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Category: Marketing (Page 3 of 4)

Marketing and Publishing Actions to Grow Your Business

February 27, 2025 /

If you are an author, coach, speaker, or entrepreneur, your growing success is built through consistent actions.

This post presents a number of action steps that you can take yourself or with my help.

Some of the actions are daily and weekly practices, and some are small projects. Start with the one with the most impact today and add others over time.

Here are some actions to consider.

Blog Posts

One of the most effective ways to share your ideas and offers is to publish a blog post regularly.

You can register the posts with Google Search Console to get listed in searches quickly,

You can leverage these posts through repurposing:

  • Publish as a LinkedIn article
  • Publish on Substack
  • Publish as Social Media Posts
  • Use in Online Courses and Membership Programs
  • Include in your books.

I can help you with the writing and publishing.

Social Media Posts

Regular posts on social media can keep you in mind for potential collaborators, clients, and customers.

Building a tribe can also help you get speaking gigs and podcast invitations.

The posts also contribute to your online presence through searches. Be the go-to authority who seems to be everywhere!

Many of the people you meet networking will check out your online presence by searching.

I can help you with that.

Update Your Online Presence

Do your website, social media profiles, and YouTube channels present what you offer in a magnetic way?

Or are they out of date and ineffective?

I offer a free review with suggestions for improvement.
My partner Bonnie is fun to work with to tweak your profiles.

Using More Video

Video is one of the best ways to get people’s attention to what you have to offer.

Video is also a fabulous tool for sharing your insights or simply entertaining.

Videos can be simple live streams from your phone, full productions, or anything in between.

I use StreamYard Studio to stream interviews, commentary, offers, and training to a wide audience.

I will also use the audio from the to create a podcast to reach a broad audience through audio platforms like Apple Podcasts, Spotify, Amazon, and iHeartRadio.

Need help to set up and sustain our video strategies?

Connecting With Email

The best thing you can do for your long-term success is to build a mailing list and send regular emails to your tribe.

Often the first action step for your potential collaborators and clients will be to sign up for your mailing list.

Here are some actions with your mailing list:

  • Email at least once a week with information to engage people with you and what you offer.
  • Mail invitations to events and workshops.
  • Deliver a series of emails on a specific topic or training as an automated sequence.

I use Kartra to capture leads and send emails. There are many other platforms.

I can set you up and help with your email content and strategies.

Presentations and Workshops

A live presentation where people can engage with you and ask questions can help you attract and convert people to your offers.

I can provide many examples of people who generate thousands of dollars of revenue through presentations and workshops.

I can help you implement full workshop funnels.

Book and Course Publishing

Nothing moves you from being a one-to-one service provider to having a scalable business than having books and courses.

Books can also be your lead magnet and calling card for getting publicity and invitations to speaking opportunities.

A book and course combination can be your golden ticket to success.

The good news is that courses and books can often be built using content from your posts, videos, and presentations.

I can help you with all of the book, course, and multimedia publishing steps.

What Are Your Goals?

Let’s discuss your goals and how to implement some or all of the action steps.

I offer you a free suggestion report for the actions that would help you the most, sorted by priority, including links to some resources to help you implement them yourself.

And I am available to help you implement.

Branded Billboards Build Business

February 22, 2025 /
Greg Dixon ~ Branded Billboards Build Business

You all know billboards. You see them on roads and buildings everywhere.

Splash images, business cards, postcards, posters, and other displays are also billboards that promote your business.

Physical Billboards ~ The Wall Drugs Story

It is simply not possible to drive on I-90 through South Dakota and miss Wall Drugs. There are billboards all along the highway, with photos of people around the world holding up signs like “Only 3,950 miles to wall drugs”. I tell the story in the broadcast.

Here are some digital billboards, big and small.

Splash Images

I create a splash image for every blog post, video clip, and social media clip I publish.

You can see these by searching for greg dixon marketing or greg dixon writing.

