Copywriting ~ Marketing ~ Story Productions ~ Publishing

Category: Music

Greg Dixon’s Life Resume — Writing, Marketing, Music, Video, Education, Software, and Beyond

Greg Dixon meadow

I have a lifetime of diverse experiences, training, and adventures that have led people to ask me for help with their projects. Some of my best long-term projects came from people asking me to do things I had not done before.

My superpower is learning to do new things, combined with a wealth of knowledge and experience.

Typewriter, film rolls, book, and music notes.

Perhaps my job title could be Greg Dixon, Chief Enabler of Getting Stuff Done!

This is my Life Resume.

Education

  • In elementary school, I loved art and music.
  • I took a lot of science courses, such as Math, Physics, and Chemistry in High School. I was considering Chemical Engineering. History was one of my favourite classes.
  • At Capilano College, I deliberately took courses I did not take in high school, including English Literature, Biology, Philosophy, and Psychology. I also hung out in the Jazz Music program.
  • At the University of British Columbia, I considered majoring in Literature, Psychology, and Philosophy. I came to the conclusion that the best Psychology and the best Philosophy were in great literature, so I did an Honours Degree in English Literature, with an emphasis on Russian novelists such as Leo Tolstoy and Fyodor Dostoyevsky. I considered pursuing a doctorate in Comparative Literature.
  • After our twins were born, Ann suggested I follow my interest in computers and software development with the Computer Systems program at the British Columbia Institute of Technology. I chose the Expert Systems specialty, including some of the early technologies leading to the dominance of search pattern matching and Artificial Intelligence (AI).
  • My natural interest in writing (and a recommendation by Dan Kennedy, the Gofather of Direct Marketing) led me to the American Writers and Artists Institute (AWAI). I have attended two copywriting bookcamps in Florida and one online. I have access to every course they ever offered and am working through them. That is a lot.
  • I also purchased many video and marketing programs from people like Andy Jenkins, Dan Kennedy, Dave Dee, Russell Brunson, Kim Walsh Philips, Eric Lofholm, and Marie Forleo.
  • Currently, I am loading much of the material into an AI system and using it for consulting and copyediting.

Between my training, experience, search mastery, and AI, I can figure things out very quickly.

Writing, Marketing, and Publishing

Setting aside audio and visual elements for now, virtually all publishing and marketing comes down to words — writing.

People find stuff primarily through the words used in titles, descriptions, and captions.

Despite never learning to type properly, I have written many millions of words over the decades, including:

  • Hundreds of essays.
  • Hundreds of websites.
  • Thousands of blog posts.
  • Many print magazine articles.
  • A corporate newsletter.
  • Thousands of social media posts, usually with a graphic.
  • Desktop publishing assets, including posters, business cards, and brochures.
  • Two books, with more in progress.
  • Roadmaps and planning documents.
  • Technical writing projects.
  • Poems and songs.
  • Story productions.
  • Video scripts.
  • Helped publish many books through Amazon KDP, IngramSpark, eBooks, Flipbooks, and multimedia Experience Editions. Also, video and audio projects.
  • Online courses and other training materials.
  • Search Engine Optimization (SEO). If you found this post through a search, it worked!

I am a natural fit for most copywriting, marketing, and publishing roles.

Audio and Video

An interest in capturing family stories and music events led me to buy a video camera. I have my 10,000 hours in with a wide range of video projects, including:

  • Family reunions and events such as weddings.
  • Music concerts.
  • Keynote presentations.
  • Church services.
  • Personal stories.
  • Training sessions.
  • Business introductions.
  • Landing page videos.
  • Livestream interviews and discussions.
  • Webinars and Funshops.
  • Food security and rescue projects.

Except for client videos, there are many clips on YouTube.

Even if distance makes it impractical for me to shoot live video, I am available for planning and editing.

Often, the audio from the video can be repurposed for podcasting.

I also like to offer text, audio, and video in online courses to match students’ preferences.

I will resume producing songs using Logic Pro and have plans for audiobooks.

Music

Music has always been a part of my life on and off.

That includes playing drums and bass in various pro and amateur bands, singing in choirs, recording and promoting musical acts, and recording songs.

Many of my decade-long business gigs have come through music connections.

My personal mission for this year is to inspire and educate people of all ages to explore music at all levels.

Software and Information Systems

My first job after learning Computer Systems was working for a large Systems Integration company called SHL Systemhouse, which was eventually absorbed into EDS.

I started as a programmer and grew into roles such as System Architect and Project Manager. I also managed the branch newsletter, writing most of the content. The company had an excellent internal training system that covered most aspects of systems development and support.

An introduction through a singer in The Strange Bedfellows led to decades of helping develop and market online psychometric systems for hiring and developing personnel at all levels.

The top system took many hundreds of data points from four hours of testing to create a multipage Management Assessment report. Our clients were mostly large communications clients.

If the owners had not aged out without a succession plan, we could still be running the company today.

How Can I Help You?

