The bottom line is, I have a lot of experience and tools for Multimedia Publishing and Marketing.
I have also helped people capture and publish their Personal, Business, and Family Stories.
And, to be honest, most people have asked me to help them get stuff done using technology they don’t want to learn. That includes:
Video production.
Websites.
Marketing tools like Kartra and GoHighLevel.
Audio production.
Live events like concerts.
Speaking.
Membership programs.
Book formatting.
Book covers.
Email and Social Media Marketing.
Desktop Publishing.
Copywriting and Editing.
The Golden Publishing Sales Machine book and membership program I am working on will cover all of that for people who want to do it themselves or have me manage the process for them.
Also on my list is a book or two on Family Story Productions.
Early drafts and some training are already in the Golden Publishing Sales Machine Launch Kit Membership.
The best value I have for your projects is to leverage your stories, methods, and insights by publishing far and wide and creating a membership program around a Digital Experience Edition.
Have books and courses that need a reboot?
Have drafts and outlines for books and courses itching to launch?
Want to add more value to your readers and clients with a Membership Program?
In simple terms, I have a deep set of experiences, tools, and strategies to help people publish and market many things.
If you have something you want to share as an author, speaker, or course creator, I can help you.
Want to share personal and family stories? I can help you with that.
Have a vision for the world to share? I’m your man.
Want to sell tickets to shows and events? I’ve had a lot of success with that.
Do you have products and services to sell? Let’s get the word out and create the systems to make the sales.
I have an affordable and sustainable retainer to work with you to achieve your publishing and marketing goals.
The retainer is $388 for the first month and $88/month until cancelled.
The idea is to launch your project, keep it available online, and build over time. Examples include landing pages, sales funnels, blogging websites for stories and marketing, and more.
Your project may be much bigger than that. We can discuss that as we get the first steps done.
Here are some sample projects for the Golden Publishing Retainer.
Personal and Family Story Productions
One of the things I love to do is capture, preserve, and share family stories. This is why I bought my first still and video cameras.
Over the years, I have created everything from photo montages to books to multimedia collections and websites to share personal and family stories.
I am running a Family Story Challenge: Capture family stories while you can.
I teach people how to plan, collect, assemble, and publish one or more family stories.
Working with me for a story production includes:
Planning the stories to capture.
Creating a set of Google Drive folders for you and your family to upload and organize photos, documents, and other media to have a safe place for it and for use in story productions.
Assembling one or more story productions.
Creating some or all of the following to share the information and stories:
Blogging website for multimedia content that can grow over time.
Print books.
Audiobooks.
Video presentations.
Secure multimedia repository.
In many ways, a website that I provide is the best place to share stories over time.
Earlier this year, I ran a Writing For Fun challenge, encouraging people to write simply for the sheer joy of it.
There are also many reasons why you may want to publish books, including:
Leave a legacy.
Share information to make the world better for people or businesses.
To be entertaining.
Englighten the world.
Build your world presence, influence, and authority.
Attract clients and customers to your offers.
Get speaking gigs.
Why do you want to publish your books?
Whatever the reason, here is how I help authors publish and market books:
Help with the planning and assembly.
Copyediting. I can recommend some developmental editors and ghostwriters.
Preparing the manuscript for submission.
Preparing covers for the print and eBook versions.
Submit to Amazon Kindle Direct Publishing and IngramSpark as appropriate. Part of the discussion is whether you want to self-publish or submit to a traditional publishing house. I can help with those decisions and support promotion either way.
Help with query letters and social media campaigns to promote the book before, during, and after the launch.
One thing to consider is creating an author website right away to publish excerpts and promote the book before it is published.
Video has been a huge part of what I have done for the last thirty years and continues to be a large part of the publishing and marketing I do today.
My YouTube channel at https://www.youtube.com/gregdixon2007 gets around 1.8K views a month organically across hundreds of videos published since 2007.
The channel is something of an archeological dig of everything I have been interested in along with many interviews and client projects.
Many more video projects are not public on the channel.
Video is key to story productions, marketing, training, fun interviews, and more.
I have recently been extracting the audio for a podcast.
Video using in-person and online tools can be part of your Golden Publishing Retainer.
Leverage Your Golden Content With Courses and Membership Programs
If you have book content that teaches helpful things for people and businesses, I encourage you to create an online course and membership program to make a difference in lives and make money.
Maybe you already have a book that would be good for that?
Going the other way, perhaps you have online courses and training programs that would make good books.
Publish Everywhere!
Here are the main elements of my Golden Publishing Sales Machine.
