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Tag: Publishing Sales Machine

90-Day Launch for Your Golden Publishing Sales Machine

July 7, 2026 /
Golden sphere. book image, Your Golden Publishing Sales Machine 90-Day Launch.

The 90-Day Golden Publishing Sales Machine Launch strategy will work for you if you have book and course ideas, or have already published books and courses.

The strategy is something you can do on your own or with Greg Dixon.

Benefits for You

Here are some of the benefits from getting Your Golden Content in front of the people who would learn from it:

  • Help many people get what they want or need.
  • Boost your authority.
  • Sell your books and courses.
  • Land speaking gigs.
  • Make money from your speaking engagements.

Repositions What You Already Have

Have books or courses already? We can bundle those into a multimedia membership program and give it new life.

Why to Develop the Membership Program First

Haven’t collected your Golden Content into a book or course yet?

Lets outline the content and develop as modules in a multimedia membership program first:

Here is why:

  • You can complete one module at a time.
  • Easy to revise and expand.
  • You can grant beta testers early access to get feed back on the viability and quality of the content presentation.
  • You can start start selling early in the launch.
  • The content from the membership program will be fairly easy to edit for book publication.

The Importance of Weekly Presentations

The difference between someone paying $10 for a book and paying thousands of dollars to work with you is you.

Weekly video and audio podcasts accomplish the following:

  • Provide helpful insights to your audience.
  • Help people know, like, and trust you.
  • Attract people to your membership and coaching offers.

Multimedia Book Publishing

I am a believer is getting Your Golden Content out on as many media formats as possible, including:

  • Multimedia Digital Experience Editions.
    I bundle and sell books and courses in a multimedia portal. I use Kartra. GoHighLevel, Skool, and others could work for you.
  • Print Books and eBooks.
    I have a lot of experience with publishing books through Amazon KIndle Direct Publishing and IngramSpark. I am looking at some of the aggregator services to get the books out far and wide.
    Everywhere that pays:-)
  • Audio Books.
    Another way people can enjoy Your Golden Content.
  • Flipbooks.
    A flipbook is a link or embedded player that presents a formatted book on screen. Perfect for sharing and embedding in a Membership Program.

Launch Roadmap

Here is an overview of the Golden Publishing Sales Machine launch steps:

  1. Plan the content for the multimedia membership program.
  2. Implement the content in the multimedia portal. I use Kartra Memberships for what I call a Digital Experience Edition.
  3. Create a Sales Landing Page where people can subscribe to Membership Program or make an appointment for person coaching if offered.
  4. Promote using blog posts, social media posts, live streaming, podcasts, event appearances, email, and publicity anouncements.
    Paid online, print and radio ads could be effective in some cases.
  5. Create lead magnets such as videos, flipbooks, and PDFs to build authority.
  6. Provide a premium offer, such as group or one-on-one coaching. Mastermind groups are sometimes more valued than coaching.
  7. Publish the content as print books, eBooks, and audio books to reach a paying audience everywhere.

Rinse and Repeat

Run the launch sequence for 90 days.

Add books and programs over time and continue expanding your authority and influence.

Special Offers

I can help you with all of the above.

A set rate is a bargain at $388 plus $188 per month for as long as you want to keep the Golden Publishing Cash Machine rolling.

In some cases, a revenue sharing agreement could benefit both parties.

And I am trying something new. If you want to do most of the work yourself and share in the success that comes from my approach, you can make a Gratitude Offering as some multiple of $88.

Greg Dixon, Chief Enabler
Shared Visions Unlimited
Multimedia Publishing and Marketing

What is Your Golden Offer for the Hub of Your Golden Publishing Sales Machine?

June 30, 2026 /

Do you want to build authority, leave a legacy, and attract people to your Golden Offers with the Golden Publishing Sales Machine? 

Greg Dixon with a golden mandala. What if the Hub of Your Golden Publishing Sales Machine?

The main idea of the Golden Publishing Sales Machine is to use a wide range of media publishing to attract customers and clients to Your Golden Offer.

