Copywriting ~ Marketing ~ Story Productions ~ Publishing

Category: Marketing (Page 2 of 4)

Start Improving Your Customer Journey With A Simple Starter Copywriting Project

A young woman writing on a laptop.

How is the journey for a customer to learn about you and what you offer to become a client or customer?

Is it effective?

Are there gaps?

I can help as an experienced copywriting and marketing professional.

We begin with a complimentary Customer Journey Discovery Call, during which we discuss what you offer, your ideal customer, and your Marketing Objectives.

I will provide a comprehensive Customer Journey Assessment Report with recommendations and actionable steps that you can implement yourself or with assistance.

Then, you can choose from several simple copywriting projects to get started on improving your customer journey, ultimately leading to increased sales.

Landing Page Review and Tuneup

Most marketing campaigns lead to a landing page where the prospect can take an action such as:

  • Make an appointment.
  • Sign up for a newsletter.
  • Download a lead magnet such as a book, course, checklist, or report.
  • Purchase something.
  • Register for a presentation or event.
  • Get a free trial of something.

Is the page effective?

Driving traffic to a page is a waste of time and money of the page does not convert.

Don’t have a landing page? I can build one for you.

Social Media Profile Review and Tuneup

For many networkers and businesses, LinkedIn is the primary platform for establishing business connections.

People who meet you in a networking meeting will often check out your LinkedIn profile to learn about you and what you offer.

Is your profile up to date?

Does it reflect what you do?

Could it be better?

Let’s see what we can tweak and add to improve its ability to attract clients.

We can look at your other profiles, such as Facebook and YouTube.

Social Media Posts

Regular social media posts can bring attention to you and what you offer.

Let’s start with creating three as a trial copywriting project

Blogs Posts

Blogging about your products and services can increase awareness and provide information for buying decisions.

Testimonial and Case Studies can boost your reputation.

Attention to Search Engine Optimization and submitting to search engines will improve your search traffic.

Let’s start with three blog posts as a trial project.

Email Sequences

Email is still a strong marketing tool and a great way to stay engaged with current clients and people who have expressed interest in you and your offers.

A three-email sequence could include a case study, testimonials, and the benefits of your current offer.

Let’s see if we can move the needle on your sales with a trial sequence.

Customer Journey Assessment

I have created an online assessment tool to self-assess.

I can also follow that up with a personal review and write a Customer Journey Assessment Report with recommendations.

Book a discovery call with Greg Dixon to discuss your Customer Journey and Marketing Objectives.

Starter Project Offer

Choose one of the copywriting starter projects for $388.

Ready to start now?

Also see:

Is Your Customer Journey Attracting And Retaining Enough Customers?

Russ Hennebery, author of Digital Marketing for Dummies with Ryan Deiss, presented an excellent view of the Customer Journey at the recent AWAI Copywriting Bootcamp.

The Customer Journey image and essential Marketing Objectives neatly summarized the process and objectives. I have been providing most of the Customer Journey for my clients for decades, but have struggled to present it concisely.

For you, as someone selling products and services, understanding Your Customer Journey and Marketing Objectives can help your bottom line.

I will connect the Customer Journey with Marketing Objectives, incorporating copywriting and marketing steps that you can implement on your own or with my assistance.

Your Customer Journey

Let’s start with the first element of Russ Henneberry’s marketing funnel.

The Problem. Solution, Brand, and Positioning Funnel

This is the most important part to get right.

What problem are you solving for your clients and customers?

What is your solution?

What does your brand represent?

How are you positioned to provide the best results for your niche?

Without these elements clearly understood, your marketing efforts will be like dancing in the dark.

I can help you get clarity for your Unique Selling Proposition.

This is Step O1 in the Marketing Objectives: Increase the number of prospective customers who are aware of the business.

Lead Acquisition

Subscribe and Try Wheel

The next step for most businesses is to engage potential customers and get them into your database.

