Copywriting ~ Marketing ~ Story Productions ~ Publishing

Author: Greg Dixon (Page 4 of 5)

Why I Want You To Publish Your Amazing Books and Stories

Why I Want You To Publish Your Book and Stories.

My first idea for this article was to ask why you want to publish your books and stories.

Then I realized that many of you are not yet on your publishing journey ~ perhaps this is a new idea for you.

So here are some of the reasons why I want to publish your books and stories.

Sharing Your Gifts

The world needs that special gift that only you have ~ Marie Forleo

As Marie Forleo says, the world needs your insights, knowledge and stories. Books and story productions are a great way to do that.

Clarity and Catharsis

The process of writing and publishing your books and stories can help you crystallize some ideas and provide rewarding insights for yourself.

Sometimes you simply need to get things out of your head onto paper.

Influence and Authority

A book and other media can establish you as the authority and attract people to your offers and open doors for speaking engagements.

Preserve and Share Legacy

Books and story productions are a great way to preserve and share personal and family stories.

I urge you to capture family stories while you still can.

Publishing Options

There are many free and near-free options for you to publish yourself.

Services like BookBaby can help you.

And Greg Dixon can help you with every step of the publishing journey from idea to publishing in many formats to promotion.

Book Collaboration with Atticus ~ A Wish Fulfilled

Book Collaboration with Atticus

I have used Atticus to format books for clients and for my own projects for a few years.

Atticus does a great job formatting all of the standard trim sizes for Amazon Kindle Direct Publishing (KDP) and IngramSpark, as well as an eBook format for Kindle and other readers.

The Atticus platform is also great for writing. It is chapter-oriented, and reorganizing chapters is as simple as dragging up or down in the side panel.

Using Grammarly or other writing assistants provides a powerful writing and editing environment.

There is no extra step between the writing and formatting stages. All done with grace in Atticus.

Collaboration

Atticus creator Dave Chesson said he was working on the ability to collaborate on book projects. It has been on my wish list for a long time and would simplify the editing and review process.

A few weeks ago, Atticus sent a notice about a major update to the software. Dave Chasson didn’t say what the update was but said we could probably guess.

Sure enough, that was it was the collaboration feature that was new.

While it is too late for this year, here is how the collaboration feature would have saved A LOT of time and trouble with Tales From The Turkey Table by Bill Allman.

Why The Collaboration Feature Would Have Helped

Here is the scenario:

Bill called me in late November last year to say he was ready to go with Tales from the Turkey Table.

Given that we often were able to take a finished manuscript to formatted and submitted for printing in a few days ago, I said we could do a quick edit pass and format for printing.

Given that Bill is a good writer and editor himself, we assumed it was ready to go. And for what we were doing, it was.

The writing style and punctuation was quirky, but very readable. I certainly was not going to be heavy-handed with editing.

Although the formatting was tricky, I created PDF that I sent out for review.

Some of the most minor things like the table of contents not fitting on a single page became a sticking point.

Then various friends started complaining about minor things. Editing by committee is usually a bad idea because people have opinions that are often wrong and not helpful.

Assuming that the author had done a thorough read of the review copy and considering the time crunch, we submitted, printed, and sold copies.

After Christmas, the author decided to do a close review and edit to make it better.

Nearly a year later, he said he was done with the edit comments in a PDF with comment tracking enabled.

I spent a good week applying some 550 minor changes.

Now we have time to print for Christmas and get into retail shops.

Now that the collaboration feature is available, here is what we could have done last year and this year that would have saved much time and trouble:

  • I would have set up the author and editors as collaborators and reviewed the text and formatting within Atticus.
  • Atticus would track and report changes and comments.
  • The author could have made most of the changes himself, which is far easier than explaining the changes.
  • All collaborators and editors can review the formatting within Atticus and export PDFs for closer review.
  • Once approved, the formatted book will be ready for submission and printing.

Working With Book Clients Moving Forward

The writing and formatting features of Atticus are all I need for my books.

The collaboration feature makes working with new book clients easier regardless of stage. I can help with book development, writing, editing, and formatting.

So I will encourage, if not insist, to get the book project into Atticus as soon as possible and collaborate there. That means that the author and editors would need their own Atticus accounts.

