The bottom line is, I have a lot of experience and tools for Multimedia Publishing and Marketing.
I have also helped people capture and publish their Personal, Business, and Family Stories.
And, to be honest, most people have asked me to help them get stuff done using technology they don’t want to learn. That includes:
Video production.
Websites.
Marketing tools like Kartra and GoHighLevel.
Audio production.
Live events like concerts.
Speaking.
Membership programs.
Book formatting.
Book covers.
Email and Social Media Marketing.
Desktop Publishing.
Copywriting and Editing.
The Golden Publishing Sales Machine book and membership program I am working on will cover all of that for people who want to do it themselves or have me manage the process for them.
Also on my list is a book or two on Family Story Productions.
Early drafts and some training are already in the Golden Publishing Sales Machine Launch Kit Membership.
The best value I have for your projects is to leverage your stories, methods, and insights by publishing far and wide and creating a membership program around a Digital Experience Edition.
Have books and courses that need a reboot?
Have drafts and outlines for books and courses itching to launch?
Want to add more value to your readers and clients with a Membership Program?
The Build Your Golden Publishing Sales Machine is designed to help all authors and course creators publish everywhere that pays and also attract customers and clients to you and your Golden Offers.
The people who can benefit the fastest include:
Authors who have books completed or nearly completed and still need to launch.
People with books that could be the base for a membership program.
People with books and courses that have not yet generated much in the way of sales or business attraction.
Is that you?
Here are the publishing and marketing approaches to boost your authority and sales.
Publish your books in more formats and platforms than they are now, including print books, eBooks, audiobooks, and Digital Experience Editions.
Create a Membership Program anchored with your books and trainings in a multimedia Digital Experience Edition.
Have weekly sessions where you teach from your books and courses and have a group discussion. These sessions build engagement and provide valuable feedback on what you offer.
Promote everywhere, including social media, publicity, networking, and speaking engagements.
The Golden Publishing Sales Machine combines your multimedia books, membership courses, and comprehensive marketing strategies to help people and make money with your Golden Content.
The Golden Publishing Sales Machine Launch Kit combines a multimedia membership portal with weekly training and Q&A sessions to help you Build Your Publishing Sales Machine.
Build on your own or build with Greg Dixon. The membership portal already presents a wealth of insights and tools for your success and will grow weekly.
People have many reasons for creating books, courses, music, art, and other things. Not all are motivated by business.
For some authors, it is the Joy of Creation or something they need to write to get out of their heads.
Publishing is a checkbox achievement, and they move on to promoting the book or doing anything else with it.
For others, it is business.
We will look at the main business reasons for publishing.
Publishing a Book for Book Sales
Since the dawn of commercial book publishing, the goal for the vast majority has been to sell books.
Success is having your book on display in bookstores, airports, and everywhere books are sold.
Also, online bookstores.
Promote the books and start working on the next one. The Harry Potter series by J. K. Rowling comes to mind.
It is a relatively new notion to consider books as lead magnets for your offers, such as membership and coaching programs.
While I recommend this as part of the Golden Publishing Sales Machine, I also recommend that you aim for the books to have a sales life of their own.
That means making the book self-contained and promoting it so that the book’s sales are a win.
Not easy, but possible. Unlikely if you do not try to market the books for success.
Where to Publish
For some of you, the best route is to create a book proposal to land a book agent and seek a traditional book publishing deal.
Very few books are accepted and published in this way.
The vast majority of you will engage in some form of self-publishing. Most of the major book publishers have self-publishing divisions.
I have also interviewed several small publishing companies that handle the entire writing, editing, publishing, and marketing processes.
I have been uploading edited and formatted books for print and eBook to Amazon Kindle Direct Publishing and IngramSpark. Amazon is the biggest bookseller, and IngramSpark gets you into wholesale catalogues for booksellers and libraries.
I will start creating audiobooks and am looking at aggregator platforms like PublishDrive to print, eBook, and audiobooks out to everywhere that pays.
By the way, ‘everywhere that pays’ is an option for CD Baby. They deserve credit for the phrase. And why I would look at Book Baby too.
Publishing to Attract Clients to Your Golden Offer
There is a marketing perspective of books that makes the primary purpose to build authority and attract people to your Golden Offers.
Golden Offers could be Membership Programs, Coaching Programs, Products, or Services.
What is your Golden Offer?
My recommendation and specialty are to create a Membership Program that teaches the content of your books.
Combining Both Business Reasons to Publish
I strongly recommend that you publish and promote your books so they sell on their own and build in hooks to promote your Golden Offers.
The Foreword can have a QR code and a link to a landing page where people can sign up for the companion Golden Offers.
You can also put a More Resources section at the end of the book to drive traffic.
Publishing is Marketing Too
My broad definition of Publishing is any media that humans can consume.
