I decided that the chapter in the Build Your Golden Publishing Sales Machine book on Publishing Everywhere That Pays could be a standalone book to use as a lead magnet.
So I put together Publish Your Book Everywhere That Pays as a Flipbook with an embedded video presentation.
One of the reasons I chose to feature Publishing Everywhere is that my colleague Kimberley Day is running her GET YOUR BOOK DONE Summer Camp this month. Have a lot of fun and get your book done!
I will present Publish Your Book Everywhere That Pays on the day as a next step for people when they finish their books.
The Flipbook Publishing Steps
The steps I use for publishing the Flipbook include the steps used for publishing printbooks, eBooks, and audiobooks.
Here are the steps:
Wrote and edited the manuscript in a Google Doc.
Used Gamma to generate a slide presentation based on the manuscript.
Recorded myself reading the manuscript with Logic Pro. I could have used my SmartPhone or StreamYard.
Formatted the book in Atticus.
Uploaded the formatted PDF from Atticus to Heyzine to create a Flipbook.
Created a cover for the flipbook using AI and Photoshop.
Added the video with audio to the multimedia Flipbook.
I now have an informative Flipbook that I can send as a link or embed on pages.
By the way, a multimedia Flipbook is a great way to share Personal and Family Story Productions.
The most challenging part was my reading for the audio. In the future, I will read each section three times and choose the best version.
Reading your writing is a great way to smooth out some awkward parts.
Next Steps ~ Publish Everywhere
I will expand the book, improve the audio recordings, and follow my own advice to Publish Everywhere that pays, starting with Amazon and the other aggregators.
My Special Offer
I can help you publish and market everywhere that pays with my Golden Publishing Sales Machine 90-Day Launch Retainer.
This is the Golden Age for publishing books in multiple formats everywhere that pays. That includes print books, ebooks, audiobooks, and Digital Experience Editions.
This approach is for authors who want to publish themselves. Many of the reputable hybrid publishing houses will do this for you.
This article maps the process of publishing everywhere that pays if you want to do it yourself or with me.
This approach can also breathe new life into books and courses that you published yourself or with a publisher.
My Manuscript Process
My Content Creation Process includes drafting the book in Google Docs, implementing it as a Multimedia Digital Experience Edition during writing, and recording audio of each chapter when ready.
I format the book in Atticus for print and eBook publishing. Formatting can also be done in Microsoft Word, Adobe InDesign, and other formatting tools.
The audio recordings are collected as an audiobook.
The following chapters will detail the publishing process for each format.
Publishing Everywhere That Pays
Now that your book manuscript is finished and edited, here are the steps I use to publish everywhere that pays.
The traditional publishing formats are print books, eBooks, and audiobooks.
Here is how to get these formats published everywhere.
Book Formatting with Atticus
Options for book formatting include Microsoft Word, Adobe InDesign, Atticus, and Vellum.
I use Atticus for both print and eBooks.
Atticus has customizable book styles and chapter orientation, producing professional book design accepted for uploading.
It is a good writing platform too, though I prefer to write the manuscript in Google Docs, where editing and collaboration are easier.
Atticus exports as a formatted PDF for uploading print books, and ePub for eBooks.
Amazon and other platforms accept these formats.
Book Cover Design
A good book cover is essential for your book’s visibility.
Amazon and other platforms offer book cover creation, and Photoshop and Canva can produce good book designs.
You may also hire a book cover designer to create one for you.
I use Photoshop with images from Pixabay.
Getting all of the dimensions correct for the front, spine, and back cover is the most challenging part of book submission.
Amazon will generate a cover template and precise specifications based on the selected trim size, page count, and paper selection.
Uploading the Books to Amazon Kindle Direct Publishing
Amazon is by far the biggest market for books, and there are many reasons to open your own Kindle Direct Publishing account and upload there first.
It is fairly straightforward to follow the prompts and upload the files.
There are tools to preview the formatted book yourself, and Amazon does a manual review.
If accepted, you push the Publish button.
Congratulations! You are a published author.
That is just the start of the marketing process, which we will address later.
Uploading the Books to Other Places That Pay
Standard publishing on Amazon does not put your book into wholesale catalogues to make it available in bookstores, libraries, airports, and any places that sell books.
We have used IngramSpark for that. I am looking at Draft2Digital and PublishDrive as alternatives. Both platforms push your books out everywhere that pays and manages the sales revenue.
Like Amazon, you start an account and upload your files.