We can add other editors as needed.

Do you want help with your book?

Revised Version of Tales from The Turkey Table Available Now!

By the way, I added a flipbook version of the edited book to the Digital Experience Edition!

Sample Story Productions with Greg Dixon

Magic Stories

Here are some sample Story Productions I have created in the past.

Each one is unique for content and media.

Your family or personal story will also be unique to you.


Ruth Townsend’s Musical Journey

Ruth Townsend asked me to put together her musical story from age five to give to her grandchildren.

Shy prepared a short video introduction and we compiled photos, images, clippings, and video to tell her story.

I created a multimedia PDF that I put onto USB thumb drives in the shape of a piano that she put into a nice gift box for each grandchild.

Some of the grandchildren are now at college and have the story pianos with them.

See tellyourstory.productions/ruth_townsend


Felicity Morgan Family Stories

Felicity Morgan wrote a memoir about growing up in Victoria, British Columbia.

We combined video, photos, text from the memoir, and her daughter Ann reading the memoir as a Story Production website.

See felicitymorgan.ca


Robert Hollender Book

Linda Hollender commissioned us to capture her father’s life story. We usually shot videos, but Robert was reluctant to speak on camera.

Instead, we used a microphone and a smartphone to record his story, which we transcribed and assembled into a book with photos that he gave away to friends for his birthday party that year.

Last year, Linda gave away copies at his memorial service.

See tellyourstory.productions/robert-hollander/


The Rocket Norton Vault

I worked with Vancouver musician and author Rocket Norton for decades on many projects, including concert promotions, publishing his books, selling his How to Coach Baseball to Kids video course, and driving a Lincoln Town Car for his driving service.

Much of that I collected into a multimedia portal called The Rocket Norton Vault.

I also helped promote three cancer benefit concerts related to his battle with cancer. Rocket organized and performed at the first two concerts. The one this year served as a memorial.

I had the honour of creating a memorial video shown at the concert.


Preserve Your Personal and Family Stories

My encouragement is for you to capture the stories of your loved ones while they can still share. Our time on earth is fleeting.

You can start with taking photos, video, and audio with your SmartPhone at family gatherings. I have created videos on the process in the past and am working with new resources to help you.

I am also available to craft new and existing content into story productions.

Please make an appointment to discuss.

Capture Your Family Stories While You Still Can ~ Story Productions

The holiday season is a great time to celebrate with family and friends. It is also a good time to capture stories at family gatherings.

Some of the people at the table this year may not be able to share their stories next year.

Some will fall ill.

Some will die.

And you may never meet in person again.

You can capture the stories of your loved ones with nothing more than your SmartPhone, which has great photo, video, and audio recording capabilities.

Take Lots of Photos

Family events are a great time to take photos.

You can include the following types of photos:

  • Group Photos
  • Individual Photos
  • Personal Items On Walls
  • Photos in Albums

Shoot Video

Your SmartPhone is an amazing good video recorder. The AI built in to the newer phones will optimize the video for the lighting and sound conditions.

Some of the videos you can capture include:

  • Fun Family Activities
  • Round Table Stories
  • Individual Stories (you may need to prompt for specific stories)

Record Audio With The Phone

The Voice Memo or similar app on your SmartPhone is a great way to record stories that can be less intimidating than video.

You can hold the phone or put it on a pillow or cloth between you and the speaker.

Th pillow isolates the phone from table vibrations and also can reduce som of the ambient room noise.

Ask questions and encourage your family members to tell their stories.

Remote Recording with Zoom or StreamYard

You can record remote session applications like Zoom and StreamYard if you are not in the same city.

Questions to Consider

Here are some possible questions to ask:

  • The most interesting story that you know about
  • A story they want to share
  • Romances
  • Marriages
  • About their career
  • Favourite hobby.
  • Most interesting experience
  • Funniest experience
  • Time in the service
  • Anything you think they want to talk about

Storing

Photos can be uploaded to sites like Google Photos or Google Drive to collect the photos. videos, audio recordings, notes, and related documents.

This is the most important thing to do as you collect the media.

