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Copywriting ~ Marketing ~ Story Productions ~ Publishing

Author: Greg Dixon (Page 3 of 5)

Help Writing Coaches Publish and Market Client Books

March 5, 2025 /
Greg Dixon helps writing coaches and ghostwriters format, publish, and market client books.

Are you a writing coach and ghostwriter?

I can format and publish the edited manuscripts for your clients. That could include adjusting or creating covers for the print and eBook versions.

I can also help with marketing before and after the book is published.

Marketing strategies include blogging, getting on podcasts, and sending query letters to booksellers appropriate for the book niche.

I can also create author websites and landing pages to sell the books and get the author booked to speak and do book signings.

Affordable Rates

I can also refer book clients to you for coaching and editing,

Let’s chat to see how we can work together.

Marketing and Publishing Actions to Grow Your Business

February 27, 2025 /

If you are an author, coach, speaker, or entrepreneur, your growing success is built through consistent actions.

This post presents a number of action steps that you can take yourself or with my help.

Some of the actions are daily and weekly practices, and some are small projects. Start with the one with the most impact today and add others over time.

Here are some actions to consider.

Blog Posts

One of the most effective ways to share your ideas and offers is to publish a blog post regularly.

You can register the posts with Google Search Console to get listed in searches quickly,

You can leverage these posts through repurposing:

  • Publish as a LinkedIn article
  • Publish on Substack
  • Publish as Social Media Posts
  • Use in Online Courses and Membership Programs
  • Include in your books.

I can help you with the writing and publishing.

Social Media Posts

Regular posts on social media can keep you in mind for potential collaborators, clients, and customers.

Building a tribe can also help you get speaking gigs and podcast invitations.

The posts also contribute to your online presence through searches. Be the go-to authority who seems to be everywhere!

Many of the people you meet networking will check out your online presence by searching.

I can help you with that.

Update Your Online Presence

Do your website, social media profiles, and YouTube channels present what you offer in a magnetic way?

Or are they out of date and ineffective?

I offer a free review with suggestions for improvement.
My partner Bonnie is fun to work with to tweak your profiles.

Using More Video

Video is one of the best ways to get people’s attention to what you have to offer.

Video is also a fabulous tool for sharing your insights or simply entertaining.

Videos can be simple live streams from your phone, full productions, or anything in between.

I use StreamYard Studio to stream interviews, commentary, offers, and training to a wide audience.

I will also use the audio from the to create a podcast to reach a broad audience through audio platforms like Apple Podcasts, Spotify, Amazon, and iHeartRadio.

Need help to set up and sustain our video strategies?

Connecting With Email

The best thing you can do for your long-term success is to build a mailing list and send regular emails to your tribe.

Often the first action step for your potential collaborators and clients will be to sign up for your mailing list.

Here are some actions with your mailing list:

  • Email at least once a week with information to engage people with you and what you offer.
  • Mail invitations to events and workshops.
  • Deliver a series of emails on a specific topic or training as an automated sequence.

I use Kartra to capture leads and send emails. There are many other platforms.

I can set you up and help with your email content and strategies.

Presentations and Workshops

A live presentation where people can engage with you and ask questions can help you attract and convert people to your offers.

I can provide many examples of people who generate thousands of dollars of revenue through presentations and workshops.

I can help you implement full workshop funnels.

Book and Course Publishing

Nothing moves you from being a one-to-one service provider to having a scalable business than having books and courses.

Books can also be your lead magnet and calling card for getting publicity and invitations to speaking opportunities.

A book and course combination can be your golden ticket to success.

The good news is that courses and books can often be built using content from your posts, videos, and presentations.

I can help you with all of the book, course, and multimedia publishing steps.

What Are Your Goals?

Let’s discuss your goals and how to implement some or all of the action steps.

I offer you a free suggestion report for the actions that would help you the most, sorted by priority, including links to some resources to help you implement them yourself.

And I am available to help you implement.