Preparing the Audiobook
Amazon ACX offers a service where a professional narrator reads your book in return for a fee or 50% of the sales revenue.
There are also AI services to create the audio files.
However, it may be more fun and profitable to read your book yourself.
I heard a famous inspirational coach with very high coaching fees joke that:
“I sell someone an eBook for $9.99, and they pay me $100,000 to read it to them”
That inspired my Digital Experience Edition + Membership approach and explains why audiobooks are now around half of book sales on Amazon.
Here are ways you can record the readings yourself:
Use Voice Memo on a SmartPhone The new SmartPhones have excellent microphones and a bucketload of AI to reduce noise and make you sound good. Put the phone on a pillow in a quiet room with the microphone about 6 inches from your mouth.
Recording on a Computer Use a good microphone on your computer and record with software that came with your computer or audio programs like Audacity, Logic Pro, or Adobe Audition.
Recording Video Recording as video and extracting the audio is also possible.
You are not restricted to just narration. The Music Lesson by bassist Victor Wooton includes music, sound effects, and multiple voice actors.
I use Logic Pro to edit and master audio recordings, including files you record and send to me.
Uploading the Audiobook to Everywhere That Pays
I learned recently that there are many more audiobook platforms than Amazon Audible.
As with books, Amazon represents the majority of total audiobook sales.
Publishing through Amazon ACX will get your audiobook to Audible, Amazon, and Apple Books.
An aggregator such as Voices (formerly Findaway Voices) will get your audiobook everywhere else that pays.
And the most money could come from including your audiobook in direct sales of your Digital Experience Edition.
Creating a Multimedia Digital Experience Edition
The Golden Publishing Sales Machine approach recommends bundling books, courses, videos, audio, and supporting materials in a Digital Experience Edition and selling directly. The Digital Experience Edition combined with group coaching can provide a Golden Resource for you and subscribers.
I use Kartra to create the membership portal, sales landing page, and email campaigns.
GoHighLevel would also work for this.
Lead Magnet Publishing
Sometimes the Gold is in giving things away.
The formatted books can be given away as downloadable PDFs or Flipbooks. I use Heyzine for Flipbooks.
The chapters of your audiobook can be syndicated as podcasts to platforms like Apple Podcasts, Spotify, iHeartRadio, Amazon, and more.
Putting content on a blog post can also be a Publishing Lead Magnet.
There Will Always Be An Offer
As Dan Kennedy says, “there will always be an offer”.
Your books in all formats will have recommendations and links to buy more or your books, join memberships, or retain your services.
All books can open doors and serve as a lead magnet.
My Special Offer
I can help you publish and market everywhere that pays with my Golden Publishing Sales Machine 90-Day Launch Retainer.
In the words of Marie Forleo, “The World Needs That Special Gift That Only You Have.”
That resonates with my mission for Shared Visions Unlimited.
The Gutenberg Press revolutionized publishing, and communication in 1440.
The World Wide Web further exploded online publishing in 1989. A huge lightbulb in my head lit up when I realized the power of hyperlinking around the world and beyond.
For someone like me with an English Literature degree and lots of training and experience in writing, music creation, video production, and more, the world is a wealth of Multimedia Publishing and Marketing Opportunities.
By the way, I leaned toward 19th-century novels by Fyodor Dostoyevsky,Leo Tolstoy, and Charles Dickens when in school because they document monumental changes in the world. Ben Franklin from an earlier time.
I came to appreciate Jane Austin much later.
Modern Publishing Power
The power to share your special gifts far and wide has never been stronger.
And all is possible for free or nearly free for those who have the time and the inclination.
My Golden Publishing Sales Machine Kit is for those who want to do it themselves. I provide weekly presentation and discussion sessions to help with your publishing journey.
The Golden Publishing Sales Machine 90-Day Launch is for those who want to leverage their books, courses, and special gifts to reach as many people as possible and make sales.
The Four Pillars of the Golden Publishing Sales Machine
Here are the four pillars of the Golden Publishing Sales Machine:
Publish Everywhere That Pays. Publish your books in multiple formats, including Print Books, eBooks, and Audiobooks.
Digital Experience Bundle Combine books, courses, and multimedia content in a Digital Experience Edition.
Membership Program Create a membership program with the Digital Experience and member engagement.
Market Everywhere. Market across many media platforms, including: Blog Posts, Social Media, Publicity, Speaking Engagements, and Networking.
I am looking to work with authors and course creators who have made some progress with pillars 1 and 4 and are interested in exploring 3 and 4.
