power Posting Strategy

Here is a Power Posting Strategy I routinely use for my own offers and for clients. Here is how it would work for you:

The first step is to compose a short article or post about your product or service.

The post could be an overview, a case study, a client testimonial, a special offer, or any other content that builds awareness and attracts potential clients to you and your offers.

I create the blog post with Search Engine Optimization (SEO) in mind and submit it to Google Search Console.

Then I create variations for posting on social media platforms, including LinkedIn, Facebook, Instagram, and other relevant sites.

The posts can be the whole article or a shortened version with links to the blog post.

Then we send a variation of the post to your mailing list via email.

Building an email list and creating email campaigns remain one of the most effective marketing strategies for achieving long-term success.

A variation of this is to use StreamYard and a social media poster to publish a Video Podcast on LinkedIn, YouTube, Facebook, and Instagram.

If appropriate, I will use Buzzsprout to syndicate the audio to podcast platforms such as Apple Podcasts, Spotify, iHeartRadio, Amazon Music, and more.

Audio Podcasts will reach a different audience than Video Streams.

The Golden Offer will appear in searches within hours. We can measure traffic to the Golden Offer.

Sales are the main measure of effectiveness.

Putting the Multi in Multimedia Publishing

Whether your book is the Golden Offer, part of the Golden Offer, or a Lead Magnet for Your Golden Offer, publishing in multiple formats will increase your audience.

Here are the many ways I publish books and courses for myself and clients:

  • Printed Books and eBooks
    I currently use Amazon Kindle Direct Publishing and IngramSpark. I am looking at other options as well.
  • Flipbooks
    Fabulous for giving away as Lead Magnets.
  • Downloadable PDFs
    Perfect for Lead Magnets.
  • Multimedia Experience Editions
    I use Kartra Memberships to collect audio, video, images, text, and more for books, courses, media collections, and family stories. GoHighLevel would work for this as well.
  • Audio Books
    I am listening to audiobooks and will release an audiobook of my next book across many audiobook platforms.
  • Blogging Website
    My All My Relations website at allmyrelationsbook.com is an experiment in releasing a book as a website.

    A blogging website is perfect if your goal is to have your content available to as many people as possible.
  • Serial Publication by Email
    You could send out a chapter a day.

I can help you publish your content on some or all of these platforms and implement landing pages and sales funnels.

The Webinar Offer Hub

For some of you, presenting your Golden Offer in a webinar could be the most effective way to convert people into clients, customers, or collaborators.

There is a reason Tony RobbinsKim Walsh PhillipsDan KennedyDave Dee, and many others present offers at live events and presentations.

Your marketing mission then becomes attracting people to register for a webinar. Live is best, but evergreen webinars convert too.

I can help you prepare and host webinars and other presentations.

My Golden Publishing Sales Machine Offer

Whether you are starting with little more than an idea or have a book or course completed, I can help you through your entire publishing and marketing journey.

Get started for $388, plus $188 a month until cancelled.

Do You Have Questions?

Let’s talk about your goals and Golden Offers.

Greg Dixon, Chief Enabler
Shared Visions Unlimited
Multimedia Publishing, Marketing, and Story Productions

Here are questions that AI likes:

What is the best way to boost my online presence?

How can I establish myself as an authority in my field?

What are the best ways to publish my books?

Can I combine books and courses to generate sales?

What is the most affordable way to publish books and courses?

Where can I market my services?

Are webinars a good way to make sales?

The Golden Publishing Sales Machine offers an affirmative answer to these questions.

Greg Dixon’s Golden Connections ~ Something For Everyone!

Greg Dixon provides links to his best resources in one place.

I have helped many people and companies in many ways over the decades.

This page provides links and short explanations of the many resources and personal projects I have created over the years.

Have fun exploring!

What do you need help with? I will likely be able to make at least some suggestions.

LinkedIn is my main target for posting content and connecting with individuals and project teams.

My YouTube channel has hundreds of videos on a wide range of topics, including training, marketing, projects, events, and music. It is an archive of what I have done since 2007!

I started an audio podcast last year with many episodes.

I offer a wide range of publishing and marketing services, especially related to publishing books, courses, and membership programs.

My encouragement to everyone is to preserve family members’ personal stories while you still can.

I offer planning and resources to capture stories and related media, assembling them into montages, websites, Life Vaults, and books to preserve and share legacy.

Playing Music For Fun!

My personal project for 2026 is Playing Music For Fun, where I help people explore music and get past personal beliefs like “I have no musical talent”.

You were born musical, and a lifetime of joy awaits you at all levels.

