Copywriting ~ Marketing ~ Story Productions ~ Publishing

Category: Podcast

Golden Video Podcast and Webinar Marketing Sales Machine

Greg Dixon with mountain background. Golden Vidoe and Webinar Marketing.

The goal of the Golden Video Podcast and Webinar Marketing program is to increase your presence online and establish you as the go-to expert in your niche.

This offer is for you if you want to attract clients and customers to your golden offers. That includes some or all of the following:

  • Your Services
  • Book
  • Course
  • Membership Program
  • Product

If you have something people want, I can use comprehensive publishing strategies to get people to see your offers.

I use the word ‘publishing’ to mean any way that humans can experience something: Books, articles, podcasts, images, and more.

Winning the Online Presence Game

If you search on Google for Greg Dixon Marketing, you will find hundreds of links to videos, articles, posts, and podcasts. Try Greg Dixon Writing or Greg Dixon Music for more fun.

AI will tell stories about me too:-)

People you meet when networking will search for you online and check out your LinkedIn Profile. What will they find?

How did I do that?

“80% of success is showing up” — Woody Allen

Here is what I will do for this post to have it show up:

  • Write the article with an emphasis on what people want for themselves or their business.
  • Have a descriptive, attractive splash image that appears when the post is shared or listed.
  • Write a compelling description for the post that will appear with the splash image.
  • Submit the post to Google Search Console.
  • Do a StreamYard Video Podcast about the post to LinkedIn, YouTube, Facebook, and other platforms. There will always be a link back to the page.
  • Use a Social Media poster to send the video to Instagram and other platforms not included in my StreamYard broadcast.
  • Copy and paste the article and publish on Substack, LinkedIn Newsletter, and Alignable.
  • Email to a targeted list.

Tip: I start the Video Broadcast as a LinkedIn Event, which lets me invite guests and specific LinkedIn connections to watch.

If I do this with something people want, like concert or theatre tickets, sales will start in hours.

What is your Golden Offer?

Podcast Interviews

Bonnie and I started doing live interviews on StreamYard almost a decade ago, inspired by Maria Forleo, and continue to cover various topics.

Most get hundreds of views on LinkedIn. Some thousands. Here are my LinkedIn Analytics for the last year:

LinkedIn Analytics. 68,190 impressions over 365 days.

The steep jump came from an interview with musician and producer Mick Dalla-Vee for Playing Music for Fun, which has 37,577 impressions and counting.

I am not quite sure why that interview got so many views, though Mick is well known in the Vancouver music scene and the show notes mentioned his association with Randy Bachman (The Guess Who, Bachman Turner Overdrive, Vinyl Tap, …), and music tribute show for The Beatles, Lennon and McCartney, Simon and Garfunkel, Elton John and Billy Joel.

It is not all about the numbers. Last week, someone booked an appointment with me to talk about real estate investing based on a broadcast I did with Maurice Thomas Jr two years ago.

I have not tracked how many clients people get from being on a show, but some do. Steve Brossman sent me a referral reward from an offer he made on the interview.

Do you see this working for you?

Presentations and Webinars

Ever notice that top marketers like Russell Brunson, Tony Robbins, Dean Graziosi, Kim Walsh Philips, Jeff Walker, and others do a lot of online presentations, webinars, summits, and challenges?

That is because they sell.

A lot.

Kim Walsh Phillips describes how she and Justin Guarini made 1.2 million dollars in an hour with their Celebrity Speaker funnel. There is a lot in this video that could apply to your marketing and what I am offering.

I am a member of their Elite Speakers Network.

Justin Guarini is on my wish list to be a guest on my Playing Music For Fun Show.

I can help you craft and practice your presentations.

I know a professional mortgage note investor who has got $500,000 in private lender funding from a single webinar with a small number of qualified investors.

He is likely doing that every week.

Group Coaching and Membership Programs

If you come to me with a non-fiction book, I will suggest creating a membership and coaching program to leverage revenues.

Come to me with a course, I will suggest creating a book and a membership program to create authority and publicity.

This is the heart of the
Golden Publishing Sales Machine.

My Special Offer

Assuming you offer something people want, this will work for you:

  • Optimize your landing page or create a new one.
  • Optimize your site for blogging or create a new one.
  • Optimize your YouTube channel or create a new one.
  • Create a funnel to get people to your offers.
  • Create email sequences to maintain long-term contact. Maybe they are not ready for your products and services yet.
  • Build your online presence and authority through regular video podcasts, presentations, interviews, and webinars.
  • Regular mailings to your targeted lists.
  • Help with creating books, membership programs, and lead magnets.

Here is my ridiculously low retainer offer.