Publishing blog posts, podcast appearances, print media, radio, and other media formats are also forms of marketing.
Putting your books out everywhere is marketing for you, even if that’s all you offer.
Your Golden Publishing Sales Machine
My encouragement to you is to Build Your Golden Publishing Machine with the main business goals of both selling your books AND selling your Golden Offers.
A book and Membership Program will be available soon.
And I am available to help you with all of the creation, publishing, and marketing steps now.
My 90-Day Launch Offer
Let’s do a 90-day sprint to Build Your Golden Publishing Sales Machine:
Multimedia Digital Experience Edition of your book, which can serve as a Multimedia Membership Program for content with a training aspect.
Publishing the book for distribution everywhere, including print, eBook, and audiobook platforms.
Multimedia Marketing for the book and Membership Program.
The 90-Day Golden Publishing Sales Machine Launch strategy will work for you if you have book and course ideas, or have already published books and courses.
The strategy is something you can do on your own or with Greg Dixon.
Benefits for You
Here are some of the benefits of getting Your Golden Content in front of the people who would learn from it:
Help many people get what they want or need.
Boost your authority.
Sell your books and courses.
Land speaking gigs.
Make money from your speaking engagements.
Repositions What You Already Have
Have books or courses already? We can bundle those into a multimedia membership program and give it new life.
Why to Develop the Membership Program First
Haven’t collected your Golden Content into a book or course yet?
Lets outline the content and develop as modules in a multimedia membership program first:
Here is why:
You can complete one module at a time.
Easy to revise and expand.
You can grant beta testers early access to gather feedback on the content presentation’s viability and quality.
You can start selling early in the launch.
The content from the membership program will be fairly easy to edit for book publication.
The Importance of Weekly Presentations
The difference between someone paying $10 for a book and paying thousands of dollars to work with you is you.
Weekly video and audio podcasts accomplish the following:
Provide helpful insights to your audience.
Help people know, like, and trust you.
Attract people to your membership and coaching offers.
Multimedia Book Publishing
I am a believer is getting Your Golden Content out on as many media formats as possible, including:
Multimedia Digital Experience Editions. I bundle and sell books and courses in a multimedia portal. I use Kartra. GoHighLevel, Skool, and others could work for you.
Print Books and eBooks. I have extensive experience publishing books through Amazon KindleDirect Publishing and IngramSpark. I am looking at some of the aggregator services to get the books out far and wide. Everywhere that pays:-)
Audio Books. Another way people can enjoy your Golden Content.
Flipbooks. A flipbook is a link or embedded player that presents a formatted book on screen. Perfect for sharing and embedding in a Membership Program.
Launch Roadmap
Here is an overview of the Golden Publishing Sales Machine launch steps:
Plan the content for the multimedia membership program.
Implement the content in the multimedia portal. I use Kartra Memberships for what I call a Digital Experience Edition.
Create a Sales Landing Page where people can subscribe to the Membership Program or, if offered, make an appointment for personal coaching.
Promote using blog posts, social media posts, live streaming, podcasts, event appearances, email, and publicity announcements. Paid online, print and radio ads could be effective in some cases.
Create lead magnets such as videos, flipbooks, and PDFs to build authority.
Provide a premium offer, such as group or one-on-one coaching. Mastermind groups are sometimes more valued than coaching.
Publish the content as print books, eBooks, and audiobooks to reach a paying audience everywhere.
Rinse and Repeat
Run the launch sequence for 90 days.
Add books and programs over time and continue expanding your authority and influence.
Special Offers
I can help you with all of the above.
The 90-Day Launch Retainer is $388 per month for 3 months.
Want to learn how to Build Your Golden Publishing Sales Machine with my guidance?
Subscribe to the Build Your Golden Publishing Sales MachineKit membership with weekly online presentations and growing multimedia content. Related books will be included in the membership when published.
And I am trying something new. If you want to do most of the work yourself and share in the success that comes from my approach, you can make a Gratitude Offering as some multiple of $88.
Do you want to build authority, leave a legacy, and attract people to your Golden Offers with the Golden Publishing Sales Machine?
The main idea of the GoldenPublishing Sales Machine is to use a wide range of media publishing to attract customers and clients to Your Golden Offer.
One way to visualize this is as a wheel or sphere, with Your Golden Offer as the Hub in the center.
Published content, such as your book, could be the Golden Offer in itself or a lead magnet for your Golden Offer.
What Is Your Golden Offer?
Every person has a different goal for publishing and a different focus for their marketing.
For most authors, the book itself is often their Golden Offer. The book is not a lead magnet for anything else, as they are busy writing the next book.
The book itself would be at the center of their GoldenPublishing Sales Machine.