Publish a Book
Publish a related Online Course and Membership Program
Cross-market
Use the content for promotion, including webinars.
The main reason I subscribed to Kartra was to create and sell online courses.
I have all of the tools, experience, and strategies to implement a Golden Publishing Sales Machine for you.
Kartra is also great for sales landing pages, email marketing, webinar funnels, payments, and other resources for your success.
It is simply not possible to drive on I-90 through South Dakota and miss Wall Drugs. There are billboards all along the highway, with photos of people around the world holding up signs like “Only 3,950 miles to wall drugs”. I tell the story in the broadcast.
Here are some digital billboards, big and small.
Splash Images
I create a splash image for every blog post, video clip, and social media clip I publish.
You can see these by searching for greg dixon marketing or greg dixon writing.
It is these mini-billboards that attract people to watch videos and read posts and articles.
Business Cards, Post Cards, and Posters
Small and large print assets like business cards, postcards, and posters.
A post card is a good size for cost-effective print mailing and for posting on bulletin boards in public spaces.
Digital Billboards
More and more large billboards, both inside and outside, are digital, allowing for motion and rotating messages.
Scaling
Your splash image can be scaled and adapted from a business card to a gigantic billboard.
Consider how book publishing, course creation, stories, and marketing can all fit together holistically for you to share your stories and help people.
As humans, we tend to approach things in silos: write a book ~ create a course ~ sell a service ~ tell my story ~ do a broadcast ~ try marketing here ~ and write some stuff.
Me too.
Over the years I have tried a lot of boxes: writer ~ artist ~ musician ~ course creator ~ publisher ~ video creator ~ marketer ~ software engineer ~ driver ~ logger ~ fisher ~ minor ~ literature ~ philosophy ~ traveller …
Sometimes I think my most accurate job description is Chief Enabler to Do Stuff.
The list a variety of projects is vast and diverse!
Shared Visions Unlimited aims to integrate all of that to provide encouragement and services for Publishing, Course Creation, Story Production, and Marketing.
The essential idea is that we are all creative beings constantly exploring life and sharing things like stories, insights, products, and services to grow lives and businesses.
As Marie Forlio says, “The world needs that special gift that only you have.”
The main principle here is that there are many ways to get your message out into the world.
I will explore expanding and integrating media and strategies in the next sections.
Publish Your Book In Multiple Formats
I have helped people publish their books over the decades because they asked for my help. I recently recast Shared Visions Unlimited to include writing, publishing, and marketing services.
Betty Withrow and I have helped many authors complete their books and formatted and submitted the books to Amazon Kindle Direct Publishing and IngramSpark to get the printed and eBook versions out through the usual channels.
Here is an expanded list of where the content from your book could go:
We offer all of these versions.
Printed Book.
eBook (Kindle, Amazon Books, …)
Audio Books
Podcasts and Broadcasts (serial readings like Charles Dickens, Fyodor Dostoyevsky, and others used to publish their books).
Print Publications
Video
Flipbooks
Print Magazines
Digital Magazines
Digital Experience Editions
Courses and Membership Programs
If you come to me with a book you want published, I will likely suggest that you consider creating a related course or membership program to leverage your content and benefit more people.
If you talk to me with a course in mind, I will suggest you consider creating and publishing companion books as well.
And a comprehensive plan to develop and market the books, courses, and related stuff all at the same time using my Publishing Sales Machine.
Digital Experience Editions
I use the Kartra Membership platform to create a multimedia repository for books, audio, video, downloadable resources, exercises, and more to create a rich digital version of your book and any related course creation elements.
I marry a course creation platform with multimedia publishing.
We often say the time to start marketing your book course or product is when you have the main idea and a working title.
Further than that, you can develop the content as part of your marketing campaign.
Let’s say you have an outline for a course and book. You can present each topic on your outline in live sessions and posts, all leading back to a landing page with an opt-in for a mailing list and a membership that grows over time.
You can start selling access right away, build engagement, and get feedback on your content.
Merritt is a town of around seven thousand people three hours north-east of Vancouver that was the home of a large county-music festival. There are murals of county stars on buildings downtown.
The town has many families with a long history in Merritt including a family from the Basque region of Spain who arrived over fifty years ago.
There are also many First Nations groups doing amazing things with health and friendship centres.
Greg and his Doug drive elders from remote communities to meetings, medical appointments, and dental appointments in facilities that they created. The also help drive children to the library, pool, and other evens in the region.
Greg will conduct video and audio interviews and assemble photos to tell the stories.