$388 for the first month and $188 per month.
Cancel if not getting results.

If you generate good revenue from this campaign or from being a guest on one of my interviews, summits, or broadcasts in the past, you can volunteer a payment to my Tip Jar. You can choose multiples as appropriate.

If I help you make a lot of money, please share. Thank You!

Why is Greg Dixon the Best Person to Boost Marketing?

Here is what I bring to the table:

  • Decades of experience.
  • Training through Dave Dee, Kim Walsh Phillips, Dan Kennedy, every course from American Writers and Artists Institute (AWAI), Jeff Walker, Rich Sheffren, Russell Brunson, and more.
  • Thousands of dollars worth of tools, including professional video gear, FinalCut Pro, StreamYard, KartraGoHighLevel, all Adobe products, Buzzsprout Podcasting (Apple Podcasts, Amazon, iHeartRadio, Spotify, …), AI tools, and more.

In other words, I have a lot of ways to help you.

Greg Dixon, Chief Enabler
Shared Visions Unlimited
Publishing, Marketing, and Fun Projects

Your Power Podcasting Practice to Boost Your Online Presence

Greg Dixon ~ Your Power Podcasting Practice

Are you using live streams or podcasts to get your message out and attract people to your products and services?

You can leverage the differences between live videos and podcasts to multiply your audience and influence.

I use the Power Podcasting Practice to get my message out to LinkedIn, Facebook, YouTube, Apple Podcasts, iHeartRADIO, Spotify, Amazon Music, and more.

The whole process takes around 1 hour.

I have been using this to put out information about my Writing For Fun Adventure I started from scratch just over a week ago.

You can see the results by searching for ‘Greg Dixon writing‘ on Google Search. I am not the only Greg Dixon and there are other Greg Dixons who are writers, yet the first two pages of search listings are mostly mine.

How do you show up in searches?

The Power Podcasting Practice

Here are the tools and practices that I use.

  1. Create a splash image like the one at the top of this page.
    I use screen captures and PhotoShop. Canva and other programs can create images for your branding and messaging.
  2. Set up a LinkedIn Live Event.
    • Upload the splash image.
    • Provide a compelling title.
    • Write show notes with a link to the next steps for the audience.
    • List guest speakers
    • Set the time.
    • Submit.
    • Invite guest speakers through LinkedIn.
  3. Set up StreamYard Studio Live Broadcast. Restream would work too.
    • Choose the destinations for the live stream. I use LinkedIn, YouTube, Facebook Profile, Facebook Pages, and sometimes Instagram and X.
  4. Do the Broadcast.
  5. Export the audio from the completed broadcast,
  6. Upload the audio to your Podcast platform. I use buzzsprout.
    See https://gregdixon.buzzsprout.com.
  7. Create a Blog Post (Recommended).
    • Use the splash image and show notes to create an SEO optimized post.
    • Add buttons that link to the LinkedIn Event and the Podcast Episode.
    • Submit to Google Search Console.

Miracles Happen

That probably sounds like a lot. I developed the strategy over the years.

However, I now do the whole process from beginning to end in about one hour plus the actual broadcast time.

Greg Dixon Available to Help

You can do it too.

I am available to help set this practice up for you.

How to Fix Your Online Presence and Attract Clients ~ Broadcast with Dr. Barnsley Brown

Dr. Barnsley Brown, Bold, Badass Business Maven, invited me on her Bold Badass Business Show to talk about “Why Your Online Presence Sucks and How to Fix That”.

Screen capture of YouTube video

While your online presence may not completely suck, there is likely room for improvement.

Here is an exercise to do a self-assessment.

Review Your Online Presence As Though You Were A Potential Client

Put on your visitor hat and look honestly at your online presence.

Here are some things to look for:

  • Do you appear in Searches when you search for your name?
  • Do you appear in searches for the type of products and services that you offer now?
  • Do the services appearing in searches reflect what you are doing now?
  • Would you click on the link?
  • Do your LinkedIn and other social media profiles present you and what you do magnetically.
  • Are your profiles up to date with what you are doing now?
  • Is your website up to date?
  • Is the messaging across the platforms coherent?
  • Do you clarify what you offer and how to purchase your goods and services?

I create a free online assessment for Total Traffic and Conversion.

Your Customer Journey?

Do all of the steps presented online make it easy for people to make an appointment with you, learn about your offers, sign up for your mailing list, purchase your offers, or otherwise become part of your sales process?

Walk through all of the steps on the customer journey and note all the missing parts and potholes along the way that are costing you credibility and customers.

I am offering a free personal review.

How to Improve Your Online Presence

Seeing that you have a problem is the first step.