For a Course Creator, the course or membership program would be the Golden Offer at the hub of their Golden Publishing Sales Machine.
For you, it could be customers and clients.
The Golden Offer for concerts and theatre productions is a ticket to the event.
What is the goal of your marketing?
How the Golden Publishing Sales Machine Works
Start by visualizing a marketing wheel with your Golden Offer as the centre Hub. Here are some ways of attracting people to the offer:
Blog Posts with Search Engine and AI Search Optimization
Social Media Posts
Video and Audio Podcasts
Publicity and/or Advertising on print, radio, online, and television media outlets.
Links from books and other media. QR Codes work in print media and live presentations.
Networking
Email
The Power Posting Strategy
Here is a Power Posting Strategy I routinely use for my own offers and for clients. Here is how it would work for you:
The first step is to compose a short article or post about your product or service.
The post could be an overview, a case study, a client testimonial, a special offer, or any other content that builds awareness and attracts potential clients to you and your offers.
I create the blog post with Search Engine Optimization (SEO) in mind and submit it to Google Search Console.
Then I create variations for posting on social media platforms, including LinkedIn, Facebook, Instagram, and other relevant sites.
The posts can be the whole article or a shortened version with links to the blog post.
Then we send a variation of the post to your mailing list via email.
Building an email list and creating email campaigns remain one of the most effective marketing strategies for achieving long-term success.
A variation of this is to use StreamYard and a social media poster to publish a Video Podcast on LinkedIn, YouTube, Facebook, and Instagram.
If appropriate, I will use Buzzsprout to syndicate the audio to podcast platforms such as Apple Podcasts, Spotify, iHeartRadio, Amazon Music, and more.
Audio Podcasts will reach a different audience than Video Streams.
The Golden Offer will appear in searches within hours. We can measure traffic to the Golden Offer.
Whether your book is the Golden Offer, part of the Golden Offer, or a Lead Magnet for Your Golden Offer, publishing in multiple formats will increase your audience.
Here are the many ways I publish books and courses for myself and clients:
Printed Books and eBooks I currently use Amazon Kindle Direct Publishing and IngramSpark. I am looking at other options as well.
Flipbooks Fabulous for giving away as Lead Magnets.
Downloadable PDFs Perfect for Lead Magnets.
Multimedia Experience Editions I use Kartra Memberships to collect audio, video, images, text, and more for books, courses, media collections, and family stories. GoHighLevel would work for this as well.
Audio Books I am listening to audiobooks and will release an audiobook of my next book across many audiobook platforms.
Blogging Website My All My Relations website at allmyrelationsbook.com is an experiment in releasing a book as a website.
A blogging website is perfect if your goal is to have your content available to as many people as possible.
Serial Publication by Email You could send out a chapter a day.
I can help you publish your content on some or all of these platforms and implement landing pages and sales funnels.
For some of you, presenting your Golden Offer in a webinar could be the most effective way to convert people into clients, customers, or collaborators.
There is a reason Tony Robbins, Kim Walsh Phillips, Dan Kennedy, Dave Dee, and many others present offers at live events and presentations.
Your marketing mission then becomes attracting people to register for a webinar. Live is best, but evergreen webinars convert too.
I can help you prepare and host webinars and other presentations.
My Golden Publishing Sales Machine Offer
Whether you are starting with little more than an idea or have a book or course completed, I can help you through your entire publishing and marketing journey.
Get started for $388, plus $188 a month until cancelled.
Do you have a Vision or two you want to share with the world?
Something to help people or businesses have better experiences?
Or simply your own stories?
The world needs that special gift that only you have!
Marie Forleo
I am something like a Zen Master at getting information out to audiences worldwide across a wealth of platforms.
Here is what I do to spread the word of my own visions for the world. I can do the same for your visions.
Blog Posts
Most content launches start with a blog post like this one.
Often, I will write directly in WordPress or draft in Google Docs.
I’ve trained an AI system in AWAI Copyediting, Copywriting, and across many subject areas.
I use folders in Grok. Most AI systems will work great. I often ask for copyediting feedback and a revised draft. I use this approach for client projects as well as my own.
Splash Images
I use a variety of sources and Adobe Photoshop to create an image that conveys the message.
These images are essential for search listings, YouTube, and social media posts.
Google Search Console
I use Yaost in WordPress to optimize for search engines (SEO) and AI learning models.
Then I register with Google Search Console.
Registering with Google Search Console, combined with the steps outlined below, can help the page appear in search results within a few hours of launch.
Social Media
I use GoHighLevel to send messages across social media platforms, including LinkedIn profiles and pages, Facebook profiles and pages, Instagram, and more.
Sometimes I copy and paste the blog post, edit it, and send it. Or I will create an intro and a link.
Following Dan Kennedy’s guidance, there will always be a Call To Action with a link.
