Here are the basic steps of working with Greg Dixon.
Preliminary discussion to determine what the family wants to capture and share.
Discussion of possible formats.
Create Google Drive folders to store existing and future story assets, such as photos, videos, clippings, articles, and audio recordings.
Create a story roadmap for collecting and publishing.
Conduct interviews and collect data.
Assemble into story productions.
Review with family.
Publish in the desired formats.
Story Production Costs
The initial discovery process is free.
Most Story Productions will be served by a monthly retainer of $388 per month until completed.
Simple productions can be completed in a month. More elaborate productions can take many months.
Greg Dixon offers a low-cost retainer to maintain access to online story assets such as family websites and secure multimedia content portals.Book a meeting with Greg Dixon at https://www.gregdixon.net/calendar
Bonnie and I have been members of Eric Lofholm’s Silver Protege program for many years. We also regularly attend his Daily Sales Boost Calls on weekday mornings.
Eric is the most successful and enthusiastic sales trainer in the world, offering a wide range of free and paid sales training programs.
He offers numerous mindset and actions for you to implement immediately for your success.
The upcoming Create Revenue Now Masterclass will offer a wealth of valuable advice and action steps. Friday, August 15th, starting at 11 am Pacific.
Are you a course creator or have a book that could become a course?
Here is a comprehensive publishing and marketing proposal to consider.
Executive Summary
This course creation and marketing approach is the Publishing Sales Machine starting with an online course or membership program.
The ideal subject for instruction is something you have good experience and you know that people are asking for insights you can provide.
Do you have a good idea of who the audience is?
Who is your ideal student? Your Ideal Client Avatar?
What are the most important things for them to know?
What problem does your program solve?
Design your course modules to create success for your students, and your course will have an audience—pure gold.
Often, less is more. Let’s focus on the essentials first and expand over time.
Publishing and Marketing Design Goals
Create something that provides transformation or success for people or businesses.
Begin the marketing and sales process early.
Leverage posting, video, and presentations to get the word out and attract sales.
Leverage the content with book and audio versions. A print book can have a link and a discount coupon for your multimedia course.
Online Course or Membership?
Is your course material something simple that can be done without any interaction with you or your team. Then a one-time payment or installments would work for the course.
Is the content something that could grow over time?
If your teaching includes a live component, such as teaching and discussion sessions, a membership model may work better for you and your students.
You would charge a monthly subscription and build out the course over time. Start with at least module one complete and in place.
A program with a live group coaching component will be perceived as being more valuable than a self-paced course alone.
One approach is to teach the content live and put the recordings and supporting materials in the membership portal.
Even modest monthly subscriptions can seem more affordable to students and generate more revenue over time than one-time payments.
Sales Landing Page
This will be the main place for people to learn about your program and sign up.
All marketing efforts will provide a link to this page.
The main comments of the sales page include:
An overview of the program.
An introductory video.
The transformation and benefits if the course.
An introduction to you and why you are the best person to teach the program.
Testimonials.
A description of how the program will be delivered once they join.
A button to join the program.
A button to download a free guide on the topic and join a mailing list (for people not ready to join yet).
(optional) A button to discuss with you.
I use a hybrid of WordPress and Kartra to create the landing page with email and sales elements.
Online Profiles
It is essential that your website and all of your online profiles describe what you do attractively, with links to your sales landing page.
Bonnie Dixon is very good at tuning your online presence and will help if you work with me.
Leveraging Your Content for Magnetic Marketing
Everything you teach could be the subject for posts. You can teach something from your course in share everywhere to make you the dominant presence when people search for your topic.
Here are some places to consider:
LinkedIn
LinkedIn Newsletter articles
Substack
Facebook
Instagram
Pinterest
Alignable
YouTube
TicToc
Syndicated podcasts for Apple, Amazon, iHeartRadio, Spotify, etc.
…
Posts can be text only, text and splash images, video, and video with text.
Note: It is the text people find when searching, so please include appropriate phrases your ideal client could be searching for.
Tools like MeetEdgar can help put out to many channels at once.