I am looking for musical guests to share their journey on my video podcast.

https://playingmusicforfun.com/

Blogging Website Plus Kartra Integration Special Offer for Authors, Speakers, Course Creators, Family Stories, and Entrepreneurs

A blogging WordPress website is one of the best ways to share your messages and offers, as well as dominate searches and attract clients.

The Kartra All-In-One business platform can also provide full websites, sales funnels, multimedia membership portals, email services, surveys, calendars, and more.

I have many clients for each and often leverage the two platforms to create hybrid solutions.

My Special Offer is to create that hybrid solution for you for a ridiculously affordable package.

I register a domain and create the blogging site for you. Then I can integrate Kartra features into the website as appropriate for your goals.

Often, a domain simply based on your name is the most flexible choice.

This is appropriate for Authors, Speakers, Course Creators, and Entrepreneurs.

For Authors

Here is how an author can use the hybrid website.

  • Provide a destination for people to learn about the author, books, courses, apearances, and anything else to promote the author.
  • Create regular blog posts based on excerpts and topics from the books. The call to action is to purchase a book or course.
  • Combine Social Media and YouTube posts with reciprocal links to blog posts to create a dominating online presence with great search visibility.
    I regularly use StreamYard Studio to do this.
  • Integrate Kartra features such as newsletter signups, sales carts, videos, and more.
  • You can also simply publish your book content as a series of blogs.

Recommended Marketing Practice

  • Create SEO optimized blog post.
  • Submit to Google Search Console.
  • Publish streams or articles to many platforms with reciprocal links.
  • Consider boosting posts.

For Speakers

Most Professional Speakers will want everything recommended for authors, plus information about their talks and forms to request a speaking appearance.

For Course Creators

I was first attracted to Kartra for supporting online courses and membership programs.

If you are an author or speaker with content that could be sold as an online course or membership program, I will encourage and help you launch that.

All can be integrated into the hybrid website I am offering.

For Family Stories

A blogging website can be a great way to collaborate with family members to share stories, biographies, photos, videos, and audio.

For Entrepreneurs

Want to sell products and services?

Theatre and concert tickets.

The hybrid website offer provides all of the tools WordPress and Kartra offer to be successful with your marketing campaigns.

My Special Offer

My Publishing Package is $388 for the first month and $88/month after that for affordable and sustainable publishing and marketing.

Today, you can use the coupon Save200 to drop the first payment to $188. You will enter the text and press the green checkmark to apply the discount.

Here is what will happen next:

  • Meet to discuss your goals.
  • Create the blogging website.
  • Register with Google Search Console
  • Develop and integrate components as needed.

All things online are possible using this hybrid website as a hub.

Comprehensive Publishing and Marketing Special Offer

Greg Dixon's Golden Publishing Retainer

In simple terms, I have a deep set of experiences, tools, and strategies to help people publish and market many things.

If you have something you want to share as an author, speaker, or course creator, I can help you.

Want to share personal and family stories? I can help you with that.

Have a vision for the world to share? I’m your man.

Want to sell tickets to shows and events? I’ve had a lot of success with that.

Do you have products and services to sell? Let’s get the word out and create the systems to make the sales.

I have an affordable and sustainable retainer to work with you to achieve your publishing and marketing goals.

The retainer is $388 for the first month and $88/month until cancelled.

The idea is to launch your project, keep it available online, and build over time. Examples include landing pages, sales funnels, blogging websites for stories and marketing, and more.

Your project may be much bigger than that. We can discuss that as we get the first steps done.

Ready to get started today?

Here are some sample projects for the Golden Publishing Retainer.

Personal and Family Story Productions

One of the things I love to do is capture, preserve, and share family stories. This is why I bought my first still and video cameras.

Over the years, I have created everything from photo montages to books to multimedia collections and websites to share personal and family stories.

I am running a Family Story Challenge: Capture family stories while you can.

I teach people how to plan, collect, assemble, and publish one or more family stories.

Working with me for a story production includes:

  • Planning the stories to capture.
  • Creating a set of Google Drive folders for you and your family to upload and organize photos, documents, and other media to have a safe place for it and for use in story productions.
  • Assembling one or more story productions.
  • Creating some or all of the following to share the information and stories:
    • Blogging website for multimedia content that can grow over time.
    • Print books.
    • Audiobooks.
    • Video presentations.
    • Secure multimedia repository.

In many ways, a website that I provide is the best place to share stories over time.

Book Publishing For Authors and Speakers

Earlier this year, I ran a Writing For Fun challenge, encouraging people to write simply for the sheer joy of it.