It is these mini-billboards that attract people to watch videos and read posts and articles.

Business Cards, Post Cards, and Posters

Small and large print assets like business cards, postcards, and posters.

A post card is a good size for cost-effective print mailing and for posting on bulletin boards in public spaces.

Digital Billboards

More and more large billboards, both inside and outside, are digital, allowing for motion and rotating messages.

Scaling

Your splash image can be scaled and adapted from a business card to a gigantic billboard.

I can help you with all of that. Let’s Chat.

The Golden Marketing Sales Machine with Conversion Alchemy

January 24, 2025 /
The Golden Marketing Sales Machine with Conversion Alchemy with Greg Dixon and Roy Dickan

I combine my comprehensive marketing strategies with Conversion Alchemy by my Total Traffic and Conversion collaborator, Roy Dickan.

Conversion Alchemy is an AI tool that actively acquires qualified leads from searches and site visitors.

We add them to a mailing list in Kartra and subscribe them to an email sequence. It works very well.

You can use the leads for future email campaigns.

The Golden Marketing Sales Machine combines landing pages, blogging, social media, and YouTube to dominate your online presence and attract people to you and your offers.

Dominate Your Niche!

Who Is The Golden Sales Machine For?

This comprehensive marketing approach will work for any person, entrepreneur, or company that offers something that people will pay for, including:

  • Authors
  • High-End Coaches
  • Entrepreneurs
  • Professional Practices, like Dentists and Therapists
  • Real Estate Investors
  • Course Creators
  • Artists
  • Musicians
  • Network Marketers
  • What you do:-)

The Main Components

Here is the basic approach:

  • Create a Compelling Offer
  • Create a Compelling Landing Page or website with buttons to make an appointment or purchase, as appropriate for your offers.
  • Create an Email Sequence.
  • Create Conversion Alchemy Campaigns to acquire leads and subscribe to the email sequence.
  • Create an Opt-In for the landing page that subscribes the person to the email sequence.
  • Create blog posts based on the email sequence, optimize them for Search Engine Optimization (SEO), and submit them to the Google Search Console. Each blog post will have a call to action.
  • Create Social Media and YouTube posts based on the blog posts with links to the blog post or landing page.
  • Boost posts with paid advertising.

This approach will bring traffic in days for your success.

I am working on a book and training program if you want to implement it yourself.

Or we can work with you or implement it for you.

Busy professional practices will want us to implement and run the Golden Marketing Sales Machine with Conversion Alchemy for them.

What Does Done-For-You Cost?

I am offering an Introductory retainer of $388 per month that includes all the moving parts and a modest budget for Conversion Alchemy leads and Facebook post boosts.

We can review the results near the end of the month to make adjustments for next month if needed.

Ready to go?

Check Out Other Episodes

Is My Power Publishing and Marketing Process for You?

January 21, 2025 /
Greg Dixon ~ Is My Power Publishing and Marketing Process for You?

I am combining the best practices from my Publishing and Marketing experience into my Power Publishing and Marketing Process.

The goal is to build Authority, Influence, and Sales for you.

I am working on a book and membership program for those who want to implement themselves.

I am available now to implement the Power Publishing and Marketing Process with you.

Is this for you?

The Power Publishing and Marketing Process is for you if you want to publish a book, course, or almost anything else.

The Power Publishing and Marketing Process can revitalize your golden content if you have unproductive books and other creative assets.

If you want to be invited to speak on broadcasts and stages, the Power Publishing and Marketing Process is for you.

Want to expand your business?

The Power Publishing and Marketing Process will attract clients and customers to your products and services.

Does any of that resonate with you?

Please put your questions in the comments.

Let me know if you want to join the conversation.

Greg Dixon, Your Chief Enabler
Shared Visions Unlimited Publishing and Marketing

Let’s discuss your big, audacious Blue Sky goals.

