Betty Withrow and Greg Dixon offer two programs for book authors and course creators: Your Book Journey and Publishing Sales Machine.
The primary focus of Your Book Journey is to take you through all of the steps of writing and publishing a book from idea through launch.
The Publishing Sales Machine combines the book journey with course development and marketing done from the start of the project to attract interest, clients, and sales.
What is best for you?
Betty Withrow has a question she always asks new and potential book clients:
What Do You Want To Get Out Of This?
Today Betty and Greg discuss a fun activity to help you explore the question for yourself.
A great path for you could be their Publishing Sales Machine where they combine creating a book, a continuity program, and sales during the development process.
The main idea is that the content that would go into a book can also go into an online course or program as well as be used for marketing to boost your authority and attract clients and sales.
Betty and Greg offer a low-cost workshop program as well as a personal retainer.
Betty Withrow and Greg Dixon offer a small group workshop series that takes you from idea through writing, editing, publishing, and marketing your book over four months.
Where are you in your book writing and publishing journey?
Still pondering ideas and titles?
Have notes and perhaps an outline?
Do you have a fairly complete outline completed?
You have a draft ready for editing and moving to the next step?
Do you have more than one book in mind and are pondering which book to complete first?
We Have You Covered!
Our Complete Book Journey Publishing Retainer can take your books from ideas to books in the hands of readers.
We meet with you weekly to discuss where you are at and the next steps.
We encourage you, offer writing support, provide editing and formatting, and help design a cover and get the book published.
Your Book Journey with Betty Withrow and Greg Dixon
Here is what the journey looks like working with us.
Meet with you to explore where you are at with your writing, where you want to go, and what you want to get out of writing one or more books.
Create a set of shared folders on Google Drive for collaborating on brainstorming, idea collection, writing, editing, and formatting.
Meet weekly to discuss where we can help and the next steps.
Collaborate on more than one outline that will grow into the book. We will provide a template with all of the usual sections that go into a book.
We provide writing support and editing as we build out the manuscript.
At some point, we will move from writing to an editing and review phase.
We format and provide review copies in PDF and ePub formats to get feedback from other people.
When ready, we help you submit to Amazon Direct Publishing or a platform of your choice such as Ingram Sparks and Book Baby.
We can help you approach book agents and publishers if you want a traditional publisher instead of self-publishing.
All along, we encourage and support you to premarket your book through various marketing strategies including building a list of people to send excerpts and invite to the book launch.
How Long Does The Process Take?
The time frame depends on where you are at in book development, how complex the book is, and how much time you have for the project.
Betty Withrow’s ghostwriting and coaching projects often take from eight to ten months.
A book project starting with a solid outline could be done in three months or less.
We are very flexible and can work at your pace. If you need to take a break from the project, we can pause the retainer and resume later. tack Or we can move fast to get it done.
Your Complete Book Journey ~ Light Retainer
This is our most affordable offer and perfect if you are comfortable writing and plan to do most of the writing yourself.
Here is what you get:
A writing and publishing roadmap customized for your publishing goals.
Folders and templates on Google Drive for writing, review, collaboration, editing, and basic formatting.
Weekly meetings to review progress and discuss next steps.
Light writing coaching and support. We will write some bridge content where appropriate, though you will do the majority of the writing. Betty Withrow offers full ghostwriting services if needed.
Editing rounds when the writing is complete.
Manuscript formatting with review copies.
Manuscript submission.
Prelaunch, launch, and ongoing marketing support.
$540 per month for as long as you want our support for one or more books.
We provide a complete range of book development, publishing, and launch marketing packages to get your book launched in the world.
You can jump in at the beginning or at any point in your book journey.
Your Complete Book Journey Publishing Retainer
We offer a number of packages to handle each of the main phases of your book production journey. Continue to read down this page to learn about those packages.
Our best offer is a monthly retainer designed to take you from wherever you are in your book journey through to the publishing, launch, and marketing of your books for as long as you want to write and publish books.
The retainer includes all of the services listed in the packages delivered over a time frame that works for you.
We meet with you do plan your book development and create a space for you to work and collaborate with us in Google Drive.
The package includes:
Planning
Roadmap
Book Outline (that will develop into the finished book. You can copy to make versions)
Place for notes
$400
Writing Development Package
Betty Withrow will work with you as a writing coach and we will help get the writing of your book done.
The package includes support for two months to gain momentum, keep you on track, and develop your book.
Clarity | Focus | Momentum
Your book could take more time to complete.
$800 – $1800
Manuscript Preparation Package
We work with you to make sure all of the components that go into a published book are prepared and edited.
This includes three rounds of editing and review to ensure the book is ready for the next step.
$800 – $1800
Formatting and Launch Package
Now that the writing is done, we get the book formatted and launched.
Includes:
Book formatting for print and eBook.
Cover design
Uploading and publishing
This package assumes publishing with Amazon Direct Publishing using your Amazon account, with you reviewing the settings and pushing the submit button.
Alternatives include submitting to platforms like Ingram Sparks and Book Baby.
Note: Submitting to a traditional publishing house is something we can discuss if that is the best publishing path for your book.
$800 – $1800
Book Launch Marketing Roadmap
We often say the time to start marketing your book is the day you start writing it.
We can outline a strategy and roadmap for that.