Let’s start with a free Golden Publishing Review session.
Book a review call with Greg Dixon to identify areas to expand and improve your publishing and marketing reach.
Greg Dixon will provide a custom roadmap identifying what to add to your publishing and marketing mix for more sales.
Following the free review, you can retain Greg Dixon to help you implement the golden components and launch your Golden Publishing Sales Machine in 90-Days.
Your Golden Publishing Sales Machine 90-Day Launch
Greg Dixon can help with all of the steps and technology platforms to launch.
The bottom line is, I have a lot of experience and tools for Multimedia Publishing and Marketing.
I have also helped people capture and publish their Personal, Business, and Family Stories.
And, to be honest, most people have asked me to help them get stuff done using technology they don’t want to learn. That includes:
Video production.
Websites.
Marketing tools like Kartra and GoHighLevel.
Audio production.
Live events like concerts.
Speaking.
Membership programs.
Book formatting.
Book covers.
Email and Social Media Marketing.
Desktop Publishing.
Copywriting and Editing.
The Golden Publishing Sales Machine book and membership program I am working on will cover all of that for people who want to do it themselves or have me manage the process for them.
Also on my list is a book or two on Family Story Productions.
Early drafts and some training are already in the Golden Publishing Sales Machine Launch Kit Membership.
The best value I have for your projects is to leverage your stories, methods, and insights by publishing far and wide and creating a membership program around a Digital Experience Edition.
Have books and courses that need a reboot?
Have drafts and outlines for books and courses itching to launch?
Want to add more value to your readers and clients with a Membership Program?
The Build Your Golden Publishing Sales Machine is designed to help all authors and course creators publish everywhere that pays and also attract customers and clients to you and your Golden Offers.
The people who can benefit the fastest include:
Authors who have books completed or nearly completed and still need to launch.
People with books that could be the base for a membership program.
People with books and courses that have not yet generated much in the way of sales or business attraction.
Is that you?
Here are the publishing and marketing approaches to boost your authority and sales.
Publish your books in more formats and platforms than they are now, including print books, eBooks, audiobooks, and Digital Experience Editions.
Create a Membership Program anchored with your books and trainings in a multimedia Digital Experience Edition.
Have weekly sessions where you teach from your books and courses and have a group discussion. These sessions build engagement and provide valuable feedback on what you offer.
Promote everywhere, including social media, publicity, networking, and speaking engagements.
The Golden Publishing Sales Machine combines your multimedia books, membership courses, and comprehensive marketing strategies to help people and make money with your Golden Content.
The Golden Publishing Sales Machine Launch Kit combines a multimedia membership portal with weekly training and Q&A sessions to help you Build Your Publishing Sales Machine.
Build on your own or build with Greg Dixon. The membership portal already presents a wealth of insights and tools for your success and will grow weekly.
People have many reasons for creating books, courses, music, art, and other things. Not all are motivated by business.
For some authors, it is the Joy of Creation or something they need to write to get out of their heads.
Publishing is a checkbox achievement, and they move on to promoting the book or doing anything else with it.
For others, it is business.
We will look at the main business reasons for publishing.
Publishing a Book for Book Sales
Since the dawn of commercial book publishing, the goal for the vast majority has been to sell books.
Success is having your book on display in bookstores, airports, and everywhere books are sold.
Also, online bookstores.
Promote the books and start working on the next one. The Harry Potter series by J. K. Rowling comes to mind.
It is a relatively new notion to consider books as lead magnets for your offers, such as membership and coaching programs.
While I recommend this as part of the Golden Publishing Sales Machine, I also recommend that you aim for the books to have a sales life of their own.
That means making the book self-contained and promoting it so that the book’s sales are a win.
Not easy, but possible. Unlikely if you do not try to market the books for success.
Where to Publish
For some of you, the best route is to create a book proposal to land a book agent and seek a traditional book publishing deal.
Very few books are accepted and published in this way.
The vast majority of you will engage in some form of self-publishing. Most of the major book publishers have self-publishing divisions.
I have also interviewed several small publishing companies that handle the entire writing, editing, publishing, and marketing processes.
I have been uploading edited and formatted books for print and eBook to Amazon Kindle Direct Publishing and IngramSpark. Amazon is the biggest bookseller, and IngramSpark gets you into wholesale catalogues for booksellers and libraries.
I will start creating audiobooks and am looking at aggregator platforms like PublishDrive to print, eBook, and audiobooks out to everywhere that pays.