Branded Billboards Build Business

February 22, 2025 /
Greg Dixon ~ Branded Billboards Build Business

You all know billboards. You see them on roads and buildings everywhere.

Splash images, business cards, postcards, posters, and other displays are also billboards that promote your business.

Physical Billboards ~ The Wall Drugs Story

It is simply not possible to drive on I-90 through South Dakota and miss Wall Drugs. There are billboards all along the highway, with photos of people around the world holding up signs like “Only 3,950 miles to wall drugs”. I tell the story in the broadcast.

Here are some digital billboards, big and small.

Splash Images

I create a splash image for every blog post, video clip, and social media clip I publish.

You can see these by searching for greg dixon marketing or greg dixon writing.

It is these mini-billboards that attract people to watch videos and read posts and articles.

Business Cards, Post Cards, and Posters

Small and large print assets like business cards, postcards, and posters.

A post card is a good size for cost-effective print mailing and for posting on bulletin boards in public spaces.

Digital Billboards

More and more large billboards, both inside and outside, are digital, allowing for motion and rotating messages.

Scaling

Your splash image can be scaled and adapted from a business card to a gigantic billboard.

I can help you with all of that. Let’s Chat.

Outlining Your Golden Publishing Journey Book

February 18, 2025 /
Greg Dixon outlining Your Golden Publishing Journey

Today, Greg Dixon shows how he is outlining the book he is writing, which has the working title Your Golden Publishing Journey.

He is using the Atticus platform, but you could do the same with Microsoft Word, Apple Pages, Google Docs, or any other word-processing platform.

The main tip here is that outlining can help you quickly progress on your books.

Greg Dixon is available to help with your Golden Publishing Journey and offers a free membership portal for writing and publishing independently.

Website Special for Authors, Speakers, Storytellers, and Artists ~ $88

February 8, 2025 /
Greg Dixon's Website Special

A key component to all of my publishing and marketing strategies is a high-performing, search-engine-optimized website to serve as a hub for your marketing efforts.

A website is also a great way to share stories, multimedia productions, and special offers.

I will create a website for you, optimized for what you are doing.

For Authors

Here is what an Author Website can do for writers:

  • Provide information about you and your books.
  • Offer your books and related products for sale.
  • Get invitations to speak on podcasts and stages.
  • Publish excerpts to attract people to you and your books.

For Speakers

A Speaker Website is designed to get speaking gigs for you.

Most will like an Author Website plus the following elements:

  • Speaker Sizzle Reel.
  • Key Speaker Topics.
  • Speaker Booking Forms.

For Storytellers

A website is a great platform for sharing personal, family, and business stories.

For Artists

One of the first websites I created in the 1990’s was the Shared Visions Gallery, which let me to create websites for artists and galleries.

Here are the key parts of an Artist Website:

  • You artist bio.
  • Beautiful presentations of your art.
  • Lists of galleries where your art can be seen.
  • Ways to buy your art.
  • Attract invitations to exhibit to exhibit your art.
  • Invitations to do commissions.

Special Offer

Here is my special offer to create a branded website designed for what you want to accomplish with the site.

Here is the process:

  1. We meet to discuss your goals.
  2. I register a domain and create a WordPress website branded to match your style and goals.
  3. I register the website with Google Search Console to get your site found in searches,
  4. I support adding content weekly.

Ready Now?

The Golden Marketing Sales Machine with Conversion Alchemy

January 24, 2025 /
The Golden Marketing Sales Machine with Conversion Alchemy with Greg Dixon and Roy Dickan

I combine my comprehensive marketing strategies with Conversion Alchemy by my Total Traffic and Conversion collaborator, Roy Dickan.

Conversion Alchemy is an AI tool that actively acquires qualified leads from searches and site visitors.

We add them to a mailing list in Kartra and subscribe them to an email sequence. It works very well.

You can use the leads for future email campaigns.