Follow the Podcasts and YouTube Broadcasts

Your Power Podcasting Practice to Boost Your Online Presence

January 16, 2025 /
Greg Dixon ~ Your Power Podcasting Practice

Are you using live streams or podcasts to get your message out and attract people to your products and services?

You can leverage the differences between live videos and podcasts to multiply your audience and influence.

I use the Power Podcasting Practice to get my message out to LinkedIn, Facebook, YouTube, Apple Podcasts, iHeartRADIO, Spotify, Amazon Music, and more.

The whole process takes around 1 hour.

I have been using this to put out information about my Writing For Fun Adventure I started from scratch just over a week ago.

You can see the results by searching for ‘Greg Dixon writing‘ on Google Search. I am not the only Greg Dixon and there are other Greg Dixons who are writers, yet the first two pages of search listings are mostly mine.

How do you show up in searches?

The Power Podcasting Practice

Here are the tools and practices that I use.

  1. Create a splash image like the one at the top of this page.
    I use screen captures and PhotoShop. Canva and other programs can create images for your branding and messaging.
  2. Set up a LinkedIn Live Event.
    • Upload the splash image.
    • Provide a compelling title.
    • Write show notes with a link to the next steps for the audience.
    • List guest speakers
    • Set the time.
    • Submit.
    • Invite guest speakers through LinkedIn.
  3. Set up StreamYard Studio Live Broadcast. Restream would work too.
    • Choose the destinations for the live stream. I use LinkedIn, YouTube, Facebook Profile, Facebook Pages, and sometimes Instagram and X.
  4. Do the Broadcast.
  5. Export the audio from the completed broadcast,
  6. Upload the audio to your Podcast platform. I use buzzsprout.
    See https://gregdixon.buzzsprout.com.
  7. Create a Blog Post (Recommended).
    • Use the splash image and show notes to create an SEO optimized post.
    • Add buttons that link to the LinkedIn Event and the Podcast Episode.
    • Submit to Google Search Console.

Miracles Happen

That probably sounds like a lot. I developed the strategy over the years.

However, I now do the whole process from beginning to end in about one hour plus the actual broadcast time.

Greg Dixon Available to Help

You can do it too.

I am available to help set this practice up for you.

Your Tree of Success for Life and Marketing

December 5, 2024 /
Your Tree of Success for Marketinng and Sales

I came across a Tree of Life mediation video on YouTube and realized that the image provides a visual representation of my approach to marketing.

A real tree is a true miracle of creation and life that transcends human description, including poetry and sacred texts. The discussion here is limited to symbolic analogies.

First, let me share my appreciation for the Tree of Life symbol, such as this Celtic-inspired AI image provided by satheeshsankaran on Pixabay.

Tree of Life by satheeshsankaran on Pixabay

The Roots

The roots connect with Earth and all life on Earth.

Years ago I visited the Theosophical Society Headquarters in Adyar, India. The centre has many original manuscripts and artifacts from all religions and philosophies in the world.

The had a tree in the garden that was a sapling from the Bodhi tree where Siddhartha achieved Enlightenment.

I sensed that the tree was still connected to the original tree through the earth and through a spiritual connection.

The roots in all trees help the tree withstand the weather, provide a base, and provide nutrients.

Marketing Analogy

The roots can be the base that sustains your business, including your education, experience, and your network of connections.

Your mailing list, professional connections, business systems, and support network all support you like the roots of a tree.

Build Strong Roots To Thrive.

The Trunk

The trunk in the Tree of Life represents Strength and Unity.

Marketing Analogy

You can see the trunk as representing you and your business. Your strengths. Your processes. Your unique offers.

The Branches and Leaves

The branches and leaves of a living tree reach out to collect energy from the sun and perform many gas exchanges and chemical processes that enable the tree to thrive.

And without the oxygen created by trees and plants, we would not be here.

Symbolically, the leaves and branches could represent reaching out for knowledge and experiences.

The tree branches can also represent past and future family relations or our evolutionary tree.