By the way, ‘everywhere that pays’ is an option for CD Baby. They deserve credit for the phrase. And why I would look at Book Baby too.
Publishing to Attract Clients to Your Golden Offer
There is a marketing perspective of books that makes the primary purpose to build authority and attract people to your Golden Offers.
Golden Offers could be Membership Programs, Coaching Programs, Products, or Services.
What is your Golden Offer?
My recommendation and specialty are to create a Membership Program that teaches the content of your books.
Combining Both Business Reasons to Publish
I strongly recommend that you publish and promote your books so they sell on their own and build in hooks to promote your Golden Offers.
The Foreword can have a QR code and a link to a landing page where people can sign up for the companion Golden Offers.
You can also put a More Resources section at the end of the book to drive traffic.
Publishing is Marketing Too
My broad definition of Publishing is any media that humans can consume.
Publishing blog posts, podcast appearances, print media, radio, and other media formats are also forms of marketing.
Putting your books out everywhere is marketing for you, even if that’s all you offer.
Your Golden Publishing Sales Machine
My encouragement to you is to Build Your Golden Publishing Machine with the main business goals of both selling your books AND selling your Golden Offers.
A book and Membership Program will be available soon.
And I am available to help you with all of the creation, publishing, and marketing steps now.
My 90-Day Launch Offer
Let’s do a 90-day sprint to Build Your Golden Publishing Sales Machine:
Multimedia Digital Experience Edition of your book, which can serve as a Multimedia Membership Program for content with a training aspect.
Publishing the book for distribution everywhere, including print, eBook, and audiobook platforms.
Multimedia Marketing for the book and Membership Program.
The 90-Day Golden Publishing Sales Machine Launch strategy will work for you if you have book and course ideas, or have already published books and courses.
The strategy is something you can do on your own or with Greg Dixon.
Benefits for You
Here are some of the benefits of getting Your Golden Content in front of the people who would learn from it:
Help many people get what they want or need.
Boost your authority.
Sell your books and courses.
Land speaking gigs.
Make money from your speaking engagements.
Repositions What You Already Have
Have books or courses already? We can bundle those into a multimedia membership program and give it new life.
Why to Develop the Membership Program First
Haven’t collected your Golden Content into a book or course yet?
Lets outline the content and develop as modules in a multimedia membership program first:
Here is why:
You can complete one module at a time.
Easy to revise and expand.
You can grant beta testers early access to gather feedback on the content presentation’s viability and quality.
You can start selling early in the launch.
The content from the membership program will be fairly easy to edit for book publication.
The Importance of Weekly Presentations
The difference between someone paying $10 for a book and paying thousands of dollars to work with you is you.
Weekly video and audio podcasts accomplish the following:
Provide helpful insights to your audience.
Help people know, like, and trust you.
Attract people to your membership and coaching offers.
Multimedia Book Publishing
I am a believer is getting Your Golden Content out on as many media formats as possible, including:
Multimedia Digital Experience Editions. I bundle and sell books and courses in a multimedia portal. I use Kartra. GoHighLevel, Skool, and others could work for you.
Print Books and eBooks. I have extensive experience publishing books through Amazon KindleDirect Publishing and IngramSpark. I am looking at some of the aggregator services to get the books out far and wide. Everywhere that pays:-)
Audio Books. Another way people can enjoy your Golden Content.
Flipbooks. A flipbook is a link or embedded player that presents a formatted book on screen. Perfect for sharing and embedding in a Membership Program.
Launch Roadmap
Here is an overview of the Golden Publishing Sales Machine launch steps:
Plan the content for the multimedia membership program.
Implement the content in the multimedia portal. I use Kartra Memberships for what I call a Digital Experience Edition.
Create a Sales Landing Page where people can subscribe to the Membership Program or, if offered, make an appointment for personal coaching.
Promote using blog posts, social media posts, live streaming, podcasts, event appearances, email, and publicity announcements. Paid online, print and radio ads could be effective in some cases.
Create lead magnets such as videos, flipbooks, and PDFs to build authority.
Provide a premium offer, such as group or one-on-one coaching. Mastermind groups are sometimes more valued than coaching.
Publish the content as print books, eBooks, and audiobooks to reach a paying audience everywhere.
Rinse and Repeat
Run the launch sequence for 90 days.
Add books and programs over time and continue expanding your authority and influence.
Special Offers
I can help you with all of the above.
The 90-Day Launch Retainer is $388 per month for 3 months.