Some of your best clients may take months or years to make a buying decision. Your mission is to keep them attracted and engaged with you and your offers.

Here are some things to try:

  • Subscription to a free newsletter.
  • Lead magnets such as eBooks, reports, presentations, mini-courses, challenges, free sessions, and more.
  • Test drive what you offer.

I can help you implement lead magnets and lead funnels with Kartra, HighLevel, or the business platforms you are currently using.

Sales

The next step in the Customer Journey is to convert interested people into clients and customers.

This can be very easy if you offer something that people want.

You want to make it easy for people to buy using clear landing pages and shaping carts.

For example, concert and theatre tickets are an easy sell to people looking to buy.

Kartra has such a great and flexible payment system that I joke that ‘Kartra’ refers to an exotic goddess of commerce:-)

I have created many sales pages for myself and clients.

Customer Retention and Ascension

Succeed ~ Ascend ~ Promote

Are your customers feeling valued and served?

There is a phrase I first heard from Dan Kennedy, which is that ‘a buyer is a buyer is a buyer.’

The idea is that your customers are the most likely prospects to be repeat buyers or buy more things from your company.

Often, it is much easier to upsell a current client than to attract new clients.

How can you expand your assistance to your clients?

What are you doing to encourage your clients to refer you to others? Affiliate programs, testimonials, and asking for introductions can help.

Your Marketing Objectives

Here is the excellent infographic by Russ Henneberry again:

Your primary Marketing Objectives are Awareness, Lead Generation, Sales, and Retention.

Marketing Components Greg Dixon Can Implement

Where do you need help?

Where are the gaps in the implementation of Your Customer Journey?

I can help you fill in some of the gaps, including:

  • Clarifying your offers and Unique Selling Proposition.
  • Creating effective landing pages to convert prospects to customers.
  • Content marketing such as websites, blog posts, social media posts, and email sequences and broadcasts to inform and engage your audience.
  • Creation of lead magnets such as books, reports, and presentations.
  • Boosting your online presence through multiple channels with text, image, and video campaigns.
  • Book and course publishing.
  • Help with speak-to-sell campaigns.

What do you need help with?

Free Customer Journey Assessment

I have created an online assessment tool to self-assess as a start of the review process.

I am offering to review everything mentioned in this article and provide a free recommendation report with steps you can implement to improve Your Customer Journey.

You implement the recommendations yourself, have your team do it, or retain me to fill in the gaps and create an effective sales attraction and retention system.

Let’s start with a discussion.

Also see:

Greg Dixon Available for Copywriting and Marketing for Your Success

Greg Dixon offers Copywriting and Marketing Services for Your Success.

I am a compulsive writer and marketer with thousands of articles, posts, landing pages, and marketing campaigns created over the last decades.

Also, an American Writer and Artist Institute (AWAI) Infinity Member, and I will attend my third AWAI Copywriting Bootcamp this year.

I also learned copywriting and marketing from Ray Edwards, Marie Forleo, Kim Walsh Philips, Rich Shefren, Dan Kennedy, Russell Brunsen, Dave Dee, and more.

Business Platforms

At some point, I became intrigued by online marketing systems like Kartra and HighLevel. I have helped clients with other platforms, but these are the ones I would recommend.

I was a beta tester for Kartra, and it still forms the base of the marketing I do for myself and clients. In addition to the marketing features, Kartra has excellent membership and website capabilities.

Video Everywhere

Video is an important part of marketing, as well as family story productions. I have thousands of hours of video production available on my YouTube channel.

I use StreamYard for various purposes, including interviews, training, and broadcasting.

Power Posting Strategy

Here is an example of a comprehensive power posting strategy that I use for clients.