Organization

You can create folders on Google Drive to start organizing the media for sharing and using for Story Productions

You can name the folders something that makes sense to you.

Here is a sample:

  • Aunt Martha Miles
    • Notes
    • Videos
      • Early Days
      • Wedding
      • Adventures
    • Photos
      • Category 1
      • Category 2
    • Audio Recordings
    • Document

Story Productions

When you are ready, you can assemble the photos, video, audio, and notes into media for sharing.

I have created presentations in the following forms:

  • Print Book
  • eBook
  • FlipBook
  • Video clips
  • Audio
  • Slide presentations for weddings, anniversaries, and memmorials.
  • Multimedia Digital Experience Edition
  • Website
  • Blog post
  • Social media posts.

Story Production Tools

I use a lot of tools, including PhotoShop (images), FinalCut Pro (video), ClarityScribe (transcription, AI writing), Atticus (writing, print and eBook formatting), Heyzine (flipbooks), Kartra (membership portals, email, video hosting), WordPress (websites), and others to create Multimedia Story Productions.

Greg Dixon Is Available to Help

I am available to help coach you through the collection of the stories and crafting them into story productions.

I am working on a book and video training sessions.

Stay Tuned!

Your Tree of Success for Life and Marketing

Your Tree of Success for Marketinng and Sales

I came across a Tree of Life mediation video on YouTube and realized that the image provides a visual representation of my approach to marketing.

A real tree is a true miracle of creation and life that transcends human description, including poetry and sacred texts. The discussion here is limited to symbolic analogies.

First, let me share my appreciation for the Tree of Life symbol, such as this Celtic-inspired AI image provided by satheeshsankaran on Pixabay.

Tree of Life by satheeshsankaran on Pixabay

The Roots

The roots connect with Earth and all life on Earth.

Years ago I visited the Theosophical Society Headquarters in Adyar, India. The centre has many original manuscripts and artifacts from all religions and philosophies in the world.

The had a tree in the garden that was a sapling from the Bodhi tree where Siddhartha achieved Enlightenment.

I sensed that the tree was still connected to the original tree through the earth and through a spiritual connection.

The roots in all trees help the tree withstand the weather, provide a base, and provide nutrients.

Marketing Analogy

The roots can be the base that sustains your business, including your education, experience, and your network of connections.

Your mailing list, professional connections, business systems, and support network all support you like the roots of a tree.

Build Strong Roots To Thrive.

The Trunk

The trunk in the Tree of Life represents Strength and Unity.

Marketing Analogy

You can see the trunk as representing you and your business. Your strengths. Your processes. Your unique offers.

The Branches and Leaves

The branches and leaves of a living tree reach out to collect energy from the sun and perform many gas exchanges and chemical processes that enable the tree to thrive.

And without the oxygen created by trees and plants, we would not be here.

Symbolically, the leaves and branches could represent reaching out for knowledge and experiences.

The tree branches can also represent past and future family relations or our evolutionary tree.

Marketing Analogy

The branches and leaves of the tree can represent the connections of you and your business to other people and businesses.

Also your public face and active marketing campaigns.

The 7 Essential Elements of Sales Success come into play here:

  1. Your Golden Offer
  2. Compelling Offer Presentation
  3. Effective Online Profiles
  4. Searchable Articles and Posts
  5. Contact Capture
  6. Engagement
  7. Expansion

Networking, advertising, speaking, and public relations are all ways to expand your reach into the world, like the branches and leaves of a tree.

The Golden Circle

The golden Celtic circle that unifies and connects all of the components of the tree in a continuous strand.

Perfection ~ Unity ~ Connection ~ Divinity ~ Flow

The perfect model for your life and business.

Greg Dixon can help you implement your Tree of Success.

7 Essential Elements For Sales Success

7 Essential Elements For  Sales Success

Do you want better sales than what you are getting now?

Is there room to improve in these 7 elements of your marketing?

1) You Offer Something People Need Or Want

Are you presenting an offer that people will seek and buy?

It is much easier if your products and services solve a problem or fill a desire.

You may need to adjust or change your offer to appeal.

2) Compelling Offer Presentation

Do you have a landing page that presents your offer in a way that compels the visitor to say, ‘This is for me!’ and take action?