Marketing Analogy

The branches and leaves of the tree can represent the connections of you and your business to other people and businesses.

Also your public face and active marketing campaigns.

The 7 Essential Elements of Sales Success come into play here:

  1. Your Golden Offer
  2. Compelling Offer Presentation
  3. Effective Online Profiles
  4. Searchable Articles and Posts
  5. Contact Capture
  6. Engagement
  7. Expansion

Networking, advertising, speaking, and public relations are all ways to expand your reach into the world, like the branches and leaves of a tree.

The Golden Circle

The golden Celtic circle that unifies and connects all of the components of the tree in a continuous strand.

Perfection ~ Unity ~ Connection ~ Divinity ~ Flow

The perfect model for your life and business.

Greg Dixon can help you implement your Tree of Success.

7 Essential Elements For Sales Success

November 18, 2024 /
7 Essential Elements For Sales Success

Do you want better sales than what you are getting now?

Is there room to improve in these 7 elements of your marketing?

1) You Offer Something People Need Or Want

Are you presenting an offer that people will seek and buy?

It is much easier if your products and services solve a problem or fill a desire.

You may need to adjust or change your offer to appeal.

2) Compelling Offer Presentation

Do you have a landing page that presents your offer in a way that compels the visitor to say, ‘This is for me!’ and take action?

Make sure your offer page is effective before sending people there to buy.

3) Effective Online Profiles

Do your LinkedIn, Facebook, YouTube, and other profiles reflect you and your offers in a magnetic way?

Do you have easy links to your offers from your profile?

Small improvements can have a big impact.

4) Searchable Articles and Posts with Links to Your Offers

One of the keys to online sales success is to be well-listed in the search engines so that people can find your offers.

Posting often with topics related to your offer will build your authority and increase the likelihood that they will find your solution.

You will ALWAYS have links to your offer or next step in everything you post. Right?

Otherwise, as the Bruce Springsteen song goes, you are just dancing in the dark.

5) Capture Contact Information

One of the most effective marketing tools you can use is list building.

Some people will take months or years to decide to become your client or customer.

Entice them to join your mailing list when they visit your landing page so you can keep them engaged.

6) Engage Your Contacts Regularly

Send emails, publish posts, and create video clips regularly to keep your leads engaged.

You do not always need to be selling, though much of the content can be related to your offers with links for them to learn more and consider buying.

7) Expand Your Reach and Engagement

There are many ways to expand your reach to get in front of potential customers and clients such as:

  • Attending Networking Events
  • Being a Guest Speaker
  • Paid Advertising
  • Press Releases
  • Offering Webinars
  • Creating Challenges or Summits
  • Offer a Course
  • Publish a Book
  • Have a Podcast
  • …

Have fun exploring!

My Special Offer

I can help you improve your marketing presence in all areas described above within an affordable monthly retainer.

We review where you are now and add or improve the elements for your sales success.

Kartra and Cloudways for Your Complete Content and Marketing Success

June 13, 2024 /

The Kartra All-In-One business platform combined with WordPress sites hosted on the Cloudways cloud hosting program.

This article explains why I use this combination for many of our publishing and marketing clients and why you would consider these platforms for your projects.

What Kartra Brings to the Table

I was part of the Kartra Beta Test program and customer since 2018.

It was good from the start and keeps getting better.

Similar programs that I have looked at include ClickFunnels, Keap (InfusionSoft), New Zenler, SamCart, Kajabi, and others. Each has its strengths, though my clients who try them usually come back to Kartra.

I can help clients who use other platforms, though I will always recommend Kartra first. I am likely one of the top Kartra experts in the world and call myself The Kartra Whisperer.

While Kartra is relatively easy to manage for individual steps, it is like a cargo container load of Lego parts that can be combined in many ways.

Kartra also has a rich set of design options for a tremendous range of branding possibilities.