Here is my process:

  1. Create a compelling landing page with a Call to Action, such as a purchase or a calendar appointment.
  2. Optimize the page for Search Engine Optimization (SEO).
  3. Submit the page to Google Search Console for indexing.
  4. Compose and publish a text and image post to Facebook assets, Instagram, Pinterest, LinkedIn, and more, all with a link to the landing page.
  5. Stream a video about the offer to YouTube, LinkedIn, Facebook, and other platforms.
  6. Publish the audio as a podcast to Buzzsprout, Amazon, Apple Podcasts, Spotify, iHeartRadio, and more.
  7. Visit and add comments and links to all of the destinations.
  8. Modify the post and send to your email list.

The next step is to boost one or more of the posts with paid advertising. Facebook is quite cost-effective for this.

This strategy can help you get well-listed in searches and drive traffic in just a few hours.

This will lead to sales if your offer is something people will pay for.

Repeat three times a week and watch miracles happen!

Webinars and Presentations

Have you ever bought something after attending a webinar or live presentation?

Do you have something you could sell that way?

I can help with all aspects of preparing, marketing, and presenting your speak-to-sell offers.

Online Presence Tuning

One of the most significant problems affecting online businesses, including those reliant on network marketing, is an ineffective online presence.

I can help you optimize your website, social media profiles, video and text posts, and other online resources to present your brand and drive traffic to your golden offers.

Your Golden Publishing Sales Machine

An interest in Course Creation was what brought me to Kartra in the first place. Since then, I have helped many people publish many books.

The Golden Publishing Sales Machine combines books and courses with copywriting and marketing strategies to secure speaking gigs and drive sales.

Base Plus Commissions Offers

Do you have a marketable service or product and little money to develope and promote?

I am open to discussing a modest base rate plus a percentage of sales to create a win-win situation.

My base retainer is $388 per month. Some projects could require 20 times more than that for project deliverables.

A retainer plus commission arrangement can make that sustainable.

Diverse Copywriting and Marketing Services Supported by AWAI

Over the last decades, I have acquired a lot of skills and experiences in many areas online and offline. I have worked in many industries and travelled extensively in North America, Europe, and Asia.

My Affinity Membership at AWAI provides access to courses and experts in areas where I currently lack experience.

  • The ALL-NEW Accelerated Program for Seven-Figure Copywriting
  • “Accelerated Program” Companion Series
  • The Masters Vault: Billion-Dollar Secrets from the Legends of Copywriting
  • Secrets of Writing for the Health Market
  • Secrets of Writing Blockbuster Financial Market Controls
  • Secrets of Writing for the Self-Improvement Market
  • How to Make Money and Find Meaning Writing for Nonprofits
  • Copywriting for a Cause: How to Profit as a Writer and Make a Difference in the World
  • Writing Case Studies: How to Make a Great Living Helping Clients Tell Their Stories
  • How to Write for Professional Service Providers
  • How to Write High-Impact Emails
  • How to Write High-Value UX Copy
  • The Digital Copywriter’s Handbook
  • How to Become a Go-To SEO Content Writer: Get Paid to Write Discoverable Online Content
  • Site Content Audits Made Simple
  • Kickstart Your B2B Writing Career — with Steve Slaunwhite
  • B2B Quick Start Guide
  • Modern B2B Copywriting
  • Email Copywriting for B2B Companies
  • How to Become a Professional White Paper Writer
  • Become a Lead-Gen Specialist: Earn Top Fees Writing B2B Emails, Landing Pages, and Ads That Sell
  • B2B Websites: Developing Content That Builds Authority and Generates Leads, Too
  • Key Message Copy Platforms: A Unique High-Income Service That Can Skyrocket Your B2B Copywriting Success
  • How to Write Online Video Scripts for B2B Companies
  • How to Write Video Scripts
  • Blog Writing Pro Master Class
  • How to Write Engaging E-Newsletters
  • The Ultimate E-Newsletter Cheat Sheet Library
  • Ryan Deiss’ 6-Hour CVO Expert Training
  • Email Copy Made Easy: Write More Persuasive Emails That Get Opened, Get Read, and Get Click-Throughs
  • How to Use the Power of AI to Become a Better, Faster, and Higher-Paid Writer

What Do You Need For Your Success?

