The Build Your Golden Publishing Sales Machine is designed to help all authors and course creators publish everywhere that pays and also attract customers and clients to you and your Golden Offers.
The people who can benefit the fastest include:
Authors who have books completed or nearly completed and still need to launch.
People with books that could be the base for a membership program.
People with books and courses that have not yet generated much in the way of sales or business attraction.
Is that you?
Here are the publishing and marketing approaches to boost your authority and sales.
Publish your books in more formats and platforms than they are now, including print books, eBooks, audiobooks, and Digital Experience Editions.
Create a Membership Program anchored with your books and trainings in a multimedia Digital Experience Edition.
Have weekly sessions where you teach from your books and courses and have a group discussion. These sessions build engagement and provide valuable feedback on what you offer.
Promote everywhere, including social media, publicity, networking, and speaking engagements.
The 90-Day Golden Publishing Sales Machine Launch strategy will work for you if you have book and course ideas, or have already published books and courses.
The strategy is something you can do on your own or with Greg Dixon.
Benefits for You
Here are some of the benefits of getting Your Golden Content in front of the people who would learn from it:
Help many people get what they want or need.
Boost your authority.
Sell your books and courses.
Land speaking gigs.
Make money from your speaking engagements.
Repositions What You Already Have
Have books or courses already? We can bundle those into a multimedia membership program and give it new life.
Why to Develop the Membership Program First
Haven’t collected your Golden Content into a book or course yet?
Lets outline the content and develop as modules in a multimedia membership program first:
Here is why:
You can complete one module at a time.
Easy to revise and expand.
You can grant beta testers early access to gather feedback on the content presentation’s viability and quality.
You can start selling early in the launch.
The content from the membership program will be fairly easy to edit for book publication.
The Importance of Weekly Presentations
The difference between someone paying $10 for a book and paying thousands of dollars to work with you is you.
Weekly video and audio podcasts accomplish the following:
Provide helpful insights to your audience.
Help people know, like, and trust you.
Attract people to your membership and coaching offers.
Multimedia Book Publishing
I am a believer is getting Your Golden Content out on as many media formats as possible, including:
Multimedia Digital Experience Editions. I bundle and sell books and courses in a multimedia portal. I use Kartra. GoHighLevel, Skool, and others could work for you.
Print Books and eBooks. I have extensive experience publishing books through Amazon KindleDirect Publishing and IngramSpark. I am looking at some of the aggregator services to get the books out far and wide. Everywhere that pays:-)
Audio Books. Another way people can enjoy your Golden Content.
Flipbooks. A flipbook is a link or embedded player that presents a formatted book on screen. Perfect for sharing and embedding in a Membership Program.
Launch Roadmap
Here is an overview of the Golden Publishing Sales Machine launch steps:
Plan the content for the multimedia membership program.
Implement the content in the multimedia portal. I use Kartra Memberships for what I call a Digital Experience Edition.
Create a Sales Landing Page where people can subscribe to the Membership Program or, if offered, make an appointment for personal coaching.
Promote using blog posts, social media posts, live streaming, podcasts, event appearances, email, and publicity announcements. Paid online, print and radio ads could be effective in some cases.
Create lead magnets such as videos, flipbooks, and PDFs to build authority.
Provide a premium offer, such as group or one-on-one coaching. Mastermind groups are sometimes more valued than coaching.
Publish the content as print books, eBooks, and audiobooks to reach a paying audience everywhere.
Rinse and Repeat
Run the launch sequence for 90 days.
Add books and programs over time and continue expanding your authority and influence.
Special Offers
I can help you with all of the above.
The 90-Day Launch Retainer is $388 per month for 3 months.
Want to learn how to Build Your Golden Publishing Sales Machine with my guidance?
Subscribe to the Build Your Golden Publishing Sales MachineKit membership with weekly online presentations and growing multimedia content. Related books will be included in the membership when published.
And I am trying something new. If you want to do most of the work yourself and share in the success that comes from my approach, you can make a Gratitude Offering as some multiple of $88.
The goal of the Golden Video Podcast and Webinar Marketing program is to increase your presence online and establish you as the go-to expert in your niche.
This offer is for you if you want to attract clients and customers to your golden offers. That includes some or all of the following:
Your Services
Book
Course
Membership Program
Product
If you have something people want, I can use comprehensive publishing strategies to get people to see your offers.
I use the word ‘publishing’ to mean any way that humans can experience something: Books, articles, podcasts, images, and more.