Typical Uses For Kartra

Here are the things I use Kartra for:

  • Sales Pages. A simple sales page with some text, image, video or audio, and a buy button is all that is needed for things like concert tickets, theatre tickets, or goods and services people want.
  • Payments. I joke that ‘Kartra’ is an exotic Asian goddess of commerce. There are tons of options for flexible and creative payment options and also self-management for your clients.
  • Funnel Campaigns. The simplest funnel is a landing page with an opt-in form, thank-you page that subscribes the person to one or more email.
  • Marketing Automation. Kartra can chain together a lot of things to happen automatically to generate sales, including evergreen webinars.
  • Email Marketing. Send broadcasts or sequences to people selected by lists, tags, or behaviours.
  • Video and Other Media. Video, audio, images, and files can be used in Kartra assets or shared on their own.
  • Membership Sites. One of the reasons I chose Kartra in the first place was to host courses and memberships in a multimedia portal that can contain almost anything and connect with other Kartra tools. This is the Digital Experience Edition included with my Golden Publishing Sales Machine.
  • Calendar. Kartra provides a good and very sophisticated Calendar system.
  • Quizzes and Surveys. The quiz and survey tool took years to release and was worth the wait. Good for marketing and courses.
  • Integrations. Kartra has native implementations for many services like payment processors, SMS, Google Calendar, and more. It also integrates with Zapier, which can connect Kartra to almost anything.
  • Affiliate Program. Much of marketing success is based on referrals and affiliate promotions.

Kartra provides embed codes to use on websites and other places for flexibility.

Kartra Swiss Army Knife

What Cloudways Provides

I am a prolific writer and something of a Zen Master for getting things in searches.

WordPress is by far the best platform for writing and blogging a lot of content.

Also easy to have the clients and team members collaborate on creating and publishing content.

While WordPress can integrate almost anything through plugins and use different themes for different looks, I stick to the fast and attractive Hemingway theme with a lot of emphasis on blogging.

Most of the many hosting platforms I have used in the past were good until they were not anymore. And many were slow and expensive.

Cloudways allows me to register a name in Namecheap and have a fast, secure, and managed WordPress website up in a few hours.

I have not needed to call customer support yet.

As an Agency, Cloadways allows me to add new sites for little more than the cost of registering the domain.

Namecheap has enough options for domain management and email formatting to provide the necessary services.

I am only hosting WordPress sites on Cloudways at the moment. The platform also supports:

  • Laraval
  • Magneto
  • WooCommerce
  • PHP
  • DataOcean
  • Linode
  • Vultr
  • AWS
  • Google Compute Engine

Why Combine Them

WordPress provides the fastest and easiest way to get an online presence with fabulous support for blogging and Search Engine Optimization (SEO).

Embedding landing pages and other Kartra assets on the WordPress website takes advantage of all Kartra has to offer from the client’s Kartra account or from my Kartra account.

It is an unbeatable combination.

Let’s Discuss Your Project

Our Publishing Sales Machine for Authors and Course Creators ~ Publishing and Marketing

May 7, 2024 /

The Publishing Sales Machine is a great way for authors and course creators to leverage their golden content and make sales.

Greg Dixon can help forge your content into published books, multimedia courses, and membership programs. Includes marketing using blogging, social media, email, and video.

Publish Everywhere. Market Everywhere.

Greg Dixon has a special deal on the Publishing Sales Machine. 

Special Offer on Video Clips for Marketing, Online Courses, or Story Productions

March 5, 2024 /
Computer image and various idea icons

Video can be immensely effective for marketing and communicating almost anything.

I often help clients create video clips for many purposes, including:

  • Personal introductions.
  • Business introductions.
  • Product and service introductions.
  • Evergreen webinars.
  • Training videos for online courses, memberships, or to build authority,
  • Personal and family stories.
  • Special offers.
  • Landing page and thank you page videos.
  • Much much more.

My special offer is to create five videos with you for $188.

We can use StreamYard recordings, create videos with your phone, or edit existing videos and presentations together to help with your messaging.

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