Some of what you need for copywriting and marketing will be specific to you.

Let’s discuss and what you want to achieve and I will put together a proposal and recommendations that will work for you.

My monthly retainer starts at $388 per month and can be adjusted at any time as we gain clarity in what is working for you.

As mentioned earlier, a base plus commission arrangement could work for both of us.

Create Revenue Now Masterclass with Eric Loftholm

Eric Lofholm presents the Create Revenue Now Masterclass

Bonnie and I have been members of Eric Lofholm’s Silver Protege program for many years. We also regularly attend his Daily Sales Boost Calls on weekday mornings.

Eric is the most successful and enthusiastic sales trainer in the world, offering a wide range of free and paid sales training programs.

He offers numerous mindset and actions for you to implement immediately for your success.

The upcoming Create Revenue Now Masterclass will offer a wealth of valuable advice and action steps. Friday, August 15th, starting at 11 am Pacific.

Also check his calendar page for other links and events.

Publishing and Marketing for Course Creators ~ A Proposal

Publishing and marketing for course creators. Young woman and blackboard.

Are you a course creator or have a book that could become a course?

Here is a comprehensive publishing and marketing proposal to consider.

Executive Summary

This course creation and marketing approach is the Publishing Sales Machine starting with an online course or membership program.

The ideal subject for instruction is something you have good experience and you know that people are asking for insights you can provide.

Do you have a good idea of who the audience is?

Who is your ideal student? Your Ideal Client Avatar?

What are the most important things for them to know?

What problem does your program solve?

Design your course modules to create success for your students, and your course will have an audience—pure gold.

Often, less is more. Let’s focus on the essentials first and expand over time.

Publishing and Marketing Design Goals

  • Create something that provides transformation or success for people or businesses.
  • Begin the marketing and sales process early.
  • Leverage posting, video, and presentations to get the word out and attract sales.
  • Leverage the content with book and audio versions. A print book can have a link and a discount coupon for your multimedia course.

Online Course or Membership?

Is your course material something simple that can be done without any interaction with you or your team. Then a one-time payment or installments would work for the course.

Is the content something that could grow over time?

If your teaching includes a live component, such as teaching and discussion sessions, a membership model may work better for you and your students.

You would charge a monthly subscription and build out the course over time. Start with at least module one complete and in place.

A program with a live group coaching component will be perceived as being more valuable than a self-paced course alone.

One approach is to teach the content live and put the recordings and supporting materials in the membership portal.

Even modest monthly subscriptions can seem more affordable to students and generate more revenue over time than one-time payments.

Sales Landing Page

This will be the main place for people to learn about your program and sign up.

All marketing efforts will provide a link to this page.

The main comments of the sales page include:

  • An overview of the program.
  • An introductory video.
  • The transformation and benefits if the course.
  • An introduction to you and why you are the best person to teach the program.
  • Testimonials.
  • A description of how the program will be delivered once they join.
  • A button to join the program.
  • A button to download a free guide on the topic and join a mailing list (for people not ready to join yet).
  • (optional) A button to discuss with you.

I use a hybrid of WordPress and Kartra to create the landing page with email and sales elements.

Online Profiles

It is essential that your website and all of your online profiles describe what you do attractively, with links to your sales landing page.

Bonnie Dixon is very good at tuning your online presence and will help if you work with me.

Leveraging Your Content for Magnetic Marketing

Everything you teach could be the subject for posts. You can teach something from your course in share everywhere to make you the dominant presence when people search for your topic.

Here are some places to consider:

  • LinkedIn
  • LinkedIn Newsletter articles
  • Substack
  • Facebook
  • Instagram
  • Pinterest
  • Alignable
  • YouTube
  • TicToc
  • Syndicated podcasts for Apple, Amazon, iHeartRadio, Spotify, etc.

Posts can be text only, text and splash images, video, and video with text.