Winning the Online Presence Game
If you search on Google for Greg Dixon Marketing, you will find hundreds of links to videos, articles, posts, and podcasts. Try Greg Dixon Writing or Greg Dixon Music for more fun.
AI will tell stories about me too:-)
People you meet when networking will search for you online and check out your LinkedIn Profile. What will they find?
How did I do that?
“80% of success is showing up” — Woody Allen
Here is what I will do for this post to have it show up:
Write the article with an emphasis on what people want for themselves or their business.
Have a descriptive, attractive splash image that appears when the post is shared or listed.
Write a compelling description for the post that will appear with the splash image.
Submit the post to Google Search Console.
Do a StreamYard Video Podcast about the post to LinkedIn, YouTube, Facebook, and other platforms. There will always be a link back to the page.
Use a Social Media poster to send the video to Instagram and other platforms not included in my StreamYard broadcast.
Copy and paste the article and publish on Substack, LinkedIn Newsletter, and Alignable.
Email to a targeted list.
Tip: I start the Video Broadcast as a LinkedIn Event, which lets me invite guests and specific LinkedIn connections to watch.
If I do this with something people want, like concert or theatre tickets, sales will start in hours.
What is your Golden Offer?
Podcast Interviews
Bonnie and I started doing live interviews on StreamYard almost a decade ago, inspired by Maria Forleo, and continue to cover various topics.
Most get hundreds of views on LinkedIn. Some thousands. Here are my LinkedIn Analytics for the last year:
The steep jump came from an interview with musician and producer Mick Dalla-Vee for Playing Music for Fun, which has 37,577 impressions and counting.
I am not quite sure why that interview got so many views, though Mick is well known in the Vancouver music scene and the show notes mentioned his association with Randy Bachman (The Guess Who, Bachman Turner Overdrive, Vinyl Tap, …), and music tribute show for The Beatles, Lennon and McCartney, Simon and Garfunkel, Elton John and Billy Joel.
It is not all about the numbers. Last week, someone booked an appointment with me to talk about real estate investing based on a broadcast I did with Maurice Thomas Jr two years ago.
I have not tracked how many clients people get from being on a show, but some do. Steve Brossman sent me a referral reward from anoffer he made on the interview.
Do you see this working for you?
Presentations and Webinars
Ever notice that top marketers like Russell Brunson, Tony Robbins, Dean Graziosi,Kim Walsh Philips, Jeff Walker, and others do a lot of online presentations, webinars, summits, and challenges?
That is because they sell.
A lot.
Kim Walsh Phillips describes how she and Justin Guarini made 1.2 million dollars in an hour with their Celebrity Speaker funnel. There is a lot in this video that could apply to your marketing and what I am offering.
I am a member of their Elite Speakers Network.
Justin Guarini is on my wish list to be a guest on my Playing Music For Fun Show.
I can help you craft and practice your presentations.
I know a professional mortgage note investor who has got $500,000 in private lender funding from a single webinar with a small number of qualified investors.
He is likely doing that every week.
Group Coaching and Membership Programs
If you come to me with a non-fiction book, I will suggest creating a membership and coaching program to leverage revenues.
Come to me with a course, I will suggest creating a book and a membership program to create authority and publicity.
This is the heart of the Golden Publishing Sales Machine.
My Special Offer
Assuming you offer something people want, this will work for you:
Optimize your landing page or create a new one.
Optimize your site for blogging or create a new one.
Optimize your YouTube channel or create a new one.
Create a funnel to get people to your offers.
Create email sequences to maintain long-term contact. Maybe they are not ready for your products and services yet.
Build your online presence and authority through regular video podcasts, presentations, interviews, and webinars.
Regular mailings to your targeted lists.
Help with creating books, membership programs, and lead magnets.
Here is my ridiculously low retainer offer.
$388 for the first month and $188 per month. Cancel if not getting results.
If you generate good revenue from this campaign or from being a guest on one of my interviews, summits, or broadcasts in the past, you can volunteer a payment to my Tip Jar. You can choose multiples as appropriate.
Why is Greg Dixon the Best Person to Boost Marketing?
Here is what I bring to the table:
Decades of experience.
Training through Dave Dee, Kim Walsh Phillips, Dan Kennedy, every course from American Writers and Artists Institute (AWAI), Jeff Walker, Rich Sheffren, Russell Brunson, and more.
