I have had a lot of success selling things like concert and stage production tickets from simple landing pages. Also things like How to Coach Baseball to Kids and other programs and products that people wanted.
It is a lot easier to sell something that people know they want and are actively seeking. Then the mission is to let people know about your Golden Offer and send people to the landing page.
The Four-Hour Power Launch is all about getting people to your landing page to either buy something or sign up for something.
Examples include:
- Concert
- Stage Production
- Book Launch
- Course Launch
- Webinar Registration
- Product
- Information that Change Lives
- …
Everything I will describe for a Power Launch can be done without cost with channels and tools you likely already have.
My Golden Offer is to have a discussion with you about doing a Power Launch for you in return for a percentage of sales
Your Golden Offer
This strategy assumes that you have a Golden Offer, like The Golden Key To Eternal Satisfaction, ready to roll and the mission is to let them know about it and get them to buy.
Here I am making up a Golden Offer that I am fairly sure would interest millions of people, as we head toward Superbowl Sunday.
Hang Out With Taylor Swift For Superbowl Sunday and Support Your Favorite Charity!
This assumes that the Kansas City Chiefs get by the Baltimore Ravens in the Conference Final. That will be tough as the Baltimore Ravens have been the most consistently competitive team through the regular season and the playoffs.
The Chiefs will need some Patrick Mahones ~ Travis Kelce ~ Taylor Swift magic.
The offer would look something like this:
Want to Hang Out With Taylor Swift On Superbowl Sunday?
Enter here to win a day with Taylor Swift including all of the Superbowl Sunday activities she attends ~ Pregame Events, Watch the Game, and Postgame Events.
As a winner, we will donate all of the net proceeds of this contest to a charity of your choice. We anticipate that donation to be millions of dollars that can change lives.
Enter the contest for $1
Important: This is a fictional contest as a hypothetical example.
The Power Launch Roadmap
Here is the strategy I use do a launch within a day for a Golden Offer, something that people will want and sign up with a single exposure.
- Have a compelling offer.
- Create a Splash image for the offer.
- Create a landing page that presents the offer in a way that converts. I use Kartra for sales pages.
- Send your mailing list that describes the offer with a link to the sales page.
- Post one or more blog posts that send people to the landing page.
- Prerecord or live stream a video introducing the offer and sending to the landing page. I set up a LinkedIn event, then use StreamYard to broadcast to many channels, including:
- YouTube
- Facebook Profile, Pages, and Groups
- X (twitter)
- …
- Use a social media tool like MeetEdgar to post to platforms like Facebook, LinkedIn, Instagram, TicToc, Pinterest, …
- Publish as a podcast to Apple Podcasts, iHeart Radio, Spotify, Amazon, and others. I recently started using Buzzsprouts to push the podcasts out to the podcast platforms.
The main goal is to make sales, signups, and build a mailing list.
Most of the campaign is reusing the same marketing content across many platforms.
Since the whole process can be done in a few hours. you can repeat multiple times a week with variations of the posts.
I am available to do this with you or for you.
Paid Services to Consider
Everything described in the Power Launch Roadmap can be done with free or near-free websites and free video and social media accounts.
The following paid services can amplify the results, leverage your time, and integrate the marketing.
Paid Advertising
You can get your offer out to thousands of people in a targeted audience with Facebook ads and boosts for less than $40 a week.
This works very well for things like selling concert tickets and theater productions.
You may want to experiment with paid advertising with Google, LinkedIn, Facebook, and others. Start small and add money to ads that make sales.
You may also want to try radio and print ads. Radio ads can be very cost-effective for local markets.
Press Releases
Press releases can be a fantastic way to get publicity for your projects. An interview with a newspaper, magazine, radio program, or television station can be priceless.
You can send your press releases yourself.
You could also use a service to get your press release out to thousands of outlets.
Here is a comprehensive review of many recommended services for press releases.
https://fitsmallbusiness.com/best-press-release-service/
Available to Help
I can help you plan and implement your Power Launch for Your Golden Offer.
I can also do it all for you with my tools and strategies.