We can help you with that.
Speak to Sell Presentation
A sales presentation you can use in person or online can be pure gold.
I will help you craft a presentation that you can use to get on podcasts, present at events, present to organizations, use in webinars, and more.
A concise version of your talk could be the main selling feature on your landing page.
Video for Training and Marketing
YouTube, especially, is a place where people search to learn how to do stuff.
Some of the video that you create for your course can go on YouTube. LinkedIn, and other platforms to give people a sample of how you can help them.
Each video post will include a call to dive deeper with you and a link to your landing page.
I use StreamYard to create training modules with an option to stream to YouTube and social media destinations.
The Book Connection
If you come to me with a non-fiction book, I will ask if the content could be taught in a program.
Your course content can also be published as a book.
Here are some reasons to create a companion book for your program.
Help more people have success.
Reach a different audience.
Use as a lead magnet.
Open doors to be a guest on podcasts and events.
Another reason to do publicity and marketing campaigns.
More sales revenue.
The book can promote the program with a link to the sales page with a discount coupon.
My Special Offer
My publishing and marketing retainer includes:
A Project Folder for content and planning assets.
A platform for landing pages and blogging. I use a hybrid of WordPress and Kartra.
Help with planning and creating the course content.
Craft video introductions and course content.
Help create a one-to-many presentation designed to make sales.
Creating the program with all of the sales components.
A marketing campaign, including copywriting and image assets.
Help create a companion book and lead magnets.
Ongoing marketing support.
There is an initial charge, plus a monthly retainer that can be cancelled at any time. The intention is to create, promote and sell your golden content continuously over time.
A blogging WordPress website is one of the best ways to share your messages and offers, as well as dominate searches and attract clients.
The Kartra All-In-One business platform can also provide full websites, sales funnels, multimedia membership portals, email services, surveys, calendars, and more.
I have many clients for each and often leverage the two platforms to create hybrid solutions.
My Special Offer is to create that hybrid solution for you for a ridiculously affordable package.
I register a domain and create the blogging site for you. Then I can integrate Kartra features into the website as appropriate for your goals.
Often, a domain simply based on your name is the most flexible choice.
This is appropriate for Authors, Speakers, Course Creators, and Entrepreneurs.
For Authors
Here is how an author can use the hybrid website.
Provide a destination for people to learn about the author, books, courses, apearances, and anything else to promote the author.
Create regular blog posts based on excerpts and topics from the books. The call to action is to purchase a book or course.
Combine Social Media and YouTube posts with reciprocal links to blog posts to create a dominating online presence with great search visibility. I regularly use StreamYard Studio to do this.
Integrate Kartra features such as newsletter signups, sales carts, videos, and more.
You can also simply publish your book content as a series of blogs.
Recommended Marketing Practice
Create SEO optimized blog post.
Submit to Google Search Console.
Publish streams or articles to many platforms with reciprocal links.
Consider boosting posts.
For Speakers
Most Professional Speakers will want everything recommended for authors, plus information about their talks and forms to request a speaking appearance.
For Course Creators
I was first attracted to Kartra for supporting online courses and membership programs.
If you are an author or speaker with content that could be sold as an online course or membership program, I will encourage and help you launch that.
All can be integrated into the hybrid website I am offering.
For Family Stories
A blogging website can be a great way to collaborate with family members to share stories, biographies, photos, videos, and audio.
For Entrepreneurs
Want to sell products and services?
Theatre and concert tickets.
The hybrid website offer provides all of the tools WordPress and Kartra offer to be successful with your marketing campaigns.
My Special Offer
My Publishing Package is $388 for the first month and $88/month after that for affordable and sustainable publishing and marketing.
Today, you can use the coupon Save200 to drop the first payment to $188. You will enter the text and press the green checkmark to apply the discount.
In simple terms, I have a deep set of experiences, tools, and strategies to help people publish and market many things.
If you have something you want to share as an author, speaker, or course creator, I can help you.
Want to share personal and family stories? I can help you with that.
