Copywriting ~ Marketing ~ Story Productions ~ Publishing

Tag: Course Publishing

Golden Publishing Sales Machine Questions and Answers (Q&A)

Golden Publishing Sales Maching poster created by Polar AI.

Here are answers to frequently asked questions (FAQs):

Who is the Golden Publishing Sales Machine for?

The Golden Publishing Sales Machine is designed for people with ideas they want to share through books and courses to help or entertain as many as possible and make sales.

What if I already have published books and courses?

Great, we can breathe new life into your books and courses by combining them in a Digital Experience Edition and promoting them with multimedia and speaking engagements.

What if I am already working with a team through the writing and publishing process?

Good. We can look for ways to augment what they are already doing for you. Perhaps record audio for an audiobook and build a membership program to complement the book.

What do you mean by publishing everywhere that pays?

I recommend creating Print Books, eBooks, Audiobooks, and Digital Experience Editions.

We have used Amazon Kindle Direct Publishing and IngramSpark in the past. Here is what I am exploring with my own books:

  • Amazon Kindle Direct Publishing (KDP) for print and eBooks.
  • Audiobooks through Amazon’s Audiobook Creation Exchange (ACX).
  • Publishing everywhere else that pays through an aggregator such as Draft3Digital or PublishDrive.

Amazon is by far the biggest sales opportunity, which is why we start there first, then make the books available far and wide through other platforms.

Is Shared Visions Unlimited the publisher?

While Shared Visions Unlimited could be the publisher, the preference is to set you up with your own accounts on Amazon and others so that you have total control and receive all of the money from sales.

The Digital Experience Editions and Membership Programs are published as collaborations with Shared Visions Unlimited, if not on your own platforms. 

Kartra and GoHighLevel are recommended for these offerings.

You could also have arrangements with a traditional or hybrid publisher.

What is the Sales Machine part of the plan?

The approach is to start promoting and selling during the development process through a low-cost membership program and regular online presentations with question-and-answer sessions.

This helps fund development, engage ideal clients, and gather valuable feedback that will make the books and memberships better.

What if I don’t have much time to write and create content?

Greg Dixon offers a Golden Ghostwriter Publishing Retainer in which he collects information from you through books, articles, and interviews, identifies main themes, and uses outlines to work with AI tools to create the book, membership, and marketing assets. You review the draft content for revision and approval.

Is Three Months Enough Time?

For most projects, yes. Some could be longer or shorter.

Publishing four books a year is achievable for most non-fiction authors.

Do You Have More Questions?

Greg Dixon, Chief Enabler
Shared Visions Unlimited
Multimedia Publishing and Marketing

Introducing The Golden Publishing Sales Machine Launch Kit Membership Program

Golden sphere with a book sample. Your Golden Publishing Machine Launch Kit.

The Golden Publishing Sales Machine combines your multimedia books, membership courses, and comprehensive marketing strategies to help people and make money with your Golden Content.

The Golden Publishing Sales Machine Launch Kit combines a multimedia membership portal with weekly training and Q&A sessions to help you Build Your Publishing Sales Machine.

Build on your own or build with Greg Dixon. The membership portal already presents a wealth of insights and tools for your success and will grow weekly.

A book will be added soon!

Let’s get your Golden Publishing Sales Machine rolling!

Greg Dixon, Chief Enabler
Shared Visions Unlimited
Multimedia Publishing and Marketing

Why to Combine a Printed Book with a Digital Experience Edition

My Golden Publishing Sales Machine encourages authors to create an online course or digital experience edition along with a print book. This post explains the benefits of the multimedia approach to publishing your book.

It will also work the other way for coaches with a coaching practice, online courses, or a membership program.

A print book plus a Digital Experience Edition can vastly expand your audience and lead people to your high-level offers.

What a Print Book Can Do For You

Here are some of the benefits of publishing a book:

  • Share your special gifts and knowledge with an infinite number of people.
  • Establish your authority and influence.
  • Can open doors as a speaker and expert.
  • Generate sales income.
  • The process of writing and creation can be rewarding in itself.

What is a Digital Experience Edition?

I use Kartra Memberships to create a Digital Experience Edition of books. The platform provides a secure multimedia portal that can include the book’s content, audio, video, images, exercises, downloads, and more. Other course platforms would work.

Benefits include:

  • The multimedia enhances the content of the book.
  • The Digital Experience Edition can grow and be edited as a living product.
  • You can use the Digital Experience Edition to get feedback that can make the print book better.
  • Readers get instant access while waiting for the printed book.

Why Publish a Print Book AND a Digital Experience Edition

  1. Serve the audience with rich content.
  2. Give instant access to the content.
  3. Get feedback during final editing stages to create a better book for your audience.
  4. Make sales early.
  5. Make direct sales. You can receive the money immediately and use author pricing to send the print book from Amazon Kindle Direct Publishing.

Collaboration and Validation

You can include your audience in the refinement process by having them access a presale version of the Digital Experience Edition. That will validate that your content is of value to your tribe, and the printed book will be better for the feedback.

Presale and Marketing Strategy

As soon as you have a working title for your book, you can create a landing page with an opt-in form for people to receive launch notices.

With a presale and access to an early version of the book in a Digital Experience Edition, you can start marketing and making sales very early in the development process. You can also ask for feedback through comments within the portal.

You can also grant free access to anyone you want to review the content and provide editing suggestions.

The main reason to do this is to create a buzz about your book launch and build your list.

Posting and Publicity Strategy

Once you have a landing page that at least collects contact information from interested people, you can use the chapter content to drive traffic to the landing page.

Here are some places to promote:

  • Blog Posts
  • Social Media Posts
  • YouTube Clips
  • Broadcasts and Podcasts
  • Interviews
  • Press Releases

Publishing Sales Machine

My Publishing Sales Machine combines book and multimedia publishing with marketing at an affordable rate.