We provide recommendations to our book, course, and marketing clients to strategically post to a variety of destinations frequently.

We often provide content and bullet points to repurpose their content to generate the action they are looking for.

Some are fabulous at doing the posting themselves.

Others do not have the resources and inclination.

This post provides a powerful posting strategy and an offer to do it for you if needed.

Here are the most important items.

Your Purpose For Posting

Betty Withrow always asks early in the process with a client ~ what do you want to get out of this.

The same applies to a posting plan. What do you want to achieve?

  • Appointments?
  • Sales?
  • Awareness?
  • Training?
  • … ?

The more clarity you have around the purpose, the more intentional your posting campaign will be.

There Will Always Be An Offer

This is a Dan Kennedy mantra from a Direct Response Marketing perspective ~ There Will Always Be an Offer.

Otherwise, why are you doing it?

Kim Walsh Philips makes people say the following oath ~ If It’s Not Going To Pay, I’m Not Going to Do It.

A Destination For A Call To Action

You want to audience to do something and you will need to send them to a specific destination.

The could be an appointment link, a sales landing page, or a blog post.

A Blog Post Landing Page

We suggest treating every blog post as a mini-landing page, with an offer on the page.

There will at least be a link to book an appointment or join a mailing list.

A recommended strategy is to have social media posts and email broadcasts send people to a dedicated landing page or a blog post functioning as a landing page.

Post The Topic On Multiple Destinations

We use StreamYard and tools like MeetEdgar to stream and send to many destinations, including:

  • LinkedIn
  • Facebook
  • Instagram
  • Pinterest
  • YouTube
  • TicToc
  • Twitter
  • Email

The LinkedIn Event Maneuver

Here is a strategy we employ to get to be found on Google Search almost instantly:

  1. Write a blog post for a broadcast topic with attention to SEO keywords, title, description, and splash image.
  2. Submit the blog post for indexing by Google Search.
  3. Schedule a LinkedIn Live event for the topic with a link to the blog post in the show notes.
  4. Setup the broadcast in StreamYard to many destinations (including YouTube).
  5. Put a link in the blog post going to the scheduled LinkedIn event.
  6. Do the broadcast with a Call to Action at the end of the broadcast.
  7. Put links to the blog post in the comments for each generation.
  8. Like your posts.

A search on Google a few hours later will often show the blog page, the YouTube video, and one or more social media posts.

Not too shabby!

Our Power Posting Package

We can implement the posting strategy for you, including the following actions each week:

  • 1 Blog Post
  • 3 Image and Text Social Media Posts.
  • 1 Video Post using the LinkedIn Event Maneuver.
  • 1 Email broadcast.

We repeat the posting each week with new content.

Try for a month and track results. Cancel at any time.

$448 Per Month