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Copywriting ~ Marketing ~ Story Productions ~ Publishing

Tag: Content Marketing

Why I Took AWAI’s Copyediting Course—and Why It’s a Game-Changer for My Business

December 28, 2025 /

Writing comes naturally to me, and my copy is usually strong. Grammarly even stopped tracking my word count after I hit around 3 million words!

But here’s the truth: My writing could always be better. I still miss errors that slip through—and the same goes for my marketing and publishing clients’ work.

That’s why I dove into AWAI’s Copyediting course, led by the fantastic Mindy McHorse. At the very least, it sharpens my own process.

Better yet?

It lets me offer professional copyediting as an add-on service to my copywriting and marketing clients.

The Copyediting Path: From Idea to Polished Publication

AWAI Copyediting pyramid with Idea Organization, Copy Creation (writing), Editing, Copyediting, Proofread, and Publish

AWAI’s infographic lays out the full publication path:

  • Idea Organization
  • Copy Creation
  • Editing
  • Copyediting
  • Proofreading

I’m a pro at Idea Creation and Organization—I can turn a spark into a detailed outline or mind map in minutes. From there, drafting copy flows fast.

Then? I used to skip straight to “Publish!”

What Mindy taught me changed everything: the distinct purpose and methods for each editing pass. Plus, smart ways to collaborate with clients using Track Changes and comments in Microsoft Word or Google Docs. (Word reigns supreme for precision, but Google Docs excels at real-time teamwork.)

My Revamped Writing and Editing Process

Now, for my projects, I draft in Google Docs instead of jumping straight into WordPress and hitting Publish.

I invite clients or collaborators to review and comment right in Google Drive.

My routine includes:

  • A Grammarly pass to catch errors and refine phrasing
  • Double-checking links and references

My Secret Weapon: An AI-Powered Copyeditor

I’ve uploaded all the course transcripts and PDFs into a dedicated AWAI folder in Grok (the AI tool from xAI).

I’m adding materials from other AWAI copywriting courses and bootcamps too.

Result? Grok becomes an exceptional copyeditor on demand.

I feed it my copy, ask for reviews and suggestions—and get polished rewrites with detailed, graceful explanations.

The best part? The feedback is kind and constructive—never harsh. Mindy emphasizes delivering suggestions without triggering resistance, and Grok nails that perfectly.

Final Thoughts: Level Up Your Writing (and Your Income)

This course has equipped me with tools and processes to elevate my own writing—and my clients’.

With Grok’s help, I can now confidently take on copyediting projects I might have passed off before.

What about you? Need a sharp eye on your copy, marketing materials, or publishing projects?

Let’s chat—I’m here to help!

Greg Dixon
Chief Enabler
Shared Visions Unlimited
Writing, Publishing, and Marketing Services

The Golden Marketing Sales Machine with Conversion Alchemy

January 24, 2025 /
The Golden Marketing Sales Machine with Conversion Alchemy with Greg Dixon and Roy Dickan

I combine my comprehensive marketing strategies with Conversion Alchemy by my Total Traffic and Conversion collaborator, Roy Dickan.

Conversion Alchemy is an AI tool that actively acquires qualified leads from searches and site visitors.

We add them to a mailing list in Kartra and subscribe them to an email sequence. It works very well.

You can use the leads for future email campaigns.

The Golden Marketing Sales Machine combines landing pages, blogging, social media, and YouTube to dominate your online presence and attract people to you and your offers.

Dominate Your Niche!

Who Is The Golden Sales Machine For?

This comprehensive marketing approach will work for any person, entrepreneur, or company that offers something that people will pay for, including:

  • Authors
  • High-End Coaches
  • Entrepreneurs
  • Professional Practices, like Dentists and Therapists
  • Real Estate Investors
  • Course Creators
  • Artists
  • Musicians
  • Network Marketers
  • What you do:-)

The Main Components

Here is the basic approach:

  • Create a Compelling Offer
  • Create a Compelling Landing Page or website with buttons to make an appointment or purchase, as appropriate for your offers.
  • Create an Email Sequence.
  • Create Conversion Alchemy Campaigns to acquire leads and subscribe to the email sequence.
  • Create an Opt-In for the landing page that subscribes the person to the email sequence.
  • Create blog posts based on the email sequence, optimize them for Search Engine Optimization (SEO), and submit them to the Google Search Console. Each blog post will have a call to action.
  • Create Social Media and YouTube posts based on the blog posts with links to the blog post or landing page.
  • Boost posts with paid advertising.

This approach will bring traffic in days for your success.

I am working on a book and training program if you want to implement it yourself.

Or we can work with you or implement it for you.

Busy professional practices will want us to implement and run the Golden Marketing Sales Machine with Conversion Alchemy for them.

What Does Done-For-You Cost?

I am offering an Introductory retainer of $388 per month that includes all the moving parts and a modest budget for Conversion Alchemy leads and Facebook post boosts.

We can review the results near the end of the month to make adjustments for next month if needed.

Ready to go?

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