Category: Marketing (Page 2 of 2)

When clients ask us to help them write and publish a book, we suggest also creating a course and starting the marketing early on the journey.

If clients start with creating an online course or membership, we ask if they have considered writing a book.

And of course, we suggest starting the marketing right away!

We often suggest to clients who want pure marketing services that they consider writing a book and creating a course.

Leveraging Content Immediately

In most cases, the content that goes into a non-fiction book can also be used for an online course and in marketing campaigns to create buzz.

Group Workshops and Presentations ~ More Appealing than AI Content and Marketing

Your content can also be used for workshops and presentations, both to create interest and as part of a paid membership program.

We think it is important to do live presentations and workshops with time for group discussion and questions to stand out from the rising flood of AI content and marketing.

People will pay to engage with you.

Your Membership Continuity Program

There are many advantages to creating a monthly membership program rather than an online course:

• A great way to test if there is interest in your subject matter.
  If people do not try the membership for something like $1 for the first month, there may not be an interest in the book or course as presented. Back to planning.
• You can test the content and get valuable feedback. Weekly group training sessions are fabulous for this.
• You can start generating revenue early to fund the development of the book and online.
• The content presented weekly can be used for marketing.
• More people will subscribe to a low-cost subscription than a higher-priced course. You can create stand-alone courses out of the membership content later.
• Ongoing subscription revenue can grow considerably.
  $20 a month starts looking quite substantial when you grow to have thousands of subscribers. And your only subscription could be higher.
  $97 is quite common.

The Publishing, Marketing, and Membership Sales Machine

Here it is in a nutshell:

• Create an outline for your content
• Create a title, description, and first sections
• Create a landing page for people to sign up for a mailing list.
• Establish a membership area using a platform such as Kartra (we can provide those components).
• Plan to create content for a section in your outline each week.
• Present that content in an online workshop each week. You can offer the workshop for free, with supporting resources and recordings going into the paid membership area.
• Offer the monthly subscription at a low trial rate for the first month.
• Continue until the book and program are completed and published.
• Start the next book and program.

Our Publishing Sales Machine Retainer

We also offer a monthly retainer to help you implement all the steps of your Publishing, Marketing, and Membership Sales Machine.

Our goal is to generate revenues as early as possible to pay for the retainer.

$540 per month until cancelled

Meanwhile, book an appointment with us to learn more.

Our Publishing Sales Machine Membership Program

Walking our talk, we will offer a membership and workshop series to teach you how to implement the Publishing, Marketing, and Membership Sales Machine yourself.