Note: It is the text people find when searching, so please include appropriate phrases your ideal client could be searching for.

Tools like MeetEdgar can help put out to many channels at once.

We can help you with that.

Speak to Sell Presentation

A sales presentation you can use in person or online can be pure gold.

I will help you craft a presentation that you can use to get on podcasts, present at events, present to organizations, use in webinars, and more.

A concise version of your talk could be the main selling feature on your landing page.

Video for Training and Marketing

YouTube, especially, is a place where people search to learn how to do stuff.

Some of the video that you create for your course can go on YouTube. LinkedIn, and other platforms to give people a sample of how you can help them.

Each video post will include a call to dive deeper with you and a link to your landing page.

I use StreamYard to create training modules with an option to stream to YouTube and social media destinations.

The Book Connection

If you come to me with a non-fiction book, I will ask if the content could be taught in a program.

Your course content can also be published as a book.

Here are some reasons to create a companion book for your program.

  • Help more people have success.
  • Reach a different audience.
  • Use as a lead magnet.
  • Open doors to be a guest on podcasts and events.
  • Another reason to do publicity and marketing campaigns.
  • More sales revenue.
  • The book can promote the program with a link to the sales page with a discount coupon.

My Special Offer

My publishing and marketing retainer includes:

  • A Project Folder for content and planning assets.
  • A platform for landing pages and blogging. I use a hybrid of WordPress and Kartra.
  • Help with planning and creating the course content.
  • Craft video introductions and course content.
  • Help create a one-to-many presentation designed to make sales.
  • Creating the program with all of the sales components.
  • A marketing campaign, including copywriting and image assets.
  • Help create a companion book and lead magnets.
  • Ongoing marketing support.

There is an initial charge, plus a monthly retainer that can be cancelled at any time. The intention is to create, promote and sell your golden content continuously over time.

Visible Marketing for Books, Courses, and Other Stuff

The main problem with selling anything that people want is visibility.

How do people learn about you and your services?

How do they get information to make a buying decision?

Over the following sessions, I will outline some tools and strategies to help you be seen.

  • Landing Pages
  • Magnetic Marketing Strategies
  • Posting Campaigns
  • Group Presentations
  • Email campaigns
  • Lead magnets
  • Speaking to sell
  • Publicity
  • Paid Advertising
  • Networking
  • and more …

By the way, I can assist you with the above strategies and implementations, including managing technical tools such as Kartra or GoHighLevel.

How is your visibility?

Try the free Online Effectiveness Survey at https://www.gregdixon.net/effectivenessreview

Comprehensive Publishing and Marketing Special Offer

Greg Dixon's Golden Publishing Retainer

In simple terms, I have a deep set of experiences, tools, and strategies to help people publish and market many things.

If you have something you want to share as an author, speaker, or course creator, I can help you.

Want to share personal and family stories? I can help you with that.

Have a vision for the world to share? I’m your man.

Want to sell tickets to shows and events? I’ve had a lot of success with that.

Do you have products and services to sell? Let’s get the word out and create the systems to make the sales.

I have an affordable and sustainable retainer to work with you to achieve your publishing and marketing goals.

The retainer is $388 for the first month and $88/month until cancelled.

The idea is to launch your project, keep it available online, and build over time. Examples include landing pages, sales funnels, blogging websites for stories and marketing, and more.

Your project may be much bigger than that. We can discuss that as we get the first steps done.

Ready to get started today?

Here are some sample projects for the Golden Publishing Retainer.

Personal and Family Story Productions

One of the things I love to do is capture, preserve, and share family stories. This is why I bought my first still and video cameras.

Over the years, I have created everything from photo montages to books to multimedia collections and websites to share personal and family stories.

I am running a Family Story Challenge: Capture family stories while you can.

I teach people how to plan, collect, assemble, and publish one or more family stories.

