Copywriting is a big word. Copywriting is simply the effective use of words for persuasion and communication. That covers most things that humans do — including marketing.
Here are some of the fun projects and niches I like.
I like to combine blogging, video, social media posts, and email to create a search-engine-friendly online presence that attracts people to special events and offers.
Concert and theatre tickets can be a fun project and easy sales. It is much easier to let people know where to find what they are looking for than to generate new interest.
In addition to music, I have a lot of interest in food security, green energy projects, real estate, healthy living, travel, and trading.
I also enjoy learning new things and creating content about them.
My background includes the study of English Literature AND computer systems, making me equally comfortable with a range of writing from story productions to technical documents and case studies. I have worked in many industries.
I also have an odd infinity for desktop publishing — things like posters and brochures.
I also do a lot of video work for marketing and education.
Do you have projects that could use help with copywriting, copyediting, or marketing?
My YouTube channel has hundreds of videos on a wide range of topics, including training, marketing, projects, events, and music. It is an archive of what I have done since 2007!
My encouragement to everyone is to preserve family members’ personal stories while you still can.
I offer planning and resources to capture stories and related media, assembling them into montages, websites, Life Vaults, and books to preserve and share legacy.
One of my superpowers is that I have decades of experience with a wide range of publishing and marketing systems. I have the tools to make a lot of things happen.
Your Complete End-To-End Marketing Solution could include some or all of the following implemented over time:
Books and Courses for sale or use as lead magnets.
Website, Social Media, and YouTube presence.
Blog, post, and video campaigns.
Email strategies and campaigns.
Speaking and podcasting (video and audio).
Online and in-person presentations and webinars.
Summits and Challenges.
Writing and Copywriting.
Publicity campaigns.
Print assets.
I can also assist you with business software, including Kartra, HighLevel, and StreamYard.
Share your audacious dream goals with me, and I’ll create a roadmap to help you achieve them.
I will then work with you to implement some or all of it on a done-with-you or done-for-you basis.
And can also be your chief cheerleader and advisor if you want to implement it yourself.
I implement a Power Posting Strategy that drives traffic to a landing page and enhances your online presence in search results and social media.
Have an offer that converts? Power Posting can boost your sales.
The special offer here allows you to see the results for yourself and experience working with me.
Your Unique Selling Proposition
I will spend time getting to know what you offer, your Unique Selling Proposition, and your current online presence.
The Power Posting Strategy
The first step is composing a short article or post about your product of service.
This could be an overview, case study, client testimonial, special offer, or any other content that creates awareness and attracts potential clients to you and your offerings.
I create the blog post with attention to Search Engine Optimization (SEO )and submit it to Google Search Console.
Then, I create variations for posting on social media platforms, such as LinkedIn, Facebook, Instagram, and other relevant sites.
The posts can be the whole article or a shortened version with links to the blog post.
Then, we send a variation of the post out by email to your mailing list.
Building an email list and creating email campaigns remains one of the most effective marketing strategies for achieving long-term success.
Benefits Of Power Posting
Here are the main benefits of Power Posting:
Expand your online presence for your offer.
Create awareness of you and your offers.
Appear in searches.
Lead people to your offers.
Keep engaged with current clients and customers.
Persistence Pays
Regularly posting helps build your online presence and attract followers over time.
If possible, plan to post at least three times a week.
The Power Posting Trial Offer
I offer to create three different posts and apply over three days.
Success is measured in increased engagement, traffic, and acceptance of your offer.
Is your digital marketing attracting good clients and customers to your offers?
Are there some bumps or gaps in your customer journey?
Are your landing pages converting?
Are your online profiles up-to-date and effective?
Are you doing enough content marketing?
A few improvements on your digital marketing customer journey can make a big difference in your revenue stream.
I am offering to conduct a comprehensive review of your customer journey and provide an assessment report with actionable recommendations that you can implement independently or with my assistance.
Customer Journey Self-Assessment
I encourage you to see your online assets through the eyes of a potential customer.
This online tool can help you through the process.
The next step is to make an appointment with me to discuss your Marketing Objectives in detail.
I will generate a comprehensive assessment report with recommendations for expanding your digital marketing and reducing the friction points that are causing an inadequate stream of qualified prospects from embracing your offers.
Areas Where I Can Help
I have been helping people achieve their dreams across many domains, starting in the last millennium.
I have acquired extensive experience, training, and tools to support your success.
Here are some of the things that I can do to round out your digital marketing:
Copywriting: Websites, blog posts, social media, white papers, email campaigns, video scripts, training materials, reviews, and more.
Audio: Concerts, presentations, audiobooks, radio ads, stories, and more.
Courses: Multimedia courses you can sell or use to boost your authority.
Books: Print, digital, and multimedia books you can sell or give away as lead magnets. Books build authority and can open doors for speaking engagements.
Business Systems: Kartra, HighLevel, and others are powerful tools for connecting various marketing components, including landing pages, opt-in forms, sales processing, email, video, surveys, and more, to create both simple and complex marketing funnels.
Let’s start with a review of your current situation to identify areas where you need to fill in the gaps.
How is the journey for a customer to learn about you and what you offer to become a client or customer?
Is it effective?
Are there gaps?
I can help as an experienced copywriting and marketing professional.
We begin with a complimentary Customer Journey Discovery Call, during which we discuss what you offer, your ideal customer, and your Marketing Objectives.
I will provide a comprehensive Customer Journey Assessment Report with recommendations and actionable steps that you can implement yourself or with assistance.
Then, you can choose from several simple copywriting projects to get started on improving your customer journey, ultimately leading to increased sales.
Landing Page Review and Tuneup
Most marketing campaigns lead to a landing page where the prospect can take an action such as:
Make an appointment.
Sign up for a newsletter.
Download a lead magnet such as a book, course, checklist, or report.
Purchase something.
Register for a presentation or event.
Get a free trial of something.
…
Is the page effective?
Driving traffic to a page is a waste of time and money of the page does not convert.
Don’t have a landing page? I can build one for you.
Social Media Profile Review and Tuneup
For many networkers and businesses, LinkedIn is the primary platform for establishing business connections.
People who meet you in a networking meeting will often check out your LinkedIn profile to learn about you and what you offer.
Is your profile up to date?
Does it reflect what you do?
Could it be better?
Let’s see what we can tweak and add to improve its ability to attract clients.
We can look at your other profiles, such as Facebook and YouTube.
Social Media Posts
Regular social media posts can bring attention to you and what you offer.
Let’s start with creating three as a trial copywriting project
Blogs Posts
Blogging about your products and services can increase awareness and provide information for buying decisions.
Testimonial and Case Studies can boost your reputation.
Attention to Search Engine Optimization and submitting to search engines will improve your search traffic.
Let’s start with three blog posts as a trial project.
Email Sequences
Email is still a strong marketing tool and a great way to stay engaged with current clients and people who have expressed interest in you and your offers.
A three-email sequence could include a case study, testimonials, and the benefits of your current offer.
Let’s see if we can move the needle on your sales with a trial sequence.
Customer Journey Assessment
I have created an online assessment tool to self-assess.
