Category: Landing Page

A Holistic Approach to Selling Darn Near Anything!

February 29, 2024 / Greg Dixon

Over the years people have asked me to help them sell a lot of different things, in concerts, theatre productions, products, services, books, courses, memberships, and events.

I have acquired many skills, strategies, and tools for promotions and sales and combine them for your benefit.

I will explore some of the many elements and strategies for success.

By the way, I am available to review where you at and make recommendations.

I can also help you implement everything suggested in this article.

Review with Greg Dixon

Be Ready to Receive

What I mean by this is you need to offer something that people want in a way that makes it easy for you to purchase from you.

This could be an effective website, landing page, or ticket purchase page.

Without a great offer and a smooth sales system, your marketing strategies will not be as effective as they could be.

Comprehensive Marketing Framework

Whether you are a brick-and-mortar operation or sell products and services online, here are the fundamental components for your online effectiveness:

A fast, search engine-friendly (SEO) website focused on selling your products and services.

A blogging component to feature your services and create an online presence in searches.

Mailing List. A mailing list is by far your best marketing tool and a concerted effort to build and use your list will pay dividends.

Google and Apple business profiles for physical stores to appear on maps with features of your business.

A social media presence with LinkedIn, Facebook, Instagram, Pinterest, TicToc, and others. Pick the ones where your ideal clients hang out.

Create a LinkedIn Newsletter.

YouTube Channel. Video is a great tool for building expertise and selling products. Videos are posted to your YouTube channel, blog posts, and social media channels.

Coherent Messaging

Things change. We evolve. Our business focus changes.

Clarify your messaging for what you are offering today and make sure that your website, social media platforms, blog posts, and YouTube channel all effectively communicate a consistent and coherent message.

Make sure all of your oars are rowing in the same direction.

Content Marketing

Now it is time to leverage your marketing framework.

Here is an approach that is very effective at establishing your authority and boosting your online presence for searches and people connected with you.

Create a piece of content such as this blog post.
Optimize for searches with an effective splash image, title, and meta description so that your post is compelling on search listings and when posted on social media.
Submit the post for indexing to Google Search Console.
Consider posting the entire article for your LinkedIn Newsletter.
Use the splash image to post out a description and link to the post on your social media channels. Meet Edgar and Hootsuite are good for this.
Create a video for your YouTube channel and social media platforms. StreamYard is fabulous for this.

Publicity and Networking

Book launches, course launches, product launches, and the like are all great for getting publicity.

Press releases to all local and appropriate media outlets can be a very cost-effective way of getting the word out.

I can help you write a press release and find places to send it. There are also soon good paid press release services if you have things for a wide audience.

Other places to spread the word are networking groups, podcasts, and speaking engagements.

Landing Page and Sales Funnels

This can be as simple as creating an effective landing page and driving traffic to the page with your content marketing.

Or it could involve webinars, a series of videos, an email sequence, and other sales strategies.

For some, it is booking an appointment for a sales call.

Books, Courses, and Memberships

If you are already an author or course creator, I would use the holistic approach above to sell your stuff with the Publishing Sales Machine.

If not, I suggest you consider publishing to increase you reach, build authority, and make sales.

We can take you from concept to publication.

My Comprehensive Services

In addition to creating a roadmap for your success, here is a list of comprehensive services I offer:

Optimize your website or create a new one for marketing.
Create landing pages, sales funnels, memberships, mailing campaigns, affiliate offers, surveys, and more with Kartra.
Create video content and stream to many platforms with StreamYard.
Repurpose or write content for comprehensive content marketing.
Write articles and press releases.
Create digital and print assets.
Help optimize your brick-and-mortar presence.
Help with podcasts and audiobooks.
Create, format, and publish books on Amazon, IngramSpark, flipbooks, and my own Digital Experience Editions.
Create professional videos.
Most things you think of asking for …

Want help with any or all of that?

Review with Greg Dixon

Create a Simple Webinar Funnel to Generate Sales

January 5, 2024 / Greg Dixon

An effective tool for the top sales masters is the sales webinar or information webinar with a call to action at the end.

Watch Presentation on LinkedIn

In many cases, the webinar is an online version of a speak-to-sell presentation that is delivered in person.