Here are the broad strokes:

  • Make sure you have clarity for your ideal client and what you offer.
  • Have coherent messaging across all of your online assets, including social media profiles, websites, YouTube channels, email, and marketing.
  • Make your customer journey smooth.
  • Do more content marketing with an offer link in every piece of content.
  • Design marketing strategies and implementations.

How Greg Dixon and Shared Visions Unlimited Can Help

Here are ways Greg Dixon can help:

  • Help clarify your mission and goals.
  • Review your business goals and make recommendations for improving your online presence to achieve your goals.
  • Create a Success Plan customized for you.
  • Help improve your online presence.
  • Create videos, articles, posts, books, courses, and other assets.
  • Design and build marketing funnels to create an amazing customer journey for your clients.

How Dr. Barnsley Brown Can Help

As a presenter, coach, and President of Spirited Solutions™, Dr. Barnsley gives you wings to soar, personally and professionally.

She’s a member of numerous organizations including the National Speakers Association and the American Society of Training and Development.

She holds the highest level of training in the Reiki Method of Natural Stress Relief and has taught this system to thousands of people across the globe. Her poems, articles, and work have been featured in many newspapers, journals, and other publications and she is a frequent radio guest.

Check out her Badass Business Coaching

Think Different about Publishing, Marketing, and Story Productions

Consider how book publishing, course creation, stories, and marketing can all fit together holistically for you to share your stories and help people.

As humans, we tend to approach things in silos: write a book ~ create a course ~ sell a service ~ tell my story ~ do a broadcast ~ try marketing here ~ and write some stuff.

Me too.

Over the years I have tried a lot of boxes: writer ~ artist ~ musician ~ course creator ~ publisher ~ video creator ~ marketer ~ software engineer ~ driver ~ logger ~ fisher ~ minor ~ literature ~ philosophy ~ traveller …

Sometimes I think my most accurate job description is Chief Enabler to Do Stuff.

The list a variety of projects is vast and diverse!

Shared Visions Unlimited aims to integrate all of that to provide encouragement and services for Publishing, Course Creation, Story Production, and Marketing.

The essential idea is that we are all creative beings constantly exploring life and sharing things like stories, insights, products, and services to grow lives and businesses.

As Marie Forlio says, “The world needs that special gift that only you have.”

The main principle here is that there are many ways to get your message out into the world.

I will explore expanding and integrating media and strategies in the next sections.

Publish Your Book In Multiple Formats

I have helped people publish their books over the decades because they asked for my help. I recently recast Shared Visions Unlimited to include writing, publishing, and marketing services.

Betty Withrow and I have helped many authors complete their books and formatted and submitted the books to Amazon Kindle Direct Publishing and IngramSpark to get the printed and eBook versions out through the usual channels.

Here is an expanded list of where the content from your book could go:

We offer all of these versions.

  • Printed Book.
  • eBook (Kindle, Amazon Books, …)
  • Audio Books
  • Podcasts and Broadcasts (serial readings like Charles Dickens, Fyodor Dostoyevsky, and others used to publish their books).
  • Print Publications
  • Video
  • Flipbooks
  • Print Magazines
  • Digital Magazines
  • Digital Experience Editions

Courses and Membership Programs

If you come to me with a book you want published, I will likely suggest that you consider creating a related course or membership program to leverage your content and benefit more people.

If you talk to me with a course in mind, I will suggest you consider creating and publishing companion books as well.

And a comprehensive plan to develop and market the books, courses, and related stuff all at the same time using my Publishing Sales Machine.

Digital Experience Editions

I use the Kartra Membership platform to create a multimedia repository for books, audio, video, downloadable resources, exercises, and more to create a rich digital version of your book and any related course creation elements.

I marry a course creation platform with multimedia publishing.

Here are some examples:

Marketing Differently 

We often say the time to start marketing your book course or product is when you have the main idea and a working title.

Further than that, you can develop the content as part of your marketing campaign.

Let’s say you have an outline for a course and book. You can present each topic on your outline in live sessions and posts, all leading back to a landing page with an opt-in for a mailing list and a membership that grows over time.

You can start selling access right away, build engagement, and get feedback on your content.

Here are some related articles:

What Is Your Dream Project?

I can help implement the many components to take your books, courses, and story productions from concept to launch.

I can also help you repurpose the golden nuggets in your existing books, courses, and content. You likely have more resources than you think.

Or simply help you market existing products and services.

Let’s chat!

My Golden Offer

Let’s take a look at your publishing and marketing project and find a way to create a win for everyone.

One possibility is a modest retainer plus profit sharing for your offer.

I create the framework and marketing campaigns for success.