There are also many reasons why you may want to publish books, including:

  • Leave a legacy.
  • Share information to make the world better for people or businesses.
  • To be entertaining.
  • Englighten the world.
  • Build your world presence, influence, and authority.
  • Attract clients and customers to your offers.
  • Get speaking gigs.

Why do you want to publish your books?

Whatever the reason, here is how I help authors publish and market books:

  • Help with the planning and assembly.
  • Copyediting. I can recommend some developmental editors and ghostwriters.
  • Preparing the manuscript for submission.
  • Preparing covers for the print and eBook versions.
  • Submit to Amazon Kindle Direct Publishing and IngramSpark as appropriate. Part of the discussion is whether you want to self-publish or submit to a traditional publishing house. I can help with those decisions and support promotion either way.
  • Help with query letters and social media campaigns to promote the book before, during, and after the launch.

One thing to consider is creating an author website right away to publish excerpts and promote the book before it is published.

Let’s discuss your book goals.

Video For All Occasions

Video has been a huge part of what I have done for the last thirty years and continues to be a large part of the publishing and marketing I do today.

My YouTube channel at https://www.youtube.com/gregdixon2007 gets around 1.8K views a month organically across hundreds of videos published since 2007.

The channel is something of an archeological dig of everything I have been interested in along with many interviews and client projects.

Many more video projects are not public on the channel.

Video is key to story productions, marketing, training, fun interviews, and more.

I have recently been extracting the audio for a podcast.

Video using in-person and online tools can be part of your Golden Publishing Retainer.

Leverage Your Golden Content With Courses and Membership Programs

If you have book content that teaches helpful things for people and businesses, I encourage you to create an online course and membership program to make a difference in lives and make money.

Maybe you already have a book that would be good for that?

Going the other way, perhaps you have online courses and training programs that would make good books.

Publish Everywhere!

Here are the main elements of my Golden Publishing Sales Machine.

  • Publish a Book
  • Publish a related Online Course and Membership Program
  • Cross-market
  • Use the content for promotion, including webinars.

The main reason I subscribed to Kartra was to create and sell online courses.

I have all of the tools, experience, and strategies to implement a Golden Publishing Sales Machine for you.

Kartra is also great for sales landing pages, email marketing, webinar funnels, payments, and other resources for your success.

Golden Publishing Retainer Offer

Let’s get started for $388 for the first month and $188/month until cancelled.

Help Writing Coaches Publish and Market Client Books

Greg Dixon helps writing coaches and ghostwriters format, publish, and market client books.

Are you a writing coach and ghostwriter?

I can format and publish the edited manuscripts for your clients. That could include adjusting or creating covers for the print and eBook versions.

I can also help with marketing before and after the book is published.

Marketing strategies include blogging, getting on podcasts, and sending query letters to booksellers appropriate for the book niche.

I can also create author websites and landing pages to sell the books and get the author booked to speak and do book signings.

Affordable Rates

I can also refer book clients to you for coaching and editing,

Let’s chat to see how we can work together.

Website Special for Authors, Speakers, Storytellers, and Artists ~ $88

Greg Dixon's Website Special

A key component to all of my publishing and marketing strategies is a high-performing, search-engine-optimized website to serve as a hub for your marketing efforts.

A website is also a great way to share stories, multimedia productions, and special offers.

I will create a website for you, optimized for what you are doing.

For Authors

Here is what an Author Website can do for writers:

  • Provide information about you and your books.
  • Offer your books and related products for sale.
  • Get invitations to speak on podcasts and stages.
  • Publish excerpts to attract people to you and your books.

For Speakers

A Speaker Website is designed to get speaking gigs for you.

Most will like an Author Website plus the following elements:

  • Speaker Sizzle Reel.
  • Key Speaker Topics.
  • Speaker Booking Forms.

For Storytellers

A website is a great platform for sharing personal, family, and business stories.

For Artists

One of the first websites I created in the 1990’s was the Shared Visions Gallery, which let me to create websites for artists and galleries.

Here are the key parts of an Artist Website:

  • You artist bio.
  • Beautiful presentations of your art.
  • Lists of galleries where your art can be seen.
  • Ways to buy your art.
  • Attract invitations to exhibit to exhibit your art.
  • Invitations to do commissions.

Special Offer

Here is my special offer to create a branded website designed for what you want to accomplish with the site.

Here is the process:

  1. We meet to discuss your goals.
  2. I register a domain and create a WordPress website branded to match your style and goals.
  3. I register the website with Google Search Console to get your site found in searches,
  4. I support adding content weekly.

Ready Now?