Shared Visions Unlimited

Help with Video, Marketing, Publishing, and Story Productions

Category: Podcast

How to Fix Your Online Presence and Attract Clients ~ Broadcast with Dr. Barnsley Brown

April 14, 2024 /

Dr. Barnsley Brown, Bold, Badass Business Maven, invited me on her Bold Badass Business Show to talk about “Why Your Online Presence Sucks and How to Fix That”.

Screen capture of YouTube video

While your online presence may not completely suck, there is likely room for improvement.

Here is an exercise to do a self-assessment.

Review Your Online Presence As Though You Were A Potential Client

Put on your visitor hat and look honestly at your online presence.

Here are some things to look for:

  • Do you appear in Searches when you search for your name?
  • Do you appear in searches for the type of products and services that you offer now?
  • Do the services appearing in searches reflect what you are doing now?
  • Would you click on the link?
  • Do your LinkedIn and other social media profiles present you and what you do magnetically.
  • Are your profiles up to date with what you are doing now?
  • Is your website up to date?
  • Is the messaging across the platforms coherent?
  • Do you clarify what you offer and how to purchase your goods and services?

I create a free online assessment for Total Traffic and Conversion.

Your Customer Journey?

Do all of the steps presented online make it easy for people to make an appointment with you, learn about your offers, sign up for your mailing list, purchase your offers, or otherwise become part of your sales process?

Walk through all of the steps on the customer journey and note all the missing parts and potholes along the way that are costing you credibility and customers.

I am offering a free personal review.

How to Improve Your Online Presence

Seeing that you have a problem is the first step.

Here are the broad strokes:

  • Make sure you have clarity for your ideal client and what you offer.
  • Have coherent messaging across all of your online assets, including social media profiles, websites, YouTube channels, email, and marketing.
  • Make your customer journey smooth.
  • Do more content marketing with an offer link in every piece of content.
  • Design marketing strategies and implementations.

How Greg Dixon and Shared Visions Unlimited Can Help

Here are ways Greg Dixon can help:

  • Help clarify your mission and goals.
  • Review your business goals and make recommendations for improving your online presence to achieve your goals.
  • Create a Success Plan customized for you.
  • Help improve your online presence.
  • Create videos, articles, posts, books, courses, and other assets.
  • Design and build marketing funnels to create an amazing customer journey for your clients.

How Dr. Barnsley Brown Can Help

As a presenter, coach, and President of Spirited Solutions™, Dr. Barnsley gives you wings to soar, personally and professionally.

She’s a member of numerous organizations including the National Speakers Association and the American Society of Training and Development.

She holds the highest level of training in the Reiki Method of Natural Stress Relief and has taught this system to thousands of people across the globe. Her poems, articles, and work have been featured in many newspapers, journals, and other publications and she is a frequent radio guest.

Check out her Badass Business Coaching

Think Different about Publishing, Marketing, and Story Productions

February 13, 2024 /

Consider how book publishing, course creation, stories, and marketing can all fit together holistically for you to share your stories and help people.

As humans, we tend to approach things in silos: write a book ~ create a course ~ sell a service ~ tell my story ~ do a broadcast ~ try marketing here ~ and write some stuff.

Me too.

Over the years I have tried a lot of boxes: writer ~ artist ~ musician ~ course creator ~ publisher ~ video creator ~ marketer ~ software engineer ~ driver ~ logger ~ fisher ~ minor ~ literature ~ philosophy ~ traveller …

Sometimes I think my most accurate job description is Chief Enabler to Do Stuff.

The list a variety of projects is vast and diverse!

Shared Visions Unlimited aims to integrate all of that to provide encouragement and services for Publishing, Course Creation, Story Production, and Marketing.

The essential idea is that we are all creative beings constantly exploring life and sharing things like stories, insights, products, and services to grow lives and businesses.

As Marie Forlio says, “The world needs that special gift that only you have.”

The main principle here is that there are many ways to get your message out into the world.

I will explore expanding and integrating media and strategies in the next sections.

Publish Your Book In Multiple Formats

I have helped people publish their books over the decades because they asked for my help. I recently recast Shared Visions Unlimited to include writing, publishing, and marketing services.

Betty Withrow and I have helped many authors complete their books and formatted and submitted the books to Amazon Kindle Direct Publishing and IngramSpark to get the printed and eBook versions out through the usual channels.

Here is an expanded list of where the content from your book could go:

We offer all of these versions.

  • Printed Book.
  • eBook (Kindle, Amazon Books, …)
  • Audio Books
  • Podcasts and Broadcasts (serial readings like Charles Dickens, Fyodor Dostoyevsky, and others used to publish their books).
  • Print Publications
  • Video
  • Flipbooks
  • Print Magazines
  • Digital Magazines
  • Digital Experience Editions

Courses and Membership Programs

If you come to me with a book you want published, I will likely suggest that you consider creating a related course or membership program to leverage your content and benefit more people.

If you talk to me with a course in mind, I will suggest you consider creating and publishing companion books as well.

And a comprehensive plan to develop and market the books, courses, and related stuff all at the same time using my Publishing Sales Machine.

Digital Experience Editions

I use the Kartra Membership platform to create a multimedia repository for books, audio, video, downloadable resources, exercises, and more to create a rich digital version of your book and any related course creation elements.

I marry a course creation platform with multimedia publishing.

Here are some examples:

Marketing Differently 

We often say the time to start marketing your book course or product is when you have the main idea and a working title.

Further than that, you can develop the content as part of your marketing campaign.

Let’s say you have an outline for a course and book. You can present each topic on your outline in live sessions and posts, all leading back to a landing page with an opt-in for a mailing list and a membership that grows over time.

You can start selling access right away, build engagement, and get feedback on your content.

Here are some related articles:

What Is Your Dream Project?

I can help implement the many components to take your books, courses, and story productions from concept to launch.

I can also help you repurpose the golden nuggets in your existing books, courses, and content. You likely have more resources than you think.

Or simply help you market existing products and services.

Let’s chat!

My Golden Offer

Let’s take a look at your publishing and marketing project and find a way to create a win for everyone.

One possibility is a modest retainer plus profit sharing for your offer.

I create the framework and marketing campaigns for success.

Publishing, Marketing, and Memberhip Cash Machine for Authors.

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