Copywriting ~ Marketing ~ Story Productions ~ Publishing

Category: Writing Tools

Why I Took AWAI’s Copyediting Course—and Why It’s a Game-Changer for My Business

Writing comes naturally to me, and my copy is usually strong. Grammarly even stopped tracking my word count after I hit around 3 million words!

But here’s the truth: My writing could always be better. I still miss errors that slip through—and the same goes for my marketing and publishing clients’ work.

That’s why I dove into AWAI’s Copyediting course, led by the fantastic Mindy McHorse. At the very least, it sharpens my own process.

Better yet?

It lets me offer professional copyediting as an add-on service to my copywriting and marketing clients.

The Copyediting Path: From Idea to Polished Publication

AWAI Copyediting pyramid with Idea Organization, Copy Creation (writing), Editing, Copyediting, Proofread, and Publish

AWAI’s infographic lays out the full publication path:

  • Idea Organization
  • Copy Creation
  • Editing
  • Copyediting
  • Proofreading

I’m a pro at Idea Creation and Organization—I can turn a spark into a detailed outline or mind map in minutes. From there, drafting copy flows fast.

Then? I used to skip straight to “Publish!”

What Mindy taught me changed everything: the distinct purpose and methods for each editing pass. Plus, smart ways to collaborate with clients using Track Changes and comments in Microsoft Word or Google Docs. (Word reigns supreme for precision, but Google Docs excels at real-time teamwork.)

My Revamped Writing and Editing Process

Now, for my projects, I draft in Google Docs instead of jumping straight into WordPress and hitting Publish.

I invite clients or collaborators to review and comment right in Google Drive.

My routine includes:

  • A Grammarly pass to catch errors and refine phrasing
  • Double-checking links and references

My Secret Weapon: An AI-Powered Copyeditor

I’ve uploaded all the course transcripts and PDFs into a dedicated AWAI folder in Grok (the AI tool from xAI).

I’m adding materials from other AWAI copywriting courses and bootcamps too.

Result? Grok becomes an exceptional copyeditor on demand.

I feed it my copy, ask for reviews and suggestions—and get polished rewrites with detailed, graceful explanations.

The best part? The feedback is kind and constructive—never harsh. Mindy emphasizes delivering suggestions without triggering resistance, and Grok nails that perfectly.

Final Thoughts: Level Up Your Writing (and Your Income)

This course has equipped me with tools and processes to elevate my own writing—and my clients’.

With Grok’s help, I can now confidently take on copyediting projects I might have passed off before.

What about you? Need a sharp eye on your copy, marketing materials, or publishing projects?

Let’s chat—I’m here to help!

Greg Dixon
Chief Enabler
Shared Visions Unlimited
Writing, Publishing, and Marketing Services

Book Collaboration with Atticus ~ A Wish Fulfilled

Book Collaboration with Atticus

I have used Atticus to format books for clients and for my own projects for a few years.

Atticus does a great job formatting all of the standard trim sizes for Amazon Kindle Direct Publishing (KDP) and IngramSpark, as well as an eBook format for Kindle and other readers.

The Atticus platform is also great for writing. It is chapter-oriented, and reorganizing chapters is as simple as dragging up or down in the side panel.

Using Grammarly or other writing assistants provides a powerful writing and editing environment.

There is no extra step between the writing and formatting stages. All done with grace in Atticus.

Collaboration

Atticus creator Dave Chesson said he was working on the ability to collaborate on book projects. It has been on my wish list for a long time and would simplify the editing and review process.

A few weeks ago, Atticus sent a notice about a major update to the software. Dave Chasson didn’t say what the update was but said we could probably guess.

Sure enough, that was it was the collaboration feature that was new.

While it is too late for this year, here is how the collaboration feature would have saved A LOT of time and trouble with Tales From The Turkey Table by Bill Allman.

Why The Collaboration Feature Would Have Helped

Here is the scenario:

Bill called me in late November last year to say he was ready to go with Tales from the Turkey Table.

Given that we often were able to take a finished manuscript to formatted and submitted for printing in a few days ago, I said we could do a quick edit pass and format for printing.

Given that Bill is a good writer and editor himself, we assumed it was ready to go. And for what we were doing, it was.

The writing style and punctuation was quirky, but very readable. I certainly was not going to be heavy-handed with editing.

Although the formatting was tricky, I created PDF that I sent out for review.

Some of the most minor things like the table of contents not fitting on a single page became a sticking point.

Then various friends started complaining about minor things. Editing by committee is usually a bad idea because people have opinions that are often wrong and not helpful.

Assuming that the author had done a thorough read of the review copy and considering the time crunch, we submitted, printed, and sold copies.

After Christmas, the author decided to do a close review and edit to make it better.

Nearly a year later, he said he was done with the edit comments in a PDF with comment tracking enabled.

I spent a good week applying some 550 minor changes.

Now we have time to print for Christmas and get into retail shops.

Now that the collaboration feature is available, here is what we could have done last year and this year that would have saved much time and trouble:

  • I would have set up the author and editors as collaborators and reviewed the text and formatting within Atticus.
  • Atticus would track and report changes and comments.
  • The author could have made most of the changes himself, which is far easier than explaining the changes.
  • All collaborators and editors can review the formatting within Atticus and export PDFs for closer review.
  • Once approved, the formatted book will be ready for submission and printing.

Working With Book Clients Moving Forward

The writing and formatting features of Atticus are all I need for my books.

The collaboration feature makes working with new book clients easier regardless of stage. I can help with book development, writing, editing, and formatting.

So I will encourage, if not insist, to get the book project into Atticus as soon as possible and collaborate there. That means that the author and editors would need their own Atticus accounts.

We can add other editors as needed.

Do you want help with your book?

Revised Version of Tales from The Turkey Table Available Now!

By the way, I added a flipbook version of the edited book to the Digital Experience Edition!