An effective sales webinar will also share features with a good long-form sales letter, where the goal is to make the offer attractive and answer all points of objection so that the person can make a buying decision on the spot.

The main difference is that the landing page for a webinar prompts the visitor to sign up for the webinar rather than go directly to a sale on the sales page.

Here are the main steps in creating a simple webinar funnel:

Create a compelling landing page with a button to sign up for the webinar.
Drive traffic to the landing page using every media at your disposal.
Present the webinar (more on that below).
Send a thanks for attending note.
Send a link to a page with the replay, transcript, sales copy, and purchase button.
Send a series of emails that provide more information or answer questions the person may have before making a purchase.
Offer a call to discuss.

Greg Dixon is available to help you create and launch all the steps.

Discuss With Greg

The Landing Page

The magic starts on the landing page.

This is where you present a compelling reason why the person wants to sign up for your presentation. Some of the reasons could include:

Learning a strategy they could employ themselves.
Learning more about your product and service to confirm the benefits to them.

I usually create a landing page with Kartra and sometimes register a domain on a service like Namecheap.com to have a simple link for people to use.

Driving Traffic

The next thing is to drive traffic to your landing page. Some of the ways to do that include:

Email
Social Media
Video
Networking
Paid Advertising
- Online (Facebook, LinkedIn, Google, …)
- Print
- Radio
- Television
- Speaking (podcasts, broadcasts, events)
- QR Codes (try https://www.qrcode-monkey.com/)
- Business Cards

Whatever works for you and fits your budget. Most can be done for free,

Webinar Platform

I use StreamYard for webinars. Other options include Zoom, Kartra, Demio, and more.

You could also have your prerecorded webinar on the thank you page.

Your Webinar Presentation

My main influences for webinars are Dave Dee and Kim Walsh Phillips ~ both connected with Dan Kennedy.

This is Dave Dee’s slide outline from a post at https://www.linkedin.com/pulse/worlds-most-powerful-7-figure-webinar-template-dave-dee/

Slide 1: Hot title.
You need to give your presentation a super-hot, compelling title.
Slide 2: Who this is right for?
Let the audience know they are in the right place.
Slide 3: What you’ll discover. Tell them the three things they’re going to learn.
Slide 4: Future pace: Paint a picture of their outcome/transformation.
Slide 5: Future pace: Paint a picture of the ugliness if they don’t do what you tell them.
Slide 6: Your Story. The “before” part of your story.
Slide 7: Your Story: The turning point part of your story.
Slide 8: Your Story: The “after” part of your story.
Slide 9: Why you are teaching this stuff.
Slide 10: What the will discover. Reiterate what they’re about to learn.
Slide 11: Core content piece 1. (The “teaching” portion of your presentation.
Slide 12: Core content piece 2. (The “teaching” portion of your presentation.)
Slide 13: Core content piece 3. (The “teaching” portion of your presentation.)
Slide 14: Transition to close.
Slide 15: Recap what they’ve learned.
Slide 17: Introduce your solution. (The product or service you’re selling.)
Slide 18: Who this is not for. (Tell them who should not buy your product or service.)
Slide 19: Reasons why you built the system. (Needs to be more than “I want to sell it to you.”)
Slide 20: The outcome of using your product or service.
Slide 21- ?: The components of your product or service. (Be sure to focus on benefits and outcomes and not of features.)
Slide 22: Present the price. (Build value first, then reveal price.)
Slide 23: Guarantee.
Slide 24: Bonuses (Core bonuses that always come with the product.)
Slide 25: Bonuses (Fast action bonuses.)
Slide 26: Recap the major transformation the buyer will experience.
Slide 27: Call to action
Slide 28: Quick recap of the entire offer.
Slide 29: Final call to action.

I have collected a video series on Dave Dee’s Webinar Selling Machine at https://www.gregdixonwriting.com/webinar-selling-machine/

Follow-Up Gold

Depending on what you are selling and your presentation, many of your sales will be in the follow-up after the presentation.

The most important email is a thank-you note.

Here are things to include in an email sequence that goes out every few days or once a week.

Replay recording.
Questions and Answers or Frequently Asked Questions. Answer all questions and objections.
Case Studies
Success Stories
More information about the product or service.
Related offers.
Surveys
…

Be sure to include a link to the sales page and offer
a discovery call in every email!