Thousands of dollars worth of tools, including professional video gear, FinalCut Pro, StreamYard,Kartra, GoHighLevel, all Adobe products, Buzzsprout Podcasting (ApplePodcasts, Amazon, iHeartRadio,Spotify, …), AI tools, and more.
In other words, I have a lot of ways to help you.
Greg Dixon, Chief Enabler Shared Visions Unlimited Publishing, Marketing, and Fun Projects
Over the decades, I have helped many people and companies achieve their project goals.
Often, it started with a request for help doing something I may not have done before. Many of the tools and skills I have now came from figuring out how to help people.
Past Adventures
Here are some of the adventures that came from saying yes.
Selling How to Coach Baseball to Kids VHS tapes and CDs.
Cancer Benefit Concerts.
Many websites across niches, including botanical gardens, choirs, concerts, theatre productions, bands, real estate investors, natural health companies, and dozens of my own projects.
Project Management stints during the Smoke and Mirrors Venture Capital boom of the last millennium. One took me to Hong Kong with a company that wanted to do online trading.
Some Technical Writing gigs.
Software development for a large consulting company and my own clients.
A singer in a band I was in was a PhD candidate for Applied Psychology. A request to help compile a BASIC program led to over twenty years of developing and supporting psychometric assessment systems for hiring and development. At one time, every person who applied to work at TELUS took a Values In Action assessment we designed for them. Ka Ching! Our most comprehensive system was a Management Assessment for senior managers and CEO candidates. The owners aged out and resisted succession, or we would still be running the service today.
Some quirky music videos with musicians I played with.
Videos for concerts, theatre productions, food recovery, urban farming, botanical gardens, family events, weddings, and much much more.
Sizzle reels for speakers.
Promotional and training videos on many topics.
Many online interviews with people who have interesting stories and offers.
A wide range of personal and family story productions.
Video interviews with pioneers of the Natural Health industry.
Comprehensive marketing, including landing pages, social media, blogging, and email.
Formatting and publishing books in print and other formats.
Online courses.
Live events such as concerts and coffeehouses.
At one choir concert, I engineered the sound, used three video cameras, and sang in the choir. I could control the mixer with my phone and popped out from time to time to check the balance.
Is your digital marketing attracting good clients and customers to your offers?
Are there some bumps or gaps in your customer journey?
Are your landing pages converting?
Are your online profiles up-to-date and effective?
Are you doing enough content marketing?
A few improvements on your digital marketing customer journey can make a big difference in your revenue stream.
I am offering to conduct a comprehensive review of your customer journey and provide an assessment report with actionable recommendations that you can implement independently or with my assistance.
Customer Journey Self-Assessment
I encourage you to see your online assets through the eyes of a potential customer.
This online tool can help you through the process.
The next step is to make an appointment with me to discuss your Marketing Objectives in detail.
I will generate a comprehensive assessment report with recommendations for expanding your digital marketing and reducing the friction points that are causing an inadequate stream of qualified prospects from embracing your offers.
Areas Where I Can Help
I have been helping people achieve their dreams across many domains, starting in the last millennium.
I have acquired extensive experience, training, and tools to support your success.
Here are some of the things that I can do to round out your digital marketing:
Copywriting: Websites, blog posts, social media, white papers, email campaigns, video scripts, training materials, reviews, and more.
Audio: Concerts, presentations, audiobooks, radio ads, stories, and more.
Courses: Multimedia courses you can sell or use to boost your authority.
Books: Print, digital, and multimedia books you can sell or give away as lead magnets. Books build authority and can open doors for speaking engagements.
Business Systems: Kartra, HighLevel, and others are powerful tools for connecting various marketing components, including landing pages, opt-in forms, sales processing, email, video, surveys, and more, to create both simple and complex marketing funnels.
Let’s start with a review of your current situation to identify areas where you need to fill in the gaps.
How is the journey for a customer to learn about you and what you offer to become a client or customer?
Is it effective?
Are there gaps?
I can help as an experienced copywriting and marketing professional.
We begin with a complimentary Customer Journey Discovery Call, during which we discuss what you offer, your ideal customer, and your Marketing Objectives.
I will provide a comprehensive Customer Journey Assessment Report with recommendations and actionable steps that you can implement yourself or with assistance.
Then, you can choose from several simple copywriting projects to get started on improving your customer journey, ultimately leading to increased sales.