Have a vision for the world to share? I’m your man.
Want to sell tickets to shows and events? I’ve had a lot of success with that.
Do you have products and services to sell? Let’s get the word out and create the systems to make the sales.
I have an affordable and sustainable retainer to work with you to achieve your publishing and marketing goals.
The retainer is $388 for the first month and $88/month until cancelled.
The idea is to launch your project, keep it available online, and build over time. Examples include landing pages, sales funnels, blogging websites for stories and marketing, and more.
Your project may be much bigger than that. We can discuss that as we get the first steps done.
Here are some sample projects for the Golden Publishing Retainer.
Personal and Family Story Productions
One of the things I love to do is capture, preserve, and share family stories. This is why I bought my first still and video cameras.
Over the years, I have created everything from photo montages to books to multimedia collections and websites to share personal and family stories.
I am running a Family Story Challenge: Capture family stories while you can.
I teach people how to plan, collect, assemble, and publish one or more family stories.
Working with me for a story production includes:
Planning the stories to capture.
Creating a set of Google Drive folders for you and your family to upload and organize photos, documents, and other media to have a safe place for it and for use in story productions.
Assembling one or more story productions.
Creating some or all of the following to share the information and stories:
Blogging website for multimedia content that can grow over time.
Print books.
Audiobooks.
Video presentations.
Secure multimedia repository.
In many ways, a website that I provide is the best place to share stories over time.
Earlier this year, I ran a Writing For Fun challenge, encouraging people to write simply for the sheer joy of it.
There are also many reasons why you may want to publish books, including:
Leave a legacy.
Share information to make the world better for people or businesses.
To be entertaining.
Englighten the world.
Build your world presence, influence, and authority.
Attract clients and customers to your offers.
Get speaking gigs.
Why do you want to publish your books?
Whatever the reason, here is how I help authors publish and market books:
Help with the planning and assembly.
Copyediting. I can recommend some developmental editors and ghostwriters.
Preparing the manuscript for submission.
Preparing covers for the print and eBook versions.
Submit to Amazon Kindle Direct Publishing and IngramSpark as appropriate. Part of the discussion is whether you want to self-publish or submit to a traditional publishing house. I can help with those decisions and support promotion either way.
Help with query letters and social media campaigns to promote the book before, during, and after the launch.
One thing to consider is creating an author website right away to publish excerpts and promote the book before it is published.
Video has been a huge part of what I have done for the last thirty years and continues to be a large part of the publishing and marketing I do today.
My YouTube channel at https://www.youtube.com/gregdixon2007 gets around 1.8K views a month organically across hundreds of videos published since 2007.
The channel is something of an archeological dig of everything I have been interested in along with many interviews and client projects.
Many more video projects are not public on the channel.
Video is key to story productions, marketing, training, fun interviews, and more.
I have recently been extracting the audio for a podcast.
Video using in-person and online tools can be part of your Golden Publishing Retainer.
Leverage Your Golden Content With Courses and Membership Programs
If you have book content that teaches helpful things for people and businesses, I encourage you to create an online course and membership program to make a difference in lives and make money.
Maybe you already have a book that would be good for that?
Going the other way, perhaps you have online courses and training programs that would make good books.
Publish Everywhere!
Here are the main elements of my Golden Publishing Sales Machine.
Publish a Book
Publish a related Online Course and Membership Program
Cross-market
Use the content for promotion, including webinars.
The main reason I subscribed to Kartra was to create and sell online courses.
I have all of the tools, experience, and strategies to implement a Golden Publishing Sales Machine for you.
Kartra is also great for sales landing pages, email marketing, webinar funnels, payments, and other resources for your success.
Purchase the Shared Visions Golden Publishing Kit using the same link. All of the challenge trainings will go in there to augment publishing resources already there.
Retain me to help you with all of the steps of your Story Productions.
Your mission, should you choose to accept it, is to capture the stories of your loved ones while you still can.
The Family Story Challenge will take you though all of the steps to capture, preserve, and share your family stories.
Let’s do some planning.