Video Streaming
I follow up the blog post with a related live stream using StreamYard Studio.
My streaming destinations are LinkedIn,YouTube, and many Facebook profiles and pages. More destinations are available through StreamYard.
The marketing tool in GoHighLevel can send the video to more destinations.
LinkedIn is my favourite connection platform.
Audio Podcasts
I can use the audio and transcript from StreamYard to syndicate an audio podcast through Buzzsprout.
Often, I paste and edit the blog post for use as the show notes. Adding the transcript can improve search results.
The word ‘podcast’ has come to describe a general ‘broadcast’, either video or audio. The usage is unhelpful as the platforms are quite different, with different distribution mechanisms and audiences.
The audio podcasts get to a different audience than the video broadcasts and social media.
And people can subscribe to your podcasts on most of these platforms.
Another bonus is that your episodes could also appear in search results.
Substack and LinkedIn Articles
Both Substack and LinkedIn articles show up online and in email to subscribers.
The blog post can be pasted in and edited, providing a quick way to reach another audience.
I connected my Substack account to my Buzzsprout podcast acount and Substack generated Substack posts from my podcasts.
Bonus!
Email
Email is still the best way to reach people who want to learn about your golden content and offers.
If not, they can simply unsubscribe.
Most content that would go into a blog post can also be sent via email for convenience to your audience.
I use Kartra for email, membership courses, video, surveys, landing pages, and more. I am one of the top experts worldwide on the platform and have helped many clients on the platform.
There are many reasons for publishing a book, including leaving your insights and stories for posterity and opening doors for you and your business.
Putting a book on Amazon with Amazon KDP gives you a presence on the world’s largest book market.
Listing on IngramSpark enables book sales through bookstores and makes the book available for order in libraries and other outlets.
The content from blog posts can also be used in your books.
Shared Visions Unlimited and collaborators can help publish your books in multiple formats, including:
Print Book
eBook
PDF (great for lead magnets and printable resources)
Audiobooks
Digital Experience Editions (Kartra Memberships)
Flipbook.
Book Website.
Membership Courses
If you come to me with a book idea, I will also suggest developing a course.
The same goes for a course—could we publish a book on the topic?
My membership platform of choice is Kartra because it integrates text, video, audio, surveys, quizzes, payments, and more into a sophisticated multimedia membership course that performs better on smartphones than many dedicated apps.
GoHighLevel, Teachable, Kajabi, and other platforms are also worthy.
Media Articles
Sometimes your content would also find an audience through magazines, newsletters, radio, and television. Start with your local media outlets.
Publicity
The launch of a book, membership course, product, or service can attract significant attention through press releases.
Speaking
Speaking on podcasts, in broadcasts, at events, in networking meetings, and in front of interested groups can help bring your vision to the world.
Come be my guest on the Shared Visions Unlimited Show!
Across Multiple Dimensions
Not only is the universe stranger than we think, it is stranger than we can think.
Many people believe that humans are not limited by time and space and can communicate through practices such as prayer, meditation, and connections beyond conventional notions of the physical world.
Next Steps
Please consider using more of these platforms to share your vision with the world.
📔 Greg Dixon talks with Thomas Goodlet, Sr., owner of Two Penney Publishing, about his journey from music to running a book publishing company. And what your publishing journey would look like with Two Penney Publishing. 📚
As a writer, you have a lot of different options for publishing your book, from learning how to publish for free or nearly free with Amazon Kindle Direct Publishing (KDP) and IngramSpark to Traditional Book Publishing.
The road to traditional publishing is long and nearly impossible for most authors. Most major publishers have self-publishing divisions. For example, Hay House Publishing has Balboa Press.
Two Penney Publishing provides an affordable middle option.
No matter which path you choose, the publishing journey includes a number of steps, including:
✅ Writing
✅ Editing
✅ Formating
✅ Illustrations
✅ Cover Design
✅ Marketing
✅ Submitting
✅ Audiobook Production
The team at Two Penny Publishing has specialists in each area to help you every step of the way, starting with writing and book development coaching.
Learn more at https://twopennypublishing.com/
Greg Dixon Shared Visions Unlimited Publishing | Marketing | Story Productions | Fun With Music
My YouTube channel has hundreds of videos on a wide range of topics, including training, marketing, projects, events, and music. It is an archive of what I have done since 2007!
My encouragement to everyone is to preserve family members’ personal stories while you still can.
I offer planning and resources to capture stories and related media, assembling them into montages, websites, Life Vaults, and books to preserve and share legacy.
My personal project for 2026 is Playing Music For Fun, where I help people explore music and get past personal beliefs like “I have no musical talent”.
You were born musical, and a lifetime of joy awaits you at all levels.
I am looking for musical guests to share their journey on my video podcast.