Landing Page Review and Tuneup
Most marketing campaigns lead to a landing page where the prospect can take an action such as:
Make an appointment.
Sign up for a newsletter.
Download a lead magnet such as a book, course, checklist, or report.
Purchase something.
Register for a presentation or event.
Get a free trial of something.
…
Is the page effective?
Driving traffic to a page is a waste of time and money of the page does not convert.
Don’t have a landing page? I can build one for you.
Social Media Profile Review and Tuneup
For many networkers and businesses, LinkedIn is the primary platform for establishing business connections.
People who meet you in a networking meeting will often check out your LinkedIn profile to learn about you and what you offer.
Is your profile up to date?
Does it reflect what you do?
Could it be better?
Let’s see what we can tweak and add to improve its ability to attract clients.
We can look at your other profiles, such as Facebook and YouTube.
Social Media Posts
Regular social media posts can bring attention to you and what you offer.
Let’s start with creating three as a trial copywriting project
Blogs Posts
Blogging about your products and services can increase awareness and provide information for buying decisions.
Testimonial and Case Studies can boost your reputation.
Attention to Search Engine Optimization and submitting to search engines will improve your search traffic.
Let’s start with three blog posts as a trial project.
Email Sequences
Email is still a strong marketing tool and a great way to stay engaged with current clients and people who have expressed interest in you and your offers.
A three-email sequence could include a case study, testimonials, and the benefits of your current offer.
Let’s see if we can move the needle on your sales with a trial sequence.
Customer Journey Assessment
I have created an online assessment tool to self-assess.
Russ Hennebery, author of Digital Marketing for Dummies with Ryan Deiss, presented an excellent view of the Customer Journey at the recent AWAI Copywriting Bootcamp.
The Customer Journey image and essential Marketing Objectives neatly summarized the process and objectives. I have been providing most of the Customer Journey for my clients for decades, but have struggled to present it concisely.
For you, as someone selling products and services, understanding Your Customer Journey and Marketing Objectives can help your bottom line.
I will connect the Customer Journey with Marketing Objectives, incorporating copywriting and marketing steps that you can implement on your own or with my assistance.
Let’s start with the first element of Russ Henneberry’s marketing funnel.
This is the most important part to get right.
What problem are you solving for your clients and customers?
What is your solution?
What does your brand represent?
How are you positioned to provide the best results for your niche?
Without these elements clearly understood, your marketing efforts will be like dancing in the dark.
I can help you get clarity for your Unique Selling Proposition.
This is Step O1 in the Marketing Objectives: Increase the number of prospective customers who are aware of the business.
Lead Acquisition
The next step for most businesses is to engage potential customers and get them into your database.
Some of your best clients may take months or years to make a buying decision. Your mission is to keep them attracted and engaged with you and your offers.
Here are some things to try:
Subscription to a free newsletter.
Lead magnets such as eBooks, reports, presentations, mini-courses, challenges, free sessions, and more.
Test drive what you offer.
I can help you implement lead magnets and lead funnels with Kartra, HighLevel, or the business platforms you are currently using.
Sales
The next step in the Customer Journey is to convert interested people into clients and customers.
This can be very easy if you offer something that people want.
You want to make it easy for people to buy using clear landing pages and shaping carts.
For example, concert and theatre tickets are an easy sell to people looking to buy.
Kartra has such a great and flexible payment system that I joke that ‘Kartra’ refers to an exotic goddess of commerce:-)
I have created many sales pages for myself and clients.
Customer Retention and Ascension
Are your customers feeling valued and served?
There is a phrase I first heard from Dan Kennedy, which is that ‘a buyer is a buyer is a buyer.’
The idea is that your customers are the most likely prospects to be repeat buyers or buy more things from your company.
Often, it is much easier to upsell a current client than to attract new clients.
How can you expand your assistance to your clients?
What are you doing to encourage your clients to refer you to others? Affiliate programs, testimonials, and asking for introductions can help.
Your Marketing Objectives
Here is the excellent infographic by Russ Henneberry again:
Your primary Marketing Objectives are Awareness, Lead Generation, Sales, and Retention.
Marketing Components Greg Dixon Can Implement
Where do you need help?
Where are the gaps in the implementation of Your Customer Journey?
I can help you fill in some of the gaps, including:
Clarifying your offers and Unique Selling Proposition.
Creating effective landing pages to convert prospects to customers.
Content marketing such as websites, blog posts, social media posts, and email sequences and broadcasts to inform and engage your audience.