Make sure your offer page is effective before sending people there to buy.

3) Effective Online Profiles

Do your LinkedIn, Facebook, YouTube, and other profiles reflect you and your offers in a magnetic way?

Do you have easy links to your offers from your profile?

Small improvements can have a big impact.

4) Searchable Articles and Posts with Links to Your Offers

One of the keys to online sales success is to be well-listed in the search engines so that people can find your offers.

Posting often with topics related to your offer will build your authority and increase the likelihood that they will find your solution.

You will ALWAYS have links to your offer or next step in everything you post. Right?

Otherwise, as the Bruce Springsteen song goes, you are just dancing in the dark.

5) Capture Contact Information

One of the most effective marketing tools you can use is list building.

Some people will take months or years to decide to become your client or customer.

Entice them to join your mailing list when they visit your landing page so you can keep them engaged.

6) Engage Your Contacts Regularly

Send emails, publish posts, and create video clips regularly to keep your leads engaged.

You do not always need to be selling, though much of the content can be related to your offers with links for them to learn more and consider buying.

7) Expand Your Reach and Engagement

There are many ways to expand your reach to get in front of potential customers and clients such as:

  • Attending Networking Events
  • Being a Guest Speaker
  • Paid Advertising
  • Press Releases
  • Offering Webinars
  • Creating Challenges or Summits
  • Offer a Course
  • Publish a Book
  • Have a Podcast

Have fun exploring!


My Special Offer

I can help you improve your marketing presence in all areas described above within an affordable monthly retainer.

We review where you are now and add or improve the elements for your sales success.

Setting Up the All My Relations Book Website

Setting Up the All My Relations Book Website

Greg Dixon set up a website at https://allmyrelationsbook.com/ for writing and publishing the content for the book as part of his publishing adventure.

Here are the steps:

  • Registered the domain name on Namecheap.
  • Set up the WordPress site on Cloudways (you can host anywhere, and platforms like Wix would also work for this).
  • Connected the domain name.
  • Added key plugins.
  • Wrote home page.
  • Started and ‘chapter’ blog.
  • Submitted to Google Search Console.

Now I need to write a lot!

Do you want to join the adventure with your own book?

Writing Live With Greg Dixon ~ A Book Creation Adventure

Writing Live With Greg Dixon ~ Book Creation Adventure

Join me for an adventure as I write and publish a book called All My Relations over the next month.

I will broadcast regularly to demonstrate the steps and progress.

Here is the basic plan:

  1. Create Google Drive folders for the project.
  2. Add notes to the folders.
  3. Start filling out a Book Manuscript Template.
  4. Register a domain and start a WordPress website for the book.
  5. Write and share the chapters on the website.
  6. Do a few editing rounds.
  7. Format the book for print and eBook publishing through Amazon Kindle Direct Publishing.
  8. Publish on Amazon.
  9. Run a marketing campaign.

Starting With Google Drive Folders

I create folders for the following:

  • Book Notes
  • Book Manuscript
  • Book Covers
  • Book Images
  • Video Clips
  • Book Planning

Creating a Book Website

I register a domain name and create a WordPress website on Cloudways.

The home page will introduce the book and provide a working table of contents.

Writing and Publishing Chapters

Over time, I will write the chapters in Google Drive and publish as blog posts on the website.

More steps coming as the project progresses.

Do You Want to Join the Adventure?

You are welcome to follow along with what I am doing online with your own book project.

If you want my help with creating the Google Drive folders, setting up a website, and cheering you through the process, sign up for my most affordable retainer at $88 per month. I provide everything you need.

Publishing an Existing Book

You can apply the publishing steps to a book you already have.

Consider Creating a Website as a Publishing Destination for Your Book

Emphasizing the Unlimited part of Shared Visions Unlimited Publishing, I encourage and help you to publish your book in multiple formats on multiple platforms, including:

  • Printed Book and eBook through Amazon and IngramSpark
    Put your book out far and wide forever and possibly make some money.
  • FlipBook
    Easy distribution and support for multimedia elements. Help people, build authority, and increase influence.
  • Digital Experience Edition
    Secure multimedia portal for your book content and support material. Great potential for direct sales.
  • Audiobook
    A market for those who prefer to listen.
  • Video Versions
    Illustrated readings, training, …

Today, I suggest adding a blogging website to the mix and possibly starting by writing and publishing your book on a blogging website.

