
How is the journey for a customer to learn about you and what you offer to become a client or customer?
Is it effective?
Are there gaps?
I can help as an experienced copywriting and marketing professional.
We begin with a complimentary Customer Journey Discovery Call, during which we discuss what you offer, your ideal customer, and your Marketing Objectives.
I will provide a comprehensive Customer Journey Assessment Report with recommendations and actionable steps that you can implement yourself or with assistance.
Then, you can choose from several simple copywriting projects to get started on improving your customer journey, ultimately leading to increased sales.
Landing Page Review and Tuneup
Most marketing campaigns lead to a landing page where the prospect can take an action such as:
- Make an appointment.
- Sign up for a newsletter.
- Download a lead magnet such as a book, course, checklist, or report.
- Purchase something.
- Register for a presentation or event.
- Get a free trial of something.
- …
Is the page effective?
Driving traffic to a page is a waste of time and money of the page does not convert.
Don’t have a landing page? I can build one for you.
Social Media Profile Review and Tuneup
For many networkers and businesses, LinkedIn is the primary platform for establishing business connections.
People who meet you in a networking meeting will often check out your LinkedIn profile to learn about you and what you offer.
Is your profile up to date?
Does it reflect what you do?
Could it be better?
Let’s see what we can tweak and add to improve its ability to attract clients.
We can look at your other profiles, such as Facebook and YouTube.
Social Media Posts
Regular social media posts can bring attention to you and what you offer.
Let’s start with creating three as a trial copywriting project
Blogs Posts
Blogging about your products and services can increase awareness and provide information for buying decisions.
Testimonial and Case Studies can boost your reputation.
Attention to Search Engine Optimization and submitting to search engines will improve your search traffic.
Let’s start with three blog posts as a trial project.
Email Sequences
Email is still a strong marketing tool and a great way to stay engaged with current clients and people who have expressed interest in you and your offers.
A three-email sequence could include a case study, testimonials, and the benefits of your current offer.
Let’s see if we can move the needle on your sales with a trial sequence.
Customer Journey Assessment
I have created an online assessment tool to self-assess.
I can also follow that up with a personal review and write a Customer Journey Assessment Report with recommendations.
Book a discovery call with Greg Dixon to discuss your Customer Journey and Marketing Objectives.
Starter Project Offer
Choose one of the copywriting starter projects for $388.
Ready to start now?
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