Working with me for a story production includes:

  • Planning the stories to capture.
  • Creating a set of Google Drive folders for you and your family to upload and organize photos, documents, and other media to have a safe place for it and for use in story productions.
  • Assembling one or more story productions.
  • Creating some or all of the following to share the information and stories:
    • Blogging website for multimedia content that can grow over time.
    • Print books.
    • Audiobooks.
    • Video presentations.
    • Secure multimedia repository.

In many ways, a website that I provide is the best place to share stories over time.

Book Publishing For Authors and Speakers

Earlier this year, I ran a Writing For Fun challenge, encouraging people to write simply for the sheer joy of it.

There are also many reasons why you may want to publish books, including:

  • Leave a legacy.
  • Share information to make the world better for people or businesses.
  • To be entertaining.
  • Englighten the world.
  • Build your world presence, influence, and authority.
  • Attract clients and customers to your offers.
  • Get speaking gigs.

Why do you want to publish your books?

Whatever the reason, here is how I help authors publish and market books:

  • Help with the planning and assembly.
  • Copyediting. I can recommend some developmental editors and ghostwriters.
  • Preparing the manuscript for submission.
  • Preparing covers for the print and eBook versions.
  • Submit to Amazon Kindle Direct Publishing and IngramSpark as appropriate. Part of the discussion is whether you want to self-publish or submit to a traditional publishing house. I can help with those decisions and support promotion either way.
  • Help with query letters and social media campaigns to promote the book before, during, and after the launch.

One thing to consider is creating an author website right away to publish excerpts and promote the book before it is published.

Let’s discuss your book goals.

Video For All Occasions

Video has been a huge part of what I have done for the last thirty years and continues to be a large part of the publishing and marketing I do today.

My YouTube channel at https://www.youtube.com/gregdixon2007 gets around 1.8K views a month organically across hundreds of videos published since 2007.

The channel is something of an archeological dig of everything I have been interested in along with many interviews and client projects.

Many more video projects are not public on the channel.

Video is key to story productions, marketing, training, fun interviews, and more.

I have recently been extracting the audio for a podcast.

Video using in-person and online tools can be part of your Golden Publishing Retainer.

Leverage Your Golden Content With Courses and Membership Programs

If you have book content that teaches helpful things for people and businesses, I encourage you to create an online course and membership program to make a difference in lives and make money.

Maybe you already have a book that would be good for that?

Going the other way, perhaps you have online courses and training programs that would make good books.

Publish Everywhere!

Here are the main elements of my Golden Publishing Sales Machine.

  • Publish a Book
  • Publish a related Online Course and Membership Program
  • Cross-market
  • Use the content for promotion, including webinars.

The main reason I subscribed to Kartra was to create and sell online courses.

I have all of the tools, experience, and strategies to implement a Golden Publishing Sales Machine for you.

Kartra is also great for sales landing pages, email marketing, webinar funnels, payments, and other resources for your success.

Golden Publishing Retainer Offer

Let’s get started for $388 for the first month and $188/month until cancelled.

Help Writing Coaches Publish and Market Client Books

Greg Dixon helps writing coaches and ghostwriters format, publish, and market client books.

Are you a writing coach and ghostwriter?

I can format and publish the edited manuscripts for your clients. That could include adjusting or creating covers for the print and eBook versions.

I can also help with marketing before and after the book is published.

Marketing strategies include blogging, getting on podcasts, and sending query letters to booksellers appropriate for the book niche.

I can also create author websites and landing pages to sell the books and get the author booked to speak and do book signings.

Affordable Rates

I can also refer book clients to you for coaching and editing,

Let’s chat to see how we can work together.

Marketing and Publishing Actions to Grow Your Business

If you are an author, coach, speaker, or entrepreneur, your growing success is built through consistent actions.

This post presents a number of action steps that you can take yourself or with my help.

Some of the actions are daily and weekly practices, and some are small projects. Start with the one with the most impact today and add others over time.

Here are some actions to consider.