The Golden Marketing Sales Machine combines landing pages, blogging, social media, and YouTube to dominate your online presence and attract people to you and your offers.

Dominate Your Niche!

Who Is The Golden Sales Machine For?

This comprehensive marketing approach will work for any person, entrepreneur, or company that offers something that people will pay for, including:

  • Authors
  • High-End Coaches
  • Entrepreneurs
  • Professional Practices, like Dentists and Therapists
  • Real Estate Investors
  • Course Creators
  • Artists
  • Musicians
  • Network Marketers
  • What you do:-)

The Main Components

Here is the basic approach:

  • Create a Compelling Offer
  • Create a Compelling Landing Page or website with buttons to make an appointment or purchase, as appropriate for your offers.
  • Create an Email Sequence.
  • Create Conversion Alchemy Campaigns to acquire leads and subscribe to the email sequence.
  • Create an Opt-In for the landing page that subscribes the person to the email sequence.
  • Create blog posts based on the email sequence, optimize them for Search Engine Optimization (SEO), and submit them to the Google Search Console. Each blog post will have a call to action.
  • Create Social Media and YouTube posts based on the blog posts with links to the blog post or landing page.
  • Boost posts with paid advertising.

This approach will bring traffic in days for your success.

I am working on a book and training program if you want to implement it yourself.

Or we can work with you or implement it for you.

Busy professional practices will want us to implement and run the Golden Marketing Sales Machine with Conversion Alchemy for them.

What Does Done-For-You Cost?

I am offering an Introductory retainer of $388 per month that includes all the moving parts and a modest budget for Conversion Alchemy leads and Facebook post boosts.

We can review the results near the end of the month to make adjustments for next month if needed.

Ready to go?

Check Out Other Episodes

Is My Power Publishing and Marketing Process for You?

January 21, 2025 /
Greg Dixon ~ Is My Power Publishing and Marketing Process for You?

I am combining the best practices from my Publishing and Marketing experience into my Power Publishing and Marketing Process.

The goal is to build Authority, Influence, and Sales for you.

I am working on a book and membership program for those who want to implement themselves.

I am available now to implement the Power Publishing and Marketing Process with you.

Is this for you?

The Power Publishing and Marketing Process is for you if you want to publish a book, course, or almost anything else.

The Power Publishing and Marketing Process can revitalize your golden content if you have unproductive books and other creative assets.

If you want to be invited to speak on broadcasts and stages, the Power Publishing and Marketing Process is for you.

Want to expand your business?

The Power Publishing and Marketing Process will attract clients and customers to your products and services.

Does any of that resonate with you?

Please put your questions in the comments.

Let me know if you want to join the conversation.

Greg Dixon, Your Chief Enabler
Shared Visions Unlimited Publishing and Marketing

Let’s discuss your big, audacious Blue Sky goals.

Follow the Podcasts and YouTube Broadcasts

Your Power Podcasting Practice to Boost Your Online Presence

January 16, 2025 /
Greg Dixon ~ Your Power Podcasting Practice

Are you using live streams or podcasts to get your message out and attract people to your products and services?

You can leverage the differences between live videos and podcasts to multiply your audience and influence.

I use the Power Podcasting Practice to get my message out to LinkedIn, Facebook, YouTube, Apple Podcasts, iHeartRADIO, Spotify, Amazon Music, and more.

The whole process takes around 1 hour.

I have been using this to put out information about my Writing For Fun Adventure I started from scratch just over a week ago.

You can see the results by searching for ‘Greg Dixon writing‘ on Google Search. I am not the only Greg Dixon and there are other Greg Dixons who are writers, yet the first two pages of search listings are mostly mine.

How do you show up in searches?

The Power Podcasting Practice

Here are the tools and practices that I use.