What are you passionate about?

Do you have projects to launch?

What do you need help with?

Let’s chat!

Playing Music For Fun with Greg Dixon

Girl playing a toy guitar. Playing Music For Fun

My first attempt at music was playing a chair with drumsticks in elementary school with friends who wanted to start a band. The first song was This Diamond Ring, by Gary Lewis and the Playboys.

I played percussion in school orchestras and drums with a band called Elygra (Argyle backwards) through High School.

Later, I played drums in many hobby and semi-pro bands.

I also sang in the Singspiration Singers choir for twelve years.

At some point, I started playing bass with groups and duos. I know enough to tag along as a musical faker.

I also sit in on jams on bass and drums, usually not knowing what the other players will play next.

Many people marvel at how we do that!

The Basics of Playing With Other People

It is much easier than it looks and does not take years of study and practice.

If you listen to music and can tap along on a table, you’re on your way to being a drummer. This is almost innate for most people.

I use a few simple note tricks to accompany the bass guitar.

Say a song has three chords: G, C, and D. These are the root, 4th, and 5th elements of the key of G.

I will play a pattern that plays these notes. Playing in different keys is a matter of starting the pattern on the root note.

With both drums and bass, rhythm and feel are a big part of it.

Piano and Guitar are more challenging as the finger positions change with different chords and key positions.

Still, you can start simple.

Playing Music For Fun

I am working on a book, program, and presentation to help people who love music get started in playing music.

There are many things you can do on your own and many opportunities to explore with others and work your way up with new skills.

All of the great musicians you love started with simple learning a few things, learning more, and experimenting.

Playing music can be a lifelong joy for you.

Stay Tuned!

Greg Dixon, Chief Cheerleader
Singing For Fun

What Is Your Dream Project?

Greg Dixon with snow=capped mountains in the background. What is your Dream Project?

Over the decades, I have helped many people and companies achieve their project goals.

Often, it started with a request for help doing something I may not have done before. Many of the tools and skills I have now came from figuring out how to help people.

Past Adventures

Here are some of the adventures that came from saying yes.

  • Selling How to Coach Baseball to Kids VHS tapes and CDs.
  • Cancer Benefit Concerts.
  • Many websites across niches, including botanical gardens, choirs, concerts, theatre productions, bands, real estate investors, natural health companies, and dozens of my own projects.
  • Project Management stints during the Smoke and Mirrors Venture Capital boom of the last millennium. One took me to Hong Kong with a company that wanted to do online trading.
  • Some Technical Writing gigs.
  • Software development for a large consulting company and my own clients.
  • A singer in a band I was in was a PhD candidate for Applied Psychology. A request to help compile a BASIC program led to over twenty years of developing and supporting psychometric assessment systems for hiring and development. At one time, every person who applied to work at TELUS took a Values In Action assessment we designed for them. Ka Ching! Our most comprehensive system was a Management Assessment for senior managers and CEO candidates. The owners aged out and resisted succession, or we would still be running the service today.
  • Some quirky music videos with musicians I played with.
  • Videos for concerts, theatre productions, food recovery, urban farming, botanical gardens, family events, weddings, and much much more.
  • Sizzle reels for speakers.
  • Promotional and training videos on many topics.
  • Many online interviews with people who have interesting stories and offers.
  • A wide range of personal and family story productions.
  • Video interviews with pioneers of the Natural Health industry.
  • Comprehensive marketing, including landing pages, social media, blogging, and email.
  • Formatting and publishing books in print and other formats.
  • Online courses.
  • Live events such as concerts and coffeehouses.
  • At one choir concert, I engineered the sound, used three video cameras, and sang in the choir. I could control the mixer with my phone and popped out from time to time to check the balance.
  • Recording and producing songs.
  • More …

What Is Your Dream Project

What do you want to do for fun and profit?

Do you need help with any of the steps?

Let’s start with a chat about your goals.

Unleashing the Power of Your Voice with Aideen Ni Riada ~ Podcast

In this episode, Greg Dixon talks to Aideen Ni Riada, a voice confidence coach about the importance of unleashing the power of your voice and dissolving the blocks that might be holding you back.

The conversation centers around trusting your intuition, expressing your unique message to the world, being present, and how all of these can make a profound change in the world.

Additionally, the topic of self-belief and self-value, understanding that you are enough and the importance of being authentic is also discussed.

Key Points

  • Expressing oneself with confidence and trusting your unique voice and message is crucial.
  • Being present and understanding how your message is being received is important.
  • Authenticity and sincerity in communication are more valuable than polished perfection.
  • Self-belief and understanding your self-worth can propel you to share your unique voice with the world.
  • Talent isn’t the main thing to focus on, it’s about the perseverance and persistence in doing something you love that will eventually make you better.

Links Mentioned

  • Website: confidenceinsinging.com
  • Book recommendations: “Singing Without Boundaries”
  • Recommended documentary about the evolution of Hallelujah lyrics on Netflix.