One way to visualize this is as a wheel or sphere, with Your Golden Offer as the Hub in the center.

Published content, such as your book, could be the Golden Offer in itself or a lead magnet for your Golden Offer.

What Is Your Golden Offer?

Every person has a different goal for publishing and a different focus for their marketing.

For most authors, the book itself is often their Golden Offer. The book is not a lead magnet for anything else, as they are busy writing the next book.

The book itself would be at the center of their Golden Publishing Sales Machine.

For a Course Creator, the course or membership program would be the Golden Offer at the hub of their Golden Publishing Sales Machine.

For you, it could be customers and clients.

The Golden Offer for concerts and theatre productions is a ticket to the event.

What is the goal of your marketing?

How the Golden Publishing Sales Machine Works

Start by visualizing a marketing wheel with your Golden Offer as the centre Hub. Here are some ways of attracting people to the offer:

  • Blog Posts with Search Engine and AI Search Optimization
  • Social Media Posts
  • Video and Audio Podcasts
  • Publicity and/or Advertising on print, radio, online, and television media outlets.
  • Links from books and other media. QR Codes work in print media and live presentations.
  • Networking
  • Email

The Power Posting Strategy

Here is a Power Posting Strategy I routinely use for my own offers and for clients. Here is how it would work for you:

The first step is to compose a short article or post about your product or service.

The post could be an overview, a case study, a client testimonial, a special offer, or any other content that builds awareness and attracts potential clients to you and your offers.

I create the blog post with Search Engine Optimization (SEO) in mind and submit it to Google Search Console.

Then I create variations for posting on social media platforms, including LinkedIn, Facebook, Instagram, and other relevant sites.

The posts can be the whole article or a shortened version with links to the blog post.

Then we send a variation of the post to your mailing list via email.

Building an email list and creating email campaigns remain one of the most effective marketing strategies for achieving long-term success.

A variation of this is to use StreamYard and a social media poster to publish a Video Podcast on LinkedIn, YouTube, Facebook, and Instagram.

If appropriate, I will use Buzzsprout to syndicate the audio to podcast platforms such as Apple Podcasts, Spotify, iHeartRadio, Amazon Music, and more.

Audio Podcasts will reach a different audience than Video Streams.

The Golden Offer will appear in searches within hours. We can measure traffic to the Golden Offer.

Sales are the main measure of effectiveness.

Putting the Multi in Multimedia Publishing

Whether your book is the Golden Offer, part of the Golden Offer, or a Lead Magnet for Your Golden Offer, publishing in multiple formats will increase your audience.

Here are the many ways I publish books and courses for myself and clients:

  • Printed Books and eBooks
    I currently use Amazon Kindle Direct Publishing and IngramSpark. I am looking at other options as well.
  • Flipbooks
    Fabulous for giving away as Lead Magnets.
  • Downloadable PDFs
    Perfect for Lead Magnets.
  • Multimedia Experience Editions
    I use Kartra Memberships to collect audio, video, images, text, and more for books, courses, media collections, and family stories. GoHighLevel would work for this as well.
  • Audio Books
    I am listening to audiobooks and will release an audiobook of my next book across many audiobook platforms.
  • Blogging Website
    My All My Relations website at allmyrelationsbook.com is an experiment in releasing a book as a website.

    A blogging website is perfect if your goal is to have your content available to as many people as possible.
  • Serial Publication by Email
    You could send out a chapter a day.

I can help you publish your content on some or all of these platforms and implement landing pages and sales funnels.

The Webinar Offer Hub

For some of you, presenting your Golden Offer in a webinar could be the most effective way to convert people into clients, customers, or collaborators.

There is a reason Tony Robbins, Kim Walsh Phillips, Dan Kennedy, Dave Dee, and many others present offers at live events and presentations.

Your marketing mission then becomes attracting people to register for a webinar. Live is best, but evergreen webinars convert too.

I can help you prepare and host webinars and other presentations.

My Golden Publishing Sales Machine Offer

Whether you are starting with little more than an idea or have a book or course completed, I can help you through your entire publishing and marketing journey.