Why You Would Consider Publishing Your Book As A Website

This is for you if your reasons to write and publish a book are along these lines:

  • You have joy in the creating and writing process itself.
  • You have insights or stories you want to share with the world.
  • You want to increase your authority and influence.
  • You may want to use a book as a lead magnet for your products and services.
  • You want to engage your readers with your content and get feedback to improve the print book.
  • You collaborate with an editor or writing coach.

This is not for you if you are a perfectionist who
wants everything perfect before sharing.

I build high-performing and search-engine-optimized WordPress sites for marketing and various other purposes. Here is why this approach can work for your book and why I am going to use this approach for my own books:

  • WordPress provides a great platform for writing and collaborating on posts and articles.
  • Attention to Search Engine Optimization and submitting to Google Search Console can boost your search presence.
  • The pages can have rich multimedia content and links to related resources.
  • WordPress provides a good search function for the site itself. This is fabulously useful.
  • The Google Translate plugin can translate the site instantly. I still think this is amazing! Check out the language selector at the bottom-right of this window.
  • You can invite feedback and comments for your content as you go.
  • Sharing to social media platforms is easy.
  • Linking back from social media platforms and YouTube is easy.

Writing Live and Testing Content

I have a few books in mindThe First Book of Lazy, All My Relations, Adventures in Moving, and The Golden Publishing Sales Machine.

I will create a website and start writing at least one of those books live soon.

Here is the plan:

  1. Register a domain name with the working book title.
  2. Create a website with key plugins, including Yoast SEO, Google Site Kit, and Ultimate Blocks.
  3. Create a home page with a book description and a working outline of topics.
  4. Write the first chapter.
  5. Submit the site to Google Search Console for indexing.
  6. Write a chapter regularly. I will aim for at least three a week.
  7. Post a link to each chapter on social media.
  8. Consider doing a broadcast for each chapter.

I use Grammarly to keep my writing somewhat under control!

If I get readers and interest, I will combine and publish in some or all formats such as a print book, eBook, flipbook, audiobook, and Digital Experience Edition.

At the very least, I will have fun writing and publishing the chapters:-)

Want to try it for your book?

Let’s chat about the possibilities.

Greg Dixon, Chief Cheerleader
Shared Visions Unlimited Publishing

Writing, Formatting, and Proofing Your Books with Atticus and Heyzine

The main service I provide for our book publishing is formatting the manuscript for print book and eBook publishing with Amazon Kindle Direct Publishing and IngramSpark.

The tool I use for that is Attiticus at atticus.io.

Formatting

Atticus supports all popular book trim sizes like 6 x 9 inches.

It includes many book themes that can be customized in many ways.

The platform provides good previews of the formatting of the eBook on various devices and the print format.

Writing

Usually, the manuscripts from our clients come in Microsoft Word format that is imported into Atticus for formatting.

Atticus provides a great writing platform for writing and editing books.

Each book section and chapter is treated as a separate block, which makes restructuring your book a matter of dragging the section up or down on the list on the left panel.

The formatting within each section or chapter is highly style-driven in the sense that all headings and all paragraph styles will be the same across the entire book.

This is a good practice that will frustrate style hackers who want to vary fonts, styles, and colors paragraph by paragraph.

I use Grammarly for writing style and correctness. Other writing tools could work for you within Atticus.

Proofing

Atticus outputs a PDF file optimized for uploading for printing. This file represents the book formatting with high accuracy.

We have been sending the PDF to authors and editors for feedback. Adobe does support review comments, though it is awkward.

My current practice is to use the PDF to create a flipbook with Heyzine at https://heyzine.com/.

The flipbook provides a great presentation of the formatting and can be the preferred way to share books where your intention is to share rather than make sales of the book. Like a lead magnet:-)

There are dozens of flipbook creators. Heyzine is easy to use, offers a lot with the free plan, and the paid plans are inexpensive. Heyzine can also publish multimedia magazines.

Want help with your publishing journey? Let’s chat!

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