Some Family Story Possibilities
There are many ways to approach family story productions.
Do you want to do a deep dive on one family member?
Do you want to feature your immediate family?
Is there an upcoming event, such as a family reunion, wedding, graduation, anniversary, or celebration of life, at which you want to present the story productions?
Or do you simply want to have fun with the stories?
Ways To Share The Family Stories
The easiest way to share for an event like an anniversary or memorial service is a video montage that presents the milestones of a person’s life.
A website or book can be great for longer and more diverse story collections.
Perhaps an audiobook.
A family magazine with each issue featuring one or two family members and stories could work too,
You can do all of the above over time.
The question is, where to start?
Let’s Start Here
A good place to start is to pick one family member and consider what you would want to present at their celebration of life (even if they are not passing any time soon:-)
From there, we can go deeper into their life or include more family members for a book, family magazine, or website. Or all of these.
I will teach you how to do all of these things yourself over the weeks of the challenge.
I have created a small book called The Four Steps to Publishing Family Stories to help with journey. Register and download the book.
If you are an author, coach, speaker, or entrepreneur, your growing success is built through consistent actions.
This post presents a number of action steps that you can take yourself or with my help.
Some of the actions are daily and weekly practices, and some are small projects. Start with the one with the most impact today and add others over time.
Here are some actions to consider.
Blog Posts
One of the most effective ways to share your ideas and offers is to publish a blog post regularly.
You can register the posts with Google Search Console to get listed in searches quickly,
You can leverage these posts through repurposing:
Publish as a LinkedIn article
Publish on Substack
Publish as Social Media Posts
Use in Online Courses and Membership Programs
Include in your books.
I can help you with the writing and publishing.
Social Media Posts
Regular posts on social media can keep you in mind for potential collaborators, clients, and customers.
Building a tribe can also help you get speaking gigs and podcast invitations.
The posts also contribute to your online presence through searches. Be the go-to authority who seems to be everywhere!
Many of the people you meet networking will check out your online presence by searching.
I can help you with that.
Update Your Online Presence
Do your website, social media profiles, and YouTube channels present what you offer in a magnetic way?
Or are they out of date and ineffective?
I offer a free review with suggestions for improvement. My partner Bonnie is fun to work with to tweak your profiles.
Using More Video
Video is one of the best ways to get people’s attention to what you have to offer.
Video is also a fabulous tool for sharing your insights or simply entertaining.
Videos can be simple live streams from your phone, full productions, or anything in between.
I use StreamYard Studio to stream interviews, commentary, offers, and training to a wide audience.
I will also use the audio from the to create a podcast to reach a broad audience through audio platforms like Apple Podcasts, Spotify, Amazon, and iHeartRadio.
Need help to set up and sustain our video strategies?
Connecting With Email
The best thing you can do for your long-term success is to build a mailing list and send regular emails to your tribe.
Often the first action step for your potential collaborators and clients will be to sign up for your mailing list.
Here are some actions with your mailing list:
Email at least once a week with information to engage people with you and what you offer.
Mail invitations to events and workshops.
Deliver a series of emails on a specific topic or training as an automated sequence.
I use Kartra to capture leads and send emails. There are many other platforms.
I can set you up and help with your email content and strategies.
Presentations and Workshops
A live presentation where people can engage with you and ask questions can help you attract and convert people to your offers.
I can provide many examples of people who generate thousands of dollars of revenue through presentations and workshops.
I can help you implement full workshop funnels.
Book and Course Publishing
Nothing moves you from being a one-to-one service provider to having a scalable business than having books and courses.
Books can also be your lead magnet and calling card for getting publicity and invitations to speaking opportunities.
A book and course combination can be your golden ticket to success.
The good news is that courses and books can often be built using content from your posts, videos, and presentations.
I can help you with all of the book, course, and multimedia publishing steps.
What Are Your Goals?
Let’s discuss your goals and how to implement some or all of the action steps.
I offer you a free suggestion report for the actions that would help you the most, sorted by priority, including links to some resources to help you implement them yourself.
