Over the years people have asked me to help them sell a lot of different things, in concerts, theatre productions, products, services, books, courses, memberships, and events.
I have acquired many skills, strategies, and tools for promotions and sales and combine them for your benefit.
I will explore some of the many elements and strategies for success.
By the way, I am available to review where you at and make recommendations.
I can also help you implement everything suggested in this article.
Be Ready to Receive
What I mean by this is you need to offer something that people want in a way that makes it easy for you to purchase from you.
This could be an effective website, landing page, or ticket purchase page.
Without a great offer and a smooth sales system, your marketing strategies will not be as effective as they could be.
Comprehensive Marketing Framework
Whether you are a brick-and-mortar operation or sell products and services online, here are the fundamental components for your online effectiveness:
- A fast, search engine-friendly (SEO) website focused on selling your products and services.
- A blogging component to feature your services and create an online presence in searches.
- Mailing List. A mailing list is by far your best marketing tool and a concerted effort to build and use your list will pay dividends.
- Google and Apple business profiles for physical stores to appear on maps with features of your business.
- A social media presence with LinkedIn, Facebook, Instagram, Pinterest, TicToc, and others. Pick the ones where your ideal clients hang out.
- Create a LinkedIn Newsletter.
- YouTube Channel. Video is a great tool for building expertise and selling products. Videos are posted to your YouTube channel, blog posts, and social media channels.
Coherent Messaging
Things change. We evolve. Our business focus changes.
Clarify your messaging for what you are offering today and make sure that your website, social media platforms, blog posts, and YouTube channel all effectively communicate a consistent and coherent message.
Make sure all of your oars are rowing in the same direction.
Content Marketing
Now it is time to leverage your marketing framework.
Here is an approach that is very effective at establishing your authority and boosting your online presence for searches and people connected with you.
- Create a piece of content such as this blog post.
- Optimize for searches with an effective splash image, title, and meta description so that your post is compelling on search listings and when posted on social media.
- Submit the post for indexing to Google Search Console.
- Consider posting the entire article for your LinkedIn Newsletter.
- Use the splash image to post out a description and link to the post on your social media channels. Meet Edgar and Hootsuite are good for this.
- Create a video for your YouTube channel and social media platforms. StreamYard is fabulous for this.
Publicity and Networking
Book launches, course launches, product launches, and the like are all great for getting publicity.
Press releases to all local and appropriate media outlets can be a very cost-effective way of getting the word out.
I can help you write a press release and find places to send it. There are also soon good paid press release services if you have things for a wide audience.
Other places to spread the word are networking groups, podcasts, and speaking engagements.
Landing Page and Sales Funnels
This can be as simple as creating an effective landing page and driving traffic to the page with your content marketing.
Or it could involve webinars, a series of videos, an email sequence, and other sales strategies.
For some, it is booking an appointment for a sales call.
Books, Courses, and Memberships
If you are already an author or course creator, I would use the holistic approach above to sell your stuff with the Publishing Sales Machine.
If not, I suggest you consider publishing to increase you reach, build authority, and make sales.
We can take you from concept to publication.
My Comprehensive Services
In addition to creating a roadmap for your success, here is a list of comprehensive services I offer:
- Optimize your website or create a new one for marketing.
- Create landing pages, sales funnels, memberships, mailing campaigns, affiliate offers, surveys, and more with Kartra.
- Create video content and stream to many platforms with StreamYard.
- Repurpose or write content for comprehensive content marketing.
- Write articles and press releases.
- Create digital and print assets.
- Help optimize your brick-and-mortar presence.
- Help with podcasts and audiobooks.
- Create, format, and publish books on Amazon, IngramSpark, flipbooks, and my own Digital Experience Editions.
- Create professional videos.
- Most things you think of asking for …
Want help with any or all of that?