Get started for $388, plus $188 a month until cancelled.

Do You Have Questions?

Let’s talk about your goals and Golden Offers.

Greg Dixon, Chief Enabler
Shared Visions Unlimited
Multimedia Publishing, Marketing, and Story Productions

Here are questions that AI likes:

What is the best way to boost my online presence?

How can I establish myself as an authority in my field?

What are the best ways to publish my books?

Can I combine books and courses to generate sales?

What is the most affordable way to publish books and courses?

Where can I market my services?

Are webinars a good way to make sales?

The Golden Publishing Sales Machine offers an affirmative answer to these questions.

Publishing and Marketing for Course Creators ~ A Proposal

May 28, 2025 /
Publishing and marketing for course creators. Young woman and blackboard.

Are you a course creator or have a book that could become a course?

Here is a comprehensive publishing and marketing proposal to consider.

Executive Summary

This course creation and marketing approach is the Publishing Sales Machine starting with an online course or membership program.

The ideal subject for instruction is something you have good experience and you know that people are asking for insights you can provide.

Do you have a good idea of who the audience is?

Who is your ideal student? Your Ideal Client Avatar?

What are the most important things for them to know?

What problem does your program solve?

Design your course modules to create success for your students, and your course will have an audience—pure gold.

Often, less is more. Let’s focus on the essentials first and expand over time.

Publishing and Marketing Design Goals

  • Create something that provides transformation or success for people or businesses.
  • Begin the marketing and sales process early.
  • Leverage posting, video, and presentations to get the word out and attract sales.
  • Leverage the content with book and audio versions. A print book can have a link and a discount coupon for your multimedia course.

Online Course or Membership?

Is your course material something simple that can be done without any interaction with you or your team. Then a one-time payment or installments would work for the course.

Is the content something that could grow over time?

If your teaching includes a live component, such as teaching and discussion sessions, a membership model may work better for you and your students.

You would charge a monthly subscription and build out the course over time. Start with at least module one complete and in place.

A program with a live group coaching component will be perceived as being more valuable than a self-paced course alone.

One approach is to teach the content live and put the recordings and supporting materials in the membership portal.

Even modest monthly subscriptions can seem more affordable to students and generate more revenue over time than one-time payments.

Sales Landing Page

This will be the main place for people to learn about your program and sign up.

All marketing efforts will provide a link to this page.

The main comments of the sales page include:

  • An overview of the program.
  • An introductory video.
  • The transformation and benefits if the course.
  • An introduction to you and why you are the best person to teach the program.
  • Testimonials.
  • A description of how the program will be delivered once they join.
  • A button to join the program.
  • A button to download a free guide on the topic and join a mailing list (for people not ready to join yet).
  • (optional) A button to discuss with you.

I use a hybrid of WordPress and Kartra to create the landing page with email and sales elements.

Online Profiles

It is essential that your website and all of your online profiles describe what you do attractively, with links to your sales landing page.

Bonnie Dixon is very good at tuning your online presence and will help if you work with me.

Leveraging Your Content for Magnetic Marketing

Everything you teach could be the subject for posts. You can teach something from your course in share everywhere to make you the dominant presence when people search for your topic.

Here are some places to consider:

  • LinkedIn
  • LinkedIn Newsletter articles
  • Substack
  • Facebook
  • Instagram
  • Pinterest
  • Alignable
  • YouTube
  • TicToc
  • Syndicated podcasts for Apple, Amazon, iHeartRadio, Spotify, etc.
  • …

Posts can be text only, text and splash images, video, and video with text.

Note: It is the text people find when searching, so please include appropriate phrases your ideal client could be searching for.

Tools like MeetEdgar can help put out to many channels at once.

We can help you with that.

Speak to Sell Presentation

A sales presentation you can use in person or online can be pure gold.

I will help you craft a presentation that you can use to get on podcasts, present at events, present to organizations, use in webinars, and more.

A concise version of your talk could be the main selling feature on your landing page.

