One of my superpowers is that I have decades of experience with a wide range of publishing and marketing systems. I have the tools to make a lot of things happen.
Your Complete End-To-End Marketing Solution could include some or all of the following implemented over time:
Books and Courses for sale or use as lead magnets.
Website, Social Media, and YouTube presence.
Blog, post, and video campaigns.
Email strategies and campaigns.
Speaking and podcasting (video and audio).
Online and in-person presentations and webinars.
Summits and Challenges.
Writing and Copywriting.
Publicity campaigns.
Print assets.
I can also assist you with business software, including Kartra, HighLevel, and StreamYard.
Share your audacious dream goals with me, and I’ll create a roadmap to help you achieve them.
I will then work with you to implement some or all of it on a done-with-you or done-for-you basis.
And can also be your chief cheerleader and advisor if you want to implement it yourself.
Over the decades, I have helped many people and companies achieve their project goals.
Often, it started with a request for help doing something I may not have done before. Many of the tools and skills I have now came from figuring out how to help people.
Past Adventures
Here are some of the adventures that came from saying yes.
Selling How to Coach Baseball to Kids VHS tapes and CDs.
Cancer Benefit Concerts.
Many websites across niches, including botanical gardens, choirs, concerts, theatre productions, bands, real estate investors, natural health companies, and dozens of my own projects.
Project Management stints during the Smoke and Mirrors Venture Capital boom of the last millennium. One took me to Hong Kong with a company that wanted to do online trading.
Some Technical Writing gigs.
Software development for a large consulting company and my own clients.
A singer in a band I was in was a PhD candidate for Applied Psychology. A request to help compile a BASIC program led to over twenty years of developing and supporting psychometric assessment systems for hiring and development. At one time, every person who applied to work at TELUS took a Values In Action assessment we designed for them. Ka Ching! Our most comprehensive system was a Management Assessment for senior managers and CEO candidates. The owners aged out and resisted succession, or we would still be running the service today.
Some quirky music videos with musicians I played with.
Videos for concerts, theatre productions, food recovery, urban farming, botanical gardens, family events, weddings, and much much more.
Sizzle reels for speakers.
Promotional and training videos on many topics.
Many online interviews with people who have interesting stories and offers.
A wide range of personal and family story productions.
Video interviews with pioneers of the Natural Health industry.
Comprehensive marketing, including landing pages, social media, blogging, and email.
Formatting and publishing books in print and other formats.
Online courses.
Live events such as concerts and coffeehouses.
At one choir concert, I engineered the sound, used three video cameras, and sang in the choir. I could control the mixer with my phone and popped out from time to time to check the balance.
Is your digital marketing attracting good clients and customers to your offers?
Are there some bumps or gaps in your customer journey?
Are your landing pages converting?
Are your online profiles up-to-date and effective?
Are you doing enough content marketing?
A few improvements on your digital marketing customer journey can make a big difference in your revenue stream.
I am offering to conduct a comprehensive review of your customer journey and provide an assessment report with actionable recommendations that you can implement independently or with my assistance.
Customer Journey Self-Assessment
I encourage you to see your online assets through the eyes of a potential customer.
This online tool can help you through the process.
The next step is to make an appointment with me to discuss your Marketing Objectives in detail.
I will generate a comprehensive assessment report with recommendations for expanding your digital marketing and reducing the friction points that are causing an inadequate stream of qualified prospects from embracing your offers.
Areas Where I Can Help
I have been helping people achieve their dreams across many domains, starting in the last millennium.
I have acquired extensive experience, training, and tools to support your success.
Here are some of the things that I can do to round out your digital marketing:
Copywriting: Websites, blog posts, social media, white papers, email campaigns, video scripts, training materials, reviews, and more.
Audio: Concerts, presentations, audiobooks, radio ads, stories, and more.
Courses: Multimedia courses you can sell or use to boost your authority.
Books: Print, digital, and multimedia books you can sell or give away as lead magnets. Books build authority and can open doors for speaking engagements.
Business Systems: Kartra, HighLevel, and others are powerful tools for connecting various marketing components, including landing pages, opt-in forms, sales processing, email, video, surveys, and more, to create both simple and complex marketing funnels.
Let’s start with a review of your current situation to identify areas where you need to fill in the gaps.
How is the journey for a customer to learn about you and what you offer to become a client or customer?
Is it effective?
Are there gaps?
I can help as an experienced copywriting and marketing professional.
We begin with a complimentary Customer Journey Discovery Call, during which we discuss what you offer, your ideal customer, and your Marketing Objectives.
I will provide a comprehensive Customer Journey Assessment Report with recommendations and actionable steps that you can implement yourself or with assistance.
Then, you can choose from several simple copywriting projects to get started on improving your customer journey, ultimately leading to increased sales.
Landing Page Review and Tuneup
Most marketing campaigns lead to a landing page where the prospect can take an action such as:
Make an appointment.