Creation of lead magnets such as books, reports, and presentations.
Boosting your online presence through multiple channels with text, image, and video campaigns.
Book and course publishing.
Help with speak-to-sell campaigns.
What do you need help with?
Free Customer Journey Assessment
I have created an online assessment tool to self-assess as a start of the review process.
I am offering to review everything mentioned in this article and provide a free recommendation report with steps you can implement to improve Your Customer Journey.
You implement the recommendations yourself, have your team do it, or retain me to fill in the gaps and create an effective sales attraction and retention system.
In simple terms, I have a deep set of experiences, tools, and strategies to help people publish and market many things.
If you have something you want to share as an author, speaker, or course creator, I can help you.
Want to share personal and family stories? I can help you with that.
Have a vision for the world to share? I’m your man.
Want to sell tickets to shows and events? I’ve had a lot of success with that.
Do you have products and services to sell? Let’s get the word out and create the systems to make the sales.
I have an affordable and sustainable retainer to work with you to achieve your publishing and marketing goals.
The retainer is $388 for the first month and $88/month until cancelled.
The idea is to launch your project, keep it available online, and build over time. Examples include landing pages, sales funnels, blogging websites for stories and marketing, and more.
Your project may be much bigger than that. We can discuss that as we get the first steps done.
Here are some sample projects for the Golden Publishing Retainer.
Personal and Family Story Productions
One of the things I love to do is capture, preserve, and share family stories. This is why I bought my first still and video cameras.
Over the years, I have created everything from photo montages to books to multimedia collections and websites to share personal and family stories.
I am running a Family Story Challenge: Capture family stories while you can.
I teach people how to plan, collect, assemble, and publish one or more family stories.
Working with me for a story production includes:
Planning the stories to capture.
Creating a set of Google Drive folders for you and your family to upload and organize photos, documents, and other media to have a safe place for it and for use in story productions.
Assembling one or more story productions.
Creating some or all of the following to share the information and stories:
Blogging website for multimedia content that can grow over time.
Print books.
Audiobooks.
Video presentations.
Secure multimedia repository.
In many ways, a website that I provide is the best place to share stories over time.
Earlier this year, I ran a Writing For Fun challenge, encouraging people to write simply for the sheer joy of it.
There are also many reasons why you may want to publish books, including:
Leave a legacy.
Share information to make the world better for people or businesses.
To be entertaining.
Englighten the world.
Build your world presence, influence, and authority.
Attract clients and customers to your offers.
Get speaking gigs.
Why do you want to publish your books?
Whatever the reason, here is how I help authors publish and market books:
Help with the planning and assembly.
Copyediting. I can recommend some developmental editors and ghostwriters.
Preparing the manuscript for submission.
Preparing covers for the print and eBook versions.
Submit to Amazon Kindle Direct Publishing and IngramSpark as appropriate. Part of the discussion is whether you want to self-publish or submit to a traditional publishing house. I can help with those decisions and support promotion either way.
Help with query letters and social media campaigns to promote the book before, during, and after the launch.
One thing to consider is creating an author website right away to publish excerpts and promote the book before it is published.
Video has been a huge part of what I have done for the last thirty years and continues to be a large part of the publishing and marketing I do today.
My YouTube channel at https://www.youtube.com/gregdixon2007 gets around 1.8K views a month organically across hundreds of videos published since 2007.
The channel is something of an archeological dig of everything I have been interested in along with many interviews and client projects.
Many more video projects are not public on the channel.
Video is key to story productions, marketing, training, fun interviews, and more.
I have recently been extracting the audio for a podcast.
Video using in-person and online tools can be part of your Golden Publishing Retainer.
Leverage Your Golden Content With Courses and Membership Programs
If you have book content that teaches helpful things for people and businesses, I encourage you to create an online course and membership program to make a difference in lives and make money.
Maybe you already have a book that would be good for that?
Going the other way, perhaps you have online courses and training programs that would make good books.
Publish Everywhere!
Here are the main elements of my Golden Publishing Sales Machine.
Publish a Book
Publish a related Online Course and Membership Program
Cross-market
Use the content for promotion, including webinars.
The main reason I subscribed to Kartra was to create and sell online courses.
I have all of the tools, experience, and strategies to implement a Golden Publishing Sales Machine for you.
Kartra is also great for sales landing pages, email marketing, webinar funnels, payments, and other resources for your success.