  1. Create a splash image like the one at the top of this page.
    I use screen captures and PhotoShop. Canva and other programs can create images for your branding and messaging.
  2. Set up a LinkedIn Live Event.
    • Upload the splash image.
    • Provide a compelling title.
    • Write show notes with a link to the next steps for the audience.
    • List guest speakers
    • Set the time.
    • Submit.
    • Invite guest speakers through LinkedIn.
  3. Set up StreamYard Studio Live Broadcast. Restream would work too.
    • Choose the destinations for the live stream. I use LinkedIn, YouTube, Facebook Profile, Facebook Pages, and sometimes Instagram and X.
  4. Do the Broadcast.
  5. Export the audio from the completed broadcast,
  6. Upload the audio to your Podcast platform. I use buzzsprout.
    See https://gregdixon.buzzsprout.com.
  7. Create a Blog Post (Recommended).
    • Use the splash image and show notes to create an SEO optimized post.
    • Add buttons that link to the LinkedIn Event and the Podcast Episode.
    • Submit to Google Search Console.

Miracles Happen

That probably sounds like a lot. I developed the strategy over the years.

However, I now do the whole process from beginning to end in about one hour plus the actual broadcast time.

Greg Dixon Available to Help

You can do it too.

I am available to help set this practice up for you.

Your Writing For Fun Adventure with Greg Dixon

January 8, 2025 /
Writing for Fun with Greg Dixon

Often, when discussing reasons to write and publish a book, I say that writing itself can be fun, cathartic, and rewarding.

By writing, I mean any form of writing ~ not just books. Novels, poems, songs, screenplays, courses, articles, blog posts, marketing copywriting ~ anything!

So I have launched a program called Your Writing for Fun Adventure, including a website, blog posts, podcasts, broadcasts, a book, and weekly group discussion sessions to encourage people to write and explore a range of writing projects for fun or for profit.

Simple Photo Presentations to Refresh Family Memories

December 29, 2024 /
Simple Photo Presentations to Refresh Family Memories

One of the easiest story projects you can do yourself or with my help is to create a slide presentation with photos and captions identifying the people and events.

I have created dozens of these presentations for birthday parties, weddings, and memorials.

The most recent was a tribute to Rocket Norton at the recent Rock Beats Cancer benefit concert. The five-minute presentation is mostly photos with some video.

A happier project was to put together family photos for my son’s wedding. He grew up in North Vancouver and his bride grew up in the Maritimes with the wedding and reception in Cape Breton, Nova Scotia.

The photo slideshow with a music background started with baby photos of each and pictures of activities as they grew up separately (with many interesting parallels).

I included photos of parents, grandparents, siblings, uncles, aunts, and cousins with captions for the names, relationships, and events. It was an excellent way for each family to learn about the other family.

We looped the video on a large TV at an Aunt’s house between the wedding ceremony and the start of the reception. Many people watched and commented on relatives they had not seen recently.

We also projected the video as part of the reception.

We used Google Drive to collect the photos from both families.

I used PhotoShop to crop and restore the photos, though Canva and other photo editors will work for this.

Today, I will use Apple FinalCut Pro to assemble the photos with transitions, captions, and music. Any video editor would work for this.

I can put it together for you. I will need the photos and notes about each photo for the captions sent by email or uploaded to a Google Drive folder.

The finished presentation can be embedded on a web page or played on most modern televisions from a USB Memory Drive.

Memory Refresher for Seniors

A great use of these family presentations is for seniors and others who are experiencing memory loss.

The photos and videos with captions and possibly a voice-over can be a fun way to refresh memories of family members and events.

Digital Photo Frames

There are many ways of presenting these photo presentations, including inexpensive digital photo frames for your loved ones.

Digital Photo and Video Frame

Tabletop Books

The photo presentation could also be adapted to a create a tabletop book.

There are many services to create these including VistaPrint, Walmart, and others.

Creating a book available for your family members to order from Amazon would also work. Publishing books on Amazon is one of my main services.

I am working on a Story Projects book and workshop series for creating Story Productions like these for people who want to do it themselves.

Let me know if you want me to help with your family story productions now.

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