$400
Book Launch Marketing Package
We can help you implement a comprehensive marketing campaign, including:
Content for blog posts, social media, and video to create buzz for your book.
Landing pages with optin to get launch notices.
Book sales page
Help with the launch party.
Post-launch strategies to keep the momentum going.
Betty Withrow and Greg Dixon can help you take your book from notion to launch.
They can help you every step of the way through the process. If needed, they can recommend specialists to help in specific areas.
This article takes you through the journey that most books take.
Your book may be at the very beginning step.
Or it may be a few steps away from publishing.
Betty Withrow and Greg Dixon can help take you from where you are today to where you want to go.
What Do You Want To Get Out of It?
One of the first questions we ask when discussing your book, is what you want to get out of writing a book.
Some of the following may apply to you:
You Want To Write A Book To Simply Write A Book. You simply want to create something and go through the creative process of writing a book. Often that is the best only reason you will ever need. Simply enjoying the process and finishing is a success.
You Have Stories To Tell.
You Have Wisdom and Skills to Teach.
You Want to Enlighten The World.
You Want to Change The World.
You Want Influence and Authority.
You Want A Lead Magnet
Another Calling …
You may not know why you are feeling compelled to write a book and that is okay.
Writing and creating is a human gift and simply taking the writing journey is reason enough.
The true reason may not be clear until you have finished.
Or the reason is clear to you now, which will help clarify the choices you plan on your writing and publishing journey.
Your Book Ideas
Do you know what you want your book to be about?
What titles do you have in mind?
Do you have many ideas and possible titles in mind?
Write them all down.
Brainstorming
Brainstorm you ideas, capture them for building a process.
You can carry index cards with you, speak into your phone, jot them down in a notebook, or whatever system that appeals to you.
Set a time each day to sit with your idea and gather more ideas.
When you begin to build the creative habit, it becomes easier to get the flow going.
Capturing
Put your notes together and see what common threads appear. Find themes that you want to develop.
Outlining
Outlining is a fabulous tool to plan and expand your book (or plans for almost anything).
Think of the arc of meaning that you want your book to encompass.
Find a beginning, middle, and end to the topic and put together a series of chapter headings that outline your topics.
This will be used to give your book a coherent structure and make a creative flow appear naturally as you get clear about exactly what you want to present.
The outline is like the skeleton of the human body, holding up the muscles of the meaning and the flow of energetic feeling that makes the book have a life of its own.
Google Drive Folders
With Google Drive, it is simple to share information among people on the team and collaborate effectively in real-time.
Topics, media, chapter materials, each can have its own place in a system built to serve your exact needs.
Author Coaching
Many people find that having a writing coach is good for developing the content of the book, gaining more depth in what is being presented through guidance and focused questions that build the creative momentum.
Betty is experienced in this and finds that when people get focused clarity, the momentum of writing is greatly enhanced.
Often people do not realize how much knowledge they have to offer the world.
Gain a perspective that can broaden the appeal of your book and make it more useful for your business application, so you can make the most of your book project.
For fiction, Betty can support character and plot definition, clarify questions about the voice and tone of the book, and give support to make the plot line flow smoothly.
Ghostwriting
For those who don’t have the time to write a book, Betty will work with you to make your book appear with your own voice and showing your expertise to the world.
Through recorded interviews and collaboration on outlining, themes, and more, Betty’s process will make it simple and easy for you to accomplish your goal of having a book that establishes your authority and brings you the benefits of having your knowledge and experience highlighted for the world to see.
Developmental Editing
An effective editing process is crucial to the success of a book, making it readable and engaging. Ideas that need to be expressed fully will be brought to your attention and Betty will ask you specific and detailed questions so that you can add depth to your presentation.
Syntax, flow of ideas, fundamentals of grammar structure, all of these contribute to making your book enjoyable to your reader.
The goal is to have every idea flow seamlessly into the next, fostering thoughtful reflection and engagement so that your information is simple and easy for your audience to understand and absorb.
Manuscript Preparation
We conduct a careful review of the words and spelling in your book along with a review of the flow of information and copy correction makes your book manuscript reflect your professional approach to your work.
Book Formatting
Greg will format your book using modern software that gives a polished appearance to every page.
Table of contents, footnotes, other additions to the book, all are put into pages that are pleasing in layout and draw in the reader.
You will have different formatting options for different types of platforms.
Cover Design
What kind of cover do you want to have?
We offer several options at different pricing levels to suit your book’s purpose and your budget.
Publishing
Uploads to online platforms like Amazon, IngramSpark, Lulu, BookBaby, ….
We will also discuss the route to getting a traditional book publisher if that is your goal.
Launching
Unless you are writing the book for the sheer joy of writing it, you will want to run a book launch with marketing buzz, press releases, and other actions to launch your book.
We can help with that.
Marketing
Betty Withrow Greg Dixon offer a full range of marketing services that could be applied to your book launch and promotion.
Repurposing
The content of your book can be repurposed as online courses, podcasts, blog posts, social media posts, and more.
Our Service Packages
Here are our book publishing services and packages.
Book Writing
We work with you to go from idea to completing the book.
Book Publishing
We provided editing, formatting, and publishing services to get your book launched.
Book Marketing
We help you get your book in front of readers.
Book Repurposing
We help leverage your book for a wide range of media outlets.