Video for Training and Marketing

YouTube, especially, is a place where people search to learn how to do stuff.

Some of the video that you create for your course can go on YouTube. LinkedIn, and other platforms to give people a sample of how you can help them.

Each video post will include a call to dive deeper with you and a link to your landing page.

I use StreamYard to create training modules with an option to stream to YouTube and social media destinations.

The Book Connection

If you come to me with a non-fiction book, I will ask if the content could be taught in a program.

Your course content can also be published as a book.

Here are some reasons to create a companion book for your program.

  • Help more people have success.
  • Reach a different audience.
  • Use as a lead magnet.
  • Open doors to be a guest on podcasts and events.
  • Another reason to do publicity and marketing campaigns.
  • More sales revenue.
  • The book can promote the program with a link to the sales page with a discount coupon.

My Special Offer

My publishing and marketing retainer includes:

  • A Project Folder for content and planning assets.
  • A platform for landing pages and blogging. I use a hybrid of WordPress and Kartra.
  • Help with planning and creating the course content.
  • Craft video introductions and course content.
  • Help create a one-to-many presentation designed to make sales.
  • Creating the program with all of the sales components.
  • A marketing campaign, including copywriting and image assets.
  • Help create a companion book and lead magnets.
  • Ongoing marketing support.

There is an initial charge, plus a monthly retainer that can be cancelled at any time. The intention is to create, promote and sell your golden content continuously over time.

Why to Combine a Printed Book with a Digital Experience Edition

October 24, 2024 /

My Golden Publishing Sales Machine encourages authors to create an online course or digital experience edition along with a print book. This post explains the benefits of the multimedia approach to publishing your book.

It will also work the other way for coaches with a coaching practice, online courses, or a membership program.

A print book plus a Digital Experience Edition can vastly expand your audience and lead people to your high-level offers.

What a Print Book Can Do For You

Here are some of the benefits of publishing a book:

  • Share your special gifts and knowledge with an infinite number of people.
  • Establish your authority and influence.
  • Can open doors as a speaker and expert.
  • Generate sales income.
  • The process of writing and creation can be rewarding in itself.

What is a Digital Experience Edition?

I use Kartra Memberships to create a Digital Experience Edition of books. The platform provides a secure multimedia portal that can include the book’s content, audio, video, images, exercises, downloads, and more. Other course platforms would work.

Benefits include:

  • The multimedia enhances the content of the book.
  • The Digital Experience Edition can grow and be edited as a living product.
  • You can use the Digital Experience Edition to get feedback that can make the print book better.
  • Readers get instant access while waiting for the printed book.

Why Publish a Print Book AND a Digital Experience Edition

  1. Serve the audience with rich content.
  2. Give instant access to the content.
  3. Get feedback during final editing stages to create a better book for your audience.
  4. Make sales early.
  5. Make direct sales. You can receive the money immediately and use author pricing to send the print book from Amazon Kindle Direct Publishing.

Collaboration and Validation

You can include your audience in the refinement process by having them access a presale version of the Digital Experience Edition. That will validate that your content is of value to your tribe, and the printed book will be better for the feedback.

Presale and Marketing Strategy

As soon as you have a working title for your book, you can create a landing page with an opt-in form for people to receive launch notices.

With a presale and access to an early version of the book in a Digital Experience Edition, you can start marketing and making sales very early in the development process. You can also ask for feedback through comments within the portal.

You can also grant free access to anyone you want to review the content and provide editing suggestions.

The main reason to do this is to create a buzz about your book launch and build your list.

Posting and Publicity Strategy

Once you have a landing page that at least collects contact information from interested people, you can use the chapter content to drive traffic to the landing page.

Here are some places to promote:

  • Blog Posts
  • Social Media Posts
  • YouTube Clips
  • Broadcasts and Podcasts
  • Interviews
  • Press Releases
  • …

Publishing Sales Machine

My Publishing Sales Machine combines book and multimedia publishing with marketing at an affordable rate.

See Kartra's New Features

Publishing, Marketing, and Memberhip Cash Machine for Authors.

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