Want to learn how to Build Your Golden Publishing Sales Machine with my guidance?
Subscribe to the Build Your Golden Publishing Sales MachineKit membership with weekly online presentations and growing multimedia content. Related books will be included in the membership when published.
And I am trying something new. If you want to do most of the work yourself and share in the success that comes from my approach, you can make a Gratitude Offering as some multiple of $88.
Do you want to build authority, leave a legacy, and attract people to your Golden Offers with the Golden Publishing Sales Machine?
The main idea of the GoldenPublishing Sales Machine is to use a wide range of media publishing to attract customers and clients to Your Golden Offer.
One way to visualize this is as a wheel or sphere, with Your Golden Offer as the Hub in the center.
Published content, such as your book, could be the Golden Offer in itself or a lead magnet for your Golden Offer.
What Is Your Golden Offer?
Every person has a different goal for publishing and a different focus for their marketing.
For most authors, the book itself is often their Golden Offer. The book is not a lead magnet for anything else, as they are busy writing the next book.
The book itself would be at the center of their GoldenPublishing Sales Machine.
For a Course Creator, the course or membership program would be the Golden Offer at the hub of their Golden Publishing Sales Machine.
For you, it could be customers and clients.
The Golden Offer for concerts and theatre productions is a ticket to the event.
What is the goal of your marketing?
How the Golden Publishing Sales Machine Works
Start by visualizing a marketing wheel with your Golden Offer as the centre Hub. Here are some ways of attracting people to the offer:
Blog Posts with Search Engine and AI Search Optimization
Social Media Posts
Video and Audio Podcasts
Publicity and/or Advertising on print, radio, online, and television media outlets.
Links from books and other media. QR Codes work in print media and live presentations.
Networking
Email
The Power Posting Strategy
Here is a Power Posting Strategy I routinely use for my own offers and for clients. Here is how it would work for you:
The first step is to compose a short article or post about your product or service.
The post could be an overview, a case study, a client testimonial, a special offer, or any other content that builds awareness and attracts potential clients to you and your offers.
I create the blog post with Search Engine Optimization (SEO) in mind and submit it to Google Search Console.
Then I create variations for posting on social media platforms, including LinkedIn, Facebook, Instagram, and other relevant sites.
The posts can be the whole article or a shortened version with links to the blog post.
Then we send a variation of the post to your mailing list via email.
Building an email list and creating email campaigns remain one of the most effective marketing strategies for achieving long-term success.
A variation of this is to use StreamYard and a social media poster to publish a Video Podcast on LinkedIn, YouTube, Facebook, and Instagram.
If appropriate, I will use Buzzsprout to syndicate the audio to podcast platforms such as Apple Podcasts, Spotify, iHeartRadio, Amazon Music, and more.
Audio Podcasts will reach a different audience than Video Streams.
The Golden Offer will appear in searches within hours. We can measure traffic to the Golden Offer.
Whether your book is the Golden Offer, part of the Golden Offer, or a Lead Magnet for Your Golden Offer, publishing in multiple formats will increase your audience.
Here are the many ways I publish books and courses for myself and clients:
Printed Books and eBooks I currently use Amazon Kindle Direct Publishing and IngramSpark. I am looking at other options as well.
Flipbooks Fabulous for giving away as Lead Magnets.
Downloadable PDFs Perfect for Lead Magnets.
Multimedia Experience Editions I use Kartra Memberships to collect audio, video, images, text, and more for books, courses, media collections, and family stories. GoHighLevel would work for this as well.
Audio Books I am listening to audiobooks and will release an audiobook of my next book across many audiobook platforms.
Blogging Website My All My Relations website at allmyrelationsbook.com is an experiment in releasing a book as a website.
A blogging website is perfect if your goal is to have your content available to as many people as possible.
Serial Publication by Email You could send out a chapter a day.
I can help you publish your content on some or all of these platforms and implement landing pages and sales funnels.
For some of you, presenting your Golden Offer in a webinar could be the most effective way to convert people into clients, customers, or collaborators.
There is a reason Tony Robbins, Kim Walsh Phillips, Dan Kennedy, Dave Dee, and many others present offers at live events and presentations.
Your marketing mission then becomes attracting people to register for a webinar. Live is best, but evergreen webinars convert too.
I can help you prepare and host webinars and other presentations.
My Golden Publishing Sales Machine Offer
Whether you are starting with little more than an idea or have a book or course completed, I can help you through your entire publishing and marketing journey.
Get started for $388, plus $188 a month until cancelled.
