My Golden Publishing Sales Machine encourages authors to create an online course or digital experience edition along with a print book. This post explains the benefits of the multimedia approach to publishing your book.
It will also work the other way for coaches with a coaching practice, online courses, or a membership program.
A print book plus a Digital Experience Edition can vastly expand your audience and lead people to your high-level offers.
What a Print Book Can Do For You
Here are some of the benefits of publishing a book:
- Share your special gifts and knowledge with an infinite number of people.
- Establish your authority and influence.
- Can open doors as a speaker and expert.
- Generate sales income.
- The process of writing and creation can be rewarding in itself.
What is a Digital Experience Edition?
I use Kartra Memberships to create a Digital Experience Edition of books. The platform provides a secure multimedia portal that can include the book’s content, audio, video, images, exercises, downloads, and more. Other course platforms would work.
Benefits include:
- The multimedia enhances the content of the book.
- The Digital Experience Edition can grow and be edited as a living product.
- You can use the Digital Experience Edition to get feedback that can make the print book better.
- Readers get instant access while waiting for the printed book.
Why Publish a Print Book AND a Digital Experience Edition
- Serve the audience with rich content.
- Give instant access to the content.
- Get feedback during final editing stages to create a better book for your audience.
- Make sales early.
- Make direct sales. You can receive the money immediately and use author pricing to send the print book from Amazon Kindle Direct Publishing.
Collaboration and Validation
You can include your audience in the refinement process by having them access a presale version of the Digital Experience Edition. That will validate that your content is of value to your tribe, and the printed book will be better for the feedback.
Presale and Marketing Strategy
As soon as you have a working title for your book, you can create a landing page with an opt-in form for people to receive launch notices.
With a presale and access to an early version of the book in a Digital Experience Edition, you can start marketing and making sales very early in the development process. You can also ask for feedback through comments within the portal.
You can also grant free access to anyone you want to review the content and provide editing suggestions.
The main reason to do this is to create a buzz about your book launch and build your list.
Posting and Publicity Strategy
Once you have a landing page that at least collects contact information from interested people, you can use the chapter content to drive traffic to the landing page.
Here are some places to promote:
- Blog Posts
- Social Media Posts
- YouTube Clips
- Broadcasts and Podcasts
- Interviews
- Press Releases
- …
Publishing Sales Machine
My Publishing Sales Machine combines book and multimedia publishing with marketing at an affordable rate.