Sign up for a newsletter.
Download a lead magnet such as a book, course, checklist, or report.
Purchase something.
Register for a presentation or event.
Get a free trial of something.
…
Is the page effective?
Driving traffic to a page is a waste of time and money of the page does not convert.
Don’t have a landing page? I can build one for you.
Social Media Profile Review and Tuneup
For many networkers and businesses, LinkedIn is the primary platform for establishing business connections.
People who meet you in a networking meeting will often check out your LinkedIn profile to learn about you and what you offer.
Is your profile up to date?
Does it reflect what you do?
Could it be better?
Let’s see what we can tweak and add to improve its ability to attract clients.
We can look at your other profiles, such as Facebook and YouTube.
Social Media Posts
Regular social media posts can bring attention to you and what you offer.
Let’s start with creating three as a trial copywriting project
Blogs Posts
Blogging about your products and services can increase awareness and provide information for buying decisions.
Testimonial and Case Studies can boost your reputation.
Attention to Search Engine Optimization and submitting to search engines will improve your search traffic.
Let’s start with three blog posts as a trial project.
Email Sequences
Email is still a strong marketing tool and a great way to stay engaged with current clients and people who have expressed interest in you and your offers.
A three-email sequence could include a case study, testimonials, and the benefits of your current offer.
Let’s see if we can move the needle on your sales with a trial sequence.
Customer Journey Assessment
I have created an online assessment tool to self-assess.
Russ Hennebery, author of Digital Marketing for Dummies with Ryan Deiss, presented an excellent view of the Customer Journey at the recent AWAI Copywriting Bootcamp.
The Customer Journey image and essential Marketing Objectives neatly summarized the process and objectives. I have been providing most of the Customer Journey for my clients for decades, but have struggled to present it concisely.
For you, as someone selling products and services, understanding Your Customer Journey and Marketing Objectives can help your bottom line.
I will connect the Customer Journey with Marketing Objectives, incorporating copywriting and marketing steps that you can implement on your own or with my assistance.
Let’s start with the first element of Russ Henneberry’s marketing funnel.
This is the most important part to get right.
What problem are you solving for your clients and customers?
What is your solution?
What does your brand represent?
How are you positioned to provide the best results for your niche?
Without these elements clearly understood, your marketing efforts will be like dancing in the dark.
I can help you get clarity for your Unique Selling Proposition.
This is Step O1 in the Marketing Objectives: Increase the number of prospective customers who are aware of the business.
Lead Acquisition
The next step for most businesses is to engage potential customers and get them into your database.
Some of your best clients may take months or years to make a buying decision. Your mission is to keep them attracted and engaged with you and your offers.
Here are some things to try:
Subscription to a free newsletter.
Lead magnets such as eBooks, reports, presentations, mini-courses, challenges, free sessions, and more.
Test drive what you offer.
I can help you implement lead magnets and lead funnels with Kartra, HighLevel, or the business platforms you are currently using.
Sales
The next step in the Customer Journey is to convert interested people into clients and customers.
This can be very easy if you offer something that people want.
You want to make it easy for people to buy using clear landing pages and shaping carts.
For example, concert and theatre tickets are an easy sell to people looking to buy.
Kartra has such a great and flexible payment system that I joke that ‘Kartra’ refers to an exotic goddess of commerce:-)
I have created many sales pages for myself and clients.
Customer Retention and Ascension
Are your customers feeling valued and served?
There is a phrase I first heard from Dan Kennedy, which is that ‘a buyer is a buyer is a buyer.’
The idea is that your customers are the most likely prospects to be repeat buyers or buy more things from your company.
Often, it is much easier to upsell a current client than to attract new clients.
How can you expand your assistance to your clients?
What are you doing to encourage your clients to refer you to others? Affiliate programs, testimonials, and asking for introductions can help.
Your Marketing Objectives
Here is the excellent infographic by Russ Henneberry again:
Your primary Marketing Objectives are Awareness, Lead Generation, Sales, and Retention.
Marketing Components Greg Dixon Can Implement
Where do you need help?
Where are the gaps in the implementation of Your Customer Journey?
I can help you fill in some of the gaps, including:
Clarifying your offers and Unique Selling Proposition.
Creating effective landing pages to convert prospects to customers.
Content marketing such as websites, blog posts, social media posts, and email sequences and broadcasts to inform and engage your audience.
Creation of lead magnets such as books, reports, and presentations.
Boosting your online presence through multiple channels with text, image, and video campaigns.
Book and course publishing.
Help with speak-to-sell campaigns.
What do you need help with?
Free Customer Journey Assessment
I have created an online assessment tool to self-assess as a start of the review process.
I am offering to review everything mentioned in this article and provide a free recommendation report with steps you can implement to improve Your Customer Journey.
You implement the recommendations yourself, have your team do it, or retain me to fill in the gaps and create an effective sales attraction and retention system.