Blog Posts

One of the most effective ways to share your ideas and offers is to publish a blog post regularly.

You can register the posts with Google Search Console to get listed in searches quickly,

You can leverage these posts through repurposing:

  • Publish as a LinkedIn article
  • Publish on Substack
  • Publish as Social Media Posts
  • Use in Online Courses and Membership Programs
  • Include in your books.

I can help you with the writing and publishing.

Social Media Posts

Regular posts on social media can keep you in mind for potential collaborators, clients, and customers.

Building a tribe can also help you get speaking gigs and podcast invitations.

The posts also contribute to your online presence through searches. Be the go-to authority who seems to be everywhere!

Many of the people you meet networking will check out your online presence by searching.

I can help you with that.

Update Your Online Presence

Do your website, social media profiles, and YouTube channels present what you offer in a magnetic way?

Or are they out of date and ineffective?

I offer a free review with suggestions for improvement.
My partner Bonnie is fun to work with to tweak your profiles.

Using More Video

Video is one of the best ways to get people’s attention to what you have to offer.

Video is also a fabulous tool for sharing your insights or simply entertaining.

Videos can be simple live streams from your phone, full productions, or anything in between.

I use StreamYard Studio to stream interviews, commentary, offers, and training to a wide audience.

I will also use the audio from the to create a podcast to reach a broad audience through audio platforms like Apple Podcasts, Spotify, Amazon, and iHeartRadio.

Need help to set up and sustain our video strategies?

Connecting With Email

The best thing you can do for your long-term success is to build a mailing list and send regular emails to your tribe.

Often the first action step for your potential collaborators and clients will be to sign up for your mailing list.

Here are some actions with your mailing list:

  • Email at least once a week with information to engage people with you and what you offer.
  • Mail invitations to events and workshops.
  • Deliver a series of emails on a specific topic or training as an automated sequence.

I use Kartra to capture leads and send emails. There are many other platforms.

I can set you up and help with your email content and strategies.

Presentations and Workshops

A live presentation where people can engage with you and ask questions can help you attract and convert people to your offers.

I can provide many examples of people who generate thousands of dollars of revenue through presentations and workshops.

I can help you implement full workshop funnels.

Book and Course Publishing

Nothing moves you from being a one-to-one service provider to having a scalable business than having books and courses.

Books can also be your lead magnet and calling card for getting publicity and invitations to speaking opportunities.

A book and course combination can be your golden ticket to success.

The good news is that courses and books can often be built using content from your posts, videos, and presentations.

I can help you with all of the book, course, and multimedia publishing steps.

What Are Your Goals?

Let’s discuss your goals and how to implement some or all of the action steps.

I offer you a free suggestion report for the actions that would help you the most, sorted by priority, including links to some resources to help you implement them yourself.

And I am available to help you implement.

Branded Billboards Build Business

Greg Dixon ~ Branded Billboards Build Business

You all know billboards. You see them on roads and buildings everywhere.

Splash images, business cards, postcards, posters, and other displays are also billboards that promote your business.

Physical Billboards ~ The Wall Drugs Story

It is simply not possible to drive on I-90 through South Dakota and miss Wall Drugs. There are billboards all along the highway, with photos of people around the world holding up signs like “Only 3,950 miles to wall drugs”. I tell the story in the broadcast.

Here are some digital billboards, big and small.

Splash Images

I create a splash image for every blog post, video clip, and social media clip I publish.

You can see these by searching for greg dixon marketing or greg dixon writing.

It is these mini-billboards that attract people to watch videos and read posts and articles.

Business Cards, Post Cards, and Posters

Small and large print assets like business cards, postcards, and posters.

A post card is a good size for cost-effective print mailing and for posting on bulletin boards in public spaces.

Digital Billboards

More and more large billboards, both inside and outside, are digital, allowing for motion and rotating messages.

Scaling

Your splash image can be scaled and adapted from a business card to a gigantic billboard.

I can help you with all of that. Let’s Chat.

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